Nida Qureshi

Hyderabad, India • +91-9630239374 • nidaqureshi1991@gmail.com

• linkedin.com/in/nida-qureshidigitalmarketing-ppc-sem/

EDUCATION

Institute of Management Studies, DAVV, Indore |Major in Marketing and IT May 2014-16
Shri Vaishnav Institute of Science and Technology, Indore | B.E. in Computer Science Aug 2009-13

PROFESSIONAL EXPERIENCE

Career Break (Personal goal pursuit) Sept 2023 – Feb 2024

NetElixir | Digital Media Planner (Performance Marketing)| Hyderabad Sept 2022 – Aug 2023
Performance marketing in a hyper-growth marketing agency for USA Clients for managing Paid channels (Google, Bing,
Facebook), managing full-funnel marketing campaigns, and budgets, and handling Client communication from an India entity

• Managed Retail (GOVX) and Healthcare, clients' search marketing activities across multiple search engines
(Google, Bing, etc.), including Campaign Planning, Campaign Strategy, Implementation, Bid & Scaling Budget
Management, Feed Optimization & Issues, Performance Review & Optimization of paid search, performance max
and YouTube campaigns.
• Identified growth opportunities, initiated test hypotheses, and prioritized scale-out of winning tests to increase
traffic and ROI
• Analysed data using tools like Google Analytics (UA and GA4) to improve the exposure of the campaign and the
performance of the website
• Brainstormed, developed and implemented digital strategies, metrics, and action plans for clients
• Extensive experience in crafting stories and compelling media content to drive conversion/leads for clients
• Provided project management support for the scoping, forecasting, and implementation of marketing tools and
improving internal processes
• Continuously reporting to the client and the leadership on all activities, contextualizing the progress toward KPIs
• Led a 6-member team to improve campaign performance, for quality assurance by auditing 54+ Paid media accounts
with ~98% accuracy and reduced client red flags by 23%.
• Conduct A/B tests and experiments to identify new growth opportunities, channels, and strategies.
• Coordinating with internal stakeholders (Development and SEO Team) to enhance Conversion Rate optimization for
Landing Pages for web-based testing that generates significant revenue
 • Full funnel from customer acquisition to customer retention expertise to maintained budgets, flowcharts, and
related documentation to guarantee flawless execution of investments

• Delivered hands-on training to internal team + 15 users, coaching teams on best execution practices to use the
product: LXR MARKETPLACE and LXR Guide
• Planned, organized, mentored, and coached new joiners on Google Ads, GA4, and Google Editor platform

Accenture | Digital Marketing Strategist (onsite-Google)| Hyderabad June 2018 - Sept 22

As SME at Accenture’s Google on-site project for digital project management, developing marketing collaterals for
optimization score enhancement, SOP creation across industry

• Designing digital marketing strategies and managing long-term ad campaigns for mid-market clients to meet revenue
goals in the US, APAC, AUNZ, and Canadian Region
• Optimizing digital marketing campaigns, account audits, customer segmentation, and analysis, competitive
analysis, and insights-based solutions recommendations for customers (monthly budgets ~USD100k)
• Analysing detailed campaign metrics such as CTR, CPC, and Conversion Rate to maximize campaign ROI for clients,
improving CSAT (Customer Satisfaction Score)

Auburn Digital Solutions | Assistant Manager, Paid Search| Mumbai Nov 2016 – May 18
Experience working in a start-up with a team of 4 members, ventured from Social Media content creation to Paid Media team
for handling Indian Clients for onboarding and setting up their online digital presence across PAN India

• Experience working in a start-up with a team of 4 members

• Designed pitch PPTs for sourcing new clients in India
• Designed and managed media campaigns for 15+ clients in India, from Banking & Finance (Edelweiss Tokio), and
Education (Anant University), with min ~INR 200,000 per month budget
• Managed complete campaign life-cycle through creating keyword packs, analyzing search volume trends, building,
uploading, and optimizing campaigns (Lead Generation and Branding Campaigns)
• Coordinated with APAC agencies for reporting performance metrics for Coach, VIU, Hypp TV Malaysia, Maybank
Singapore
• Conceptualized and executed an effective YouTube campaign for Manayavar. India.
• Facebook campaign content calendar creation and management (FB ads manager)
SKILLS

• Core Competencies – Marketing Strategy, Customer Value, Outcome driven, Stakeholder Management, Project
Management, Data-driven, Metrics, Client management

• Soft Skills – Critical Thinker, Strategic thinking, Communicator, Team player

• Tech Skills – Canva, Google Analytics, Excel, PowerPoint, Bootcamp, WordPress, Google Ads, Google Ads Editor,
Facebook ads manager, Looker Studio, Content Writing

CERTIFICATIONS

● Received Rising Star award in NetElixir within 5 months of joining for excellence in performance
● Received a new joiner recognition and top performer award in Accenture
● Certificate in Digital Marketing and Analytics - Indian School of Business
● Certificate in Digital Product Management - Darden School of Business - University of Virginia
● Published 15+ tech blogs on new edge technologies on True-Tech Blog
● Recently completed Amazon Certifications (Amazon DSP Campaign Certification) , Sponsored Ads Certification