ENTREPRENEURSHIP:

CREATIVITY AND INNOVATION

COURSE CODE:
BAMG 2111 & UNEP2109
Semester ____
AY 202__ - 2__

Business Plan

________________________________
Group members:

S.NO Student ID Student Name Contact No

1 22s21396 Al-zahraa salim Al-siyabi
2 52S2118 Sahar sultan Ali AL-riyami
3 22J22382 Radhiya yousuf aljabi
4

Section no: 23______

Group no: 3_______

Lecturer’s name: ______________________________

TABLE OF CONTENTS

1. Executive Summary………………………………………………………………………………

2. Company Description……………………………………………………………………………

3. Marketing Plan……………………………………………………………………………………

4. Management Plan………………………………………………………………………………..

5. Operational Plan………………………………………………………………………………….

6. Financial Plan……………………………………………………………………………………..

7. Legal and Risk Plan……………………………………………………………………………

1. EXECUTIVE SUMMARY
2. COMPANY DESCRIPTION

BACKGROUND

Requirement: History and the motivation behind starting the business.

1- The challenge of food waste is a pressing global issue that involves the

unnecessary disposal of edible food at various stages of the supply chain.

2-Not drinking enough water can indeed lead to various health problems.

DESCRIPTION OF PRODUCT AND SERVICES

A detailed description of what the business offers.

The business offers include in : preserve food for a longer period, healthy and longer life, enhancing convenience
and portability with a sleek, convenient reminder throughout the day to optimal water in the day .

COMPANY NAME:

Company name and details on what it means/ and what it reflects

The smart food preservation and hydration system : that’s means for box equipped with advanced technology to
extend the shelf life of perishable food items . and hydration system that’s tracks daily hydration goals and send
reminders to drink water.

COMPANY LOGO

Show and explain the logo and what it reflects.

The logo name of company ‘’ hydrobite’’ : hydro derived from a hydration system

And bite derived from eating food for ‘smart food preservation ‘.

VISION

Realizing a vision the Smart Food Preservation and Hydration System, a revolutionary all-in-one solution
designed to enhance food preservation and promote healthy hydration habits.

MISSION

This innovative system combines the features of the Smart Food Preservation Box and Hydrate Smart bottle to
offer exceptional convenience and functionality
GOALS AND OBJECTIVES

The Smart Food Preservation and Hydration System offers goals and objective :

•Extended shelf life of perishable food items, reducing food waste and saving money.

•Accurate hydration tracking and personalized goals to promote a healthier lifestyle.

•Convenient reminders throughout the day to ensure optimal water intake.

•Intelligent insights and analytics for improved hydration habits and overall well-being.

•Enhanced convenience and portability with a sleek and durable design, and food heating
capabilities.

•Elimination of harmful pathogens through UV-C sterilization.

3. MARKET ANALYSIS AND MARKETING PLAN

SWOT ANALYSIS

Strengths Weaknesses

1-Fast delivery to customer 1-employees are not given salaries.

2-different shapes and colors of the 2-delay in sending orders

products
3-product quality is bad.
3-continuous communication

Opportunities Threats

1-Purchasing items for the product from 1-Lack of trust in the company's
abroad to expand the field of work. employees.
MARKETING SEGMENTATION AND TARGET MARKET

Marketing Segmentations Target Market

Demographic Age: Targeting different age groups Health-conscious individuals, fitness

segmentation such as young adults, middle-aged enthusiasts, professionals, students,
individuals, or seniors. families, and individuals of various age
Gender: Tailoring marketing efforts groups and income levels.
based on gender preferences.

Income: Offering different product

versions for various income levels.

Occupation: Targeting professionals,

athletes, students, etc.

Geographic Urban vs. Rural: Tailoring marketing Urban and suburban areas with a focus on
segmentation messages based on urban lifestyles vs. areas with higher population density and
rural needs, addressing specific active lifestyles. Additionally, regions
challenges or preferences in different
geographic settings. where environmental concerns and
sustainability are prioritized may also be
Climate: Emphasizing insulation targeted.
features in colder regions or hydration
benefits in warmer climates, adapting
product messaging to suit climate-
related needs

Behavioral Usage Occasion: Designed for travelers, Frequent travelers, office workers, outdoor
office workers, outdoor enthusiasts, enthusiasts, frequent cooks, and individuals
segmentation seeking convenience and efficiency in
frequent cooks, busy families, and health-
hydration and food preservation.
conscious consumers.

Benefits Sought: Offers hydration

reminders, temperature control, water intake
tracking, extended shelf life, preservation of
nutritional value, and convenience.

Loyalty Status: Provides rewards

Psychographic Target Audience: Health-conscious, tech- Tech-savvy consumers, environmentally

savvy, environmentally conscious conscious individuals, early adopters,
Segmentation individuals, trendsetters, and convenience trendsetters, and those who value convenience
seekers. and sustainability.

Product Alignment: Innovative, convenient,

and sustainable features tailored to their
values.

Marketing Focus: Emphasize product

benefits that resonate with their lifestyle,
personality, and values.
CUSTOMER PROFILE/ CUSTOMER PERSONA

COMPETITIVE ANALYSIS

Major competitors: Who are your direct and or indirect competitors? What are their
strengths and weaknesses.

COMPETITIVE ADVANTAGE
 Features Benefits

Smart Hydration Bottles: Built-in Easy monitoring of water intake throughout the
hydration tracking sensors. day ensures users remain adequately hydrated,
resulting in enhanced focus, energy levels, and
overall well-being."

Smart Food Preservers: Humidity control Regulating humidity levels, smart food
preservers extend the shelf life of perishable
technology.
items, preserving freshness, reducing food
waste, and ultimately saving users money on
groceries."

Smart Food Preservers Compatibility with compatibility with existing containers allows
various food storage containers. users to utilize their own storage solutions with
the smart food preserver, saving time and
money, and offering added flexibility and
convenience."

Smart Hydration Bottles: integration with Users can conveniently track hydration goals,
mobile apps. monitor progress, and receive personalized
insights, fostering behavior change and
promoting long-term health benefits."

Customizable Settings Customizable settings in both the smart

hydration bottle and the smart food preserver
allow users to personalize hydration goals and
food storage preferences, promoting optimal
health and freshness management, and reducing
waste."

MARKETING STRATEGY

PRODUCT:
Smart Hydration Bottle

The smart hydration bottle tracks water intake, sends reminders, and features a smart flavor
system, promoting health, convenience, and customizable hydration experiences.

Smart Food Preserver

The smart food preserver extends food shelf life, emphasizing sustainability and simplicity in
food storage.

PRICE:

Product: Smart Hydration Bottle

The smart hydration bottle will be competitively priced, offering value with advanced features
at a slightly higher cost than standard water bottles but below other smart hydration bottles.

Product: Smart Food Preserver

The smart food preserver will be priced as a premium product, reflecting its innovative
technology and sustainability features, positioned competitively with other high-end kitchen
appliances.

PLACE:

Product: Smart Hydration Bottle

The smart hydration bottle will be sold online through the company website and e-commerce
platforms, as well as through retail partnerships with health stores and tech retailers.

Product: Smart Food Preserver

The smart food preserver will primarily be available online via the company website and e-
commerce platforms, with select retail partnerships in kitchen appliance and specialty food
stores.

PROMOTION:

Promotion for both the smart hydration bottle and the smart food preserver will utilize digital
marketing strategies, including social media, influencer partnerships, and content creation, to
reach target customers effectively. Additionally, retail promotions, event sponsorships, and
educational content will be utilized to highlight the unique features and benefits of each
product.

DIGITAL MARKETING STRATEGY

Social media: Utilize platforms like Instagram, Facebook, and Pinterest.

Content Creation: Create engaging content including blog posts, infographics, and videos.

Email Marketing: Implement email campaigns for product updates and promotions.

Influencer Partnerships: Collaborate with relevant influencers for sponsored content.

Retail Partnerships: Partner with retailers for both online and in-store sales.

Engagement: Respond promptly to customer inquiries and host virtual events for interaction.
4. MANAGEMENT PLAN

OWNERSHIP TYPE

MANAGEMENT TEAM

Name Position & Knowledge, Skill, Qualifications

Roles/Responsibilities and Experience
RGANIZATIONAL CHART

STAFFING REQUIREMENTS

Position
Salary

Example: Manager 1 Examples 800/-

Example: Developer /-

/-

/-

Total /-
5. OPERATIONAL PLAN

BUSINESS PREMISES AND LOCATION

TOOLS AND EQUIPMENT:

Machinery & Number Purchase Life span Depreciation=Cost

Equipment required Cost of Asset ÷
Expected Life span
Example : laptop 10 900 10 years 90
computers 15 2000 10 years 200
furniture 50 3000 11 years 272.72
mobiles 6 200 7 years 28.57

Printers 2 100 5 years 20

Stationery 30 100 7 years 14.28

Total 113 6300 50 625.57

TECHNOLOGY DEVELOPMENT/SOFTWARE EXPENSES:

SUPPLY CHAIN MANAGEMENT

detailing the platforms, content strategy, and engagement techniques.

RAW MATERIAL (IF NEEDED) DETAILS OF SUPPLIERS.

Name Product/ Service Volume Purchased Cost

PRODUCTION PROCESS

details on the process of making the products, or the service blueprint or user journey map, etc.
6. FINANCIAL PLAN

SALES REVENUE

Sales Revenue table for the first 12 months:

M1 M2 M3 M4 M5 M6 M7 M8 M9 M10 M11 M12

Sales
units

Selling
price
per unit

Sales
Revenu
e

Total Sales for the first year = _________________________

OPERATIONAL COST:

OPERATIONAL FIXED COST PER MONTH:

Fixed Cost per month OMR

electricity and water 55

rent 500
salary 1000
maintenance 20
Wi-Fi 50

Total Operational fixed Cost per month 1625

Total Operational fixed cost for the first year = 19,500________

OPERATIONAL VARIABLE COST TABLE:

M1 M2 M3 M4 M5 M6 M7 M8 M9 M10 M11 M12

Sales 100 150 150 200 200 300 300 300 300 350 400 450
units 0 0 0 0 0 0 0 0 0 0 0 0

X6.5 X6. X6. X6.5 x6.5 X7= X7= X7= X7= X7= X7= X7=
= 5= 5= = =
210 210 210 210 245 280 315
6,50 975 975 130 130 00 00 00 00 00 00 00
0 0 9 00 00

Varia 2 2.2 2.2 2.4 2.4 2.6 2.6 2.6 2.8 2.8 2.8 3
ble
cost
per
unit

Varia 2x 220 220 240 240 260 260 260 280 280 280 300
ble 0 0 0 0 0 0 0 0 0 0 0
cost 100
0

=20
00

Operational Variable Cost for the first year = 30,400___________

 START UP EXPENSE:
Nature of Expense Amount (OMR)

Registration Expense
Consultant Expense

Any other relevant expenses

Total

STARTUP CAPITAL: MONEY NEEDED TO START THE BUSINESS:

Nature of Expense Amount (OMR)

Amount Required for Tools and Equipment

6300
Startup expenses: 1300
Technology development expenses:
500
Working capital:
1000
Contingency Reserve
5200

Total Funds Required 8,000

START-UP FINANCE:

Nature of funds Amount (OMR)

Equity: 8,000

Loan : 15,000

Total funds required to start the business 23,000

 CASH FLOW FORECASTING:

Cashflow Statement for first 12 months:

OMR / Months Start 1 2 3 4 5 6 7 8 9 10 11 12

up

Opening Balance 0 14,70 1751 2337 2923 3815 4706 6377 804 972 1137 133 1572
0 2.5 5 7.5 0 2.5 5 87.5 00 12.5 725 37.5

+ Equity 8,000 0 0 0 0 0 0 0 0 0 0 0 0

+ Loan 15,000 0 0 0 0 0 0 0 0 0 0 0 0

+ Sales Revenue 0 6500 9750 9750 1300 1300 2100 2100 210 210 2450 280 3150
0 0 0 0 00 00 0 00 0

+ any other income 0 __ __ __ __ __ __ __ __ __ __ __ __

I. Total Cash inflow 23,000 2120 2726 3312 4223 5115 6806 8477 101 118 1382 161 1887
0 2.5 5 7.5 0 2.5 5 487. 200 12.5 725 37.5
5

Cash Outflow

Investment (Amount 6,300 0 0 0 0 0 0 0 0 0 0 0 0

of Tools &
Equipment)

+ Operational 2000 2200 2200 2400 2400 2600 2600 260 280 2800 280 3000
Variable cost 0 0 0

+ Operational Fixed ____ 1625 1625 1625 1625 1625 1625 1625 162 162 1625 162 1625
cost 5 5 5

+Interest on loan ___ 1500 62.5 62.5 62.5 62.5 62.5 62.5 62.5 62.5 62.5 62.5 62.5
each month @ 5% 0x5/
pa on the loan 100x
amount 1/12
=62.5

+ Start Up Expense 1,500 __ __ __ __ __ __ __ __ __ __ __ __

+ Technology 500 __ __ __ __ __ __ __ __ __ __ __ __
Development
expenses

II. Total Cash out 8,300 3687. 3887. 3887. 4087. 4087. 4287. 4287. 428 448 4487. 448 4686.
flow 5 5 5 5 5 5 5 7.5 7.5 5 7.5 5

Cash at the end of 14,700 1751 2337 2923 3815 4706 6377 8048 972 113 1337 157 1840
month. I –II 2.5 5 7.5 0 2.5 5 7.5 00 712. 25 237. 51
5 5
INCOME STATEMENT FOR THE FIRST YEAR

Revenues For Year (1)

Sales Revenues

Others income Nil

Total Revenue

Expenses

Operational Variable Expenses

Operational Fixed Expenses

Interest

Depreciation

Total Expenses

Net Profit before Tax

(Revenues – Expenses)

Tax % (3%) in Oman.

Net profit (after tax)

7. LEGAL AND RISK PLAN

LEGAL PLAN:

RISK MANAGEMENT PLAN: