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MoM Bahasa Inggris

The document discusses a meeting to launch Pond's Bright Miracle skincare series and select brand ambassadors. They chose Tzuyu as the international ambassador and Angie Marcheria as the Indonesian ambassador. The goals are to increase sales, awareness, and market presence in Asia and Indonesia through various marketing strategies with the ambassadors.

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Eko
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32 views3 pages

MoM Bahasa Inggris

The document discusses a meeting to launch Pond's Bright Miracle skincare series and select brand ambassadors. They chose Tzuyu as the international ambassador and Angie Marcheria as the Indonesian ambassador. The goals are to increase sales, awareness, and market presence in Asia and Indonesia through various marketing strategies with the ambassadors.

Uploaded by

Eko
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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PT UNILEVER INDONESIA Tbk

Jl. Jend. Gatot Subroto, No. Kavling 15, Jakarta Selatan 12930, Indonesia

Telepon (021) 5262112, Faksimile (0234) 5262044,

Website www.unilever.co.id, E-mail suara.konsumen@unilever.com

Subject : Discuss Pond's Bright Miracle with their


official brand ambassador, Tzu-yu Twice, and Angie Marcheria.
Location : Via Zoom
Tanggal : Sunday, 5th May 2024
Waktu : 21.00-21.45 WIB

Attendance List
1. Lukman Fauzi

2. Fauzan Marka Pratama Suheri

3. Miftakhul Jannah

4. Alung Ricko Seriyanto

5. Eko

Agenda

No Person Topic

1 Lukman Telling objective, start meeting, questioning every


Fauzi-CP opinion

2 Fauzan Marka Present and explain the types of Ponds Bright Miracle
Suheri Series products along with their benefits and key
ingredients

3 Miftakhul Presented tzuyu, why we must choose tzuyu for BA ponds


Jannah

4 Alung Ricko Presented Angie Marcheria, why we must choose Angie


Seriyanto for BA ponds
5 Eko MoM and Operator

The Decision
1. Products: Pond's Bright Miracle series launched, targeting Asian women in hot
climates.

Series includes five products:

• Ultimate Clarity Serum


• Ultimate Clarity Niasorcinol Cream (500x brightening power)
• Ultimate Clarity Niasorcinol Facial Foam
• Ultimate Oil Control Facial Foam (20x brightening & nourishing)
• Ultimate Clarity Night Serum

2. Brand Ambassadors:

- Tzuyu (Twice): International Ambassador

Criteria: Asian woman with wide influence on other Asian women regarding
skincare.

Marketing Strategies:

• Launch Event & Meet-and-Greet


• Multi-Channel Marketing (ads, discounts, giveaways)
• Social Media Promotion (live streams, contests, giveaways)
• Social Media Takeover (temporary management of Pond's accounts)
• Limited Edition Merchandise (Tzuyu x Pond's photocards)

3. Angie Marcheria: Indonesian Ambassador

Criteria: Highly engaged influencer in Indonesia, particularly on esports and


beauty content.

Marketing Strategies:

• Limited Edition & Exclusive Skincare Items (collaboration with Angie)


• Launch Event & Meet-and-Greet
• Content Creation for Brand Promotion
• Brand Endorsement on Angie's social media platforms (Instagram,
YouTube, TikTok)
4. Overall Goals:

• Increase sales and brand awareness for Pond's Bright Miracle series.
• Cater to the diverse skincare needs of Asian women.
• Elevate Pond's market presence in Asia, with a specific focus on
Indonesia through Angie Marcheria.

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