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Controle 2024

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10 views3 pages

Controle 2024

Uploaded by

nadine halimi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Université Larbi Ben M’hidi

Oum El Bouaghi
Institut des Sciences et Techniques Appliqués
Département de Gestion des Entreprises et Administration
Contrôle du Communication Écrit Anglais

Read the text carefully and then do the following activities:

You may wonder why the prices of goods go up and down so often. One of the reasons is the law of
supply and demand. Supply refers to how many of a certain goods or services are available for people to
purchase. Demand means how many people wish to buy that good or service.
How does this work? Let’s say that a brand-new super powerful video game is about to come out.
The game makers must decide how many of the games to make so they are not stuck with too many.
They would need to charge enough for the game to cover the costs of creating the game, advertising
the game, shipping the game to stores. Since they want to make a profit on the game, they will also
want to figure that cost as well. If the price of the game is too high, however, people may not be able
to afford it or decide it’s not worth that price and there will be too many or an oversupply. If the price
is too low, costs will not be covered and little profit will be made even though the game may sell very
well. The company would lose money and may even have to close
Usually as prices rise, the supply or amount of a product increases, and as prices fall, the supply
decreases as more people can afford the product. If the product is truly excellent one, there will
probably be a high demand. Also if it is well advertised, more people will know about the product and
be apt to want it. If the product is not well advertised or is not a good product, people will not want it
and the demand will be low and the supply greater. Other factors that affect sales of an item are if the
product is available, how good the customer service is, the appearance of the store, how the items are
displayed.
https://www.investopedia.com

A/ Comprehension Questions:
Activity 01:
1. What is the main cause of price fluctuation?
……………………………………………………………………………………
…………………………………………..
2. What do we mean by the concept of supply and demand?
……………………………………………………………………………………
……………………………………………………………………………………
……………………………………………………………………………………
……………..
3. What are the factors that affect sales of a product?
……………………………………………………………………………………
……………………………………………………………………………………
……………………………………………………………………………………
……………………………………………………………………………………
………………………………………………………………..
Activity 02: Match each word with its synonym.

1
a- Buy 1.rise
b- Increase 2.decrease
c- Decline 3. advertising
d- Publicity 4. Purchase
Activity 03: Choose the appropriate tittle for the text:
a- Purchasing products
b- Supply and Demand
c- Price increase
Activity 4: Classify the following words into roots and affixes:
Advertising oversupply powerful underpricing
prefix Root Suffix
……………… …………………… …………………
……………… …………………… …………………
……………… …………………… …………………
……………… …………………… …………………

Activity 5: complete the sentences below with the correct prepositions: (in- on- at)
1. The Concert starts ..…….. 8 pm.
2. I’m going to London ……….. April.
3. We are waiting for you ………. The bus stop.
4. My car is parked……… the garage.

Activity6: change the following sentences into passive voice.


1) We must offer our customers a personalized service.
……………………………………………………………………………………………
2) The supervisor will review this report.
……………………………………………………………………………………
3) The company offered us a discount.
………………………………………………………………………………………
3. Activity 7: Fill in each gap with the appropriate word from the list given.

Involve - professionals - products - selling

Marketing refers to activities a company undertakes to promote the buying or


…………............. of a product or service. Marketing includes advertising, selling, and
delivering………………….. to consumers or other businesses. Some marketing is done by
affiliates on behalf of a company.
………………….who work in a corporation's marketing and promotion departments seek to
get the attention of key potential audiences through advertising. Promotions are targeted to
certain audiences and may ………………… celebrity endorsements, catchy phrases or slogans,
memorable packaging or graphic designs, and overall media exposure.

Good Luck !

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