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SEO Course

This document outlines the topics covered in an SEO course. It includes over 100 individual lessons on topics like keyword research, on-page optimization, off-page optimization/link building, and more. The course aims to teach students about search engines like Google, how SEO works, and best practices for improving organic search rankings.

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0% found this document useful (0 votes)
27 views6 pages

SEO Course

This document outlines the topics covered in an SEO course. It includes over 100 individual lessons on topics like keyword research, on-page optimization, off-page optimization/link building, and more. The course aims to teach students about search engines like Google, how SEO works, and best practices for improving organic search rankings.

Uploaded by

gofot12520
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as TXT, PDF, TXT or read online on Scribd
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bing seo report/analyzer

1 - Getting Started with the Course Introduction to the Course


2 - Getting Started with the Course Introduction to the Course Instructor
3 - Getting Started with the Course How is this Course Structured?
4 - Getting Started with the Course Who is this Course for?
5 - Introduction to Google & SEO What is Search? Why is Search so Important?
6 - Introduction to Google & SEO How many Search Engines are there? Which Search
Engines are Important?
7 - Introduction to Google & SEO What is Google? Is it only a Search Engine or a
Company?
8 - Introduction to Google & SEO History of Google & Bing Search Engines
9 - Introduction to Google & SEO How Google Search Works?
10 - Introduction to Google & SEO What is Search Engine Optimization?
11 - Introduction to Google & SEO What are SEO Ranking Factors?
12 - Introduction to Google & SEO On-page Optimization vs. Off-page Optimization
13 - Introduction to Google & SEO Search vs. Social vs. Digital Marketing
14 - Introduction to Google & SEO White Hat vs. Grey Hat vs. Black Hat SEO
15 - Introduction to Google & SEO Organic SEO vs. SEM
16 - Introduction to Google & SEO How is SEO Profession Different than
Development and Design
17 - Why Google? What is Content?
18 - Why Google? What is Google's Mission?
19 - Why Google? Difference between a Search Engine & an Answer Engine?
20 - Why Google? Google's Approach to Search
21 - Why Google? Google Search Page Structure
22 - Why Google? What makes Google the Best Search Engine?
23 - SEO in the broader Digital Marketing Sphere Digital Media & SEO
24 - SEO in the broader Digital Marketing Sphere Difference between Inbound
Marketing and Outbound Marketing
25 - SEO in the broader Digital Marketing Sphere How does Search play a role in
Successful Inbound Marketing?
26 - SEO Keyword Research - Introduction to Keywords
27 - SEO Keyword Research - Types of Keywords
28 - SEO Keyword Research - What is Keyword Research?
29 - SEO Keyword Research - Google Ads Account for Keyword Planner Tool
30 - SEO Keyword Research - Understanding Google Ads Keyword Planner Tool
31 - SEO Keyword Research - How to Research Keywords with Free Google Ads Keyword
Planner?
32 - SEO Keyword Research - Organize your Keyword Research
33 - SEO Keyword Research - Link your Keyword Research with your Business Goals
34 - SEO Keyword Research - Expand the Keyword Research into Synonyms

35 - SEO Keyword Research - Clean up your Data from Duplicates


36 - SEO Keyword Research - Understand the Commerciality of the Keywords
37 - SEO Keyword Research - Shortlist the right Keywords into Groups?
38 - SEO Keyword Research - Try not to Overlap the Keywords
39 - SEO Keyword Research - Keyword Research with some other Free and Paid Tools

40 - SEO Keyword Research - Keyword Research Case Study 1


41 - SEO Keyword Research - Keyword Research Case Study 2
42 - SEO Keyword Research - Restricted keywords in Google keyword planner tool
43 - SEO Keyword Research - Keyword Research using advanced tools
44 - Basics of Creating Content for a Website Difference between Domain and
Hosting
45 - Basics of Creating Content for a Website What is HTML? Why is it Important?
46 - Basics of Creating Content for a Website What is a CMS? Why is it Important?
47 - Basics of Creating Content for a Website Home Page - The most Important Page
48 - Basics of Creating Content for a Website Product & Service Pages - The Money
Pages
49 - Basics of Creating Content for a Website About, Contact and Team Pages -
Brand Value and Information
50 - Basics of Creating Content for a Website Number of Pages
51 - Basics of Creating Content for a Website Are single page websites good for
SEO?
52 - Getting started with On-page Optimization in SEO What is On-page
Optimization?
53 - Getting started with On-page Optimization in SEO How Important is On-page
Optimization?
54 - Getting started with On-page Optimization in SEO What is Included in On-page
Optimization?
55 - SEO On-page Optimization - Page-Level Factors What are HTML Meta Tags?

56 - SEO On-page Optimization - Page-Level Factors Keywords in HTML Meta Tags


57 - SEO On-page Optimization - Page-Level Factors Creating Website Content
with Shortlisted Keywords
58 - SEO On-page Optimization - Page-Level Factors Importance of Language in
Content
59 - SEO On-page Optimization - Page-Level Factors Optimizing Content with
Keywords & Synonyms
60 - SEO On-page Optimization - Page-Level Factors Length of the Content
61 - SEO On-page Optimization - Page-Level Factors Content Headings (H1-H6)
62 - SEO On-page Optimization - Page-Level Factors Dividing Content into
Sections
63 - SEO On-page Optimization - Page-Level Factors LSI Keywords in Content
64 - SEO On-page Optimization - Page-Level Factors Keywords utilization in
Website Content
65 - SEO On-page Optimization - Image SEO Importance of Images
66 - SEO On-page Optimization - Image SEO Image Types and Sizes
67 - SEO On-page Optimization - Image SEO ALT Tags for Images
68 - SEO On-page Optimization - Image SEO Descriptive Titles, Captions, & Text
for images
69 - SEO On-page Optimization - Image SEO Image File Name & URLs
70 - SEO On-page Optimization - Image SEO Relevancy & Quality of the Images

71 - SEO On-page Optimization - Image SEO Optimize Placement


72 - SEO On-page Optimization - Image SEO Optimize Images for speed &
Responsiveness
73 - SEO On-page Optimization - Image SEO Use an Image Sitemap
74 - SEO On-page Optimization - SITE-LEVEL Factors Website Structure & its
Importance
75 - SEO On-page Optimization - SITE-LEVEL Factors SEO/Human Friendly URLs
76 - SEO On-page Optimization - SITE-LEVEL Factors HTML Sitemap
77 - SEO On-page Optimization - SITE-LEVEL Factors XML Sitemaps
78 - SEO On-page Optimization - SITE-LEVEL Factors XML Sitemap Creation and
Integration
79 - SEO: On-page Optimization - SITE-LEVEL Factors: Internal Linking
80 - SEO On-page Optimization - SITE-LEVEL Factors Website UpTime & Security

81 - SEO On-page Optimization - SITE-LEVEL Factors Too Many Links to Other


Websites
82 - SEO On-page Optimization - SITE-LEVEL Factors Breadcrumb Navigation
83 - SEO On-page Optimization - SITE-LEVEL Factors Robots.txt
84 - SEO On-page Optimization - SITE-LEVEL Factors Configuration of Robots.txt
file
85 - SEO On-page Optimization - Advanced Content Optimization Content Recency
and Frequency
86 - SEO On-page Optimization - Advanced Content Optimization Blog - The Value
Pages
87 - SEO On-page Optimization - Advanced Content Optimization Ebooks, Guides,
Tools and Other Value Pages
88 - SEO On-page Optimization - Advanced Content Optimization What is Content
Duplication? How important is it?
89 - SEO On-page Optimization - Advanced Content Optimization Fixing Content
Duplication with 301 Redirects
90 - SEO On-page Optimization - Advanced Content Optimization Avoiding Content
Duplication with Canonical Tag
91 - SEO On-page Optimization - Domain Factors What are SEO Domain Factors?

92 - SEO On-page Optimization - Domain Factors Difference between TLD, Domain


and Sub-Domain
93 - SEO On-page Optimization - Domain Factors Local or Country TLD Extension
94 - SEO On-page Optimization - Domain Factors Keywords in the Domain
95 - SEO On-page Optimization - Domain Factors Age of the Domain, Ownership and
History
96 - SEO On-page Optimization - Advanced Factors What are the Advanced On-page
Optimization Factors
97 - SEO: On-page Optimization - Advanced Factors: Better Website Layout & User
Experience
98 - SEO On-page Optimization - Advanced Factors Broken URLs and How to fix
them
99 - SEO On-page Optimization - Advanced Factors Page Loading Speed
100 - SEO On-page Optimization - Advanced Factors Mobile Friendly Websites
101 - SEO On-page Optimization - Advanced Factors AMP for Websites
102 - SEO On-page Optimization - Advanced Factors What are Rich Snippets or
Structured Data?
103 - SEO On-page Optimization - Advanced Factors Testing Structured Data
Markup or Rich Snippets
104 - SEO On-page Optimization - Advanced Factors Rich Snippets Business or
Company
105 - SEO On-page Optimization - Advanced Factors Rich Snippets Person
106 - SEO On-page Optimization - Advanced Factors Rich Snippets Recipe
107 - SEO On-page Optimization - Advanced Factors Rich Snippets Reviews
108 - SEO On-page Optimization - Advanced Factors Configuration of Schema
109 - SEO On-page Optimization - Advanced Factors Social SEO - Facebook Meta
Tags
110 - SEO On-page Optimization - Advanced Factors Social SEO - Twitter Meta
Tags
111 - SEO On-page Optimization - Advanced Factors Secure your Site with HTTP
112 - SEO On-page Optimization - Advanced Factors Implementation of Yoast SEO
Plugin (Part 1)
113 - SEO On-page Optimization - Advanced Factors Implementation of Yoast SEO
Plugin (Part 2)
114 - SEO Off Page Optimization or Link Building What is Off-Page Optimization
or Link Building?
115 - SEO Off Page Optimization or Link Building Different Types of Backlinks

116 - SEO Off Page Optimization or Link Building Elements of a Backlink


117 - SEO Off Page Optimization or Link Building What are NoFollow Links?
118 - SEO Off Page Optimization or Link Building Characteristics of Linking
Domain
119 - SEO Off Page Optimization or Link Building Characteristics of Linking
Page
120 - SEO Off Page Optimization or Link Building Diversity of Link Types
121 - SEO Off Page Optimization or Link Building Characteristics of Backlinks
122 - SEO Off Page Optimization or Link Building Link Building Techniques
123 - SEO Off Page Optimization or Link Building How to get Links Naturally?
124 - SEO Off Page Optimization or Link Building Content Curation & Link
Building
125 - SEO Off Page Optimization or Link Building Get Links by Offering Free
Tools
126 - SEO Off Page Optimization or Link Building Do Paid Links Work in the Long
Run?
127 - SEO Off Page Optimization or Link Building Link Building with Guest
Blogging
128 - SEO Off Page Optimization or Link Building Can Links Shared on Social
Media be considered Backlinks?
129 - SEO Off Page Optimization or Link Building Avoid Black Hat Link Building
Techniques
130 - SEO Off Page Optimization or Link Building Analyzing competitors'
backlinks
131 - SEO Website Audit & Analysis What is a Website Audit?
132 - SEO Website Audit & Analysis How to Audit a Website for SEO?
133 - SEO Website Audit & Analysis Understanding SEO Quake Chrome Extension -
PART 1
134 - SEO Website Audit & Analysis Understanding SEO Quake Chrome Extension -
PART 2
135 - SEO Website Audit & Analysis Creating a Basic Audit Report for Initial
Review
136 - Advanced SEO Hands-on with Essential Tools Google Search Console (Google
Webmaster Tools)
137 - Advanced SEO Hands-on with Essential Tools Google Search Console
Configurations
138 - Advanced SEO Hands-on with Essential Tools Bing Webmaster Tools
139 - Advanced SEO Hands-on with Essential Tools Google PageSpeed Insights Tool
140 - Advanced SEO Hands-on with Essential Tools Google Mobile Friendly Testing
Tool
141 - Advanced SEO Hands-on with Essential Tools AMP Validator
142 - Advanced SEO Hands-on with Essential Tools Google Lighthouse
143 - Advanced SEO Hands-on with Essential Tools W3C HTML Validator
144 - Advanced SEO Hands-on with Essential Tools Google Analytics Configuration
145 - SEO Project Management What is SEO Project Management?
146 - SEO Project Management SEO for Clients vs. SEO for your Own Website
147 - SEO Project Management What steps are included in SEO Project Management?
148 - SEO Project Management Step 1 - Create a List of Relevant Keywords
149 - SEO Project Management Step 2 - Map Out Focus Keywords for Specific Pages
150 - SEO Project Management Step 3 - SEO Optimize each Page with Keywords
151 - SEO Project Management Step 4 - Create a Blog for Long Tail Keywords
152 - SEO Project Management Step 5 - Create a Link Building Plan
153 - SEO Project Management Step 6 - Stay Current - Always Update Content to
Outmatch the Competition
154 - SEO Project Management Step 7 - Keep Track of Your Rankings & Progress
155 - SEO Project Management Step 8 - SEO Reporting & Client Communication
156 - SEO Project Management Step 9 - Keep Monitoring Your Competitors
157 - SEO Project Management Step 10 - Innovate and Think of New Ideas to Keep
Your Content Up-to-Date
158 - Advanced SEO: Official Google Webmaster Guidelines - General Guidelines: Help
Google find your Pages
159 - Advanced SEO Official Google Webmaster Guidelines - General Guidelines
Help Google Understand your Pages
160 - Advanced SEO Official Google Webmaster Guidelines - General Guidelines
Help Visitors Use your Pages
161 - Advanced SEO Official Google Webmaster Guidelines - Quality Guidelines
Content
162 - Advanced SEO Official Google Webmaster Guidelines - Specific Guidelines
Avoid these Techniques
163 - Advanced SEO Official Google Webmaster Guidelines - Manual Actions Report

164 - Advanced SEO Official Google Webmaster Guidelines - Submitting a


Reconsideration Request for Penalised Website
165 - Advanced SEO Official Bing Webmaster Guidelines - Main SEO Factors
166 - Advanced SEO Official Bing Webmaster Guidelines - Technical SEO

167 - Advanced SEO Official Bing Webmaster Guidelines - On-Page SEO


168 - Advanced SEO Deep Dive - Researching Keywords with Google Trends
169 - Advanced SEO Deep Dive - Google Suggested Keywords
170 - Advanced SEO Deep Dive - Keywords from Competitors' Websites
171 - Advanced SEO Deep Dive - Advanced Google Search Operators
172 - Advanced SEO Deep Dive - What are Search Operators?
173 - Advanced SEO Deep Dive - Some Important Search Operators
174 - Advanced SEO Local SEO - What are Google Maps?
175 - Advanced SEO Local SEO - What is Local SEO?
176 - Advanced SEO Local SEO - Signup for Google My Business
177 - Advanced SEO Local SEO - Getting around Google My Business
178 - Advanced SEO Local SEO - Local SEO Ranking Signals
179 - Advanced SEO: Local SEO - Negative Local SEO Factors
180 - Advanced SEO Video SEO - What is Video SEO? How is it different from
Traditional SEO?
181 - Advanced SEO Video SEO - What makes YouTube the 2nd biggest Search Engine
182 - Advanced SEO Video SEO - Most popular Types of Search Queries that show
Video as a result in Google
183 - Advanced SEO Video SEO - Different Methods to Create Video Content
184 - Advanced SEO Video SEO - Keywords Research for Videos
185 - Advanced SEO Video SEO - Main Video SEO Ranking Factors
186 - Advanced SEO Video SEO - How to use Video to Outrank your Competition?
187 - Advanced SEO Video SEO - Videos on Social Media vs. Videos on YouTube
188 - Advanced SEO Video SEO - Best Practices for Video SEO by Google
189 - Advanced SEO Multilingual & Multi-Regional SEO What is the difference
between Multiregional and Multilingual Websites
190 - Advanced SEO Multilingual & Multi-Regional SEO Managing Multilingual
Versions of your Website
191 - Advanced SEO Multilingual & Multi-Regional SEO Targeting Site Content to
a Specific Country (GeoTargeting)
192 - Advanced SEO Mobile SEO - What is Mobile SEO or ASO?
193 - Advanced SEO Mobile SEO - Structure of Android and Apple App Stores
194 - Advanced SEO Mobile SEO - App Store Policies
195 - Advanced SEO Mobile SEO - ASO Keyword Research
196 - Advanced SEO Mobile SEO - ASO App Title
197 - Advanced SEO Mobile SEO - ASO App Icon
198 - Advanced SEO Mobile SEO - ASO App Screenshots
199 - Advanced SEO Mobile SEO - ASO App Description
200 - Advanced SEO Mobile SEO - ASO Preview Video
201 - Advanced SEO Mobile SEO - ASO Ratings & Reviews
202 - Advanced SEO Mobile SEO - ASO Retention
203 - Advanced SEO Mobile SEO - ASO Competitive Analysis
204 - Advanced SEO Mobile SEO - Popular tools for ASO
205 - Advanced SEO Mobile SEO - ASO Tips & Tricks
206 - Myths & Misconceptions about Search Engines Is SEO Dead?
207 - Myths & Misconceptions about Search Engines Paid Search Helps Bolster
Organic Results
208 - Myths & Misconceptions about Search Engines You can Pay Google to Rank High
209 - Myths & Misconceptions about Search Engines SEO Professionals claiming to
Rank you in 3 to 6 months
210 - Future Predictions Voice based SEO
211 - Future Predictions Machine Learning & Artificial Intelligence
212 - Hands-on Case Studies Live Audit of Website 1
213 - Hands-on Case Studies Live Audit of Website 2
214 - How to Create SEO Performance Report
215 - Earning with SEO Different Ways to Earn with SEO
216 - Earning with SEO How do People Hire SEO Professionals?
217 - Earning with SEO How to Qualify a Good SEO Project on UpWork
218 - Earning with SEO How to Price your SEO Services
219 - Top SEO & Marketing news to Follow
220 - Top SEO Marketing Authority and Experts to Follow
221 - Closing Closing Remarks & Key Takeaways

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