This document outlines the topics covered in an SEO course. It includes over 100 individual lessons on topics like keyword research, on-page optimization, off-page optimization/link building, and more. The course aims to teach students about search engines like Google, how SEO works, and best practices for improving organic search rankings.
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SEO Course
This document outlines the topics covered in an SEO course. It includes over 100 individual lessons on topics like keyword research, on-page optimization, off-page optimization/link building, and more. The course aims to teach students about search engines like Google, how SEO works, and best practices for improving organic search rankings.
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as TXT, PDF, TXT or read online on Scribd
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bing seo report/analyzer
1 - Getting Started with the Course Introduction to the Course
2 - Getting Started with the Course Introduction to the Course Instructor 3 - Getting Started with the Course How is this Course Structured? 4 - Getting Started with the Course Who is this Course for? 5 - Introduction to Google & SEO What is Search? Why is Search so Important? 6 - Introduction to Google & SEO How many Search Engines are there? Which Search Engines are Important? 7 - Introduction to Google & SEO What is Google? Is it only a Search Engine or a Company? 8 - Introduction to Google & SEO History of Google & Bing Search Engines 9 - Introduction to Google & SEO How Google Search Works? 10 - Introduction to Google & SEO What is Search Engine Optimization? 11 - Introduction to Google & SEO What are SEO Ranking Factors? 12 - Introduction to Google & SEO On-page Optimization vs. Off-page Optimization 13 - Introduction to Google & SEO Search vs. Social vs. Digital Marketing 14 - Introduction to Google & SEO White Hat vs. Grey Hat vs. Black Hat SEO 15 - Introduction to Google & SEO Organic SEO vs. SEM 16 - Introduction to Google & SEO How is SEO Profession Different than Development and Design 17 - Why Google? What is Content? 18 - Why Google? What is Google's Mission? 19 - Why Google? Difference between a Search Engine & an Answer Engine? 20 - Why Google? Google's Approach to Search 21 - Why Google? Google Search Page Structure 22 - Why Google? What makes Google the Best Search Engine? 23 - SEO in the broader Digital Marketing Sphere Digital Media & SEO 24 - SEO in the broader Digital Marketing Sphere Difference between Inbound Marketing and Outbound Marketing 25 - SEO in the broader Digital Marketing Sphere How does Search play a role in Successful Inbound Marketing? 26 - SEO Keyword Research - Introduction to Keywords 27 - SEO Keyword Research - Types of Keywords 28 - SEO Keyword Research - What is Keyword Research? 29 - SEO Keyword Research - Google Ads Account for Keyword Planner Tool 30 - SEO Keyword Research - Understanding Google Ads Keyword Planner Tool 31 - SEO Keyword Research - How to Research Keywords with Free Google Ads Keyword Planner? 32 - SEO Keyword Research - Organize your Keyword Research 33 - SEO Keyword Research - Link your Keyword Research with your Business Goals 34 - SEO Keyword Research - Expand the Keyword Research into Synonyms
35 - SEO Keyword Research - Clean up your Data from Duplicates
36 - SEO Keyword Research - Understand the Commerciality of the Keywords 37 - SEO Keyword Research - Shortlist the right Keywords into Groups? 38 - SEO Keyword Research - Try not to Overlap the Keywords 39 - SEO Keyword Research - Keyword Research with some other Free and Paid Tools
40 - SEO Keyword Research - Keyword Research Case Study 1
41 - SEO Keyword Research - Keyword Research Case Study 2 42 - SEO Keyword Research - Restricted keywords in Google keyword planner tool 43 - SEO Keyword Research - Keyword Research using advanced tools 44 - Basics of Creating Content for a Website Difference between Domain and Hosting 45 - Basics of Creating Content for a Website What is HTML? Why is it Important? 46 - Basics of Creating Content for a Website What is a CMS? Why is it Important? 47 - Basics of Creating Content for a Website Home Page - The most Important Page 48 - Basics of Creating Content for a Website Product & Service Pages - The Money Pages 49 - Basics of Creating Content for a Website About, Contact and Team Pages - Brand Value and Information 50 - Basics of Creating Content for a Website Number of Pages 51 - Basics of Creating Content for a Website Are single page websites good for SEO? 52 - Getting started with On-page Optimization in SEO What is On-page Optimization? 53 - Getting started with On-page Optimization in SEO How Important is On-page Optimization? 54 - Getting started with On-page Optimization in SEO What is Included in On-page Optimization? 55 - SEO On-page Optimization - Page-Level Factors What are HTML Meta Tags?
56 - SEO On-page Optimization - Page-Level Factors Keywords in HTML Meta Tags
57 - SEO On-page Optimization - Page-Level Factors Creating Website Content with Shortlisted Keywords 58 - SEO On-page Optimization - Page-Level Factors Importance of Language in Content 59 - SEO On-page Optimization - Page-Level Factors Optimizing Content with Keywords & Synonyms 60 - SEO On-page Optimization - Page-Level Factors Length of the Content 61 - SEO On-page Optimization - Page-Level Factors Content Headings (H1-H6) 62 - SEO On-page Optimization - Page-Level Factors Dividing Content into Sections 63 - SEO On-page Optimization - Page-Level Factors LSI Keywords in Content 64 - SEO On-page Optimization - Page-Level Factors Keywords utilization in Website Content 65 - SEO On-page Optimization - Image SEO Importance of Images 66 - SEO On-page Optimization - Image SEO Image Types and Sizes 67 - SEO On-page Optimization - Image SEO ALT Tags for Images 68 - SEO On-page Optimization - Image SEO Descriptive Titles, Captions, & Text for images 69 - SEO On-page Optimization - Image SEO Image File Name & URLs 70 - SEO On-page Optimization - Image SEO Relevancy & Quality of the Images
71 - SEO On-page Optimization - Image SEO Optimize Placement
72 - SEO On-page Optimization - Image SEO Optimize Images for speed & Responsiveness 73 - SEO On-page Optimization - Image SEO Use an Image Sitemap 74 - SEO On-page Optimization - SITE-LEVEL Factors Website Structure & its Importance 75 - SEO On-page Optimization - SITE-LEVEL Factors SEO/Human Friendly URLs 76 - SEO On-page Optimization - SITE-LEVEL Factors HTML Sitemap 77 - SEO On-page Optimization - SITE-LEVEL Factors XML Sitemaps 78 - SEO On-page Optimization - SITE-LEVEL Factors XML Sitemap Creation and Integration 79 - SEO: On-page Optimization - SITE-LEVEL Factors: Internal Linking 80 - SEO On-page Optimization - SITE-LEVEL Factors Website UpTime & Security
81 - SEO On-page Optimization - SITE-LEVEL Factors Too Many Links to Other
Websites 82 - SEO On-page Optimization - SITE-LEVEL Factors Breadcrumb Navigation 83 - SEO On-page Optimization - SITE-LEVEL Factors Robots.txt 84 - SEO On-page Optimization - SITE-LEVEL Factors Configuration of Robots.txt file 85 - SEO On-page Optimization - Advanced Content Optimization Content Recency and Frequency 86 - SEO On-page Optimization - Advanced Content Optimization Blog - The Value Pages 87 - SEO On-page Optimization - Advanced Content Optimization Ebooks, Guides, Tools and Other Value Pages 88 - SEO On-page Optimization - Advanced Content Optimization What is Content Duplication? How important is it? 89 - SEO On-page Optimization - Advanced Content Optimization Fixing Content Duplication with 301 Redirects 90 - SEO On-page Optimization - Advanced Content Optimization Avoiding Content Duplication with Canonical Tag 91 - SEO On-page Optimization - Domain Factors What are SEO Domain Factors?
92 - SEO On-page Optimization - Domain Factors Difference between TLD, Domain
and Sub-Domain 93 - SEO On-page Optimization - Domain Factors Local or Country TLD Extension 94 - SEO On-page Optimization - Domain Factors Keywords in the Domain 95 - SEO On-page Optimization - Domain Factors Age of the Domain, Ownership and History 96 - SEO On-page Optimization - Advanced Factors What are the Advanced On-page Optimization Factors 97 - SEO: On-page Optimization - Advanced Factors: Better Website Layout & User Experience 98 - SEO On-page Optimization - Advanced Factors Broken URLs and How to fix them 99 - SEO On-page Optimization - Advanced Factors Page Loading Speed 100 - SEO On-page Optimization - Advanced Factors Mobile Friendly Websites 101 - SEO On-page Optimization - Advanced Factors AMP for Websites 102 - SEO On-page Optimization - Advanced Factors What are Rich Snippets or Structured Data? 103 - SEO On-page Optimization - Advanced Factors Testing Structured Data Markup or Rich Snippets 104 - SEO On-page Optimization - Advanced Factors Rich Snippets Business or Company 105 - SEO On-page Optimization - Advanced Factors Rich Snippets Person 106 - SEO On-page Optimization - Advanced Factors Rich Snippets Recipe 107 - SEO On-page Optimization - Advanced Factors Rich Snippets Reviews 108 - SEO On-page Optimization - Advanced Factors Configuration of Schema 109 - SEO On-page Optimization - Advanced Factors Social SEO - Facebook Meta Tags 110 - SEO On-page Optimization - Advanced Factors Social SEO - Twitter Meta Tags 111 - SEO On-page Optimization - Advanced Factors Secure your Site with HTTP 112 - SEO On-page Optimization - Advanced Factors Implementation of Yoast SEO Plugin (Part 1) 113 - SEO On-page Optimization - Advanced Factors Implementation of Yoast SEO Plugin (Part 2) 114 - SEO Off Page Optimization or Link Building What is Off-Page Optimization or Link Building? 115 - SEO Off Page Optimization or Link Building Different Types of Backlinks
116 - SEO Off Page Optimization or Link Building Elements of a Backlink
117 - SEO Off Page Optimization or Link Building What are NoFollow Links? 118 - SEO Off Page Optimization or Link Building Characteristics of Linking Domain 119 - SEO Off Page Optimization or Link Building Characteristics of Linking Page 120 - SEO Off Page Optimization or Link Building Diversity of Link Types 121 - SEO Off Page Optimization or Link Building Characteristics of Backlinks 122 - SEO Off Page Optimization or Link Building Link Building Techniques 123 - SEO Off Page Optimization or Link Building How to get Links Naturally? 124 - SEO Off Page Optimization or Link Building Content Curation & Link Building 125 - SEO Off Page Optimization or Link Building Get Links by Offering Free Tools 126 - SEO Off Page Optimization or Link Building Do Paid Links Work in the Long Run? 127 - SEO Off Page Optimization or Link Building Link Building with Guest Blogging 128 - SEO Off Page Optimization or Link Building Can Links Shared on Social Media be considered Backlinks? 129 - SEO Off Page Optimization or Link Building Avoid Black Hat Link Building Techniques 130 - SEO Off Page Optimization or Link Building Analyzing competitors' backlinks 131 - SEO Website Audit & Analysis What is a Website Audit? 132 - SEO Website Audit & Analysis How to Audit a Website for SEO? 133 - SEO Website Audit & Analysis Understanding SEO Quake Chrome Extension - PART 1 134 - SEO Website Audit & Analysis Understanding SEO Quake Chrome Extension - PART 2 135 - SEO Website Audit & Analysis Creating a Basic Audit Report for Initial Review 136 - Advanced SEO Hands-on with Essential Tools Google Search Console (Google Webmaster Tools) 137 - Advanced SEO Hands-on with Essential Tools Google Search Console Configurations 138 - Advanced SEO Hands-on with Essential Tools Bing Webmaster Tools 139 - Advanced SEO Hands-on with Essential Tools Google PageSpeed Insights Tool 140 - Advanced SEO Hands-on with Essential Tools Google Mobile Friendly Testing Tool 141 - Advanced SEO Hands-on with Essential Tools AMP Validator 142 - Advanced SEO Hands-on with Essential Tools Google Lighthouse 143 - Advanced SEO Hands-on with Essential Tools W3C HTML Validator 144 - Advanced SEO Hands-on with Essential Tools Google Analytics Configuration 145 - SEO Project Management What is SEO Project Management? 146 - SEO Project Management SEO for Clients vs. SEO for your Own Website 147 - SEO Project Management What steps are included in SEO Project Management? 148 - SEO Project Management Step 1 - Create a List of Relevant Keywords 149 - SEO Project Management Step 2 - Map Out Focus Keywords for Specific Pages 150 - SEO Project Management Step 3 - SEO Optimize each Page with Keywords 151 - SEO Project Management Step 4 - Create a Blog for Long Tail Keywords 152 - SEO Project Management Step 5 - Create a Link Building Plan 153 - SEO Project Management Step 6 - Stay Current - Always Update Content to Outmatch the Competition 154 - SEO Project Management Step 7 - Keep Track of Your Rankings & Progress 155 - SEO Project Management Step 8 - SEO Reporting & Client Communication 156 - SEO Project Management Step 9 - Keep Monitoring Your Competitors 157 - SEO Project Management Step 10 - Innovate and Think of New Ideas to Keep Your Content Up-to-Date 158 - Advanced SEO: Official Google Webmaster Guidelines - General Guidelines: Help Google find your Pages 159 - Advanced SEO Official Google Webmaster Guidelines - General Guidelines Help Google Understand your Pages 160 - Advanced SEO Official Google Webmaster Guidelines - General Guidelines Help Visitors Use your Pages 161 - Advanced SEO Official Google Webmaster Guidelines - Quality Guidelines Content 162 - Advanced SEO Official Google Webmaster Guidelines - Specific Guidelines Avoid these Techniques 163 - Advanced SEO Official Google Webmaster Guidelines - Manual Actions Report
164 - Advanced SEO Official Google Webmaster Guidelines - Submitting a
Reconsideration Request for Penalised Website 165 - Advanced SEO Official Bing Webmaster Guidelines - Main SEO Factors 166 - Advanced SEO Official Bing Webmaster Guidelines - Technical SEO
167 - Advanced SEO Official Bing Webmaster Guidelines - On-Page SEO
168 - Advanced SEO Deep Dive - Researching Keywords with Google Trends 169 - Advanced SEO Deep Dive - Google Suggested Keywords 170 - Advanced SEO Deep Dive - Keywords from Competitors' Websites 171 - Advanced SEO Deep Dive - Advanced Google Search Operators 172 - Advanced SEO Deep Dive - What are Search Operators? 173 - Advanced SEO Deep Dive - Some Important Search Operators 174 - Advanced SEO Local SEO - What are Google Maps? 175 - Advanced SEO Local SEO - What is Local SEO? 176 - Advanced SEO Local SEO - Signup for Google My Business 177 - Advanced SEO Local SEO - Getting around Google My Business 178 - Advanced SEO Local SEO - Local SEO Ranking Signals 179 - Advanced SEO: Local SEO - Negative Local SEO Factors 180 - Advanced SEO Video SEO - What is Video SEO? How is it different from Traditional SEO? 181 - Advanced SEO Video SEO - What makes YouTube the 2nd biggest Search Engine 182 - Advanced SEO Video SEO - Most popular Types of Search Queries that show Video as a result in Google 183 - Advanced SEO Video SEO - Different Methods to Create Video Content 184 - Advanced SEO Video SEO - Keywords Research for Videos 185 - Advanced SEO Video SEO - Main Video SEO Ranking Factors 186 - Advanced SEO Video SEO - How to use Video to Outrank your Competition? 187 - Advanced SEO Video SEO - Videos on Social Media vs. Videos on YouTube 188 - Advanced SEO Video SEO - Best Practices for Video SEO by Google 189 - Advanced SEO Multilingual & Multi-Regional SEO What is the difference between Multiregional and Multilingual Websites 190 - Advanced SEO Multilingual & Multi-Regional SEO Managing Multilingual Versions of your Website 191 - Advanced SEO Multilingual & Multi-Regional SEO Targeting Site Content to a Specific Country (GeoTargeting) 192 - Advanced SEO Mobile SEO - What is Mobile SEO or ASO? 193 - Advanced SEO Mobile SEO - Structure of Android and Apple App Stores 194 - Advanced SEO Mobile SEO - App Store Policies 195 - Advanced SEO Mobile SEO - ASO Keyword Research 196 - Advanced SEO Mobile SEO - ASO App Title 197 - Advanced SEO Mobile SEO - ASO App Icon 198 - Advanced SEO Mobile SEO - ASO App Screenshots 199 - Advanced SEO Mobile SEO - ASO App Description 200 - Advanced SEO Mobile SEO - ASO Preview Video 201 - Advanced SEO Mobile SEO - ASO Ratings & Reviews 202 - Advanced SEO Mobile SEO - ASO Retention 203 - Advanced SEO Mobile SEO - ASO Competitive Analysis 204 - Advanced SEO Mobile SEO - Popular tools for ASO 205 - Advanced SEO Mobile SEO - ASO Tips & Tricks 206 - Myths & Misconceptions about Search Engines Is SEO Dead? 207 - Myths & Misconceptions about Search Engines Paid Search Helps Bolster Organic Results 208 - Myths & Misconceptions about Search Engines You can Pay Google to Rank High 209 - Myths & Misconceptions about Search Engines SEO Professionals claiming to Rank you in 3 to 6 months 210 - Future Predictions Voice based SEO 211 - Future Predictions Machine Learning & Artificial Intelligence 212 - Hands-on Case Studies Live Audit of Website 1 213 - Hands-on Case Studies Live Audit of Website 2 214 - How to Create SEO Performance Report 215 - Earning with SEO Different Ways to Earn with SEO 216 - Earning with SEO How do People Hire SEO Professionals? 217 - Earning with SEO How to Qualify a Good SEO Project on UpWork 218 - Earning with SEO How to Price your SEO Services 219 - Top SEO & Marketing news to Follow 220 - Top SEO Marketing Authority and Experts to Follow 221 - Closing Closing Remarks & Key Takeaways