2007MY

Vehicle Line: TAURUS

Marketing Strategy and Mix Recommendations

Marketing Strategy Key Points:

• SE and SEL series in Sedan
• Safety and Security Package is available on both SE and SEL series
• SE Preferred Equipment Package and the SEL Premium Package are upgrade packages for
both series
• Wood steering wheel, shift knob and woodgrain appearance appliqué trim on the center
console, door trim and center instrument panel are standard on the SEL

Key Messages:
• Taurus continues to deliver the best value in a mid-sized family car by offering the best
combination of safety, performance, comfort, purposeful innovation and quality at an affordable
price

Recommended Mix:

Retail Mix*
SE Sedan SEL Sedan
85% 15%
Engine Type
3.0L 2V 6-Cyl. Engine 100% 100%
Key Packages
SE Preferred Equipment Package 50% —
SEL Premium Package — 50%
Safety and Security Package 40% 40%
Key Options
Audio, AM/FM Stereo w/In-Dash CD 50% —
Audio, 6-Disc CD Changer 20% 25%
Brakes, Anti-Lock 25% 25%
Mirrors, Heated 20% 20%
Moonroof 35% 35%
Seats, 5-Passenger w/Floor Console 60% —
Wheels, 5-Spoke Painted Aluminum 20% —
*Rates above represent full model year retail projections

02/13/06
 02/13/06 2007 TAURUS
MAJOR PRODUCT CHANGES
OVERVIEW
The 2007 Taurus features minor exterior, interior and safety changes.

DROPPED OPTIONS 2007 TAURUS ORDER COMBINATIONS

• FFV is no longer available SE Sedan 3.0L 2V V6 4-Speed Automatic
¾ Body Code: P53
¾ Order Code: 100A
SEL Sedan 3.0L 2V V6 4-Speed Automatic
¾ Body Code: P56
¾ Order Code: 200A

Product Changes and Features Availability

Features, options and package content subject to change. Please check www.fmcdealer.com or Dealer eStore for the
most current information.
 = New for this model year.
-1- Ford Division
 02/13/06 2007 TAURUS
MAJOR PRODUCT SUMMARY
The following equipment is standard as indicated. Each series includes the standard equipment of the previous series,
except where additions/exceptions are noted:
SE SEL
All SE content, plus:
Powertrain/Functional Exterior
• Brakes – power assisted, front disc/rear drum • Mirrors – dual body color, electric remote control w/security
• Drivetrain – front wheel drive approach lamps
• Engine – 3.0L 2V 6-cylinder Vulcan • Remote Keyless Entry System w/keyless entry keypad
• Transmission – 4-speed automatic • Wheels – 16" 7-spoke machined aluminum wheels
Exterior Interior
• Mirrors – black electric remote control • Anti-Theft System (perimeter)
• Moldings – color keyed bodyside • Audio – AM/FM stereo w/single CD
• Remote Keyless Entry System • Compass – displayed in message center
• Wheels – 16" steel wheels w/cover • Exterior temperature display – displayed in message center
• Windshield wipers – variable intermittent • Mirror – electrochromic rearview
Interior • Seats
• Air conditioning – manual control – 5-Passenger cloth seating w/dual recliners, front armrest,
• Audio – AM/FM stereo cassette front seat map pockets, 2-way head restraints & storage
• Floor mats – front & rear console
• Message center w/trip computer – Power driver seat, 6-way w/manual driver lumbar
• Power locks & windows – 60/40 split-fold rear seat
• Seats – 6-passenger cloth seating w/dual recliners, front • Sunvisor – illuminated w/vanity mirror
armrest, front seat map pockets, 2-way head restraints & • Wood interior trim accents – center stack, instrument panel,
center seating console steering wheel, gear shift knob & door switch bezels
• Speed control
• Sunvisor w/covered mirrors
Safety/Security
• Air bags – 2nd generation driver & front passenger
• Battery saver feature
• Emergency inside trunk release
• Illuminated entry
• LATCH System (Lower Anchors & Tethers for CHildren) in
rear outboard seats
• Personal Safety System™
• SecuriLock® / Immobilizer-Anti-Theft System
Please see Standard Equipment pages for more details.

Product Changes and Features Availability

Features, options and package content subject to change. Please check www.fmcdealer.com or Dealer eStore for the most current information.

 = New for this model year.

-2- Ford Division
 02/13/06 2007 TAURUS
STANDARD EQUIPMENT
The following items are standard on every 2007MY TAURUS vehicle:
POWERTRAIN/FUNCTIONAL INTERIOR (Continued)
• Alternator – 130-amp • Lights
• Battery – low maintenance 58-amp ⎯ Light Group – dual beam map & dome lamp (dome
• Brakes – power assisted front disc/rear drum lamp only on moonroof equipped vehicles)
• Drivetrain – FWD (front wheel drive) ⎯ Courtesy dome switches located on all four doors
• Engine – 3.0L Vulcan 2V 6-cylinder ⎯ Headlamp – illuminated w/chime reminder
• Fuel tank – 18.0 gallon ⎯ Warning lights – air bags, door ajar, battery, oil
• Spare tire – convenience mini-size pressure, brake, service engine soon & safety belt
• Steering – power rack & pinion w/variable assist reminder
• Suspension – independent front & rear ⎯ Low fuel
• Tires – P215/60Rx16 A/S ⎯ Delayed-off dome lamp
• Transmission – 4-speed automatic transmission ⎯ Front door courtesy light, ashtray, luggage
• 100,000 mile tune-up interval compartment
EXTERIOR • Locks – power door, illuminated controls
• Antenna – fixed whip quarter panel-mounted • Luggage compartment – low liftover
• Bumpers – front & rear 5-mph impact absorbing, body color • Message center w/trip computer functions
• Door handles – body color flush-mounted • Mirrors – day/night rearview
• Glass – solar tinted complete • Power points – (2) dual 12-volt
• Headlamps – multi-reflector halogen • Speed control – steering wheel-mounted illuminated
• Hood – gas-assist & remote release controls
• Moldings • Steering column – tilt
⎯ Fascias/bodyside moldings – body color front/rear • Steering wheel – color keyed 4-spoke soft feel w/center
fascias & bodyside protection moldings horn engagement (SE only)
⎯ Flush black around side windows, windshield, backlight • Sunvisors – cloth covered w/covered vanity mirrors
⎯ Black rocker panel SAFETY/SECURITY
• Paint – clearcoat • Air bags – second generation driver & front passenger
• Tail lamps – monochromatic w/red turn signals • Battery Saver – turns off interior lights after 30 minutes
• Wipers/washers – 2-speed variable intermittent/low/high • Belt-Minder® System
defroster • Child safety locks – rear doors
INTERIOR • Chime – safety belt reminder, headlamps-on, door
• Air conditioning – manual temperature control, CFC-free open/key-in-ignition
• Air extractors – quarter panel for improved ventilation & • Emergency inside trunk release
door closing • Front & rear crumple zones
• Ashtray – front • Fuel shutoff switch – deactivates fuel pump upon rear
• Carpet – color keyed w/integral driver footrest impact
• Cigarette lighter • LATCH (Lower Anchors and Tethers for CHildren) System
• Clock – electronic digital w/dimming feature, integral – on rear outboard seat locations
w/radio • Personal Safety System™
• Console – door (2) cupholders & enclosed storage bin ⎯ Electronic crash severity sensor
• Cupholders – color keyed, integral w/center console ⎯ Dual stage driver & right front passenger air bags
• Floor mats – front & rear ⎯ Front outboard safety belt usage sensor
• Glove box ⎯ Personal Safety System Restraint Control Module
• Grab handles – rear both sides ⎯ Front passenger seat weight sensor
• Grocery bag hooks – located on scuff plate inside trunk ⎯ Passenger air bag disable indicator
• Heat – rear seat floor outlets ⎯ Driver seat position sensor
• Instrument panel – two-tone w/back-lighted cluster, positive ⎯ Front outboard safety belt pretensioners
shutoff climate control registers, side window demisters & ⎯ Front outboard safety belt energy management
windshield defroster retractors
• Instrumentation – temperature & fuel gauges, electric 120- • Remote keyless entry w/(2) key fobs
mph speedometer, low brake fluid alert light, trip odometer, • Safety belt pretensioners & height adjustable D-rings –
1 million mile odometer & tachometer, message center driver & front passenger seats
• Integrated control panel – climate controls, radio, rear • SecuriLock® Passive Anti-Theft System
window defrost • Side door intrusion beams – high strength
The following features are standard on select all-new 2007MY TAURUS vehicles:
KEY EXTERIOR FEATURES SE Sedan SEL Sedan
Mirrors
Black electric remote control ●
Dual body color, electric remote control w/security approach lamps ●
Wheels
16" wheels w/deluxe wheel covers ●
16" 7-spoke machined aluminum ●

 = New for this model year.

● = Available
-3- Ford Division
 02/13/06 2007 TAURUS
STANDARD EQUIPMENT
KEY INTERIOR FEATURES SE Sedan SEL Sedan
Audio
Electronic AM/FM stereo cassette w/4-speakers ●
Electronic AM/FM stereo, single in-dash CD w/4-speakers ●
Compass – displayed in message center •
Exterior temperature display ●
Mirror
Electrochromic rearview ●
Seats
6-Passenger seating w/dual recliners, front armrest, front seat map pockets, 2-way head
●
restraints & center seating console
5-Passenger seating w/dual recliners, front armrest, front seat map pockets, 2-way head
●
restraints & center seating console
Power driver seat, 6-way manual driver lumbar ●
60/40 split-fold rear seat ●
Sunvisors
Illuminated sunvisor w/vanity mirror ●
Wood interior trim & accents
Center stack, instrument panel, steering wheel, gear shift knob & door switch bezels ●
SAFETY/SECURITY
Remote keyless entry keypad ●
Perimeter Anti-Theft System ●
Security approach lamps ●

 = New for this model year.

● = Available
-4- Ford Division
 02/13/06 2007 TAURUS
FUNCTIONAL EQUIPMENT

AXLE AVAILABILITY

Axle Ratio = 3.96

WHEEL AVAILABILITY

16" Steel Wheel with Deluxe Wheel 16" 5-Spoke Painted Aluminum Wheel 16" 7-Spoke Machined Aluminum Wheel
Cover Opt. on SE (64M) Std. on SEL
Std. on SE

 = New for this model year.

-5- Ford Division
 02/13/06 2007 TAURUS
OPTIONAL EQUIPMENT
SE Sedan SEL Sedan
DRIVE TYPE
Front Wheel Drive (FWD) Body Code P53 P56
Order Code 100A 200A
POWERTRAIN/FUNCTIONAL
3.0L 2V 6-Cyl. Gas Engine (avail. in all 50 states) S S
WHEELS
16" 5-Spoke Painted Aluminum 64M O —
KEY INTERIOR OPTIONS
Audio:
AM/FM Stereo w/In-Dash CD 585 O S
AM/FM Stereo w/6-Disc CD Changer & In-Dash Cassette (NA
919 — O
w/585 In-Dash CD)
Mach Audio (req. 6-disc CD or SEL Premium) 916 — O
Seats:
5-Passenger Cloth Seating Surfaces w/Floor Shift 186 O S
Leather Seating Surfaces (req. 186 5-Passenger Seats on SE,
N/L O O
incl. 60/40 split-fold rear seat)
GROUP & PACKAGES (see Packaged Options/Emissions page for pkg. content)
SE Preferred Equipment Package 90A O —
SEL Premium Package 96P — O
Safety & Security Package 53P O O
OTHER OPTIONS
Brakes – Anti-Locking 552 O O
Leather-Wrapped Steering Wheel 524 O —
Mirrors – Heated w/Security Approach Lamps (Security Approach
54H O O
Lamps std. on SEL)
Moonroof – Power 13B O O
Side Impact Air Bags 15B O O
Traction Control (req. 552 Anti-Lock Brakes) 553 O O
FLEET ONLY OPTIONS (w/valid FIN code)
Fleet SE Value Package (see Packaged Options/Emissions page
90F F —
for pkg. content)
Daytime Running Lights 942 F F
Engine Block Heater 41H F F
Leather-Wrapped Steering Wheel & Vinyl Floor Shifter on SEL 524 — F
Rear Spoiler Delete (avail. w/90A SE Preferred Equipment Pkg. &
47D F F
96P SEL Premium Pkg.)
Remote Keyless Entry Delete (NA w/54H Mirrors) 14D F —
Seats:
6-Passenger Cloth Seating Surfaces (incl. wood steering wheel
184 S F
on SEL; wood shift knob is deleted)
Leather Seating Surfaces, 6-Passenger (incl. wood steering
N/L — F
wheel on SEL; wood shift knob is deleted)
Tire – Conventional Spare Tire & Wheel 508 F F

 = New for this model year. S = Standard, O = Optional, P = Packaged Option,

F = Fleet Option w/valid FIN code
-6- Ford Division
 02/13/06 2007 TAURUS
COLOR & TRIM AVAILABILITY
INTERIOR COLOR
Medium/Dark Medium/Dark
Ebony Black
Flint Pebble
SE Sedan 5-Passenger or 6-Passenger Cloth Seats K2 KH KW
5-Passenger Leather Seating Surfaces1 N2 NH LW
SEL Sedan 5-Passenger or 6-Passenger Cloth Seats2 K2 KH KW
5 or 6-Passenger Two-Tone Leather Seating Surfaces1, 2 L2 LH LW3

EXTERIOR COLOR CODE AVAILABILITY

ALL MODELS
Arizona Beige Clearcoat Metallic AQ ●
Gold Ash Clearcoat Metallic C2 ●
Light Tundra Clearcoat Metallic DV ● ● ●
Merlot Clearcoat Metallic FX ● ●
Windveil Blue Clearcoat Metallic P3 ● ● ●
Tungsten Clearcoat Metallic T8 ●
Silver Frost Clearcoat Metallic TS ● ●
Black Clearcoat UA ● ● ●
Vibrant White Clearcoat WT ● ● ●

1
All leather seating surfaces include 60/40 split-fold rear seat.
2
6-Passenger seating (cloth or leather on SEL is a Fleet only option.
3
Ebony Black leather seating surfaces are not available in two-tone.
 = New for this model year.
● = Available
-7- Ford Division
 02/13/06 2007 TAURUS
PACKAGED OPTIONS/EMISSIONS
RETAIL/FLEET PACKAGES CALIFORNIA EMISSIONS STATES/***CROSS-
BORDER STATES
SE PREFERRED EQUIPMENT PACKAGE (90A) CALIFORNIA EMISSIONS SYSTEM........................... 422
Availability: Required on units for California, Maine,
• Optional on SE Sedan (100A) Massachusetts, New York, and Vermont
Includes: registration. Optional for Cross-Border States.***
• 5-Spoke aluminum wheel CALIFORNIA EMISSIONS SYSTEM NOT
• Rear spoiler REQUIRED .................................................................. 423
• Power driver seat with lumbar Control code for units either shipped to California
• 60/40 Split-folding rear seat Emissions States dealers or ordered by California
NOTE: Fleet must order 47D to delete rear spoiler from Emissions States dealers for registration in non-
SE Preferred Equipment Package. California States locations. Note: In Maine and
Vermont, dealers cannot order vehicles for
SEL PREMIUM PACKAGE (96P) customers in non-California Emission State
Availability: locations (except Public Service/Emergency
• Optional on SEL Sedan (200A) Vehicles – 936)
Includes: CALIFORNIA PUBLIC SERVICE/EMERGENCY
• 6-Disc changer (includes AM/FM cassette) VEHICLE EXCEPTION ................................................ 936
• Electronic Automatic Temperature Control (EATC) Only available on units sold to authorized
• Leather seating surfaces governmental units and privately-owned
• Rear spoiler ambulance companies. Must also use Code 423
• Power passenger seat when ordering.
• Automatic headlamps NON-CALIFORNIA/NON-CROSS-BORDER
• HomeLink® garage door opener STATES DEALER ORDER FOR CALIFORNIA
NOTE: Fleet must order 47D to delete rear spoiler from STATES REGISTRATION ........................................... 93N
SEL Premium Package. Required on all units ordered by dealers for
California Emissions States registrations when the
vehicles are being delivered to non-California
SAFETY/SECURITY PACKAGE (53P) Emissions, non-Cross-Border States locations.
Availability: Also requires 422 California Emissions System.
• Optional on all series
Includes:
• Side impact air bags ***CROSS-BORDER STATES
• Anti-locking brakes Cross-Border States are Arizona, Connecticut,
• Traction control Nevada, New Hampshire, New Jersey, Oregon,
Pennsylvania, and Rhode Island.
FLEET PACKAGES (Available with valid FIN code)
ENGINE BLOCK HEATER
FLEET SE VALUE PACKAGE (90F) Standard and only available in AK, MN, ND, SD, MT,
Availability: WI and WY states. Other states available via FCSD.. 41H
• Optional on SE Sedan (100A)
• Available with either 5 or 6-passenger seating NOTE: Fleet Only – Engine block heater optional
Includes: in all states with valid FIN code.
• Power driver seat with lumbar
• 60/40 Split-folding seat

MISCELLANEOUS
COV Required ................................................................ 79V
Priced DORA .................................................................. C09

 = New for this model year.

-8- Ford Division
 02/13/06 2007 TAURUS
POWERTRAIN/DIMENSIONS
FUEL ECONOMY
50 STATES
F.E. LABEL ESTIMATED MEMO:
ADJUSTED ANNUAL UNADJUSTED
ENGINE DISPL. TRANSMISSION CITY HIGHWAY FUEL COST COMBINED
FWD
3.0L 2V Vulcan (gasoline) 4-Speed Automatic TBD TBD TBD TBD

ENGINE HORSEPOWER AND TORQUE RATINGS

NOMINAL 50 STATES
COMPRESSION HORSEPOWER TORQUE
ENGINE DISPL. TRANSMISSION RATIO H.P. @ RPM FT. LB. @ RPM
ALL
3.0L 2V Vulcan 4-Speed Automatic 9.7:1 153 @ 4900 185 @ 3950
(gasoline)

DIMENSIONS*
Measurements
INTERIOR DIMENSIONS Sedan
Head Room (inches)
st
1 Row 40.0
nd
2 Row 38.1
Shoulder Room (inches)
st
1 Row 57.3
nd
2 Row 56.6
Leg Room Maximum Extension (inches)
st
1 Row 42.2
nd
2 Row 38.9
Total Passenger Volume (cu.-ft.)
Combined 104.4
Luggage Capacity Rear Seats (cu.-ft.)
Cargo Volume 17.0
Lift-over Height 26.0
EXTERIOR DIMENSIONS (inches)
Wheelbase 108.5
Overall Length 197.6
Overall Width 73.0
Overall Height 56.1
*All dimensions are preliminary figures

 = New for this model year.

-9- Ford Division