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339 views2 pages

Cased Based Passage

Uploaded by

ritusantra71
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Internet Overtakes Print in 2015

1. In the year 2015, a transformative shift occurred in the media landscape as the Internet surged ahead, surpassing
print media in popularity and influence. This watershed moment marked a pivotal turning point in how information
was disseminated, accessed, and consumed.
2. According to a recent forecast by Zenith Optimedia, online advertising in 2015 will overtake print advertising for
the first time. For the coming year the analysts are already expecting that the internet will attract more advertising
dollars globally in 2013 than newspapers.

3. The digital realm also offered a diverse range of multimedia formats, enriching the content experience for users.
Videos, infographics, podcasts, and interactive articles became prevalent, catering to varying preferences and
learning styles. This multimedia approach not only enhanced user engagement but also presented complex topics in
more accessible and engaging ways.
4. However, as the Internet's influence soared, traditional print media faced significant challenges. Many
newspapers and magazines struggled to adapt to the digital landscape, grappling with declining revenues from
advertising and subscriptions. To stay relevant, numerous print publications ventured into the digital realm,
establishing online editions and experimenting with various revenue models. Some newspapers even embraced a
hybrid approach, offering both print and digital versions to cater to diverse audiences.
The rise of the Internet as a dominant information platform can be attributed to several key factors. One of the
primary drivers was the convenience and accessibility it offered. Unlike traditional print media, which relied on
physical distribution and subscriptions, the Internet provided instant access to a vast array of information with just a
few clicks. However, amidst the growth and possibilities of the digital age, concerns also arose. The rise of fake news
and misinformation became a pressing issue as it spread rapidly through social media platforms, challenging the
credibility of information sources and undermining public trust in media. The 24/7 availability of online content
enabled people to stay informed on a global scale, breaking down geographical barriers and enabling real-time news
updates and analysis.
5. Despite these challenges, the digital revolution also brought forth tremendous opportunities for the media
industry. Digital advertising became a booming market, with targeted ads and sponsored content enabling
businesses to reach their intended audiences more effectively. The shift to digital platforms opened up new avenues
for content creation and distribution, leading to the emergence of online-only news outlets and digital-native
publications.
6. In conclusion, the year 2015 marked a significant milestone in the evolution of media as the Internet overtook
print media, reshaping the way we consume and interact with information.

Answer the following questions based on the passage above:

Q1. How did social media platforms contribute to the media landscape's transformative shift?
a) They challenged the monopoly of traditional media outlets.
b) They enabled targeted advertising for businesses.
c) They provided 24/7 availability of online content.
d) They offered diverse multimedia formats.

Q2. What was a major concern that arose with the growth of the digital age?

Q3. What was the percentage increase in internet usage from 2011 to 2015?
a) Approximately 30%
b) Approximately 42%
c) Approximately 72%
d) Approximately 86%

Q4. From the data, what can be inferred about the trend in magazine readership during the years 2011 to 2015?
a) Magazine readership remained stable.
b) Magazine readership decreased gradually.
c) Magazine readership experienced significant growth.
d) Magazine readership increased gradually.

Q5. During which year did newspaper readership experience the highest decline compared to the previous year?

Q6. What was the total percentage decrease in newspaper readership from 2011 to 2015?
a) Approximately 6.1%
b) Approximately 11.2%
c) Approximately 12.2%
d) Approximately 13.3%

Q7. How did declining revenues affect traditional print media during the digital revolution?

Q8. In which year did the internet show the highest percentage increase compared to the previous year?

Q9. As per the passage, many newspapers and magazines struggled with declining revenues. What step was initiated
to overcome the situation?

Q10. What does the word "prevalent" mean?


a) Rare or uncommon
b) Widespread or commonly occurring
c) Changing rapidly
d) Inconsistent or unreliable

Q11. What does the term "catering" imply in the context of the passage?
a) Providing food services
b) Customizing offerings to meet specific needs
c) Organizing events
d) Engaging in marketing activities

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