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Customer Labs

The document provides a product requirement document (PRD) for integrating the Facebook Marketing API to allow users to create custom audiences on Facebook from website events tracked by the CustomerLabs customer data platform (CDP). The PRD outlines requirements for retrieving tracked events, creating audiences based on selected events and timeframes, and syncing audiences to Facebook Ads Manager.

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49 views5 pages

Customer Labs

The document provides a product requirement document (PRD) for integrating the Facebook Marketing API to allow users to create custom audiences on Facebook from website events tracked by the CustomerLabs customer data platform (CDP). The PRD outlines requirements for retrieving tracked events, creating audiences based on selected events and timeframes, and syncing audiences to Facebook Ads Manager.

Uploaded by

akash78586
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Customer Labs

• Competitor Analysis

Comparison Customer Labs High Touch Blotout Elevar


Product Feature Provides a CDP Focuses on Provides a CDP Offers a CDP with
with features data with data data integration,
like customer integration unification, customer profiles,
data and syncing segmentation, segmentation, and
unification, customer and activation activation.
segmentation, data across capabilities. Specializes in
and activation. tools. Offers Also has ecommerce and
Also offers features like features for retail use cases.
marketing reverse ETL, customer
analytics and data journey
optimization observability, orchestration
tools. and data and
quality personalization.
monitoring.
Pricing Pricing starts at Pricing is Pricing starts at Pricing is custom and
$45/month, custom and $500/month, based on data
with enterprise based on with enterprise volume and features
plans available. data volume plans available. used.
and features
used.
Target Markets Primarily serves Targets Focuses on Specializes in serving
small-to- medium-to- medium-to- ecommerce and
medium sized large large B2B and retail businesses of
ecommerce enterprises B2C companies, all sizes.
and direct-to- across especially in
consumer various retail and
businesses. industries. ecommerce.
Additional Customer Labs Hightouch Elevar have Blotout have not
Information is based in have raised raised disclosed their
Chennai, India, significant significant funding details
while the other venture venture publicly
competitors funding, funding,
are based in
the US.
Customer Labs
have not
disclosed their
funding details
publicly
• Level 1: Step-by-Step Documentation
• Creating a Custom Audience on Facebook Based on Website Events

To create a custom audience on Facebook based on website events, follow these steps:
o Log in to your Facebook Ads Manager: Go to https://www.facebook.com/adsmanager and
log in to your account.
o Navigate to the Audiences section: In the left-hand menu, click on "Audiences".
o Create a new custom audience: Click on the "Create Audience" button and select "Custom
Audience" from the dropdown menu.
o Choose the data source: Select "Website" as the data source.
o Select the website event: Under "Website Traffic", choose the event you want to target,
such as "Product Viewed" or "Add to Cart". You can also choose to target users who have
not completed a specific event, such as "Purchase".
o Set the time frame: Specify the time frame for the event, such as the last 30 days.
o Name and create the audience: Give your custom audience a descriptive name, such as
"Viewed Products, Did Not Purchase", and click "Create Audience".

Your custom audience is now ready to be used in your Facebook ad campaigns.


• Level 2: Product Requirement Document
o To allow users to create custom audiences from your platform, you should integrate the
Facebook Marketing API. Specifically, you should use the CustomAudience endpoint to
create and manage custom audiences based on website events.
o Here's a high-level Product Requirement Document (PRD) for this feature:

o Target Release: 1.0

o Epic: Targeted advertisement based on Facebook UI

o Document Status: Draft

o Document Owner: Akash Shukla

o Designer: @DesignHead

o Developer: @SeniorDeveloper

o QA: @LeadQA

o Feature Overview
Allow users to create custom audiences on Facebook directly from the CustomerLabs
platform, based on website events tracked by the CustomerLabs CDP.

o Key Requirements

Integrate Facebook Marketing API: Integrate the CustomAudience endpoint of the


Facebook Marketing API to enable the creation and management of custom audiences.

Retrieve Tracked Website Events: Retrieve the website events (e.g., "Product Viewed",
"Add to Cart", "Purchase") that have been tracked by the CustomerLabs CDP for the user's
website.

Create Custom Audience: Allow users to select the website event they want to target, and
the time frame for the event. Then, use the Facebook Marketing API to create a custom
audience based on the selected criteria.

Audience Management: Provide users with the ability to view, edit, and delete the custom
audiences they have created from the CustomerLabs platform.

Audience Sync: Automatically sync the custom audiences created from the CustomerLabs
platform to the user's Facebook Ads Manager account.

Error Handling: Implement robust error handling and provide clear error messages to users
in case of any issues during the custom audience creation or sync process.

User Interface: Develop a user-friendly interface within the CustomerLabs platform to make
the custom audience creation process intuitive and easy to use.
o Technical Specifications

API Integration: Integrate the Facebook Marketing API's CustomAudience endpoint to


create, update, and manage custom audiences.

Event Tracking: Leverage the existing website event tracking capabilities of the
CustomerLabs CDP to retrieve the relevant events for custom audience creation.

Data Sync: Implement a secure and reliable mechanism to sync the custom audiences
created in the CustomerLabs platform to the user's Facebook Ads Manager account.

Error Handling: Implement comprehensive error handling and logging to provide users with
clear and actionable error messages.

User Interface: Design a user-friendly interface within the CustomerLabs platform to guide
users through the custom audience creation process.

o Success Criteria
§ Users can create custom audiences on Facebook directly from the CustomerLabs
platform, based on the website events tracked by the CustomerLabs CDP.

§ The custom audiences created from the CustomerLabs platform are successfully
synced to the user's Facebook Ads Manager account.

§ Users can manage (view, edit, delete) the custom audiences they have created from
the CustomerLabs platform.

§ The custom audience creation process is intuitive and user-friendly, with clear error
messages in case of any issues.

o User Story for Creating Custom Audiences on Facebook

Title: As a marketer, I want to create custom audiences on Facebook directly from the
CustomerLabs platform, based on website events tracked by the CustomerLabs CDP, so
that I can target specific segments of my audience with personalized ads.

Description: This user story outlines the requirements for creating custom audiences on
Facebook from the CustomerLabs platform. The feature should integrate the Facebook
Marketing API's CustomAudience endpoint to enable the creation and management of
custom audiences based on website events tracked by the CustomerLabs CDP. The user
should be able to select the website event they want to target and the time frame for
the event, and then use the Facebook Marketing API to create a custom audience based
on the selected criteria.

Priority: High

Notes:
§ The feature should be integrated with the existing website event tracking capabilities
of the CustomerLabs CDP to ensure seamless data retrieval.
§ The user interface should be user-friendly and intuitive, guiding users through the
custom audience creation process with clear error messages in case of any issues.
§ The feature should include robust error handling and logging to provide users with
clear and actionable error messages in case of any issues during the custom
audience creation or sync process.

User Interaction and Design

Step 1: Select Website Event and Time Frame


The user is presented with a dropdown menu of available website events (e.g., "Product
Viewed", "Add to Cart", "Purchase") and a time frame selection (e.g., last 30 days).
The user selects the desired event and time frame.

Step 2: Create Custom Audience


The user is presented with a form to create the custom audience.
The form includes fields for the custom audience name, event selection, and time frame.
The user fills in the form and submits it.

Step 3: Review and Confirm


The user is presented with a review page summarizing the custom audience details.
The user confirms the details and submits the creation request.

Step 4: Sync and Manage


The custom audience is synced to the user's Facebook Ads Manager account.
The user can view, edit, and delete the custom audience from the CustomerLabs platform.

Step 5: Error Handling


If an error occurs during the custom audience creation or sync process, the user is
presented with a clear error message and the option to retry or cancel the process.

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