Scribd
Upload
12 views1 page

Trend

The document discusses various digital marketing techniques including video marketing, virtual events, micro-influencers, storytelling, personalization, conversational marketing, social commerce, live video, and user-generated content. Each technique is listed with an explanation, objective, and who it would be suitable for in terms of awareness, interest, desire, action, or sharing.

Uploaded by

13donutpeach
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
12 views1 page

Trend

The document discusses various digital marketing techniques including video marketing, virtual events, micro-influencers, storytelling, personalization, conversational marketing, social commerce, live video, and user-generated content. Each technique is listed with an explanation, objective, and who it would be suitable for in terms of awareness, interest, desire, action, or sharing.

Uploaded by

13donutpeach
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 1

No Name Explanation Objective Suitable for?

(AISAS)
1 Video Marketing Google reports that YouTube Reach wider audience & Awareness
reaches more 18–49-year-olds build trust
than all cable networks combined.
Photo and video posts also
generate more engagement than
those using just text.

Research by Cisco found that by


2022, video will account for 82% of
all online traffic. Videos are 53x
more likely to generate first-page
SERP rankings than other SEO
tactics. Today, 84% of consumers
have been convinced to purchase
a product after watching a video.
2 Virtual Events A study by Bizzabo found a 34% - Cost-effective solution for Interest
increase in virtual event businesses
attendance in 2021 and a more - Provide immediate
than 250% increase in live- answer
streaming attendance.
3 Micro-influencer movement Study by bannerflow said that 38% - Allow businesses to tap Action
of respondents are increasing their into their niche more
online influencer engagement in closely.
the future. - direct access to targeted
leads
4 Story telling Effective storytelling helps to make Engaging, make cust. Interest
your company something others invested
want to engage with, whatever
channels or media you choose to
use.
5 Personalization In fact, 80% of consumers said -Give content to win cust. Search/Desire
that they’d be more likely to do heart
business with a brand that
provides a personalized
experience, as per a survey by
Epsilon.
6 Conversational Marketing CRM, needed human interaction Engaging Share

Customers don’t want to talk to


someone who is following a script.
They want help that’s specific to
their needs and situation. They
also want immediate response
times. That means more and less
formal communication channels.
7 Social Commerce Research by Statista shows that -Bring immediate CTA that Action
social commerce is on the rise for the cust. need
2022 and not slowing down any
time soon.
8 Live Video The live video industry is expected - Live interaction Search & Action
to be worth over $70 billion by - FOMO
2021. Live video is incredibly
popular with consumers, and
people spend three times longer
watching live video than they do
watching pre-recorded video.
(Hubspot, 2021)

These types of videos are so


attractive to viewers because they
tap into “FOMO” or fear of missing
out.
9 UGC Build positive effect for Brand build your brand's social Interest
Engagement, Perceived Credibility credibility
& Information quality based on
UGC, a study by Mathur 2021

You might also like

pFad - Phonifier reborn

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


Alternative Proxies:

Alternative Proxy

pFad Proxy

pFad v3 Proxy

pFad v4 Proxy