STRATEGY

IMPLEMENTATION
by group 4
Arifah Noor Hafiza (2210312320043)
Najwa Shauma Maghfirah (2210312320022)

Under guidance of Mr. Dr. Ir. Syahrial Shaddiq, M.Eng., M.M.

Background
Along with effective strategy formulation, effective strategy implementation (SI) is a critical
component of why some firms outperform others as even a well-formulated strategy cannot
guarantee success until it is effectively implemented. A fitting analogy is the preparation of a
great meal, which requires more than just a fabulous recipe. It takes high quality ingredients, the
right equipment, and a capable team of chefs, sous-chefs, and servers working well together; all
critical elements involved in the preparation and service of the meal. In addition, effective
strategy implementation is a requirement for effective evaluation of strategy In other words, if the
recipe is not executed in the exact way it was intended, it is impossible to accurately evaluate
the recipe’s merits. Finally, and importantly, the process of strategy implementation is more
complicated than formulation, and many managers and organizations struggle with effective
implementation of business strategies. As a result, strategy implementation effectiveness is a
significant source of performance heterogeneity between firms, reinforcing the need for a clear
understanding of the strategy implementation process.
Definition
Strategy implementation is a crucial stage in achieving organizational
goals, recognized by entities such as the Kenyan government
transitioning towards integrative development plans. Research highlights
that companies excelling in strategy implementation tend to perform
better. However, perspectives on strategy implementation vary, with
some viewing it as a framework directing goal achievement and others
emphasizing formal planning. Critiques challenge the notion of exclusive
strategic frameworks, suggesting organizational strategies are
multifaceted. Despite its importance, strategy implementation poses
challenges, requiring understanding and acceptance by implementers. It
involves coordinated efforts throughout the organization, necessitating
overarching plans. Scholars emphasize the complexity of organizational
strategies and criticize simplistic categorizations. Frameworks
developed in the early 1980s provide insights into the complexities of
successful implementation.
Objectives
Here are some common types of strategy implementation
objectives:
Operational Efficiency
Market Expansion
Customer Satisfaction
Innovation and Product Development
Employee Engagement and Development
Financial Performance
Risk Management
Strategic Alliances and Partnerships
Sustainability and Corporate Social Responsibility (CSR)
Organizational Alignment and Communication
Function
Here are some key aspects of the strategy implementation
function:
Strategic Planning
Resource Allocation
Organizational Structure and Design
Change Management
Performance Management
Communication and Stakeholder Engagement
Risk Management
Continuous Improvement
Concepts
Strategy implementation has become a subject of
interest for many scholars. Literature indicate that
several studies have focused on strategy
implementation however, there seems to be
widespread concurrence regarding the nature of
strategic planning which involves strategy
implementation that present various models
indicating the organizational characteristics in
implementing strategy. Strategy implementation in
terms defines of the method of implementing
strategies, clear targets to implement strategies,
review and piloting initially before implementing
them in full.
Types
Here are several types of strategy
implementation:
1. Structural Implementation
2. Functional Implementation
3. Procedural Implementation
4. Cultural Implementation
5. Leadership Implementation
6. Resource Allocation Implementation
7. Technology Implementation
 Implementation Dimensions
Once a firm’s or individual business unit’s market strategy is determined,
management’s focus shifts to implementing the strategy. As previously mentioned, this
considered two critical implementation dimensions: organizational structure and
strategic behaviour.

Organizational Structure Strategic Behaviour

There are three structural dimensions, There are at least four sets of behaviours that
such as: could lead to a position of competitive
advantage, there are:
Formalization
Costumer-oriented
Centralization
Competitor-oriented
Specialization
Innovation-oriented
Internal/cost-oriented
 Impact Strategy Implementation
on Firm Performance
Strategy implementation influences various
aspects of firm performance, including
operational efficiency, adaptability,
organizational culture, resource allocation,
employee engagement, and competitive
advantage. Firms that excel in strategy
implementation are better positioned to
achieve their strategic objectives and
outperform competitors in the long run.
 CONCLUSION
Strategy implementation is the crucial phase where organizations transform their strategic
plans into actionable steps and tangible outcomes. It is the bridge between strategy
formulation and execution, where the focus shifts from planning to action. A successful
strategy implementation requires careful alignment of resources, clear communication,
effective change management, and continuous monitoring and adaptation.
By establishing clear objectives, allocating resources effectively, engaging stakeholders,
and managing risks, organizations can enhance their chances of achieving their strategic
goals. Additionally, fostering a culture of continuous improvement ensures that lessons
learned from implementation are integrated back into the strategic planning process,
enabling the organization to remain agile and responsive to changing market dynamics
and competitive pressures.
THANK
YOU!