Internship Project
Internship Project
PROJECT REPORT
ON
“MARKETING”
SUBMITTED IN PARTIAL FULFILLMENT FOR
THE AWARD FOR DEGREE OF
SESSION: 2023-2024
Submitted By :- Submitted To :-
DIVYANKA SWARNKAR MR. VAGISH RAJ PANDEY
B.B.A. (5 SEMESTER) (ASSISTANT PROFESSOR)
Roll no.- 2214077230031
AFFILIATED TO
DDU GORAKHPUR UNIVERSITY, GORAKHPUR
U.P. - 273009
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CERTIFICATE
This is to Certify that the investigation described in this report titled “AN
ANALYSIS OF INTERVIEW PROCESS & ONBOARDING AT
ICA” has been carried out by Ms. Divyanka Swarnkar. During the summer
internship project. This study was done in the organization “ICA” in partial
fulfillment of the requirement for the degree of Bachelor of Business
Administration of Marwar Business School (An Autonomous Institute)
Affiliated to D.D.U., Gorakhpur. This work is the own work of the candidate,
complete in all respects and is of sufficiently high standard to warrant its
submission to the said degree. The assistance and resources used for this work
are duly acknowledged.
(MBA Co-ordinator)
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ACKNOWLEDGEMENT
I am thankful to “Mr. Vagish Raj Pandey” for guiding me through this project
and continuously encouraging me. It would not have been possible to complete
this project without his / her support.
Divyanka Sawrnkar
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Index
2 Company profile
3 Terminologies
4 Objective of study
5 Scope of study
6 Need of study
8 Limitations of study
9 Research methodology
10 Findings
11 Conclusion
12 Suggestion
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INTRODUCTION
and objectives.
with labour and with trade unions, and taking care of employee safety, welfare
and health by complying with labour laws of the state or country concerned.
people in any organization. People are considered the key resource in this
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These activities fall in the domain of HRM. Human Resource Management is a
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FEATURES OF HUMAN RESOURCE MANAGEMENT
results.
It helps a company achieve its goals in the future by facilitating work for
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FUNCTIONS OF HUMAN RESOURCE MANAGEMENT:
The main functions of human resource management are classified into two
categories:
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way so as to have maximum contribution towards organizational
objectives.
workers.
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i. Operative Functions : The following are the Operative Functions of
etc
for various jobs is one of the most difficult and important function of
premium plans, bonus policy and co-partnership, etc. It also assists the
organization for adopting the suitable wages and salaries, policy and
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iv. payment of wages and salaries in right time.
between management and labor industrial unrest will take place and
good the moral and physical condition of the employee will suffer, and
vii. Personnel Planning and Evaluation : Under this system different type
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IMPORTANCE OF HUMAN RESOURCE MANAGEMENT
production depend on the wishes of the human resources. Hence, besides other
increase cooperation but it needs proper and efficient management to guide it‖.
environment.
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5. It motivates workers and upgrades them so as to enable them to accomplish
employer-employee relations.
enterprises. It is the key to the whole organization and related to all other
great extent, on the way in which people are recruited, developed and
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efforts and effective utilization of human and others material
resources isnecessary.
COMPANY PROFILE
ICA
ABOUT THE COMPANY
ICA Edu Skills Gorakhpur Center in Uttar Pradesh is one of the top skill training institutes
specialising in Accounting & Finance. The Accounts courses, Finance courses, and
Taxation courses include SAP, Tally, Advanced Excel, GST, Business Communications,
and other relevant subjects. ICA is known for providing 'Job-Guarantee Courses' to
maximise employability at an affordable fee structure. Known for its strong placement
record, its most popular course is Certified Industrial Accountant (CIA). It has 300+ centers
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MISSION
India is one of the youngest nations in the world with more than 62% of its population
in the working age group (15-59 years), and more than 54% of its total population
challenge. Every year, out of 15 million youth entering the job-market, over 75% are
not job-ready. This difference is due to lack of technical and soft skills. Scarcity of
conventionally educated youth, who possess limited job skills are the dual challenges to
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VISION
We are supporting the Government of India in its ‘Skill India’ agenda through its efforts
with National Skills Development Corporation (NSDC) to enhance the skills of millions
of youth across the country and empower them with livelihood linked skilling programs.
It aims to build an inclusive, enabled and skilled society by skilling youth and providing
employment in identified core sectors like Apparel, Automobile, BFSI, Beauty &
Wellness, Hospitality, Health Care, Construction, Retail, Solar, Telecom, Tourism &
Hospitality etc.
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OBJECTIVES
01
02
03
It describes my responsibilities
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Based on presentation of
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About The Industry
● In everyday life skills are extremely important as everything you do is a skill in
some form. Writing is a skill, running is a skill even just talking is a skill. Skill
acquisition is the process of learning skills and progressing through the stages involved
in learning a new skill. In futsal, there are a few fundamental skills involved in the
playing of the game. Shooting for goal is one of these skills. It is significant to futsal as
it is the primary skill involved in scoring points or goals for your team which is
necessary to win games. If your team has no competent shooters then you will almost
surely lose the game.Similarly for making a career we for sure need some kind of skill
● For this sole purpose there are number of institutes who give training for different
categories such as in Finance , hardwares etc.so any one can get skill by learning it
through skill training institute and can move forward in there carrers.
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RECRUITMENT
between potential
etc.
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SELECTION
• Initial Screening
• Primary interview
• Compensation fitment
• Offer Letter
• Final Interview
• Reference check
• Offer Acceptance
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LEARNINGS
jobs
procedure.
portals.
• Salary negotiation
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CHALLENGES
joining
time.
company.
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FINDINGS
candidate.
the
internal reference
and consultancies.
is very popular
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TERMINOLOGIES
1. Appraisal - Are meetings set up by the employer that allow the employer
5. Gross Salary - Gross salary can be defined as the amount of money paid
6. Job Analysis - A process aimed at codifying the nature of a job role to help
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10.Recruitment- It refers to the process of identifying, attracting,
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OBJECTIVES OF STUDY
clearly the responsibility, accountability, authority for each job and its
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Scope of the study
onboardings.
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Research Methodology
Research methodology simply refers to the practical “how” of any given piece of
study to ensure valid and reliable results that address the research aims and
objectives.
Research in common parlance refers to a search for knowledge. One can also
a specific topic. Research is an academic activity and the term should be used in
a technical sense
DATA COLLECTION
While deciding about the method of data collection used for the study of research
should keep on mind two types of data i.e., primary and secondary, the primary
data are those which are collected a fresh and for the first time, the secondary data
on the other hand are those which have already been collected by someone else.
1. Primary Data
2. Secondary Data
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PRIMARY DATA:
Primary data is collected in order to avoid any mistake due to transcription which
may arise when collected through secondary sources the data is collected my
questionnaire method.
SECONDARY DATA
Secondary data is collected from the companies report manuals and brochures
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Interview
Interview means deliberate, active listing with a purpose to draw the other person
out, to discover what he really wants to say, and to give a chance to express
himself/herself freely.
The interview is also widely used in securing credit information, making loans,
management.
Employment interview and tests are two of the most important screening devices
management.
most widely used selection tools. Employment interview and tests are two of the
It assists to reveal, examine and assess the capabilities, qualities and traits of an
quite complex in substance and difficult to use property. Its scope includes
measuring all the relevant characteristics and integrating and classifying all other
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Through this technique, needed information like nature, attitude, behaviour,
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Objectives of Interviewing
interview:
“Application Blank.”
3. To verify the information given in the application form and in the Application
Blank.
4. To give essential and accurate facts about the job and the organization such as
future prospects etc. to the candidate. So that the candidate will be in a position
and trust between the organization (personnel department) and the applicant who
is to be employed.
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6. To create a good image and to promote goodwill towards the organization,
unions to the candidate, because interview is a valuable tool for all these.
different qualities in their application can be tested directly through face to face
and opinions between interviewer and interviewee and any doubt regarding the
terms and conditions of the job can be cleared then and there only.
(iii) Helps to know the facilities – Interview helps to know the facilities offered
and opportunities available to the employees and also the terms and conditions of
employment. This helps the candidates to decide whether to offer their service or
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(iv) Helps to tell about company – Interview helps to tell about company’s policy,
(v) Widely accepted tool – Interview is the oldest and most commonly used
device in selecting the employees. Though test and group discussion are
about the candidates. Under such circumstances interview acts as a great help to
the organization.
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Types of Interviews
Formal Interview:
questions.
Informal interview:
There is no specific procedure followed in this case. They are conducted at any
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Stress Interview:
conditions. How does a candidate react to stress? Whether they remains quiet and
around, and the case with which they gets out of it indicates their stress-handling
capacity in future.
Situation Interview:
An imaginary situation is told to the candidates and they are asked to respond to
it.
Directive Interview:
Non-directive Interview:
be asked to candidates. Candidates are free to express themselves under this type.
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Panel Interview:
generally consists of three or more members who collectively perform the task of
selection. The final decision is taken with the consent of all panel members.
Group Interview:
Candidates are supposed to form groups, and one group together will be
lead, their presence of mind and communication can be evaluated under this
technique.
Depth Interview:
All the minute details of important nature are asked to a candidate to have the
Interview Rounds
1. Technical
2. HR
3. Group Discussion
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Interview Questions
Q4. Will this job motivate you to be a great employee? Do the career paths
Q5. Why would you be a good fit for this position means: What have you
Q6. How can you say what you’re not good at and still get the job?
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Interview details
Round 2
Round type - HR
Round 3
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Onboarding Employees at ICA
In human resources, onboarding is defined as the process of familiarizing a new
employee with the organization. Onboarding begins from the moment an offer is
made to the employee until the time the employee becomes a productive member
of the organization.
employee with the organizations policies, the employees role in the organization,
the employee is made comfortable enough to interact freely with their colleagues
paperwork for labour law compliance and equipping them with all the tools they
need to do their job well. During onboarding, employees learn what the
attitude.
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We read through a number of research papers and studies on onboarding and its
effectiveness. The findings from all of them can be summarized in two key points:
may lose them, and that will result in another expensive hiring cycle.
program. The quicker employees are empowered to do their jobs, the faster they
Onboarding is not just HRs job. It also the responsibility of the immediate
manager, who will familiarize the employee with their role in the company, their
performance expectations, and the culture of the team they are going to be a part
of.
move laterally into new roles, known as cross boarding (covered later in this
article), and they also need to be onboarded following a similar process. While
they may be familiar with organizational culture, team culture may be different.
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While they may be familiar with company policies, they may still need a mentor
the “process of helping new hires adjust to social and performance aspects of their
new jobs quickly and smoothly, and learn the attitudes, knowledge, skills, and
In short, employee onboarding involves the processes that help you ensure that
your new hires get started on the right foot. These processes can be broken down
that help a new employee adjust to his or her new position. Under formal
and socialization.
by which a new employee learns about his or her new job. Informal
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minutiae of getting started at a company, such as receiving badges and
equipment.
While the expense of onboarding new employees can be daunting, it’s money
employees may prevent early turnover for as many as 1 in 4 new hires. And the
faster that your new hires feel welcomed and adjusted to their new roles, the faster
following ways:
have been able to save millions of dollars in travel and lodging alone.
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Improve knowledge retention. The use of video has been shown
training videos, as well as search inside each video, for any word
of company and team introductions that can help your new hires
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place faces and personalities to the names they’ll see in their
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1. Provide information on company policies and benefits
employees first day in the organization. The training session or materials should
In this step, also have the employee sign all the compliance forms that formally
Depending on the country you are in, if digital signatures are accepted on
share the necessary documentation with new employees before their first day in
the company. This means they can complete all compliance formalities
beforehand and become contributing members of the team right from day one.
Using digital signatures is also helpful when you have to onboard remote
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2. Provide role clarity
all their daily tasks is important to help them gain clarity about their role.
Who communicates this information? This is the best time for the manager to step
into the onboarding process, as they are best positioned to offer a clear picture of
This information should be provided over the first 30 days on the job, as the new
employee learns and slowly takes ownership of their role. In this process, it is
also important to inform the employee of whom they must collaborate with to get
their job done members of their own teams as well as members of other teams
introduced to members of their team and supporting teams much before they join
the organization. These employee onboarding software solutions allow each team
member to create an online profile, which a new employee can go through to learn
more about their team members. Similarly, employees can create their own
profile and introduce themselves to their team members much before they join
the organization.
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Even in the case of cross boarding, you can share the employees profile
beforehand.
between the employee and their colleagues right from day one.
3. Facilitate training
Training is part of the long-term onboarding process and is best facilitated by the
Companies can start delivering this training even before employees first day at
the organization. Basic training materials can be sent across, and employees can
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Hibobs employee onboarding software allows HR to set up customized
workflows for new employees, giving them a sense of whats in store for them
Boardon is also a pre-onboarding software that allows you to use the time before
solution that can help you streamline the entire onboarding process.
managers and team managers must give an employee a broad overview of the
How can they do this? One way is to make sure that culture is reflected in the
How easy is it for your employees to come up to you and discuss a problem
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How open are managers to entertaining non-work conversations?
Define what the company culture stands for, and then ensure this culture is
You can also do this through your onboarding software, which gives new hires
direct insights into the team members, the profile of the company, and as a result,
While this is not entirely the responsibility of the manager/HR, it is their job to
dedicate one employee to help the new employee navigate the workplace from
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However, a Hibo survey found that 49% of the employees surveyed would rather
make friends with their co-workers instead of limiting their interactions to their
new-hire buddy.
This information, however, should not discount the value of a new-hire buddy.
If new employees or team members have simple queries like how to work the
printer or whom to speak to for an ergonomic laptop stand, a new-hire buddy can
help easily. And in the age of AI, chatbots (discussed below) can serve as great
new-hire buddies.
In our recent Hibob survey, we found that a majority of new hires spend between
two and five hours being onboarded for their new roles, says Ronni Zehavi, co-
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This is the amount of time it takes to get the employee to sign their compliance
documents and for a general introduction to the rest of the team. However, the
A formal onboarding program can range between 30 days, 90 days, 180 days, or
a good 365 days. This phase is used to complete all the tasks mentioned in the
Ideally, onboarding begins or should begin as soon as the employee accepts the
offer letter.
Invite new hires to join internal platforms ahead of their first week so that they
can not only get a head-start on reading the employee handbook and policies, but
also so they are able to put faces to names, learn about company news, and get
involved in social or cultural events at the company such as clubs that bring
recommends Zehavi
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Duration of New Employee Onboarding
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1. One day to one week: Ensure compliance, familiarize the employee with their
role
2. One week to three months: Train the employee to perform their job.
Familiarize them with their colleagues who are key to their function. Help them
3. Three months to six months: Evaluate their performance and ensure that they
have everything they need to perform their jobs optimally. Take their feedback to
knowledge about their role, the market, the company, and the industry. They
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Learnings During Internship
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3. To study about ICA and its related aspects like its product and
4. To learn about various channels of getting basic necessity to poor people, etc.
10. Learn the rules and regulation which are follows by all national
government organisation.
channel. Due to current pandemic company has allowed some section to work
from home.
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0. The company markets reliable, high-quality products and has a global client
base.
1. Team leaders of the company are so nice to explain all things properly.
2. The employer of the company must work with goal orientation, because that
4. NGO working in various field work and doing good for slum people and
7. The management are good, they will be around interns if they need any help.
CONCLUSION
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The whole internship was a bundle of new opportunities, with lots of new
everything which leads to efficient work, and this internship helps me to develop
internship with good expression and impressions and I can say that this internship
helping and giving basic needs to slum and roadside children and peoples of NGO.
I got a proper and advance knowledge about what from this internship. I also
develop my selling skills, knowledge and problem handling ability and learn
various things from this internship with my view, ICA will became one of the
most understandable NGO in India. ICA has always been committed towards
BIBILOGRAPHY
WEBSITES
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• www.icagroup.in
• www.icajobguarantee.in
• https://new.icaerp.com/
• https://m.facebook.com/icagkp/
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