Contents

SEO Basics ..................................................................................................................................................... 1

Strength Analysis (Website Home Page) .................................................................................................. 2
Website’s Social Strength ......................................................................................................................... 3
Website Crawl Stats .................................................................................................................................. 4
Setup Google Analytics ............................................................................................................................. 5
Setup Google Search Console ................................................................................................................... 6
On-Page Elements ......................................................................................................................................... 7
SEO Friendly URLs ..................................................................................................................................... 8
Page Title:.................................................................................................................................................. 9
Meta Descriptions ................................................................................................................................... 10
Heading Tags (H1 – H6) ........................................................................................................................... 11
Image Optimization................................................................................................................................. 12
Technical SEO .............................................................................................................................................. 13
Breadcrumbs .................................................................................................................................... 12
Open Graph ..................................................................................................................................... 13
Twitter Cards.................................................................................................................................... 13
SUGGESTIONS ................................................................................................................................................. 13
CONCLUSION .................................................................................................................................................. 14

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Analysis of Music City Marauders
Following is a brief analysis of musiccitymarauders.com. It gives us an idea about the current
status of the website and what improvements are required to get more traffic or visitors on
your website.

SEO Basics
Strength Analysis (Website Home Page)

musiccitymarauders.com Attributes
Domain Authority 07/100
Alexa Rank - Global N/A
Website Indexing Statistics
No. of Indexed Pages 448
External Backlinks 175
Referring Domains 72
Referring IPs: 93
Referring Subnets: N/A
Citation Flow 14
Trust Flow 2
Server Information
IP 141.193.213.10
City Austin
Country USA
Domain Age 3 Years, 7 Months

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Domain Overview (Tool: SEMrush)

Website’s Social Strength

The following table reveals the social media strength of the website. This strength defines how
much your brand is popular among people. This data is taken manually and presents the
numbers we have found on the day this audit report is prepared. Hence, these numbers may
vary.

Platform Followers
Facebook 588
Instagram 845
LinkedIn 1
Twitter 2
Pinterest N/A

Website Crawl Stats

The following crawl stats indicate the total number of pages, images, and resources available.

Total URL Crawled (link) 1500

HTML 331
JavaScript 85
CSS 125
Images Src 883
Start URL 1
Other 75

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Setup Google Analytics
Google Analytics is the BEST way to see how people find (and use) the site.

It includes:

• How much traffic we get from different channels/mediums

• Most popular landing pages
• Traffic increase/decrease percentage
• Average bounce rate, page views, and time spent on site

Status: Needs to be fixed

The website is not connected to Google Analytics. We will connect it with Google Analytics.
With the help of Google Analytics, we will track which marketing channels are driving the most
traffic to your website so that we can focus our efforts on those channels. We will also check
the performance of our website in terms of conversion rate, monthly traffic, and new users.
This will allow us to make variations in our strategy to get better results.

Setup Google Search Console

The Google Search Console is a very powerful free SEO tool. This tool is designed to help track
your site’s performance in Google search.

Google Search Console offers features like:

• Which keywords bring you the most traffic

• Submit a sitemap
• Fix website errors
• Receive messages from the Google search team

Status: Needs to be fixed

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We will connect your website with GSC. We will track the Clicks, Impressions, Average
Position of the ranking keywords, and CTR(Clickthrough rate) of your website. We will also
focus on those queries that are getting more impressions on GSC. In this way, we rank the
keywords that will directly improve the clicks and CTR of your website. With the help of this
tool, we are also able to check the crawlability and indexability of the pages and identify
problems or errors with them.

On-Page Elements
The below charts reveals the information about the important on-page elements and the values
we found after crawling the website.

SEO Friendly URLs

One of the most basic search engine optimization techniques is the usage of SEO-friendly URL
structures. A good structure can help the indexation process of the website quickly.

An SEO friendly URL;

• Is short
• Has a keyword in it
• And should be human-readable

Status: Fixed

Page Title & Description:

Title tags—technically called title elements—define the title of a document. Title tags are often
used on search engine results pages (SERPs) to display preview snippets for a given page and
are important both for SEO and social sharing.

Google typically displays the first 50-60 characters of a title tag or as many characters as will fit
into a 600-pixel display. If we keep titles under 60 characters, we can expect at least 90% of
titles to be displayed properly. Keep in mind that search engines may choose to display a
different title than what we have provided in HTML. Titles in search results may be rewritten to
match the brand, the user query, or other considerations.

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 Total Titles Checked 10
Issue 10
Duplicate 0
Almost all of your website's meta titles are not within the limit of characters that are more
likely to be fetched by Google. We will make them more precise, considering the number of
characters(30-55) while making them relevant to the pages. That's how your websites can be
presented better in SERPs and easily understood by users as to which kind of services your
website is providing. In this way, the CTR will also improve.

Status: Needs to be fixed

Meta Descriptions— are HTML attributes that provide concise explanations of the contents of
web pages. Meta descriptions are commonly used on search engine result pages (SERPs) to
display preview snippets for a given page.

Meta descriptions can be of any length, Google generally truncates snippets ~155 characters
(920 pixels). It is best to keep Meta descriptions between 120 and 155 characters or even
better to test different lengths to find out the optimal length for your website.

Total Description Checked 10

Issue 10
Duplicate 0
Most of the pages have meta descriptions that are not in limit of characters that are more likely
to be fetched by google and many of pages have no meta description at all. Therefore it is
entirely up to Google to show a snippet of the content it finds relevant to the query or not to
show at all. We will be writing unique meta descriptions for each page referring to what page is
about and will also adjust seed keywords in it.

Status: Needs to be fixed

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404 Error
A 404 found error is an HTTP status code that means that the page you wanted to access a
website couldn't be found on their server.

Status: Needs to be fixed

This error can affect user experience, which will have a bad effect on the overall performance of
the website. We will remove or redirect these pages so that the user must have something on the
page that is relevant, if not the exact.

Heading Tags (H1 – H6)

The <h1> to <h6> tags are used to define HTML headings to mark the topic of the content. <h1>
defines the most important heading while <h6> defines the least important heading.

Heading H1-H6
Pages Home Page
Issue May others including home page
Duplicate 0

Unique heading tags will help pages rank better in SERPs. Each page should have only one H1
tag as multiple H1 tags are not recommended on a single landing page.

Many of your website pages have the wrong heading structure, which means using H5 directly
after H2. This issue can affect the user experience badly, and it could be a better SEO practice.
Here below, I’m showing a picture of one page as an example:

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Status: Needs to be fixed

Image Optimization
The images on home page say a lot about your content. Unfortunately, Google is really bad at
reading images. So to help Google understand images, we optimize image alt tags and
filenames. Optimized images also help rank pages in image search.

Page Images Crawled 64

Missing Alt Text 15

musiccitymarauders.com does NOT use image alt tags or descriptive filenames. We will
optimize ALT tags within our on-page optimization SEO efforts.

Status: Needs to be fixed

Technical SEO
Crawl Errors
Below chart shows all the server responses, encountered while crawling the website, either a
page is working fine or not, how many pages are redirected and how many pages were not
found on the server.

Total Link Crawled 1500

Successfully Crawled (2xx) 1430
No Response pages 70

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404s can damage a website's SEO. So fixing them in a timely manner is very important.

Status: Needs to be fixed

Robots.txt
Robots.txt is an important file for better accessibility. It lets search engines know that where
and how to look on the website, what to crawl and what should be left.

URL: https://musiccitymarauders.com/robots.txt

Status: Needs to be fixed

Your robot.txt file doesn’t have allowed / disallowed rules. We will make SEO-friendly files that
will block unnecessary pages. We will make this film worthy enough to save the crawler budget
time. It will also avoid duplication of pages. We will disallow those pages that you just want to
see privately.

Sitemap.xml
XML Sitemap helps the crawlers to identify the changes to your website. In return, this helps in
better indexing.

URL: https://musiccitymarauders.com/sitemap_index.xml

Your sitemap is not SEO-friendly. It have some pages that it shouldn’t have like:

https://musiccitymarauders.com/author-sitemap.xml

https://musiccitymarauders.com/author/mcm2dev/

These all pages are unnecessary and will have a bad impact on crawler budget time.

Status: Needs to be fixed

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Website Load Time
Google uses a metric called Page Speed score. It has a range between 0 – 100 points. The better
a site performs, the higher the score it receives; Google considers a site to be performing well if
it has a score of 85 or above. The beauty of the Page Speed score is that it is fully transparent.

Currently, the website’s speed score is not satisfying. The site requires tweaking and
optimization to get a higher score. Mentioned below are the Page Speed Scores of the website
for both, mobile and desktop versions.

Mobile Speed Score:

The page speed score or website's speed score is not satisfying & the mobile optimization score
is 45/100, which is not good.

Status: Need to be fixed

Desktop Speed Score:

The desktop's page speed need to be improved; the score is 68/100, which is not excellent.

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Considering the low-speed score, the website needs major page speed tweaks to perform
better. The current website score predicts bad user-experience, especially on mobile and it may
hurt the rankings in search engines.

Status: Need to be fixed

Structured Data Mark-ups

The term structured Data Mark-up refers to the information, formatted in a universally
understandable way. Major search engines like Google, Bing, and Yahoo! use this data to refine
their search results. Structured data gives search engines the meaning of any webpage they
crawl. The term “Jaguar” can either be used for the animal and also for the car manufacturer
company. A user may understand by visiting the page either it is about the animal or the
vehicle, but search engines don’t understand it. Structured data markups help search engines to
understand that a webpage is about “jaguar” animal or the automobile company.

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Status: Fixed

Open Graph
Protocol is Facebook’s standard for implementing Social Meta Tags and it is also recognized by
some other major social platforms like LinkedIn.

The basics of Open Graph mark-up include:

➢ og:title = title or alternate title of post

➢ og:url = URL of page
➢ og:description = two to four sentences describing page
➢ og:image = URL to unique image
➢ og:type = article (otherwise defaults to “website”)

Twitter Cards
Twitter cards allow attaching rich photos and videos with tweets along with few HTML
description lines. There are around 7 types of twitter cards but mostly used types are
“Summary Card” and “Photo Summary Card”.

The Basics of Twitter card properties include:

➢ twitter:card = Card type (full list of card types here)

➢ twitter:title = Title or alternate title of post
➢ twitter:url = URL of post
➢ twitter:description = Two to four sentences describing page
➢ twitter:image:src = URL to unique image

Status: Fixed

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SUGGESTIONS
Based on our evaluation of the areas mentioned above, we have listed down several
suggestions. Each suggestion pertains to the section mentioned with it. These suggestions are
meant to improve the website from an SEO and user experience perspective.

Domain Overview: A very minimal number of backlinks results in a low domain authority score.
On the other hand, various backlinks offer an authority score and improve businesses' online
presence. The website is not ranking well against 225 key phrases, indicating a need for organic
traffic. However, the keywords need to be organized and improved to gain traffic on the web
page.

Website’s Social Strength: Currently, musiccitymarauders.com is using Facebook, Instagram,

Twitter and Linked In, missing the opportunity to avail social media exposure by using Pinterest.

On-Page Elements:

Page Title: This is very critical; targeted keywords are missing in titles. At the initial stage, we
will share a template for each type of page so, we can have unique titles for all types with
targeted keywords in it. Moreover, later we will be writing unique titles with better targeting.

Meta Descriptions: This section needs more time, many pages do not have Meta at all and
those that have it those have the wrong quantity of characters. At the initial stage, we will
share a template for each type of page so, we can have unique titles for all types with targeted
keywords in it. Moreover, later we will be writing unique Meta descriptions with targeted
keywords and motivate readers to click on it.

404 Error: Seventy 404 URL is available in website, we need to remove from site

Heading Tags (H1 – H6): musiccitymarauders.com is not using this tag effectively (at the
moment). We have planned this task in the initial month of our time-line.

Image Optimization: musiccitymarauders.com does NOT use image alt tags or descriptive
filenames. We will optimize ALT tags within our on-page optimization SEO efforts.

Technical SEO

Crawl Error: Unnecessary redirects can damage a website's SEO. So fixing them promptly is very
important

Robots.txt: Currently robots.txt is available on the website but don’t have any thing to block
from the Google bot.

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Sitemaps: XML sitemaps is available on the website but missing some important rules and have
unnecessary pages in it.

Website Load Time

Speed Score: Considering the low-speed score for both mobile and desktop version, the
website needs major page speed tweaks to perform better. The current website score predicts
bad user-experience and it may hurt the ranking in search engines.

CONCLUSION
To sum up, https://musiccitymarauders.com/ has several issues that need to be fixed. We will
work thoroughly on each task to improve the site user experience and make it as per google’s
guidelines for better rankings.

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