Essentials of Digital Marketing (434001)

Practical No. 6: Use the Google Tag Manager to insert the tracking code in the
https://sites.google.com/view/ sweet-bakers-in/home

Hetal Vasava
Essentials of Digital Marketing (434001)

Sweet bakers
Essentials of Digital Marketing (434001)
Essentials of Digital Marketing (434001)

.sites.google.com/view/sweet Sweet bakers

-bakers-in/home
Essentials of Digital Marketing (434001)
Essentials of Digital Marketing (434001)

Practical No. 7: Use Google Analytics to analyze website performance.

Essentials of Digital Marketing (434001)
Essentials of Digital Marketing (434001)
Essentials of Digital Marketing (434001)

O. Practical related Quiz.

a) What is the purpose of Google Analytics?

 Here are some key purposes of Google Analytics:
 Understanding Website Traffic:
 Analyzing User Behavior:
 Measuring Marketing Effectiveness:
 Website Performance Monitoring:
 Goal Tracking and E-commerce Analysis:
 Audience Segmentation:

b) What type of data does Google Analytics collect?

 Here are the main types of data that Google Analytics collects:
 User Data:
 Behavioral Data:
 Traffic Sources:
 Audience Data:
 E-commerce Data (for websites with e-commerce functionality):
 Custom Dimensions and Metrics:

c) How can you use Google Analytics to improve website performance?

 Here are my top 8 tips for optimising your site based on Google Analytics data..
 Find Time-on-Page Anomalies. ...
 Find Topics Your Readers Have Searched For On Your Site. ...
 Nail Your Demographic Targeting. ...
 Site Speed Insights. ...
 Exit Rate & Bounce Rate. ...
 Behaviour Flow For User Journeys. ...
 Devices data. ...
 Search Query Data.

d) What does the “Bounce Rate” metric measure?

 Bounce rate is a metric that measures the percentage of people who land on your
website and do completely nothing on the page they entered. So they don't click on a
menu item, a 'read more' link or any other internal links on the page.
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e) What is the purpose of setting up Goals in Google Analytics?

 Goals measure how well your site or app fulfills your target objectives. A goal represents
a completed activity, called a conversion, that contributes to the success of your
business.

f) What is the difference between a “Pageview” and a “Unique Pageview” in

Google Analytics?
 Pageviews are defined as the total number of times the piece of content was viewed
during a given period of time.

Unique Pageviews represent an aggregate of pageviews generated by the same user

during the same session (i.e. the number of sessions during which that page was viewed
one or more times). The time limit for a given session is 24hrs.

In other words, a pageview represents each time a user visits a page. In this way, a
single user loading the same page 5 times in a single session will generate 5 pageviews.
Whereas unique pageviews are calculated on a session basis, meaning if the same user
loads a page 5 times in a given session, it's only calculated as 1 unique pageview. This is
why pageviews will always outnumber unique pageviews.

g) What is an “Acquisition Report” in Google Analytics?

 The User acquisition report is a pre-made detail report that you can use to get insights
into how new users find your website or app for the first time. The report differs from
the Traffic acquisition report, which focuses on where new sessions came from,
regardless of whether the user is new or returning.

h) What is “Audience Segmentation” in Google Analytics?

 Audience segmentation is when you divide your audience into multiple smaller specific
audiences based on various factors. The goal is to deliver a more targeted marketing
message or to glean unique insights from analytics.
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Practical No. 8: Create a Facebook ad campaign and analyze the performance of

your Facebook ad accounts and campaigns with AdsReport.

Boat Wave

Smartwatch
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Essentials of Digital Marketing (434001)
Essentials of Digital Marketing (434001)

Boat wave
Essentials of Digital Marketing (434001)

Boat wave

Boat wave
Essentials of Digital Marketing (434001)
Essentials of Digital Marketing (434001)

Boat wave

Boat wave

Boat wave

[Grab your reader’s attention with a g

https://www.boat.com/

Boat%wave-smart%watch

Boat wave Boat wave

Essentials of Digital Marketing (434001)
Essentials of Digital Marketing (434001)

O. Practical related Quiz.

a) What is the maximum number of Ads a single Facebook Ad Account can

contain?
 Regular ad accounts You can have up to 50 ads in each ad set. You can have up to 5,000
ad sets. You can have up to 5,000 campaigns. You can have up to 5,000 ads.

b) What are the key elements of a successful Facebook ad?

 The key elements of a successful Facebook advertising campaign are:

 Clear goals: What do you want to achieve with your Facebook ad campaign? Do
you want to increase brand awareness, drive traffic to your website, generate
leads, or make sales? Once you know your goals, you can create a campaign that
is designed to achieve them.
 Targeted audience: Who do you want to reach with your Facebook ads?
Facebook allows you to target your ads to a very specific audience based on their
demographics, interests, and behaviors. This means that you can reach the
people who are most likely to be interested in what you have to offer.
 Compelling ad copy: Your ad copy should be clear, concise, and persuasive. It
should also be relevant to the image or video that you are using and the message
that you want to convey.
 Strong call to action: Tell users what you want them to do after seeing your ad.
Do you want them to visit your website, sign up for your email list, or make a
purchase? Be specific and make it easy for them to take action.
 High-quality images and videos: Visual content is very important on Facebook, so
use high-quality images and videos in your ads to capture attention and make
your content more appealing.
 Budget and schedule: How much money do you want to spend on your
Facebook ad campaign? How often do you want your ads to run? Once you know
your budget and schedule, you can set up your campaign accordingly.

c) What is the recommended image size for Facebook ads?

 Recommended Facebook ad image size: The best size for a Facebook ad is at least 1080
x 1080 pixels, but it's best to use the highest resolution that meets the ratio
requirements since there is no maximum resolution. Recommended Facebook ad aspect
ratio: 1.91:1 to 1:1.
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d) What are the objectives available for Facebook Ads?

 The first step in creating your ad campaign is setting your Facebook ad objective. On
Facebook, there are 6 campaign objectives: Awareness, Traffic, Engagement, Leads, App
Promotion, and Sales.

e) What are the five key components of a successful Facebook ad?

 Compelling Visuals: Eye-catching images or videos are essential for grabbing the
audience's attention as they scroll through their Facebook feed. High-quality visuals that
are relevant to the ad's message can significantly increase engagement and drive clicks.

 Persuasive Copy : The ad copy should be concise, clear, and persuasive. It should
communicate the value proposition of the product or service being promoted and
compel the audience to take action, whether it's clicking on the ad, visiting a website, or
making a purchase.

 Relevant Targeting: Targeting the right audience is crucial for the success of a Facebook
ad campaign. Utilize Facebook's advanced targeting options to reach users based on
demographics, interests, behaviors, and other criteria relevant to your campaign
objectives. A well-defined target audience ensures that your ad is seen by the people
most likely to be interested in your offer.

 Strong Call-to-Action (CTA): A clear and compelling call-to-action prompts users to take
the desired action after seeing your ad. Whether it's "Shop Now," "Learn More," "Sign
Up," or "Book Now," the CTA should be specific and aligned with the objective of your
campaign. A well-crafted CTA encourages users to engage with your ad and move
further down the conversion funnel.

 Ongoing Optimization: Monitoring the performance of your ads and making data-driven
optimizations is essential for maximizing their effectiveness. Test different ad creatives,
copy variations, audience targeting options, and bidding strategies to identify what
works best for your campaign objectives. Continuously analyze key metrics such as click-
through rate, conversion rate, and return on ad spend to refine your ad strategy and
improve results over time.
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f) What is A/B testing and how is it used for Facebook Ads?

 A/B testing, also known as split testing, is a method used to compare two or more
variations of a marketing element to determine which one performs better. In the
context of Facebook Ads, A/B testing involves creating multiple versions of an ad and
testing them against each other to identify the most effective combination of elements
for achieving your campaign objectives.

Here's how A/B testing is used for Facebook Ads:

 Identify Variable:
 Create Variations:
 Run Test:
 Monitor Performance:
 Identify Winning Variation:
 Optimize Campaign:
 Repeat Testing:

g) What is the difference between a Facebook Ads campaign and ad set?

 Facebook Ads Manager, a campaign is the highest level of organization for your
advertising efforts. It's where you set your objective, budget, and schedule. A campaign
can contain one or more ad sets, and each ad set can have its own targeting, budget,
schedule, and bid settings.

 An ad set is a subset of a campaign and is where you define who you want to reach
with your ads. You can create multiple ad sets within a campaign to target different
audiences, placements, or test different ad creative. Ad sets allow you to allocate
budget and set bidding strategies specific to each audience segment you're targeting.

h) What is the Ad Quality Rater and why is it important?

 The Ad Quality Rater is a person or team responsible for evaluating the quality and
relevance of advertisements displayed on platforms like Google, Facebook, or other
advertising networks. These raters assess various aspects of ads, including their
usefulness, relevance, transparency, and adherence to advertising policies.
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Practical No. 9: Facebook Ad Analytics Case Study: BoAt wave

The boAt Wave Connect smartwatch. This Bluetooth calling smartwatch strikes a balance between
personal and professional needs, allowing you to stay connected while maintaining convenience. Here are
the key features of the boAt Wave Connect:

Bluetooth Calling:

Stay connected on the go with the ability to make and receive calls directly from your smartwatch.Save up
to 20 contacts right in your watch for instant access12.

Voice Assistant:

Connect on command using the built-in voice assistant.Access information, set reminders, and perform
tasks effortlessly.

HD Display:

The smartwatch features a 1.69” HD display for clear visibility.Enjoy a vivid visual experience while
checking notifications or tracking your fitness goals.

Sports Modes:

With 60+ sports modes, the boAt Wave Connect caters to various fitness activities.Whether you’re
running, cycling, or practicing yoga, this smartwatch has you covered.

Health Monitoring:

Monitor your heart rate and track your SpO2 levels.Stay informed about your vitals throughout the day.

Cloud Watch Faces:

Customize your watch face with a collection of multiple cloud watch faces.Express your style and mood
with different designs.

Durability:

The smartwatch is IP68-rated, making it dust, sweat, and splash-resistant.Wear it confidently during
workouts or daily activities.

Battery Life:

Enjoy an impressive 7-day battery life.The boAt Wave Connect will be your reliable fitness
companion2.Whether you’re a fitness enthusiast , the boAt Wave Connect offers a blend of functionality
Essentials of Digital Marketing (434001)

and style.

Conclusion:

Through strategic planning, compelling creatives, precise targeting, and comprehensive analytics, boAt
successfully utilized Facebook advertising to promote the boAt wave connect, driving brand awareness,
engagement, and conversions. The campaign’s success demonstrates the effectiveness of leveraging
Facebook’s advertising platform to reach and influence potential customers in the competitive smartwatch
market.

O. Practical related Quiz.

a) Which type of post generates the most engagement?

 A few effective engagement posts for social media are contests or giveaways, polls, and posts that ask
specific questions. Posts that are visually beautiful or super funny also generally have high engagement.

b) Find similar tools like Barometer

 Paid & Free Alternatives to Barometer :-

• Storyboard
• SoundCloud
• RSS.com
• Rumble Studio
• Buzzsprout
• Spokn
• Smart Podcast Player
• Castos
Essentials of Digital Marketing (434001)

Conclusion:

Through strategic planning, compelling creatives, precise targeting, and comprehensive

analytics, Samsung successfully utilized Facebook advertising to promote the Samsung S20 Plus,
driving brand awareness, engagement, and conversions. The campaign's success demonstrates
the effectiveness of leveraging Facebook's advertising platform to reach and influence potential
customers in the competitive smartphone market.
Essentials of Digital Marketing (434001)

O. Practical related Quiz.

a) Which type of post generates the most engagement?

 A few effective engagement posts for social media are contests or giveaways, polls, and
posts that ask specific questions. Posts that are visually beautiful or super funny also
generally have high engagement.

b) Find similar tools like Barometer

 Paid & Free Alternatives to Barometer :-
 Storyboard
 SoundCloud
 RSS.com
 Rumble Studio
 Buzzsprout
 Spokn
 Smart Podcast Player
 Castos