Unit 4 - IB
Unit 4 - IB
The role of government has transformed in Market potential is limited to the home
more significant ways as the focus has moved country–Production and marketing facilities
towards empowerment from welfare. This
has led to a policy change towards a rights located at home
based approach to governance.
2. International Stage
Economic
Exports increase, and the company usually
Liberalization and privatization are seen to be adopts a multi-domestic approach.–Product
offshoots of Globalisation which has changed design, marketing, and advertising are
the outlook of Indian economy. It has led to adapted to thespecific needs of each country,
the Liberalization, Privatization and requiring a high level ofsensitivity to local
Globablization (LPG) era since 1991 which has values and interests.
completely transformed the economic policy
of the country. Increase in foreign 3.Multinational Stage
investments and adoption of technology in
sectors like media, communication, defence The company has marketing and production
and insurance have helped in improving the facilities located inmany countries, with more
forex reserves of the country. than one third of its sales is outsidethe
country of origin.– Product design, marketing
Liberalization is a term which comes from the and advertising strategies arestandardized
philosophy of liberalism which advocates for around the world.
greatest freedom for private individuals and
least interference by state in private affairs. 4. Global (or stateless) Stage
(iv) Globalisation has alerted the village and Refers to one of the crucial factors of
small scale industries and sounded death- globalization. Since 1990s, enhancement in
knell to it as they cannot withstand the telecommunications and Information
competition arising from well organized Technology (IT) has marked remarkable
MNCs. improvements in access of information and
increase in economic activities. This
(v) Globalisation has been showing down the advancement in technologies has led to the
process to poverty reduction in some growth of various sectors of economies
developing and underdeveloped countries of throughout the world.
the world and thereby enhances the problem
of inequality. Apart from this, the advancement in
technology and improved communication
(vi) Globalisation is also posing as a threat to network has facilitated the exchange of goods
agriculture in developing and and services, resources, and ideas,
underdeveloped countries of the world. As irrespective of geographical location. In this
with the WTO trading provisions, agricultural way, advanced technologies have led to
commodities market of poor and developing economic globalization.
countries will be flooded farm goods from
countries at a rate much lower than that (b) Reduction in Cross-trade Barriers:
indigenous farm products leading to a death-
blow to many farmers. Refer to one of the critical forces of
globalization. Every- country restricts the
(vii) Implementation of globalisation principle movement of goods and services across its
becoming harder in many industrially border. It imposes tariffs and quotas on the
developed democratic countries to ask its goods and services imported in its country. In
people to bear the pains and uncertainties of addition, the random changes in the
structural adjustment with the hope of regulations create a chaos in global business
getting benefits in future. environment.
Forces Behind Globalization (With Diagram) Such practices impose limits on international
business activities. However, gradual relief in
the cross-border trade restrictions by most due to e-commerce and electronic banking:
governments induces free trade, which, in the digital revolution enables initiation and
turn, increases the growth rate of an completion of transactions globally.
economy.
With social media, every seller can ‘advertise’
(c) Increase in Consumer Demand: his/her goods and services, for example,
showing photos and videos on Facebook at
Acts as a main driver to facilitate negligible cost. This implies that social media
globalization. Over the years, with increase in has compressed the world into a global village
the level of income and standard of living, the since within seconds, people can initiate and
demand of consumers for various products complete transactions online. When the
has also increased. Apart from this, potential buyer seeks the product on social
nowadays, consumers are well aware about media, he/she can place an order for the
products and services available in other product immediately. Certain payments can
countries, which impel many organizations to be made through the sellers’ website or
work in association with foreign players for direct to his/her phone using mobile money.
catering to the needs of the domestic market. Such global and online funds transfers have
seen growth of intermediaries such as
(d) High Competition: Western Union and WorldRemit.