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Purposive Communication 8

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225 views11 pages

Purposive Communication 8

Uploaded by

Ashryle Salazar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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PURPOSIVE COMMUNICATION

PURPOSIVE
C O M M U N I C A T I O N

LESSON 8: COMMUNICATING IDEAS EFFECTIVELY

COMMUNICATION IN THE 21ST CENTURY


FIVE MEDIA FORMATS OF INFOGRAPHICS
THE POWERPOINT PRESENTATION
BASIC GUIDELINES IN THE USE OF INFOGRAPHICS

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PURPOSIVE COMMUNICATION

TOPIC OUTLINE

1 COMMUNICATION IN 21 S T CENTURY

2 FIVE MEDIA FORMATS OF INFOGRAPHIC

Static
Zooming
Animated
Video
Interactive

3 THE POWERPOINT PRESENTATION

4 BASIC GUIDELINES IN THE USE OF INFOGRAPHICS

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PURPOSIVE COMMUNICATION

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PURPOSIVE COMMUNICATION

OBJECTIVES

A F T E R R E A D I N G T H I S P A R T O F T H E M O D U L E ,
T H E L E A R N E R S W I L L B E A B L E T O :

➢ Describe effective communication in the 21st century;


and
➢ Convey ideas in multimodal contexts effectively.

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PURPOSIVE COMMUNICATION

GETTING STARTED

Which between the two images portrays communication in the 21st


century?
______________________________________________________________
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______________________________________________________________
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______________________________________________________________
______________________________________________________________
______________________________________________________________
______________________________________________________________
______________________________________________________________
______________________________________________________________
______________________________________________________________

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PURPOSIVE COMMUNICATION

Communication in the 21st Century


1 COMMUNICATION IN THE

21
ST
CENTURY

Communication has ceased to be plainly linear or strictly verbal or written with the
advancement in technology of the 21st century. Information can be relayed through
simple but appealing and eye-catching infographics and data visualizations. In visual
representations of information that consist of charts, maps, icons, progress bars, signs,
posters, diagrams and online visuals, ideas are transmitted fast and clear.

The PowerPoint presentation, for its part, serves as a visual representation of an


otherwise scripted delivery of a topic. Fully-utilized as an outline, added to the text
containing only the salient points of the subject matter are images, graphics and visuals
that infographics likewise make use of. The Pecha Kucha (Japanese for chit-chat)
presentation style, with its maximum use of twenty (20) slides shown for twenty (20)
seconds each, ensures in a matter of six (6) minutes and forty (40) seconds, the concise
and speedy delivery of the speaker’s presentation.

Both infographics and PowerPoint presentations are multimodal in the sense that
communication relies on the textual, aural, linguistic, spatial, and visual resources as
modes to compose and relay messages. In application, the presenter still maintains his
or her visual presence and facilitates his or her discussion with his or her entire speech
mechanism at work while aided by the images and graphics in his or her prepared
infographics and PowerPoint presentation.

The old definition of information graphics (infographics) referred to the use of


graphics in newspapers and magazines. Its 21st century definition extends it to a
combination of data visualizations, illustrations, texts and images in a format that tells a
complete story (Krum, 2014). The ‘message’ as presented in infographics may be
delivered in a few seconds or minutes.

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PURPOSIVE COMMUNICATION

2 FIVE MEDIA FORMATS OF

INFOGRAPHICS

1. Static – the most common, simplest and easiest to format with the final design
saved on an image file for easy distribution online and to print on paper.
2. Zooming – normally used for larger designs that convey a large amount of
information: with an added interactive layer for zooming controls for the readers to
use.
3. Animated – creates some motion or change to the design as the reader watches,
e.g., bars in a bar chart growing a color change, or an animated character;
completely contained in an image file and thus, can be posted on other sites or
blogs; makes the design stand out as it is moving.
4. Video – provide ease of sharing with the ability to be shared anywhere. Unlike
static infographics, videos also have the capacity to engage the audience more
efficiently.
5. Interactive – designs give readers some control over the date or visualization
displayed for a much longer period of time than the static infographics.

3 THE POWERPOINT

PRESENTATION

Popularly referred to as a software package designed to create electronic presentations


consisting of a series of separate pages or slides, it conveniently and effectively realizes
a presenter’s comprehensive discussion of a topic. PowerPoint presentations can be
used to emphasize salient points of a presentation through visuals and images put on
slides. Its primary use is to serve as a multimodal guide for the presenter to sustain the
interest of the audience with transitions, narrations, and recordings within the slide
presentation. On the part of the audience, the PowerPoint presentation is an outline of
the discussed topic at hand.

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PURPOSIVE COMMUNICATION

4 BASIC GUIDELINES IN THE USE OF

INFOGRAPHICS

1. Visual content is still supplementary but a powerful aid in conveying important


messages.
2. Visuals are used to support text, convey information, and direct action.
3. Visuals must be audience-appropriate.
4. Cultural awareness and gender-sensitivity are considered in how the content
of an infographic is crafted.

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PURPOSIVE COMMUNICATION

SELF-PACED ACTIVITY

RECORDED PRESENTATION
Instructions: Create a 2-minute individual video oral presentation about a
personal advocacy. Please wear a semi-formal/formal attire during the
video presentation.

Criteria for Grading


Creativity – 10%
Videography – 20%
Content – 10%
Total – 40%

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PURPOSIVE COMMUNICATION

COURSE PACK QUIZ

Group PowerPoint Making/Presentation


Instructions: Form groups of five (5) members each. Prepare a
PowerPoint Presentation on the topic “Top Three Preferences of the
Millenials in the 21st Century.” Record your presentation and there’s a
possibility that it will be played and presented in the class. Choose one
member as your main presenter with the other four (4) as co-presenters.

Criteria for Grading


Visual Presentation/Slides – 25%
Preparedness – 25%
Speaks Clearly – 25%
Delivery – 25%
Total – 100%

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PURPOSIVE COMMUNICATION

KEY TERMS

Static – the most common, simplest and easiest to format with.

Zooming – normally used to make larger designs

Animated - creates some motion or change to the design

Video - provides ease of sharing with the ability to be shared anywhere

Interactive – designs that catch the attention of the readers or audience


for interaction purposes

REFERENCES

• Ambida et al., (2019). Purposive communication. Quezon City: C&E Publishing Inc.
(pp. 3-29)

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