Republic of the Philipines

Department of Education
Region VII, Central Visayas
DIVISION OF CEBU PROVINCE
Sudlon,Lahug,Cebu City
Alegria District

Third Quarter Examination in Entrepreneurship12 (Secondary)

I. Multiple Choice. Read and understand each statement below and choose the correct answer. Shade the
letter of your best answer on your answer sheet.

1. The entrepreneurs who create new ideas are called?

a. Innovative b. Imitating c. Fabian d. Drone

2. The entrepreneur who lives on the labor of others is called?

a. Drone b. Fabian c. Imitating d. Innovative
3. These are entrepreneurs who are to follow the path shown by innovative
entrepreneur.
a. Innovative b. Imitating c. Social Entrepreneurs d. Fabian
4. Which of the following is NOT a function of an entrepreneur?
a. Skills management c. Conduct research
b. Risk taking d. Make no changes with his product
5. Entrepreneur means:
a. Risk taker b. To undertake c. To research d. To improve standard of living
6. It is a personality factor which means “doing things even before being told”
a. proactive b. perseverance c. persuasion d. initiative
7. It is a personality factor which means convincing customers to buy the product a. Proactive b.
Persuasion c. Self-confidence d. Risk taker
8. Which of the choices is NOT part of the environmental factors?
a. Political b. Weather condition c. climate d. family background of the manager
9. All except one does NOT belong to the group?
a. Unfair trade practices b. Strikes c. Political protest d. Product
10.The entrepreneur who is skeptical about the changes in the company is called?
a. Fabian b. Social entrepreneur c. Drone d. Imitating
11. Which is NOT a career for an entrepreneur?
a. Business consultant b. Sales c. Research and Development d. Domestic Helper
12. They are entrepreneurs who drive social innovation and transformation in various fields.
a. drone b. Social entrepreneur c. Fabian d. Imitating
13. Which of the statements below is true?
a. Entrepreneur has limited career opportunities
b. Entrepreneurs are prone to constant high income
c. Entrepreneurs are contributor to the development of the society
d. Entrepreneurs are the reasons for unemployment problem
14. Which of the statement is NOT true?
a. An entrepreneur will patiently wait for his efforts to bear fruit.
b. The profit of the entrepreneur is immediate.
c. All entrepreneurs are successful
d. Entrepreneurs are researchers
15. Which of the following is NOT true?
a. Entrepreneurship create organizations
b. Improves the life of the entrepreneur alone
c. Entrepreneurs improves the economy
d. None of the choices
16.It is the process of considering, evaluating, and pursuing market-based activities that are believed to be
advantageous for the firm. A. Opportunity seeking C. Opportunity screening B. Opportunity seizing D.
Sources of opportunity 2. This is essential to opportunity seeking which allows the entrepreneur to see
things in a positive and optimistic light in the midst of crisis or difficult situations. A. Entrepreneurial mind
frame C. Entrepreneurial heart flame B. Entrepreneurial gut game D. Entrepreneurial heart frame

3. It is the ability of entrepreneur that can sense without using the five senses, also known as intuition. A.
Entrepreneurial mind frame C. Entrepreneurial heart flame B. Entrepreneurial gut game D. Entrepreneurial
heart frame 4. One of the essentials of entrepreneur’s opportunity seeking that refers to the driven passion
of an individual. A. Entrepreneurial mind frame C. Entrepreneurial heart flame B. Entrepreneurial gut game
D. Entrepreneurial heart frame 5. What variable of societal environment includes income level and
employment rate? A. Economic forces C. Political forces B. Sociocultural forces D. Technological forces For
questions 6 and 7 refer to the following statements: A. Preferences and tastes of the customers easily
change. B. The buyer has the potential for backward integration. C. The cost of switching the supplier cost is
minimal. D. Product differentiation is highly noticeable. 6. Which are the factors of the substitute product
that pose a great threat in the industry environment? A. A,B,C,D C. A and D B. A and C D. B and C 7. Which
are the factors that influenced the buyer to have a less threats because of the bargaining power? A. A only
C. A and D B. A and C D. B and C 8. They are the one that pays cash in exchange to your goods and services.
A. Buyers C. sellers B. Competitors D. suppliers

9. The intensity of rivalry among existing firms is characterized to the following factors
except one: A. Diversity of rivals. B. Number of competing firms. C. Characteristics of the
products or services. D. The product represents a high percentage of the buyer’s cost.
10.The following are the forces competing within the industry except one: A. Potential
new entrants and Substitute Products B. Buyers and Suppliers C. Rivalry among existing
firms D. Needs and Wants 11. Which of the following good sources of entrepreneurial
ideas determine the interest, hobbies and preferences of people. A. Changes in the
environment C. People’s enterest B. Technological discovery D. Past experiences 12.
Societal environment includes the following, except: A. Economic forces C. Political forces
B. Sociocultural forces D. Natural resources 13. Which among the following is the result
of identifying entrepreneurial opportunities? A. Creation of entrepreneurial ideas C.
Sources of opportunity B. Opening of entrepreneurial venture D. Entrepreneurial process
14.What entrepreneurial idea will you recognized, if you consider the new discovery and
advancement of technology as source of opportunity? A. Changes in the environment B.
Technological discovery and advancement C. Government’s thrust, programs, and
policies D. People’s interest 15.Source of entrepreneurial idea where expertise and skills
developeb by a person from its previous work can lead to the opening of a related
business enterprise. A. Government’s thrust, programs, and policies B. Past experiences
C. People’s interests D. Technological discovery and advancement

1. What is the relationship between unique selling proposition and value proposition.
a. a framework of each business industry b. meet your competitors needs wants. c.
persuades another to exchange money for a product service’s d. connected with
only one particular thing. ____2. The following variable to consider in behavioral
segmentation, except. a. perception b. brand concept c. reaction d. benefits
2.

3. What is the function of Value Proposition? a. use to power up sales b. convince

customer to purchase a particular product or services. c. customers buying habits
d. provide value to your customers ____4. Give example in promotion using Value
Proposition and Unique Selling proposition. a. with the slogan “Langhap Sarap” b.
ordinary sari-sari store c. multinational business d. fruit shake stand ____5.
________________ will determine entrepreneur possible customers in one locality. a.
Market design c. market research b. Market strategy d. market size ____6. The term
behavioral segmentation refers to: a. divided based on consumers b. divided in
terms for customers think and believe. c. divided according to geographical
location. d. divided according to customers behavior pattern as they interact with a
company. ____7. What is market size? a. tangible things that can be seen. b. Size of
arena where the entrepreneur will play their business c. The most important part
 to the success of the company d. another variation of segmentation marketing.
____8. Considered favorable indicators for doing business in that particular
location. a. structure of the segment b. capability of the business c. size and
growth of the segment d. segmentation marketing ____9. Select type of customer
requirement a. service requirement c. service responsibility b. service oriented d.
service fulfillment

10. This refers to how you sell your products or services to your customer. a. Value
proposition c. Selling proposition b. Unique selling proposition d. Marketing concept ____
11. Tips for the entrepreneur on how to create an effective unique selling proposition to
the target customers, except. a. Identify and rank the uniqueness of the product or
services characteristic. b. Very specific c. Keep it short and simple d. Completeness of
proportion ____ 12. Geographic segmentation refers to: a. Divided according to
geographical location b. Divided based consumers. c. Divided in terms for customers
think and believe d. All of the above ____ 13. Service requirement _____________ thing or
product not able to touch but customer can feel the fulfillment. a. Tangible c. Service b.
Intangible d. Output ____ 14. Tangible things that can be seen refers to what? a. Service
requirement c. customer requirements b. Output requirement d. Entrepreneurs output
____ 15. What is the first step in conducting a strategic marketing. a. Estimate the
potential market b. Estimate the customers who probably dislike buying your product c.
Estimate the market share d. Estimate business funding.

1. It is the most common way to gather primary research with the use of
questionnaires or interview schedule. A. Interview B. Focus Group Discussion C.
Survey D. Data Gathering
2. It is the traditional method of data collection which is normally done on personal
manner with the respondents. A. Personal Interview B. Focus Group Discussion C.
Survey D. Data gathering 3. A data gathering technique where it can be moderated
to group interviews and brainstorming sessions that provide information on user’s
needs and behaviors. A. Personal Interview B. Focus Group Discussion C. Survey
D. Data Gathering 4. It refers to information gathered directly from the
respondents who answered set of questions. A. Primary Research B. Secondary
Research C.Survey D.Data Gathering
5. A data gathering technique where it can be done via direct mail, over the phone,
internet or e-mail. A. Data Gathering B. Survey C.Focus Group Discussion
D.Interview 6. It refers to the process of gathering, analyzing and interpreting the
information about the product or the services to be offered for sale in the market. A.
Primary Research B. Secondary Research C.Data Gathering D.Market Research
1) It is a set of controllable and interrelated variables composed of product, place, price
and promotions that a company assembles to satisfy a target group better than its
competitor. a.Price b. Marketing Mix c. Product d. Packaging 2) The amount that a
customer pays for to enjoy it. a. Price b. Marketing Mix c. Product d. Packaging 3) An
item that is produced to satisfy the needs of a certain group of people. a. Price b.
Marketing Mix c. Product d. Packaging 4) It is a tangible product. It’s example includes
tires, MP3 players, clothing and etc. a.Branding b. Positioning c. Goods d. Place 5) It can
be intangible or tangible as it can be in the form of services or goods. a. Price b.
Marketing Mix c. Product d. Packaging 6) The way your product or service appears from
the outside. a. Price b. Marketing Mix c. Product d. Packaging 7) A marketing model that
modifies the 4Ps model. a. Packaging b. 7 P’s Model c. Marketing Mix d. People
8) Responsible for every element of your sales, marketing strategies, and activities. a.
Packaging b. 7 P’s Model c. Marketing Mix d. People 9) How a business creates awareness
in the market? a.Place b. Brand Name c. Services d. Promotion 10)It is intangible. Its
example includes hair salons and accounting firms a.Place b. Brand Name c. Services d.
Promotion 11)The ultimate marketing strategy. a. 7 P’s Model b. Marketing Mix c. People
d. Branding 12)Where your product or service is actually sold. a.Place b. Brand Name c.
Services d. Promotion 13)The place occupied by products in the heart and minds of the
consumers. a. Branding b. Positioning c. Goods d. Place 14)A name, symbol, or other
feature that distinguishes a seller's goods or services in the marketplace. a. Brand Name
b. Positioning c. Branding d. Place 15)A powerful and sustainable high-level marketing
strategy used to create or influence a brand. a.Brand Name b. Positioning c. Branding d.
Place
Prepared by: Verified by:

ESTRELLA M.RAGAY ANTONIO P. KAGAKIT

Subject Teacher School Head