HOW TO

BECOME A

DIGITAL
CREATOR
@CASSIE.SCHOONOVER
 HEY THERE!

I’m Cassie Schoonover! I help complete

beginners grow their social media presence,
as well as create a profitable online business
through Digital and Affiliate Marketing.
I absolutely LOVE what I do, and I’m
passionate about helping others monetize their
interests on social media to build a life of
complete freedom! So happy you’re here!
@CASSIE.SCHOONOVER
 INTRODUCTION
Social Media is used by over 5 billion people,
which is 62.3% of the global population.
In today's digital age, social media has
become so much more than just a platform for
connecting with friends and family.
There has never been a better time to
monetize these free platforms to generate
limitless income.
This e-book will provide you with an overview
of digital marketing and how YOU can
leverage social media to monetize your
passions.
Lets dive in!

@CASSIE.SCHOONOVER
 THE BENEFITS...
Digital Marketing does NOT require:
Any prior experience or degree.
Large following on social media.
Dealing with shipping or inventory.
Recruiting people (mlm)

All you NEED to start:

Phone + laptop
Internet
A few hours a day
Learning mentality and consistency

@CASSIE.SCHOONOVER
 UNDERSTANDING
DIGITAL MARKETING
Simply put, digital marketing is when you
promote products online, either your own
products (digital marketing) or the products of
other companies (affiliate marketing).
Affiliate Marketing:
Promoting other companies’ products and
services.
Earn a percentage of each sale when
someone purchases through your link.

Digital Marketing:
Creating and promoting your own
products.
Earn 100% of each sale.

@CASSIE.SCHOONOVER
 STEPS TO GET STARTED

Step One: Choose Your Niche

A niche is a category of product(s) you will
promote, which determines your target
audience. Choose a niche that you are
passionate about. This will allow you to enjoy
your work, feel comfortable promoting the
product, and build trust with your audience.

@CASSIE.SCHOONOVER
 NICHE EXAMPLES
Health and Wellness: Personal Development:
Weight loss, fitness, mental health Goal setting, motivation
Personal Finance: Home Decor:
Budgeting, investing, debt reduction DIY projects, interior design
Wealth: Travel:
Making money online, passive income Budget travel, luxury destinations
streams, e-commerce Food and Cooking:
Self-Improvement: Healthy recipes, meal prep
Productivity, mindfulness, life coaching Pets:
Technology: Pet care, pet product reviews
Gadget reviews, software tutorials Relationships:
Beauty & Fashion: Dating advice, marriage tips
Make up tutorials, sustainable fashion Career Development:
Parenting: Resume building, job hunting
Newborn care, parenting tips Gaming:
Education: Game reviews, walkthroughs
Online learning, study tips

THE TOP 3 MOST PROFITABLE NICHES:

HEALTH, WEALTH, AND RELATIONSHIPS!

@CASSIE.SCHOONOVER
 STEPS TO GET STARTED
Step 2: Pick your products
Affiliate Marketing: Find other companies
products to promote.
86% of companies have affiliate programs on
their website, and they’ll pay YOU to share
about their products online.
If you already have a company in mind, you
can Google: (companies name) Affiliate
Program
If you need help brainstorming a company,
you can Google: (your niche) Affiliate
Programs.
Once you find an affiliate program, fill out an
application on their website, wait to get
approved, and get your affiliate links to the
products you want to promote.

@CASSIE.SCHOONOVER
 STEPS TO GET STARTED
Step 2: Pick your products
Digital Marketing: Create your own products.
Digital products should always solve a
problem for your target audience.
Do market research on what your target
audience wants, and create a digital product
that provides a solution.
Some examples:
Online courses
E-books
Licensed digital content
Digital templates and tools
Product photography
Music, art, and entertainment
Printable digital products
Digital memberships

@CASSIE.SCHOONOVER
 PRO TIP:
Don’t treat it as an “either-or” situation. Blend
them together to diversify your income
streams!
For example, you could focus on digital
marketing, while dipping into affiliate marketing
and promote other companies products that
have helped you and can benefit your
students.
This comprehensive approach maximizes your
potential for success.

@CASSIE.SCHOONOVER
 STEPS TO GET STARTED
Step Three: Drive Traffic To Your Links
This is the fun part! Now that you’ve found
your niche and products within your niche, it’s
time to create engaging content to promote it!
Figure out what pain points people in your
niche are experiencing and how your product
could solve or alleviate that problem.
Then begin creating content that will draw in
the audience you’re targeting with a simple call
to action.

@CASSIE.SCHOONOVER
 HOW TO DRIVE TRAFFIC
There are many ways to drive traffic to your
links. You can create content in the form of
blogs, social media reels + posts, emails, and
more!
Content can be posted on TikTok, Instagram,
FaceBook, Pinterest, Youtube, or any other
social media site. This is the free method that
will only cost you your time.
Some people will run paid ads, which are also
effective, but not necessary to get started.
Note: Traffic does NOT mean followers! You
do not have to have a lot of followers to
promote your product. That’s the beauty of it.

@CASSIE.SCHOONOVER
 LETS TALK ABOUT
GROWING ON SOCIAL MEDIA
and MAKING SALES

@CASSIE.SCHOONOVER
 BUILDING A FOLLOWING
Social media allows you to raise awareness of
your brand, build a community around your
business, and drive incremental sales.
You need an audience if you’re going to create
and convert leads, and your engaging content
is what will get you there.
Content has the power to make people feel
passionate about your brand, as it creates a
connection with your audience, which in turns
builds trust. People want to buy from creators
who they feel a connection with.
It all starts with building a personal brand...

@CASSIE.SCHOONOVER
 CREATING A
PERSONAL BRAND
Branding yourself on social media is becoming
more and more important.
With the number of products and creators on
social media, it is not enough to simply create
videos and tell your audience to “buy this
product.”
It starts with YOU.
Make your content unique by being yourself
and showing your personality. After all, there is
NO ONE ELSE that is you. That is your power!

@CASSIE.SCHOONOVER
 THREE BUCKETS
TO CONTENT
Educating:
Step by Step Tutorials
Honest Product Reviews
Tips & Tricks
Entertaining:
Humor - Laughter is a great way to
connect with your audience!
“Day In The Life” Vlogs
Live Streams & Q/A
Polls and Interactive Content
Inspiring:
Success Stories / Your Story
Motivational Messages
Share Your Challenges & Goals
Share What You Have Learned

@CASSIE.SCHOONOVER
 CONTENT IDEAS FOR
YOUR NICHE
Health/Fitness: meals/meal prep, recipes,
grocery hauls, workout videos, workout tips,
essential nutrients
Wealth/Finance: ways to make money online,
investing, how/where to save money
Relationships: parenting, mom hacks, home
life, date night ideas, ways to rekindle your
relationship
Beauty: products you’re currently using,
before and after’s, get ready with me

Pets: feeding your pet, walks/playing outside,

tricks, loving on your pet

@CASSIE.SCHOONOVER
 CONTENT IDEAS FOR
YOUR NICHE
Fashion: Styling, get ready with me,
shopping, “dupes” of expensive clothing
pieces
Gaming: Game reviews, gaming system
reviews, unboxing, streaming
Home Decor: Home decor details, styling tips,
come shop with me, amazon finds, “dupes” of
expensive pieces, home transformations,
cleaning a space, freshening up a space
Travel: footage/pictures of trips, food reviews,
exploring new places, destination reviews
Food: recipe ideas, food reviews, reviewing
new restaurants, interesting foods, information
on nutrients

@CASSIE.SCHOONOVER
 THE FACELESS METHOD
In this digital age, the options for creating
faceless content are as expansive as the
online landscape itself. You can utilize your
own videos and photos, expertly shot without
revealing yourself, or leverage resources like
stock images, videos, or even AI generated
content, eliminating the need for on-camera
filming.

MY FAVORITE CONTENT LIBRARIES:

(ranked in order)

1. Social Stocks 6. The Fore Folk

2. My Vanilla Gallery 7. Pexels
3. The Studio Brief 8. Canva
4. Packsia 9. Shutterstock
5. The Content Cove 10. Pixabay

@CASSIE.SCHOONOVER
 MAKING SALES
Once you master high-quality content and
build know, like, and trust with your audience,
making sales becomes easy.
This does not happen overnight though, it
takes time, effort, and consistency every day.
You should post 1-2 times a day about your
products / niche to grow and make sales.
Give your audience a call to action in your
content and drive them to your links to buy!

@CASSIE.SCHOONOVER
 DONE FOR YOU REELS
If you want to fast track your social media
growth and master high quality content that
converts to sales...
Join my DFY Reels subscription for only
$29/mo, this includes:
1 daily done-for you reel for any niche
(hook, text on screen, audio, caption)
Social media growth training
Weekly Instagram trending audios
Access to my 1:1 community for support

J O I N H E R E

@CASSIE.SCHOONOVER
 RESOURCES & TOOLS
Stan Store: The only “link in bio” you’ll ever
need. You can host all of your affiliate
links, sell your digital products, build your
sales funnel, email flows, and so much
more.
Instagram: A top leading social media
platform, this is where you will promote
your products for FREE.
Canva: A graphic design powerhouse.
Design eye-catching logos, visuals, and
digital products for free.
Manychat: Automate your comments and
DMs on Instagram + Facebook.
ChatGPT: Your AI writing assistant. Use it
to generate product outlines, brainstorm
content ideas, etc.

@CASSIE.SCHOONOVER