FACULTY OF SPORTS SCIENCE AND

RECREATION

UNIVERSITY TECHNOLOGY MARA CAMPUS

ARAU
COURSE NAME:

EVENT STRATEGIC AND OPERATION MANAGEMENT (SMG 502)

TITLE:

Pairing Assignment

CLASS:

RSR2413B

PREPARED FOR:

PUAN NOR NANDINIE BINTI MOHD NIZAM EDROS

PREPARED BY:

NAME MATRIX NUMBER

AMIRUL AKMAL BIN AHMAD ZULKARNAIN 2023687238
AHMAD DANIEL HAIQAL BIN AHMAD NADZRI 2023437374
DATE OF SUBMISSION:

WEEK 9
Table Of Contents

NO TITLE PAGE NUMBER

1.0 Goals And Objectives 2
2.0 Event Dates 2
3.0 Event Master Plan (Gantt Chart] 2
3.1 Explanation of Gantt Chart 3
4.0 Event Budget 3,4
4.1 Sample of Event Budget 4
5.0 Event Branding 5
5.1 Event Poster 5
6.0 Sponsorship And Important Person 6,7
7.0 Coordinate With Event Suppliers 7,8
8.0 Layout Of The Event 8
9.0 References 9

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1.0 GOALS AND OBJECTIVE FOR THE EVENT.
GOALS
DEVELOP NEW TALENT AND SKILLS

To embraces students' passion for competitive gaming to foster collaboration, creativity and
inclusion. Participants build strengths in problem solving, teamwork and communication, also
can develop new talent and skills

OBJECTIVE

1) Brand Exposure
For sponsors and partners, tournaments offer significant brand exposure. They can
reach a large audience of passionate gamers through various channels such as live
streams, social media, and in-game promotions.
2) Community Building
E-sports tournaments provide a platform for players, fans, and content creators to
come together as a community. Events like meet-and-greets, fan interactions, and
forums foster a sense of belonging among participants
3) Promotion of the Game
One of the primary objectives of Mobile Legends e-sports tournaments is to promote
the game itself. By organizing tournaments with high production value and attracting
top players, organizers can showcase the game's excitement and depth to a wider
audience

2.0 EVENT DATE

The event date is on Saturday 24 August 2024

3.0 EVENT MASTER PLAN (GANTT CHART)

TASK FEB MAR APR MAY JUN JUL AUG SEP
PRE – EVENT PLANNING
APPROVAL
BUDGETING
SPONSOSHIP AND PROMOTION
MARKETING AND PROMOTION
LOGISTIC OPERATION
FINAL PREPERATION
EVENT DAY EXECUTION
POST- EVENT ACTIVITIES

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3.1 EXPLANATION OF GANTT CHART

1. Pre-event planning (Jan–Feb): the first stage of planning when the framework for the
event is established.
2) Approval (Mar-Apr): Sent the proposal to get the approval to do the event
3) Budgeting (Apr-May): Calculate the budget that needed before doing the event and
minimize the budget to prevent from over budgeting
4. Sponsorship and partnership (Feb-Apr): Put your best effort into obtaining monetary and
in-kind support for the event.
5. Marketing & Promotion (March–May): Draw attention to the event by promoting it to
attendees and participants.
6. Logistics and Operation (May-Jun): Make sure every logistical detail is taken care of, from
volunteer management to equipment.
7. Final Preparations (Jun): Complete all the paperwork and get ready for the big day.
8. Execution of the Event Day (JUL): Handle the event properly to ensure the event are
going smoothly.
9. Post-Event Activities (AUG): Complete all tasks during the event and doing a post mortem
after the event to get a feedback.

4.0 EVENT BUDGET

Creating a budget for street soccer event involves estimating costs for various elements to
ensure the event runs smoothly and meets its objectives. Here's a breakdown of potential
expenses and a sample budget:

SAMPLE BUDGET

1. VENUE
 venue preparation (e.g. marking the pitch, setting up goals)

2. EQUIQMENTS
 Gaming Chair
 Device
 Headphone
 Wifi Router
 PA system
 Table

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 3. MARKETING AND PROMOTION
 Flyers and posters
 Banners
 Social media advertising
 Cameraman

4. STAF AND VOLUNTEERS

 Marshall
 Mobile legends Professional league (Mpl) staff
 Refreshment for the staff and volunteers

5. AMENITIES AND SERVICE

 Sounds system (e.g. announcements and music)
 Camera

4.1 Sample Budget

Equipment Quantity (Pcs) Price (RM) Total (RM)

Device 10 2000 20,000
Gaming Chair 10 200 2000
Headphone 10 300 3000
Wifi Router 4 150 600
Flyers 200 0.5 100
Staff& volunteers 30 70 2100
Banners 3 50 150
Phone Cooler 10 50 500
Total = RM28,450

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5.0 EventPoster

5
6.0 SPONSORSHIP AND IMPORTANT PERSON

- MOONTOON

Based in Shanghai, China, Moonton is a global Chinese video game developer

and publisher that is owned by ByteDance's Nuverse division. The mobile
multiplayer online battle arena game, Mobile Legends is its most well-known
product.

Moontoon will give us an approval to make a competition by using their best

mobile game platform which is Mobile Legends: Bang Bang, This game is currently
hype amongs all gamers worldwide.

- RAZER MALAYSIA

Inside the worldwide gaming and esports communities, one of the most
recognizable emblems is Razer's trademark, the triple-headed snake. The
company has created and developed the greatest gaming-focused ecosystem of
hardware, software, and services globally, with a fan base spanning all continents.

Razer Malaysia will provide us a gaming gear such as gaming headphone for the
event duration and in return we will advertise their brand to the spectator in this
magnificent event. In addition, Razer is a well-known brand worldwide, thus
drawing large crowds of spectators won't be an issue.

- REPUBLIC OF GAMERS (ROG)

Over the years, ROG has won numerous accolades, including awards from Tech
Advisor and PC World, as well as iF Design and CES Innovation awards. Along
the way, we've received rave reviews from hardware pros and media alike.

Republic of Gamers (ROG) will provide us with a hardware tech such as gaming
mobile phone, Wi-Fi router and PA system to be use throughout the event duration.
It is proven that ROG had the best gaming mobile phone because it had been used
in a lot of esports competition.

- TODAK STUDIOS

Todak Studios places a strong emphasis on both publishing and game creation.
Regardless of the genre, the creators at Todak are looking for ways to make well-
thought-out, incredibly entertaining games. Because they have access to cutting-
edge facilities and are constantly looking for new technology advancements to give
players the best possible gaming experience, the possibilities are virtually limitless.

Todak Studios is going to give us the best gaming chair and gaming table
available. The Todak gaming chair is an indisputable item since so many players
have tested it and found it to be the greatest gaming chair available.

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 - HOMEBOIS WORLDWIDE

The goal of the esports culture brand HomeBois is to expand within the fashion
and clothing sector. Not only does the design highlight culture, but it also defines
our family and community.

Because Homebois Worldwide is a well-known company in the esports scene, they

will supply us with an apparel brand and be one of the social sponsors to draw
large crowds of spectators.

- HOMEBOIS MOBILE LEGEND TEAM

Nureddy Nursal (DaddyHood) is the founder of the Malaysian squad HomeBois.

HomeBois was formerly a production team and is now a member of the Team
Bosskurr family.

The Homebois Mobile Legend Team is asked to attend as a key figure to bolster
the spirits of all attendees and promote the event. When Homebois wins the
Malaysia Professional League championship in 2023, a large crowd is expected to
attend.

- SOLOZ

Soloz, whose true name is Muhammad Faris bin Zakaria, is a well-known

streamer in Malaysia and a professional player of the video game Mobile Legends:
Bang Bang. When Soloz broke his own record on July 23, 2020, by reaching over
100,000 viewers, he was inducted into the Malaysia Book of Records.

Soloz is among the most well-known esports athletes in Malaysia, respected by

both the younger and older generations. As such, there is no question that Soloz
will draw large crowds to this tournament and generate buzz throughout.

7.0 COORDINATE WITH EVENT SUPPLIERS

- Broadcasting and streaming services

One of the streaming services that will be used to broadcast this event is Tiktok
Live. As many of us are aware, Tiktok is one of the most popular applications, thus
this might draw a large audience to the platform and generate a lot of revenue.

- Venue rental

Since Stadium Indera Mulia in Ipoh, Perak has the facilities needed to stage an
esports tournament and can accommodate a large number of spectators, we have
already rented the arena for this event.

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- Catering services

For event personnel and VIPs, we already had a caterer who would supply food
and drinks throughout the event; however, for spectators, we already had a food
and drink booths outside the venue and will be there throughout the event day.

- Security services

We as an event managers always take a serious looks at safety and security

when the event is held, that is why we already inform to the nearest police station
that the event will be held at the Stadium Indera Mulia in case of anything
emergency happen.

- Event staffing agencies

We've previously established contact with Kitamen Industry, a Malaysian event

management company for the esports industry. As one of the top event
management firms in Malaysia's esports sector, Kitamen is an expert at introducing
non-endemic companies to the competitive gaming scene. Kitamen will supply us
with highly skilled referees, security guards, and staff members to help with
different esports disciplines.

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8.0 LAYOUT OF THE EVENT

9.0 REFERENCES

- Nancy Price, (January 8, 2021), Esports Isn't Just Fun and Games. FUSD Is Building
a $1.5M Arena, https://gvwire.com/2021/01/08/esports-isnt-just-fun-and-games-fusd-
is-building-a-1-5m-arena/

- KITAMEN SDN BHD, (February 17, 2023) From Home Gamers to Industry Makers,
https://www.kitamen.my/

- Wikipedia, (February 10, 2024), Soloz, https://ms.wikipedia.org/wiki/Soloz

- Razer inc, (January 12, 2024), ABOUT RAZER, https://www.razer.com/ap-en/about-

razer

- Liquipedia, (May 13, 2024), Homebois, https://liquipedia.net/mobilelegends/HomeBois

- TOMMY "SLUSHIESDRINKER" MAKMUR, (January 22, 2024), Malaysia announces

2024 roadmap dubbed "A New Era" of mobile esports for the nation,
https://my.mpl.mobilelegends.com/news/mpl-malaysia-announces-2024-roadmap-
with-hotlink-as-malaysia-
presenter#:~:text=In%20addition%20to%20Hotlink%2C%20ASUS,and%2014%20of
%20MPL%20Malaysia.

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