UNIVERSITI TEKNOLOGI MARA SARAWAK

SCHOOL OF INFORMATION SCIENCE

COLLEGE OF COMPUTING, INFORMATICS AND MATHEMATICS

Diploma in Information Management

(CDIM110)

Fundamentals of Entrepreneurship
(ENT300)

Business Opportunity
KLIPS

Prepared by:
Aelly Najwa binti Ahmad Rais (2022856596)
Franklyn Anak John (2022474052)
Jesswyna Anessa Anak Joannes Wat (2022856984)
Norbayah binti Amir Saba (2022833762)
Nur Liana Natasha binti Mohammad Hafiz Akmal (2022259626)
Group : CDIM1104B

Prepared for: Mrs. Irdawaty Binti Jaya

May, 2024
 Business Opportunity
KLIPS

By
Aelly Najwa binti Ahmad Rais (2022856596)
Franklyn Anak John (2022474052)
Jesswyna Anessa Anak Joannes Wat (2022856984)
Norbayah binti Amir Saba (2022833762)
Nur Liana Natasha binti Mohammad Hafiz Akmal (2022259626)

School of Information Science

College of Computing, Informatics and Mathematics
Universiti Teknologi Mara Sarawak
Samarahan Campus

May, 2024
Acknowledgement

First and foremost, we would like to praise and thank the Almighty God for
giving us the strength and because of His blessings, we finally manage to accomplish
this assignment. Without His blessings, we wouldn’t gone this far.

Secondly, we would like to acknowledge with thanks to our lecturer Mrs.

Irdawaty Binti Jaya because without her guidance, our assignment cannot be done
properly like this. She always gives us supports and guide on how to do this
assignment in purpose to produce a good outcome. We also like to thank her for
teaching us in this course.

Not forgetting, this assignment would not have been possible without the effort
and co-operation from our group member, consisting of Aelly Najwa binti Ahmad
Rais, Franklyn Anak John, Jesswyna Anessa Anak Joannes Wat, Norbayah binti Amir
Saba, and Nur Liana Natasha binti Mohammad Hafiz Akmad. We always work hard
to produce a good assignment with our full commitment and responsibility.

Last but not least, we would like to express our thankfulness to Universiti
Teknologi MARA (UiTM) Samarahan campus for giving us opportunity to conduct
this writing report assignment. Finally, an honorable mention goes to our friends and
customers for the support and willingness to spend some their money on out products.

Aelly Najwa binti Ahmad Rais,

Franklyn Anak John,
Jesswyna Anessa Anak Joannes Wat,
Norbayah binti Amir Saba,
Nur Liana Natasha binti Mohammad Hafiz Akmal,
April, 2024
School of Information Science,
College of Computing, Informatics and Mathematics,
Universiti Teknologi Mara Sarawak,
Samarahan Campus,
Kota Samarahan, Sarawak.
Table of Contents

1.0 Executive Summary ...............................................................................................1

2.0 MyENT Certifications ........................................................................................... 2
3.0 Project Description ................................................................................................ 7
4.0 SWOT Analysis ...................................................................................................... 8
5.0 Business Modal Canvas ......................................................................................... 9
5.1 Value Proposition .......................................................................................... 10
5.2 Customer Segments ....................................................................................... 11
5.3 Channels .........................................................................................................12
5.4 Customer Relationship ...................................................................................13
5.5 Revenue Streams ............................................................................................14
5.6 Key Resources ............................................................................................... 15
5.7 Key Activities ................................................................................................ 16
5.8 Key Partners ...................................................................................................17
5.9 Cost Structure ................................................................................................ 18
6.0 Experiential Learning ..........................................................................................19
7.0 Conclusion ............................................................................................................ 20
8.0 Business Activity Evidences ................................................................................ 21
1.0 Executive Summary

This report contains a report on the business opportunity project completed for
the ENT300 course, Fundamentals of Entrepreneurship. An overview of the
qualifications needed to begin an entrepreneurial journey and develop a career is
given in the ENT300. Students will be introduced to the crucial function of
opportunity recognition and appraisal after gaining a foundational understanding
of the idea of entrepreneurship. The entrepreneur is highlighted in the course as the
primary driver of success in the creation and growth of new ventures.

Since it is difficult for us to launch a business at this time as students, we believe

that reselling products is the best approach to complete this project. You may learn a
lot about business without having to worry about losing money by reselling items.
Group business always knows what the market wants, and with women talking so
much about "aesthetic" appearances this time of year, we have a terrific opportunity to
be one of their supporters in accomplishing that.

This report gives a thorough analysis and discussion of all the activities that took
place during the project, covering each step in detail. An explanation of the activity,
including how to perform it, what kind of activity occurred, and what we can take
away from the activity, is also included in this report. The study concludes that
anyone may become a successful entrepreneur with excellent teamwork and strategic
planning. The desire to learn is all that is required, and starting at the bottom is the
greatest way to learn.

1
2.0 MyENT Certifications

Aelly Najwa binti Ahmad Rais

2
Franklyn Anak John

3
Jesswyna Anessa Anak Joannes Wat

4
Norbayah binti Amir Saba

5
Nur Liana Natasha binti Mohammad Hafiz Akmal

6
3.0 Project Description

7
4.0 SWOT Analysis

8
5.0 Business Modal Canvas

(attach business model canvas from canva)

9
5.1 Value Proposition

i. Quality Material

 To ensure that everyone may enjoy our products regardless of their hair type,
KLIPS guarantees that every product we offer to our buyers is of the best possible
quality. The hair clips we resale are made of two materials: fabric and acrylic. To
provide clients with options based on their preferences, we selected two different
material types: hard and soft.

ii. Affordable Price

 For university students who need to save money for their everyday needs, KLIPS
offers an affordable price of RM5. in the hopes that they would be able to take
advantage of our resale products at a price that they couldn't find elsewhere.
Additionally, we provide discounts to customers who purchase three hair clips for
RM12.

iii. Stylish Various

 Given the current fashions, a lot of girls would be interested in purchasing

accessories with adorable designs, such as ribbons and flowers. The tendency
would probably help us resale our products well. Students can wear the
fashionable style hair clip we picked to their regular classes and outings.

iv. Beautiful Design

 We want to resale hairclips in a variety of combinations of soft colors, as girls

these days tend to purchase products with pastels or soft colors. The colors
offered could liven up their entire outfit or hairstyle, which would lift their moods.

v. Comfortable simple to put on

 Customers simply need to use two fingers to secure the hairclips, making them
easy to put on. Customers are also made to feel quite comfortable by the hairclip's
size because it is neither too big nor too small.

10
5.2 Customer Segments

i. Young Woman

 Female students are our primary target market because they are better suited to
use the hair clips. Given that there are more female students than male students,
we would prefer to target them as our primary customers. Based on our
observations, the girls always try to find ways to look their best when they dress
to go to class each week, and one of their most common accessories is a hairclip.

ii. Someone’s Boyfriend

 We also want to offer the items we sell to boyfriends so they can give it as a
present to their girlfriends. This would contribute to the long-term happiness of
both parties. The girls would also find it very meaningful because they found
themselves given the benefits of such efforts to enhance their beauty.

iii. Group of friends Matchy accessories

 KLIPS targets a group of friends who enjoy accessorizing or matching their

clothes. They would therefore have more possibilities to buy at lower prices
because we also provide discounts, with the intention that the hair clips will
improve their bonds as friends.

11
5.3 Channels

12
5.4 Customer Relationship

i. Contact Center

 For the customers, we set up two contact centers where they could make
purchases from two members of our group who handled the purchase transaction.
 In order to maintain and grow our relationship with our clients, we will make sure
that they may get in touch with us directly through our contact center, where we
will be available to hear any comments or issues that clients may have from time
to time. This tactic is employed not only to keep our warm client relationships but
also to provide us with the chance to strengthen our areas of weakness in order to
better satisfy clients with our resale items
 In addition to providing constant feedback and dissatisfaction, they can also get in
touch with us via the contact center with any questions they may have regarding
our resell products, including our current product prices, the amount of our
discounts, the timing of our delivery, and much more. As a result, we'll be
prepared to answer any queries they may have.

ii. Social Media Facebook & Instagram

 Nowadays, social media platforms like Facebook and Instagram are the most
important tools for keeping in touch with people and keeping track of their daily
lives. Since nearly half of all people on the planet have Facebook and Instagram
accounts, it will be much simpler for us to keep up our relationships with current
as well as potential customers.
 With this entire plan, we will work consistently to post images of our shop and
resale items, along with any comments we get, on our social media platforms.
This is done not just for marketing objectives but also to encourage them to use
this online platform to share their opinions and comments about KLIPS. Most
significantly, we can keep up our connections with customers by using our social
media channels to interact with them and hear what they have to say. Because of
this, customers may always follow us on Facebook at @Hair Klips and on
Instagram at @ourklips.

13
5.5 Revenue Streams

14
5.6 Key Resources

15
5.7 Key Activities

16
5.8 Key Partners

17
5.9 Cost Structure

18
6.0 Experiential Learning

19
7.0 Conclusion

20
8.0 Business Activity Evidences

21