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7 Copywriting Tips For Designers' Portfolios: With Examples

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26 views11 pages

7 Copywriting Tips For Designers' Portfolios: With Examples

1716298829851

Uploaded by

dil.devops85
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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7 copywriting tips

with

for designers' examples

portfolios

Matt Przegietka Read more


Tip #1

Use sensory words


Sensory words help create vivid images in the
reader’s mind, making your writing more
memorable and engaging.

Instead of saying,

“I designed a new interface,”

say,

“I crafted a visually striking interface with vibrant


colors and smooth animations that delighted users.”

Describe user feedback in sensory terms, such as,


“Users reported feeling instantly at ease with the
intuitive and tactile design.”
Tip #2

Leverage curiosity
Piquing curiosity can draw readers deeper into
your portfolio.

Use teaser headlines for case studies:

“How a Simple Change Led to a 50% Increase in


Engagement.”

Create cliffhangers:

“The user feedback revealed something surprising…”


Tip #3

Use the PAS formula

(Problem-Agitate-Solution)
This formula helps to highlight the pain points
and how you effectively solved them.

Problem: “Users were struggling to find key


information on the app.”

Agitate: “This led to frustration and a high bounce


rate, affecting user satisfaction and retention.”

Solution: “By redesigning the navigation and


implementing a search function, we improved
usability and saw a 40% increase in engagement.”
Tip #4

Use the inverted pyramid style


Start with the most important information and
then drill down to the details.

Begin case studies with key outcomes:

“Increased user retention by 50%.”

Follow with context and process:

“This was achieved by…”


Tip #5

Use power words


Power words evoke emotions and drive action.

Use words like “Boost,” “Transform,” “Unleash,”


“Innovative,” etc., in headlines and descriptions.

Example:

“We unlocked new levels of user engagement with


our redesign.”
Tip #6

Highlight benefits,

not just features


Focus on the benefits your work provides, not
just the features.

Instead of saying,

“The app has a new navigation bar,”

say,

“The new navigation bar helps users find what they


need faster, enhancing their overall experience.”
Tip #7

Emphasize emotional impact


Highlight the emotional impact of your work to
connect on a deeper level.

“Users felt a sense of relief and satisfaction using the


streamlined interface.”

“The redesign not only improved functionality but


also instilled confidence in our brand.”
Sample
case
study
structure
Headline:

“How I Transformed an Overwhelming Interface into a User-

Friendly Experience, Boost ing Engagement by 40%”

Introduction:

“Users were fr ustrated with our previous interface. It was cluttered

and difficult to navigate. As the lead UX/UI designer, my mission

was to transform this chaos into a seamless user experience.”

Problem:

“Many users reported that they couldn’t find essent ial feat ures

easily, leading to high abandonment rates.”

Agitate:

“This fr ustrat ion was not only affect ing user sat isfact ion but also

our conversion rates.”

Solution:

“I redesigned the navigat ion, simplified the user journey, and

incorporated int uit ive design elements. This overhaul made the

interface much more user-friendly.”

[ Process... ]

Results:

“As a result, we saw a 40% increase in user engagement and a

significant drop in abandonment rates.”


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