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Sample Digital Marketing Proposal

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51 views9 pages

Sample Digital Marketing Proposal

Uploaded by

RénaissanceStanisNsaman
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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November 30, 2019

DIGITAL
MARKETING
PROPOSAL

PREPARED BY
Laura M. Donovan

PRESENTED TO
Chris Benedict

PROJECT OVERVIEW
Today, the tools for business success include a Website with a Responsive Design, Social Media Marketing,
Social Media Advertising, Google Advertising, Search Engine Optimization, Voice Search Optimization, and
Reputation Management. Consumers trust their Facebook friends and online reviews. They want an easy-
to-navigate website.
Our Proposal incorporates the necessary digital tools to launch your business online and establish visibility,
interest, and engagement.
W H AT W E B E L I E V E
TWP Marketing helps businesses of any size, in
any industry, and in any location promote their
company online. Using the right combination of
digital tools, your business can generate online
visibility and recognition, reach an audience of
potential customers, increase search rank,
establish online branding, and generate sales.

OBJECTIVES
• Design a Responsive Website
• Launch New Business Online
• Establish Search Rank & SEO
• Coordinate Online Efforts with Offline Efforts
• Create Warm Leads & Referrals
• Manage Customer Service & Retention
• Oversee Online Reputation Management
• Generate Effective Ad Campaigns
• Provide Engaging and Interactive Content
• Increase Website Traffic
• Reduce Wasteful Spending
• Introduce a New Audience to Products/Services
• Promote positive Community Representation & Branding
• Generate Sales & Increased Revenue

EXECUTIVE SUMMARY
This proposal outlines a coordinated plan crafted with the intent of establishing your Digital Media
presence by initiating online visibility and reputation using a well-designed Website, Facebook
Marketing, Google My Business Marketing, and Targeted Advertising.
With a well-designed website and appropriate Digital Media Strategy in place, our team can
generate awareness and assure you reach your target market, driving more website traffic. This will
result in top-line growth and improved search rank.

The most effective Marketing Plan develops over time as quality meets consistency.
WEBSITE DEVELOPMENT
Websites today must be optimized for online visibility, establish online reputation and high search
rank.

→ Research competitive landscape


→ Establish context and benchmarks
→ Secure domain name
→ Select appropriate website design and layout
→ Draft an interface layout for review
→ Design the final concept for review
→ Upon approval, develop and design the site
→ Text & Images provided by Project Coordinator
→ Re-write/reword as needed for optimization
→ Upload product list (provided by Business Owner)
→ Establish shopping cart services
→ Initiate payment processing
→ Ensure proper optimization for voice and search engines
→ Provide 1-year website hosting
→ Provide emails (as needed)
→ One round of edits/updates/changes to established design

TIMEFRAME
Estimate of time to finalize each step, subject to change based on approval times, edits, etc.

PHASE WEEK
Research 1
Present Mock-Up for Review 2
Development & Design (upon approval) 3-4
Edits (upon request) 4-5
Deployment to Live Site 4-5

Timeframe contingent upon receiving all materials.


M O N T H LY M A N A G E M E N T
The power tools you need to target, attract, engage and retain customers in this highly digitized,
mobilized and uber-competitive online marketplace.

→ Set-Up Facebook Business Page


→ Set-Up Google My Business Account
→ Daily Facebook Updates (30-60/month)
→ Daily Google My Business Updates (30/month)
→ Custom Graphic Design
→ Competitor Research
→ Industry Research
→ Monitor Reviews – Facebook/Google
→ Share Customer Reviews/Testimonials
→ Design Facebook Ad Campaigns
→ Monitor Facebook Ad Campaigns
→ Install Website Tracking Code for Facebook Advertising
→ Manage Advertising Budget
→ Provide Personalized Customer Service
→ Monitor Analytics
→ Basic Website Edits & Updates
→ Originally Written “Mini” Blogs (1-3 Monthly)
→ General Website Maintenance
→ Provide Quarterly Analytics Report for Review
→ Quarterly Conference Call (as needed)
ADDITIONAL SERVICES
Additional monthly fees apply, but these items are recommended for a complete Digital Media
package to further the growth of your business.

• Originally written, keyword-rich, full-length Blogs


• Monthly Email Newsletter
• Instagram Updates
• Pinterest Updates
• Twitter Updates
• LinkedIn Updates (Company & Personal)
• YouTube Management
• Press Release Writing & Publication
• Postcard Direct Mail—Design & Mailing
• Monthly Phone Call Status Report
• Building Additional Website Pages into Site
• Major Website Adjustments or Additions

WE RUN YOUR MARKETING CAMPAIGNS


SO YOU CAN RUN YOUR BUSINESS
YOUR INVESTMENT
Below is the budget we've estimated based on the scope of services outlined earlier in this proposal.
If you have any questions about our pricing or need to increase or decrease the scope of work, let us
know.

WEBSITE
CORE BUDGET PRICE
Research/Design/Development $10,000.00
Secure & Register Domain Name $100.00
1-Year Hosting $250.00

TOTAL: $10,350.00

50% of the Research/Design/Development Fee, Domain Registration, Hosting Fees are due prior to
work beginning, $5,350.00
The remainder is due upon completion, must be paid prior to site going live.

M O N T H LY M A N A G E M E N T
MONTHLY PRICING PRICE
Digital Media Marketing Management & Maintenance $1,250.00
Advertising Budget* $600.00

TOTAL: $1,850.00

Paid monthly via credit card on file.


Discount Available: Pay by check for full 6 months and receive 5% off Monthly Management.

*Recommended advertising budget to launch business online and generate traffic to website, using Facebook
and Google Ads. Budget can be adjusted.
W H AT T H E Y S AY
ABOUT US
Our team is based out of Plainfield, Illinois. We are a small group of passionate marketers,
committed to the success of our clients.

Founded in 1986, The Word Pro, Inc. has been designing and developing websites since 1996 and
has been delivering proven Digital & Social Media results since 2009. We are committed
to influencing optimal revenue growth, we exceed our client’s expectations.

READ OUR BLOG

VISIT OUR WEBSITE

VIEW OUR VIDEOS

SUCCESS STORIES

WE LOVE WHAT WE DO – WE ARE GOOD AT IT –


NOW LET US DO IT FOR YOU!
CONNECT WITH US

Laura M. Donovan
Chief Marketing Officer
TWP Marketing
The Word Pro, Inc.
www.TWPMarketing.com
(800) 354-8054
LauraD@TheWordPro.com

88% of consumers research online before making a


purchase either online or in-store

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