MTV ONE

PROMO TOOLKIT GUIDELINES

BRAND REFRESH 2013

TABLE OF CONTENTS
Brand Refresh 2013 | MTV One | Promo Toolkit Guidelines

1.1 Introduction 3.16 Promo Transition PLEASE NOTE

1.2 Delivery Formats 3.17 Promo Sign-off
This document is an internal
3.18 Promo Sting 3"/5" onscreen guide for MTV One.
Please keep in mind that this is
2. BRAND KEY ELEMENTS 3.19 Promo Sting
part of a wider range of brand
2.1 Primary Font guidelines covering all aspects
2.2 Secondary Font 4. ADDITIONAL ELEMENTS of our communication.

2.3 Colour Palette 4.1 Menus

4.2 Menus Hd Guide

3. PROMO ELEMENTS 4.3 Billboard Donut

3.1 Header Hd Guide 4.4 Credit Squeeze Horizontal
3.2 Promo Pointer Hd Guide 4.5 Credit Squeeze Vertical

3.3 Header 2 Hd Guide 4.6 Tour Present Donut

3.4 Promo Pointer 2 Hd Guide

3.5 Message Header Hd Guide 5. USING THE AE PROJECT

3.6 Endboard White 5.1 Endboard Presets
3.7 Endboard MTV Cyan 5.2 Endboard Options
3.8 Endboard MTV Purple 5.3 Endboard Colour Editor
3.9 Endboard Custom 5.4 Endboard Transition
3.10 Endboard HD Guide 5.5 Menus
3.11 Endboard HD Url Guide 5.6 Promo Sting
3.12 Caption Standard

3.13 Caption Standard Guide 6. USING EDIT SOFTWARE

3.14 Caption Custom 6.1 Backgrounds
3.15 Caption Custom Guide 6.2 Text Layout
1.1 INTRODUCTION
Brand Refresh 2013 | MTV One | Promo Toolkit Guidelines

MTV has always been about creating, THE FOLLOWING

influencing and reflecting pop culture
GUIDE EXPLAINS
through music, entertainment and social
activation. We pioneer, ignite, curate and
HOW WE HAVE
connect stories and social interaction REFRESHED THE
across all platforms. PROMO TOOLKIT.
Our mission is to entertain and inspire OUR OVERALL AIMS
young people, celebrate and amplify their FOR THIS ASPECT OF
young lives and be the #1 partner for THE PROJECT:
those who want to connect with them.
Build upon the positive attributes
The challenge in 2013 lies in taking our of the current promo toolkit.
existing ‘look and feel’, refining it, and
creating a brand that focuses on what Simplify all on screen communications.

is most important to our viewers in this

Remove confusing differences
new media environment. between AAA promotion and others.

Reduce the number of fonts we use.

Embrace social networking

and “second screen” viewing.
1.2 DELIVERY FORMATS
Brand Refresh 2013 | MTV One | Promo Toolkit Guidelines

PROMO TOOLKIT GRAPHICS

DELIVERY INCLUDES:
Formats Adobe After Effects CS6 Projects Fonts

SD PAL D1/DV Widescreen (fullscreen) MTV One Promo Toolkit Futura MTV Bold
(720x576 25 fps) MTV One Additional Elements Futura MTV Demi Bold
MTV Sister Channels Promo Toolkit
SD PAL D1/DV (fullscreen) MTV Sister Channels Additional Elements The compositions in the After Effects.
(720x576 25 fps) Project are named with the following pattern:

SD NTSC D1 (fullscreen) Adobe After Effects CS6 Projects 2013_[CHANNEL]_[ELEMENT]_[FORMAT]

(720x486 29.97 fps) (For export and build in Edit) e.g. 2013_MTV1_promo pointer large_PAL_SD4-3

HD PAL (fullscreen) MTV One Promo Toolkit_Edit

(1920x1080 25 fps) MTV One Additional Elements_Edit
MTV Sister Channels Promo Toolkit _Edit
HD NTSC (fullscreen) MTV Sister Channels Additional Elements_Edit
(1920x1080 29.97 fps)
Note

Versions for edit software use animated mattes

to reveal text, rather than animating the text
itself, and so have a slightly different look.
MTV ONE
PROMO TOOLKIT GUIDELINES
2. BRAND KEY ELEMENTS

BRAND REFRESH 2013

2.1 PRIMARY FONT
MTV One | Promo Toolkit Guidelines | Brand Key Elements

FUN
FUTURA MTV BOLD
SIZE:LEADING = 1:1
UPPERCASE

ABCDEFGHIJ
KLMNOPQR
STUV WXYZ
1234567890

DIVERSE
*$&ßÇ.,:;!¡?¿
”’/@%

MUSIC EVERYWHERE Futura MTV Bold is our new primary

font across all top level typographical
Communication across platforms.
The Roman version is supplied but

AND IF YOU ASK ME... TURN UP THE BASS! other versions may need to be
purchased at local level.
2.2 SECONDARY FONT
MTV One | Promo Toolkit Guidelines | Brand Key Elements

Youth
Futura MTV Demi Bold
Size:Leading = 1:1
Uppercase and Lowercase

AaBbCcDdEe
F f G g H h I i J j
K k L l M m N n
O o P p Q q R r
SsTtUuVvWw

Pioneering
XxYyZz
1234567890
* $ & ßÇ . ,:; ! ¡?¿
”’/@%
Futura MTV Demi Bold is our secondary
font and used onair for website URLs.

We’ll be forever young. The Roman version is supplied but other

versions may need to be purchased
at local level.

Official logos for Twitter and Facebook

You know we’re superstars.

have been included to this font for your
convenience (they replace double angle
quotation mark characters '«' and '»').
2.3 COLOUR PALETTE
MTV One | Promo Toolkit Guidelines | Brand Key Elements

The 2013 on-air refresh colour palette

has been vastly simplified over previous
years. Gradients are gone, and we have
WHITE 5 main colours on MTV One
255: 255: 255 (6 on Sister Channels).

MTV YELLOW
240: 240: 040

MTV CYAN
025: 200: 200

MTV PURPLE
050: 020: 050

MTV LIGHT PURPLE

090: 070: 090
MTV ONE
PROMO TOOLKIT GUIDELINES
3. PROMO ELEMENTS

BRAND REFRESH 2013

3.1 HEADER: BOTTOM LEFT
MTV One | Promo Toolkit Guidelines | Promo Elements HD Guide

CATFISH: THE TV SHOW

BRAND NEW

Futura MTV Bold

72pt size
72pt leading

A vignette is recommended on clips to help legibility.

3.2 POINTER: BOTTOM LEFT
MTV One | Promo Toolkit Guidelines | Promo Elements HD Guide

CATFISH: THE TV SHOW

FRIDAY 10PM

Futura MTV Bold

36pt size
36pt leading

A vignette is recommended on clips to help legibility.

3.3 HEADER: TOP RIGHT
MTV One | Promo Toolkit Guidelines | Promo Elements HD Guide

Futura MTV Bold

CATFISH: THE TV SHOW 72pt size
BRAND NEW 72pt leading

A vignette is recommended on clips to help legibility.

3.4 POINTER: TOP RIGHT
MTV One | Promo Toolkit Guidelines | Promo Elements HD Guide

CATFISH: THE TV SHOW Futura MTV Bold

FRIDAY 10PM 36pt size
36pt leading

A vignette is recommended on clips to help legibility.

3.5 MESSAGE HEADER
MTV One | Promo Toolkit Guidelines | Promo Elements HD Guide

IT’S TIME TO CHOOSE

YOUR FAVOURITE!
Futura MTV Bold
108pt size
108pt leading

Making part of the sentence yellow gives emphasis, but also adds branding.
A vignette is recommended on clips to help legibility.
3.6 ENDBOARD
MTV One | Promo Toolkit Guidelines | Promo Elements White

SPONSOR

BRAND NEW

CATFISH: THE TV SHOW

FRIDAY 10PM

AVAILABLE ON

mtv.co.uk/Catfish @MTVCatfish_UK /MTVCatfish_UK

NOTE: On white or light coloured backgrounds social network

logos must be in their true colours.
Twitter RGB: 42, 169, 224. Facebook RGB: 59, 89, 152.
3.7 ENDBOARD
MTV One | Promo Toolkit Guidelines | Promo Elements MTV Cyan

BRAND NEW

CATFISH: THE TV SHOW

FRIDAY 10PM

SPONSOR
mtv.co.uk/Catfish

There is a 12 frame transition from the final shot of your promo to the endboard.
If this clashes with sync in can be removed in the AE composition.
3.8 ENDBOARD
MTV One | Promo Toolkit Guidelines | Promo Elements MTV Purple

SPONSOR

BRAND NEW

THE HARD TIMES OF

RJ BERGER
FRIDAY 10PM
AVAILABLE ON

mtv.co.uk/Catfish @MTVCatfish_UK

There is a 12 frame transition from the final shot of your promo to the endboard.
If this clashes with sync in can be removed in the AE composition.
3.9 ENDBOARD
MTV One | Promo Toolkit Guidelines | Promo Elements MTV Custom

BRAND NEW SERIES

GEORDIE SHORE
TUESDAY 26TH JUNE

AVAILABLE ON

mtv.co.uk/GeordieShore #GeordieShore_UK

NOTE: There is no transition to the Custom Endboard.

Use a clean, simple shot with little movement.
A vignette is also recommended to help legibility.
3.10 ENDBOARD
MTV One | Promo Toolkit Guidelines | Promo Elements HD Guide

Sponsors’ logos can go

SPONSOR here or moved to lower
right if an “Available On”
Futura MTV Bold icon is not required
60pt size BRAND NEW If it is required that a
sponsor’s logo be used
Futura MTV Bold on white, then a white

CATFISH: THE TV SHOW

108pt size box can be used as shown
108pt leading

Yellow on Cyan and Black

Cyan on White
FRIDAY 10PM
80% White on Custom

An “Available On” icon

AVAILABLE ON
is used in some regions,
Futura MTV Demi Bold
and only used here as an
36pt size mtv.co.uk/Catfish @MTVCatfish_UK
example for positioning
36pt leading

URL separation lines are ONLY

to be used in these 2 positions

Text sizes and leading should never be altered.

Sponsor position and “Available On” icons are interchangable and flexible.
3.11 ENDBOARD
MTV One | Promo Toolkit Guidelines | Promo Elements HD URL Guide

mtv.co.uk/Catfish @MTVCatfish_UK /MTVCatfish_UK

Separator Lines Spacing

Stroke-width: 3px Width: 18px
Width: 6px
3.12 CAPTION
MTV One | Promo Toolkit Guidelines | Promo Elements Standard

“GEORDIE SHORE. “MAKES TOWIE LOOK

IT’S ADDICTIVE!” LIKE DOWNTON ABBEY”

“FUNNIEST SHOW ON TV. “I’MFLABBERGASTED”

“I’M FLABBERGASTED”
HILARIOUS.”

1 and 2 line versions.

MTV Purple, MTV Cyan and White, to suit the promo.
Scale and position them as you prefer.
3.13 CAPTION
MTV One | Promo Toolkit Guidelines | Promo Elements Standard Guide

“GEORDIE SHORE.
IT’S ADDICTIVE!”

Text size and leading should always be 1:1 (eg. 100pt size: 100pt leading).
The box is scaled to give even spacing around the text, equal to the leading space.
3.14 CAPTION
MTV One | Promo Toolkit Guidelines | Promo Elements Custom

. k
R D I E S HOR E s t ow ie loo y”
“GEO DICTIVE!” “M akewnton abbe
IT’S AD like do

OW ON T V. ”
“ F U N N IEST SH B B E RGASTED
OUS.” A
H I L A RI “I’M FL

The font, angle and animation are fixed, but any colour combination is possible.
Scale and position them as you prefer.
3.15 CAPTION
MTV One | Promo Toolkit Guidelines | Promo Elements Custom Guide

H O R E .
R D I E S
“GE O TI V E! ”
D I C
IT’S AD

Rotation: 9º anticlockwise
Text size and leading should always be equal (100pt size:100pt leading).
The box is scaled to give even spacing around the text, equal to the leading space.
3.16 PROMO TRANSITION
MTV One | Promo Toolkit Guidelines | Promo Elements

Transition A: Left to Right

Transition B: Right to Left

Transition C: Top to Bottom

Transition D: Bottom to Top

Transitions come in 4 variants.

Duration: 1”.
3.17 PROMO SIGN-OFF
MTV One | Promo Toolkit Guidelines | Promo Elements Logo Sign-off

All promos now sign-off with the MTV Logo window,

which should always be on white for best legibility.
3.18 PROMO STING 3"/5"
MTV One | Promo Toolkit Guidelines | Promo Elements

BRAND NEW
BRAND NEW
CATFISH:
THE TV SHOW AWKWARD
EVERY NIGHT 10PM EVERY NIGHT 9PM

Examples - 1 and 2 line show titles.

3.19 PROMO STING
MTV One | Promo Toolkit Guidelines | Promo Elements HD Guide

Futura MTV Bold

BRAND NEW 60pt size
CATFISH:
THE TV SHOW Futura MTV Bold
72pt size
EVERY NIGHT 10PM 72pt leading

Whether the show title goes on 1 or 2 lines, the block of information is

centred on the MTV Logo window.
MTV ONE
PROMO TOOLKIT GUIDELINES
4. ADDITIONAL ELEMENTS

BRAND REFRESH 2013

4.1 MENUS
MTV One | Promo Toolkit Guidelines | Additional Elements Examples

8.30PM 8.30PM
AWKWARD AWKWARD

9PM BRAND NEW 9PM BRAND NEW

JERSEY SHORE JERSEY SHORE

10PM BRAND NEW 10PM BRAND NEW

THE HARD TIMES OF THE HARD TIMES OF
RJ BERGER RJ BERGER

mtv.co.uk @MTV_UK /MTV_UK mtv.co.uk @MTV_UK /MTV_UK

8.30PM BRAND NEW

AWKWARD
9PM BRAND NEW
JERSEY SHORE
9PM BRAND NEW
JERSEY SHORE
10PM BRAND NEW
THE HARD TIMES OF
10PM BRAND NEW RJ BERGER
THE HARD TIMES OF
RJ BERGER

mtv.co.uk @MTV_UK /MTV_UK mtv.co.uk @MTV_UK /MTV_UK

Menus can be used to promote 2 or 3 shows maximum.

URLs are for the channel information rather than shows.
4.2 MENUS
MTV One | Promo Toolkit Guidelines | Additional Elements HD Guide

Text Transparency:
30% White on MTV Purple
40% White on MTV Cyan
85% White on MTV Yellow
8.30PM
70% MTV Light Purple on White AWKWARD
Futura MTV Bold
54pt size 9PM BRAND NEW
Futura MTV Bold JERSEY SHORE
72pt size
72pt leading
10PM BRAND NEW
THE HARD TIMES OF
RJ BERGER

mtv.co.uk @MTV_UK /MTV_UK

Menus can be used to promote 2 or 3 shows maximum.

URLs are for the channel rather than the shows.
4.3 BILLBOARD DONUT
MTV One | Promo Toolkit Guidelines | Additional Elements

SPONSOR SPONSOR

SPONSOR SPONSOR
4.4 CREDIT SQUEEZE
MTV One | Promo Toolkit Guidelines | Additional Elements Vertical

Futura MTV Bold

NEXT BRAND NEW 54pt size

THE HARD TIMES OF Futura MTV Bold

RJ BERGER 72pt size
72pt leading

mtv.co.uk/Awkward #Awkward_UK
4.5 CREDIT SQUEEZE
MTV One | Promo Toolkit Guidelines | Additional Elements Horizontal

Futura MTV Bold

54pt size
NEXT BRAND NEW
Futura MTV Bold AWKWARD
72pt size
72pt leading

mtv.co.uk/Awkward #Awkward_UK
4.6 TOUR PRESENT DONUT
MTV One | Promo Toolkit Guidelines | Additional Elements

Futura MTV Bold

MTV TOUR PRESENTS
108pt size
108pt leading FRANK OCEAN
23/05/2014 TORINO, PALATORINO 23/05/2014 TORINO, PALATORINO
Futura MTV Bold 26/05/2014 PADOVA, PALASPORT 26/05/2014 PADOVA, PALASPORT
36pt size 11/04/2014 ROMA, PALALOTTOMATICA 11/04/2014 ROMA, PALALOTTOMATICA
36pt leading
mtv.co.uk/TourPresents #MTVTourPresents_UK
MTV ONE
PROMO TOOLKIT GUIDELINES
5. USING THE AE PROJECT

BRAND REFRESH 2013

5.1 ENDBOARD PRESETS
MTV One | Promo Toolkit Guidelines | Using the AE Project

To switch between endboard colours simply use the pre made endboard pre-
compositions supplied. After Effects allows you to replace one pre-composition
perfectly with another by selecting the endboard layer you wish to change, then
while holding the Alt key drag and drop the new one over it.
5.2 ENDBOARD OPTIONS
MTV One | Promo Toolkit Guidelines | Using the AE Project

Endboards are edited within the endboard pre-compositions.

To change the combination of URLs select the “Preset control” layer
and use the Effect Controls panel to choose.
5.3 ENDBOARD COLOUR EDITOR
MTV One | Promo Toolkit Guidelines | Using the AE Project

If you require an endboard with a custom colour combination use the

“Editable_Colours” endboard pre-composition.
Select the “Preset_editable_colours” layer and use the Effect Controls
panel to pick new colours.
5.4 ENDBOARD TRANSITION
MTV One | Promo Toolkit Guidelines | Using the AE Project

If the 12 frame transition clashes with sync in your final shot it’s possible to remove it.
Simply change the 2 Background layers to “No Track Matte”.
5.5 MENUS
MTV One | Promo Toolkit Guidelines | Using the AE Project

To choose colour presets, change url combinations and switch between a 2 or 3 show
line-up select the "Preset Changer" layer and go to the Effect Controls panel.
5.6 PROMO STING
MTV One | Promo Toolkit Guidelines | Using the AE Project

To help keep text centred on screen we have made it's position a preset, controlled within
the Effect Controls panel. Switch between 3 or 4 lines of text (depending on whether the
show title requires 1 or 2 lines.)
As the Promo Sting features a filled logo it is only ever used on white..
MTV ONE
PROMO TOOLKIT GUIDELINES
6. BUILDING ELEMENTS IN EDIT SOFTWARE

BRAND REFRESH 2013

6.1 BACKGROUNDS
MTV One | Promo Toolkit Guidelines | Building Elements in Edit Software

From the After Effects “Promo Toolkit MTV One_Edit” project,

render backgrounds with your required URL Spacers.
Clean (for 0 or 1 URL), 1 Spacer (2 URLs), 2 Spacers (3 URLs).
6.2 TEXT LAYOUT
MTV One | Promo Toolkit Guidelines | Building Elements in Edit Software

8.30PM
AWKWARD

9PM BRAND NEW

JERSEY SHORE

10PM BRAND NEW

THE HARD TIMES OF
RJ BERGER

mtv.co.uk @MTV_UK /MTV_UK

BRAND NEW

CATFISH: THE TV SHOW

FRIDAY 10PM

mtv.co.uk/Catfish

In Final Cut, Avid or Premier position text for your Endboard, Menu or Credit Squeeze
using the correct grid. Then use the corresponding Matte to create the animation.
Menus require a second layer of text and matte to create the highlight effect.
Twitter and Facebook logos for URLs have been built into the font (see page 7).