Summer Internship Project Report

On

“Impact of Covid-19 on Indian stock market”

Submitted in partial fulfilment of the requirements for the Two-Year Full Time
Post Graduate Diploma in Management

2020-2022

Under the Guidance of

Mr. Sachin Kumar Mr. Karan Sabharwal

Territory Manager IMS Ghaziabad
Sharekhan By BNP Paribas

Submitted By
Shivam Sahu
BM- 020083

Institute of Management Studies,

Ghaziabad

1
 CERTIFICATE OF ORIGINALITY

I hereby declare that this Summer Internship Project is my own work and that, to the best of my
knowledge and belief, it reproduces no material previously published or written that has been
accepted for the award of any other degree of diploma, except where due acknowledgement has
been made in the text.

SHIVAM SAHU

BM-020083
Date:

2
3
 The Report is Generated by DrillBit

Submission Information
Author Name IMS GHZIABAD
Title Check Plag
Submission/Paper ID 363290
Submission Date 11-Aug-2021 02:14:21
Total Pages 47
Total Words 7961

Result Information
Similarity 14 %
Unique 86 %
Internet Sources 6%
Journal/Publication Sources 5%
Total content under 'Quotes' 3%

Exclude Information
References/Bibliography Not Excluded

Quotes Not Excluded

Sources: Less than 14 Words Not Excluded

Similarity

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 TO WHOMSOEVER IT MAY CONCERN

This is to certify that Mr. Shivam Sahu of I.M.S. Ghaziabad, PGDM Batch 2020-22 has
successfully completed his summer internship under the guidance of Mr. Sachin Kumar
for a duration of …………………weeks, from……….….to………….

During his tenure with us, we found him/her ……………………….

We wish him all the very best for future endeavors.

Signature
Name
Designation
Organization seal

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 CERTIFICATE

This is to certify that Mr. Shivam Sahu PGDM (2020-22 Batch) a student of I.M.S. Ghaziabad,
has undertaken the project on “Impact of Covid-19 On Indian Stock Market” to the best of my
knowledge, the survey, data collection, & analysis work for preparing the project has been carried
out by the student in partial fulfilment of the requirements for the award of the PGDM, under my
guidance and supervision.

I am satisfied with the work of Mr. Shivam Sahu

Date: Faculty Mentor’s Name: Mr. Karan Sabharwal

(Signature)

7
 ACKNOWLEDGEMENT

It was a great opportunity for me to work with SHAREKHAN LTD., pioneers in the field of Financial

Industry. I am extremely grateful to all those who have share and experience with me and without

whom the completion of this project could have been virtually impossible. I am indebted to all staff of

SHAREKHAN LTD for their valuable support and cooperation during the entire tenure of this project.

I would like to express my deepest gratitude and sincere thanks to my Faculty for his valuable

suggestions, scholarly guidance, constructive criticism, and constant support at every step of the

project.

I express my gratitude to Mr. Karan Sabharwal – (Faculty of IMS Ghaziabad) & My Industry Guide

Mr. Sachin Kumar (territory Manager) who has through his vast experience and knowledge has been

able to guide me, both ably and successfully towards the completion of the project.

At last I would like to thanks to all the respondents met in the preparation, who gave their valuable time

to provide us required information and their honest and support to complete our project on time.

Shivam Sahu
Roll No.- BM-020083

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 EXECUTIVE SUMMARY
This study contains understanding the retail investor’s behaviour during this pandemic, level
of awareness and their investment decision in the stock market and the objective behind the
investment decision and what type of analysis they focus on for selecting stock. And study
includes discussion with the investors, survey done through questionnaire method in order to
collect more information from investors during this pandemic. The views and perception
relating to investment often differ from person to person. The various factors that can influence
an individual to invest in stock market is the ability to bear risk, the present and future
financial goals, return expected, the requirements and needs of the investors etc.

The main objective of every investor is to get high return on investment where the investor
must bear high risk in the present situation of Covid the volatility of the stock market
surprise every one and during the volatility period in the stock market most of them have
earned excellent return from the market and few received less return what they have
expected. With the help of this research I got to know the level of awareness among the
individual towards the stock market during this pandemic.

“The attitude of the individual defines his growth in stock market and also provide a suitable
direction to grow during pandemic” So, The attitude of the investors towards stock market
help them to achieve a good return on the investment, and this research shows that their
good decision-making skill enabled them to be a successful investor during pandemic. This
study revealed that majority of the investors considers return as the motivating factor that
influences their investment decision during Covid. Most of the investors decided to invest
on their own and few of them were influenced by the tips provided by the brokers. Majority
of the investors preferred investing in stocks rather than mutual funds and derivatives and
crypto currencies. Thus, it can be concluded that, investors who expect high return will be
ready to undertake high risk though few of them avoid investing in stock market due to fear
of losing their hard- earned money during these Covid time when the volatility in the market
is at peak.

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Table of Content

INTRODUCTION............................................................................................................

 Introduction…................................................................................................................10
 History of stock market...................................................................................................11
 Brief introduction to online stock market….............................................................12-14
 Basics of stock market…..........................................................................................14-16

BUSINESS PROFILE………………………………………………….,........................

 Introduction to Sharekhan…...................................................................................18-20
 Company profile......................................................................................................20-22
 Mission and vision of Sharehkan…...............................................................................22
 Products and services of Sharekhan….....................................................................23-24
 Demat Account Opening..........................................................................................25-26
 Porter’s five force Model Analysis……………………………………………….,27-28
 Awards and Recognitions….........................................................................................29

LITERATURE REVIEW.......................................................................................31-32

RESEARCH OBJECTIVES........................................................................................33

RESEARCH METHODOLOGY....................................................................................

 DATA Analysis and Interpretation…......................................................................34-39

 Findings and Conclusion..........................................................................................40-41

learning Outcome .......................................................................................................42

REFRENCES..........................................................................................................43-44
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 LIST OF TABLES

S.no TITLE

1 Table 1 32

2 Table2
33
3 Table 3

4 Table 4

5 Table 5 34

6 Table 6
35
7 Table 7

8 Table 8
36
9 Table 9

10 Table 10
37
11 Table 11

11
 Chapter -1
Introduction

12
 INTRODUCTION

The stock Exchange is the conglomeration of buyers and sellers who used to deal in shares in
the stock market that is the common platform for all the traders as well as for the brokers. It is
a place where all the companies list their shares for public investors to trade through stock
exchange. Indian stock market is one of the oldest stock markets in Asia. The first stage of
informal trading began under a banyan tree with a group of 22 stock brokers. In present time
those banyan trees are in hornoman circle park Mumbai, as the number of brokers kept on
increasing with time the public started taking interest into stock market. Later on the informal
stockbroker organised themselves into formal stock brokers as to trade in shares with the legal
bindings, as the Bombay stock exchange (BSE). Under the securities contract (regulation) act,
BSE was recognised as the first stock exchange regulated by the government of India in 1956.

When there was no such technological advancement for online trading, customer usually
follow the traditional manner of trading that is, the people could not have free access to stock
market trading other than by going to the broker station due to which customer has to remain
dependent on brokers. And these brokers charge huge amount as brokerage charges from their
customers. Also, it is used to takes around 60-70 days to buy or sell stock in the stock market
and the investors had to go through loads of paper to avoid this, some investors used to invest
in saving their money in banks, Lockers, bank fixed deposit, LIC, etc..

When the information technology came into existence, it revolutionized the work of each
sector. This industry also played a major role in the Indian economy during the last few years.
Information technology made NSE came into existence, On 4 November 1994 NSE has
started trading electronically and created an electronic marketplace for trading and it
benefitted to all class of traders.

In 2020, India had nearly 700 million internet users across the country and in the near future it
is about to reach the level of 975 million latest by 2025, it indicates that a big market potential
in the internet services, As India ranked 2 nd in the world after china in number of internet
users and it also indicates about the dynamic growth in access to internet.

Now let us see the impact of the Pandemic Covid-19 on the Indian stock market as the
number of internet users and the number of active investors increasing day by day, India

13
achieves a target of 700 million users of internet this shows the technological advancement in
India.

It has been observed by the data being published by the government regulated body, Central
depository securities limited (CDSL) and National securities depository limited (NSDL),
“The retail participation in Indian stock exchange is rising” by supporting this statement
with the report published by SBI that 44.7 lakh retail investors accounts have been added in
the time period of this covid and the number of individual investors in the market has
increased with 142 lakh in financial year 2020-2021 whereas 122.5 lakh new account at
CDSL and 19.7 lakh account at NSDL.

The report also claimed that the share of individual investor in total turnover on stock
exchange has risen to 45% from 39% in March 2020 as the data represent by NSE.

With the onset of pandemic and subsequent lockdown, household financial savings showed a
significant jump in Q1 FY21, the data shows the currency circulation increased from 80,501
Crore to 95,181 Crore, the progressive improvement in Sensex we can see that in April 2020
it is at 28,265 points and now it is at 52,000 points. So, this momentum of the index during
the Covid Era has a significant role in attracting the new investors towards the stock market.
Online trading provides faster trading speed and lower operating costs. It provides customers
to perceive better benefits than the earlier traditional method. Online trading worked as a
catalyst for customers in e-business. The internet has made financial products and services
available to more customers and illuminated geographical barriers. The internet has
contributed towards the elevation of stock market trading. It has made securities more
accessible and convenient to the layman. In India, an individual can easily trade in the stock
market by using online trading.

Presently, there are several leading companies involved in online stock trading in India.
Among them, Sharekhan, Zerodha, India Bulls, Reliance Money, Motilal Oswal
Securities, India Infoline.com Securities ltd, ICIC Direct are the major players in the
stock trading which are serving their customers from past several years.

14
HISTORY OF STOCK MARKET

1830 - Trading on corporate share and stocks in banks and cotton presses took place in
Bombay.

1850 - Under a banyan tree Shares of bank and securities of east India company was
traded in cotton in front of the town hall, which is now in Horniman circle park
Mumbai. 1875 - Bombay stock exchange (BSE), the Country's first stock exchange
was set up in Mumbai with 318 members.

1957 - BSE granted permanent recognition under securities contracts (regulation)

act (SCRA). 1986 - Country’s first equity index S&P BSE SENSEX launched.

1987 - Stock holding corporation of India established.

1994 - NSE Launched the equity and wholesale debt

market.

1995 - An investor protection fund trust was established.

1996 – NSE Created & administered settlement funds launched NIFTY 50 index,
which remains as flagship index today. Commenced trading and settlement in
dematerialized securities on their exchange.

2000 - The SEBI approved the reports on net trading brought out by the SEBI
committee on net based trading and services. Pursuant to the circular, stock
exchange is required to give permission to members to stock net-based trading after
ensuring fulfilment of the minimum conditions.

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BOMBAY STOCK EXCHANGE

BSE is an Indian stock exchange formerly known as Bombay stock exchange which was
established in 1875 located at Dalal Street Mumbai. It was founded by Premchand Roychand,
a man who is known as the cotton king, the bullion king, or just the big bull, who made a
fortune in the stock broking business.

BSE was started as 'the native share and stock broker association’. It is Asia’s first and finest
stock exchange in the world with the speed of 6 microseconds. BSE is an efficient capital
raising platform order passed 145, it has facilitated the growth of the Indian corporate sector.

BSc also provides a host of other services to capital market participants, including risk
management clearing settlement market data services and education.

With the vision of Shri Narendra Modi our honourable prime minister of India, BSE has
launched India INX India's first international exchange located as GIFT CITY IFSC in
Ahmedabad. The vision of the BSE is to emerge as the premier Indian stock exchange with
best-in-class global practice in technology, products innovation and customer services.

BSE Institute Ltd, another fully owned subsidiary of BSE runs one of the most respected
capital market educational institutes in the country.

BSE has also launched BSE Sammaan, the CSR exchange, is a 1st of its kind initiative which
aims to connect corporate with verified NGOs. It not only serves the people by proving
trading platform but also funds for the charitable cause for the elderly and the physically
challenged people. BSE has been award for its initiatives in Corporate Social Responsibility
(CSR) by the World Council of Corporate Governance. BSE has also won several awards and
recognitions that acknowledge the work done and progress made like India Innovation Award
for the Big Data implementation, SKOCH Order of Merit Certificate was awarded to BSE for
E -Boss for qualifying amongst India's Best 2013.

16
NATIONAL STOCK EXCHANGE

NSE was known as National Exchange for automated trading (NEAT System). NSE of India
ltd is a leading stock exchange in India. It was incorporated in 1992. In April 1993, SEBI
recognized NSE as a stock exchange. In 1994, it has launched the equity and wholesale
market
segment, and also NSE was the first exchange in the counter to provide a fully automated
screen-based electronic trading system on 4 November 1994.
NSE was first in India to offer to trade in currency futures. In the same year, it has launched
the new platform for web-based trading. Proceeding to this NSE has provided Mutual fund
services system to its investor in 2009. After that, it has provided another platform of trading
that can be operated from mobile devices.
In the year 2017 NSE has stepped up to another level and launched an international exchange
in Gujrat, International finance tech city-International Financial Service Centre NSE IFSC
exchange. In the same year, it has provided another form of trading to its customer on
Sovereign Gold Bond.
Presently NSE headquarters is in Mumbai, and it offers companies a platform to raise capital.
It also provides investors with access to asset classes like equity, debt, and derivatives as well
as currencies and mutual funds units. It allows IPOs, IDRs by overseas companies rising
capital of India.
NSE always provides a fair efficient and transparent securities market to an investor using an
electronic trading system.

17
 There are two types of trading schedules in NSE

1- Pre-opening session

• Order entry and modification open 9:00 am

• Order entry and modification close 9:08am

2- Regular trading session

• Normal/retail, debt/limited physical market open at 9:15 am

• Normal/ retail, debt/limited physical market close at 3:30 pm

THE SECURITIES AND EXCHANGE BOARD OF INDIA

SEBI (The securities and exchange board of India is a body for the overall development and
regulation of the securities market in India. It was constituted in the year 1988 on April 12 by
the government of India as an interim body under the administrative control of the finance
ministry.
Later on, 1992 SEBI was made statutory power under the securities and exchange board of
India Act 1992 by the Government of India. Under the act, it shall consist of a chairman and
five other members appointed by the central government of India (2 from Ministries of
finance law and 1 form RBI and 2 other members.)
SEBI headquarter is the business district of Bandra Kurla Complex in Mumbai and has
Regional Offices in New Delhi, Kolkata, Chennai, and Ahmadabad.
The basic functions of the SEBI are to promote fair dealing of the issue of securities and to
protect investors by safeguarding their rights. It also maintains a code of conduct for fair
practices by the working of a stockbroker, Shares transfer agents, merchant bankers, etc, and
also making them competitive and professional.
SEBI not only regulates but also prohibits insider trading (the aim of buying and selling
shares in a company with the help of information known by those who relate to the business.)
Securities SEBI also used his power to audit the performance of different Indian Stock
Exchange for bringing transparency in the working of the stock exchange.

18
 Chapter -2
Business Profile

19
INTRODUCTION TO SHAREKHAN

Sharekhan is a financial services industry with 1.4 million customer base, 153 branches, and more than
2500 business partners spread across over 575 cities, 28 states. The company has 4800+ employees,
executes more than 4 lakh trades per day. The firm’s online trading and investment site -
www.sharekhan.com -was launched on Feb 8, 2000. It is a subsidiary of BNP Paribas since November
2015. Sharekhan is one of the first brokers to provide an online trading platform in India. It is one of 20
the largest brokers in India. Sharekhan has developed its leadership in providing full-service retail
brokerage and financial services by focusing on end to end customer experience. To make a faster growth,
Sharekhan is reinforcing its development through its digital channels.

SHAREKHAN LTD is one of the leading retail broking House of SSKI Group which was running
successfully since 1922 in the country. It is the retail broking arm of the Mumbai-based SSKI Group,
which has over eight decades of experience in the stock broking business. SHAREKHAN offers its
customers a wide range of equity related services including trade execution on BSE, NSE, Derivatives,
Depository services, Online trading, Investment advisory, Mutual Fund Advisory etc.

Sharekhan's portal is research-oriented and content-rich and one of the best states of art web which
provide fundamental and statistical information across equity, mutual funds, and IPOs. One can surf
companies for in-depth information, mutual funds schemes, and IPO data. Customers can also access
other market detail such as board meeting FFI transactions, buying/ selling by mutual funds, and much

20
more. The portal has stood out among its contemporaries because of its dedication to offering customers
the best in the segment technology and superior market information.

BNP Paribas acquire SHAREKHAN.

SHAREKHAN has become a subsidiary of BNP Paribas SA, joining Personal Investors, BNP Paribas
business line dedicated to digital banking and investment services that serves 2.9 million individual
customers across four geographies: India, Germany, Austria and Spain.
At present SHAREKHAN is fully owned by BNP Paribas SA.

Mission:
 To achieve and sustain market leadership.
 To provide world class Quality services.
 To Educate and empower the individual investor to make better investment
 Decision through the quality advice and superior services.

Vision:
 To be the best brokering brand in the retail business of stock marketing.
 To lead the market with global reach and long term partnership.
 To acquire highest market share.

Values:
 Stability.
 Expertise.
 Responsible.

21
 Good place to work.

COMPANY PROFILE

1. EARLIER NAME: Shantilal Shevantilal Kantilal Ishwarlal

Securities Pvt. Ltd.

2. NEW NAME Sharekhan Ltd.

3. YEAR OF 8 February, 2000

ESTABLISHMENT

HEAD OFFICE Sharekhan Ltd. A-206, Phoenix House,

4. Baptamarg, Lower Parle, Mumbai – 400013

5. PROMOTER Shripal Morakhiya and Shreyas Morakhiya

6. CHIEF EXECUTIVE Mr. Jaideep Arora

OFFICER

7. DIRECTOR OF Shankar Keshava Valiya

OPERATION

103/104, sakar complex, dr. Radha krishna

8. BRANCH ADDRESS road, opp. Rajkumar college
Rajkot – 360001

9. WEB-SITE Www.sharekhan.com

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 10. PHONE NO. 0281-2482483

PRODUCTS AND SERVICES OF SHAREKHAN LIMITED

SERVICES
EQUITY
Equity share represents ownership capital. By having equity shares the shareholders have
ownership stakes in the company. Equity shares are calcified into the blue-chip share, growth
shares, income shares, etc. sharekhan provides its customers with a platform by open hands to
buy or sell the share.

DERIVATIVES TRADING

23
Most of the investor trade in derivatives. The stock market provide financial derivatives whose
most common underlying assets include stocks, index, commodities, currency. If the price of
underlying assets changes then the price of financial derivatives will also change. Derivatives
are characterized by high leverage. Sharekhan also provides derivatives trading and most of its
customers usually trade in derivatives.

CURRENCY TRADING

In Sharekhan investors can also trade in the currency market. In India customers can trade-in
US-USD, GBP-POUND, JPY-YEN, EUR-EURO. Currency is traded in pairs like base and
term. Trading is done in two segments that are future and option.

MUTUAL FUNDS

If an investor doesn’t want to invest in equity directly then indirectly investors can participate
in various schemes provided by sharekhan mutual funds.

BONDS

A bond is a financial instrument showing the indebtedness of the issuing body towards its
holders. Generally, bonds are secured by collateral. Bonds are paid in an accrued manner.

IPO

An IPO is a process that companies use to secure capital or through investment for future use. It
is a fully automated screen-based bidding system in which traders enter bids on behalf of their
clients. It enables cheaper access to capital, provides exposure, prestige, and public image.

PRODUCTS
24
TRADE TIGER

Sharekhan provides terminal-based trading software which enables the users to download and
install onto a desktop and laptop. In this software, numerous charts and indicators are available
for technical analysis to go along with heatmaps. Video tutorials are also available to
understand the feature of trade tiger. Sharekhan provide this software free of cost as per the
account management it takes an annual maintenance fee that covers everything.

SHAREKHAN APP

This app is the most decent app, which offers a relatively better user in terms of navigation, this
provides easy pay-in and pay-out fund transfer process. If anyone likes to invest in mutual
funds, this app allows the customer to start, modify, or pause SIPs at any time.

Dial-N-Trade

Sharekhan provides free Dial-N-Trade service, in with user can place trading orders via
following telephone numbers
022-25752900

022-25752300

022-33054900

SHAREKHAN CLASSROOM

In Sharekhan classroom, the company provides its customer online trading in which an investor
learns to evaluate and execute it free of cost.

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DEMAT ACCOUNT OPENING
In India, shares and securities are held electronically in a dematerialized (or Demat) account, instead
of the investor taking physical possession of certificates. A Demat account is opened by the investor
while registering with an investment broker (or sub-broker). The Dematerialized account number is
quoted for all transactions to enable electronic settlements of trades to take place. Every shareholder
will have a Dematerialized account for the purpose of transacting

Access to the Dematerialized account requires an internet password and a transaction password.
Transfers or purchases of securities can then be initiated. Purchases and sales of securities on the
Dematerialized account are automatically made once transactions are confirmed and completed.

The benefits of demat are as follows:

 Easy and convenient way to hold securities

 Immediate transfer of securities
 No stamp duty on transfer of securities
 Safer than paper-shares (earlier risks associated with physical certificates such as bad delivery,
fake securities, delays, thefts etc. are mostly eliminated)
 Reduced paperwork for transfer of securities
 Reduced transaction cost
 No "odd lot" problem: even one share can be sold
 Change in address recorded with a Depository participant (DP) gets registered with all companies
in which investor holds securities eliminating the need to correspond with each of them separately.
 Transmission of securities is done by DP, eliminating the need for notifying companies.
 Automatic credit into demat account for shares arising out of bonus/split, consolidation/merger,
etc.
26
 A single demat account can hold investments in both equity and debt instruments.
 Traders can work from anywhere (e.g. even from home

27
COMPETITORS OF SHAREKHAN

SOURCE : INTERNET

28
 MAJOR TIEUP WITH BANKS AND OTHER FINANCIAL
INTERMEDIARIES

SOURCE : INTERNET

29
PORTER FIVE FORCES ANALYSIS OF SHAREKHAN

Bargaining Power of Suppliers

NSDL (National securities depository limited) & CSDL (Central securities depository limited) are
the regulatory bodies for Depository Participants like SSKI, ICICIdirect.com, etc. The bargaining
power of Stock broking house would be less.

NSE & BSE are playgrounds where an investor trade through stock broking houses, for which
they have to take permission from NSE/BSE.

MCX & NCDEX are stock exchanges which trade in commodities & derivatives. Here again
stock broking house follow rules & regulation.

Bargaining Power of Buyers

There are various types of investors who trade through stock broking house like SHAREKHAN
which include various investors like small investors, medium net worth investors, business
partners and mutual fund companies.

The Bargaining power of stock broking house depends on how big the investor is so here we can
say that bargaining power of stock broking house is high in case of small investors while in case
of HNI & Medium Net worth investor is moderate.

Threat from Competitors

The company is facing the competition from local as well as national level players.

There are various players in the market like Motilal Oswal, Angel broking, ICICI direct, 5paisa
etc. Competition arises when both are providing same service. When they are providing same

30
 services but the difference in the charges is very nominal so, it makes the consumer very selective
on the basis of the charges being charged by the separate broking houses.

Threat from New Entrant

There are various new entrants which are investing in the stock market like UTI Securities,
Various bank collaboration with stock broking house. Presently most of the bank are having their
own trading platform they did so, in order to make the trading and investing feasible for their
existing customer and also to increase the customer base.

Various new stock broking houses are also thinking to enter in this market.

Threat from Substitute

Here substitutes are such instruments which can be used instead of investing in shares. The
instruments like Bank FD, Bank Saving A/c, Mutual Funds, and Insurance etc. are the substitutes.
Especially the insurance sector because people are insuring them first in this Covid era they give
preference to their life and less preference to other sectors for investment.

If the use of these instruments increase from time to time this may be disadvantage for the stock
broking houses.

31
AWARDS & RECOGNITION

NSDL AWARDS

 In 2018 Sharekhan got star performer award in active accounts (top DPs).
 In the same year Sharekhan was given 2nd top performer in new account opened
under non-bank categories at NSDL.
 Again in 2018 NSDL has given Sharekhan a start performer award under leader in go
green initiative category

BSE AWARDS

 In 2018 BSE awarded Sharekhan top volume performer in the primary market
segment (equities- IPO/PFO bids).

NSE AWARD

 In 2018 Sharekhan wins NSE market achiever award under best performing
retail member categories.

MCX AWARD

 In 2018 Sharekhan comtrade was awarded best commodity retail broking house
by metal and energy trade by MCX.
 Once again in 2019 sharekhan achieved best commodity retail broking house

32
 Chapter -3
Literature Review

33
 LITERATURE REVIEW

1. Hawaldar and Rahiman (2020), they wrote in their research paper, which was published in
international journal, that stock market has become an attractive investment avenue for most of the
investors and also observed the volatility in the market. The study was undertaken to understand the
different personal factors affecting the investment decision and influencing factors to the categories
of investment and as well as the level of awareness.

2. Gupta and Chaudhary(2020), their research paper include study regarding the performance of
the Indian stock market During Covid 19 by considering two composite indices BSE 500 and BSE
SENSEX and 8 major stocks of Sensex like (Auto, consumer durables, capital goods, healthcare,
information and technology and reality)of India. Their findings are like the Indian stock market
become more volatile during Covid 19, the returns are abnormally high as compare to the pervious
Covid time. It is also found that the relationship between the indices has increased during the crisis
period.

3. Alam and Chavali (2020), they investigate the impact of the lockdown period caused by
COVID-19 to the stock market of India. The study examines the extent of the influence of the
lockdown on the Indian stock market and whether the market reaction would be same in pre and
post lockdown period caused by COVID-19. The results indicate that the market reacted positively
with significant positive average abnormal return during the present lockdown period, and investor
anticipated the lockdown and reacted positively, whereas in the pre lockdown period investors
panicked and it was a reflected in negative AAR.

4. Bora and Daisy (2020), this research paper empirically investigates the impact of Covid -19 on
the volatility of stock prices in India with the help of a generalized autoregressive conditional
model. On the daily closing prices of stocks indices, Nifty and Sensex from September 3, 2019 to
July 10, 2020 has been used for analysis. COVID-19 has collapsed the backbone of the financial
market to boost up the stock market proper policy measures must have to be adopted by the
government, without some extraordinary policy support, the crisis would have been the worst.

34
5. Manamani Sahoo (2021), this paper investigated the existence of the day –of-the-week effect by
using closing daily data for NIFTY 50, NIFTY 50 midcap etc. The major findings of the research
are as to interpret the possible changes of the day of the week effect before and during Covid -19
health crisis.

6. Srivastava and Panigrahi (2021), in this research paper the investor sentiment and awareness
level that is critical for timing the investment decision and is an expression of irrational expectation
of a stock’s risk return profile.

Analysis of impact directly on the global market as well as the Indian stock markets in pre
lockdown and during the lockdown to gauge the differential impact on the stock market and the
lockdown period also helped to reduce stock spill over, indicative of a minor improvement in the
global stock market.

RESEARCH OBJECTIVES

 To determine the Impact on the Indian stock market during Covid era.
 To determine the Investors perception during Covid era.

 To determine the growth and development of online trading in India.

 To determine what type of products the customers deal while doing the online trading during
Covid.

RESEARCH METHODOLOGY

Research methodology is a way to solve the issue in a systematic manner. Research methodology
consists of different steps that are generally adopted by a researcher to study the research problems
along with the logic behind them. It may be understand as a science studying how research is done
scientifically. It is necessary for research to know not only the research methods/techniques but also
the methodology.

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The questionnaire method is used to collect the data sample of 70 from the people with different age
groups with the objective of analysing the impact of covid-19 on the stock market from the view
point of the investors, by framing of the questions done accordingly.

RESEARCH DATA SOURCE

Research is based on primary data. Research has been done by primary data collection and primary
has been collected through E-mails and Personal references.

RELAIBILITY TEST

Reliability refers to that how consistently a method measures something. And if the same result can
be consistently achieve by using the same methods under same circumstances the measurement is
considered as reliable

Reliability test signifies the internal validity of a data and it also confirms about the consistency
level of the data collected through questionnaire.

Table 1 : Reliability analysis

Reliability Statistics

Cronbach's
Alpha N of Items

.714 14

From this given table the value of cronbach’s alpha is derived 0.714 it indicates the higher internal
consistency and shows the relevancy of the questions asked in the questionnaire is higher and
acceptable. And it allows the researcher to continue the research process further without any issue.

DATA ANALYSIS AND INTERPRETATION

To understand the association between demographic variables and factor influencing the investment
decision related to stock market during Covid Era. A demographic variable includes gender, age
group, qualification, occupation and income group, are tested against the factor influencing the
objective behind the investment decision.
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chi- square test is used to check the association/ independence variable this test is used because the
data collected is in the categorical form and also to check the relationship between the variables.

Table 2. Impact of the age group and factor influencing the objective behind investment decision.

What is the objective behind your investment?

Skill
development
and Future
(i) High (ii) Tax (iii) Future (v) Personal full time
return benefit security safety trader Total

Age (i)18 to 25 21 1 15 8 1 46
Group (ii)26 to 35 4 2 3 3 0 12

(iii)36 to45 1 3 1 2 0 7

(iv)46 to55 3 1 1 0 0 5
Total 29 7 20 13 1 70

This table shows the relationship between factor that influences the investment and age of the
investors. Out of 46 respondent, 21 respondent who are of the age between 18-25 feels that
receiving high return from the investment is the driving force behind the decision to invest whereas
15 respondent feels that future security is main driving force behind their decision to invest. Out of
12 respondent, 3 respondent feels that future security and personal safety is the driving force behind
their investment.

Table 3 Chi square test

Value df Asymp. Sig. (2-sided)

Pearson Chi-Square 16.530 12 .168

It clearly portrays that the chi-square value is 0.168, which is more than0.05i.e. 0.168 > 0.05, this
means that investment in stock market is not influenced or we can say that there is no relationship
or association between gender and the objective behind the investment during Covid time.
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Table 4. Impact of gender and factor influencing the investment decision.

What is the objective behind your investment?

Skill
development
and Future
(i) High (ii) Tax (iii) Future (v) Personal full time
return benefit security safety trader Total

Gender (i) Male 21 7 9 6 1 44

(ii) Female 8 0 11 7 0 26

Total 29 7 20 13 1 70

Table 4. This data shows the relationship between the gender and the factors influencing their
investment. Out of 44 male respondent, 21 respondent feels that high return on investment is the
driving force behind their objective for investment while 9 respondent feel that future security and 6
respondent feels that personal safety is the driving force behind their decision to invest into market
during covid times. Whereas female respondent, out of 26 Respondent, 11 respondent feels that
future security and 7 feels that personal safety is the main driving force behind the investment
objective.

Table5 - Chi square test

Value Df Asymp. Sig. (2-sided)

Pearson Chi-Square 5.147 4 .188

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 It clearly portrays that the chi square value is 0.188 which is more than 0.05 that is 0.188 > 0.05 this
means, that objective behind the investment in the share market is not influenced or we can say that
no association relationship between the gender and factor affecting objective behind investment.

Table 6.Impact of educational qualification and factors influencing the investment decision.

What is the objective behind your investment?

Skill
development
and Future
(i) High (ii) Tax (iii) Future (v) Personal full time
return benefit security safety trader Total

Education (i) Intermediate 2 0 4 1 0 7

qualification (ii) Graduate 16 3 9 5 1 34

(iii) Post
11 4 7 7 0 29
graduate
Total 29 7 20 13 1 70

Table 6. Mentions that out of 34 respondent, 16 respondent feels that high return and 9 respondent
feels that future security is the main driving force objective behind the investing into the stock
market. Whereas 29 respondent mentioned that future security and personal safety is the main
objective behind investing into stock market.

Table 7 - Chi square test

Value Df Asymp. Sig. (2-sided)

Pearson Chi-Square 5.927 8 .655

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It clearly portrays that the chi square value is 0.665which is more than 0.05 that is 0.655 > 0.05 this
means, that objective behind the investment in the share market is not influenced or we can say that
no association between the gender and factor affecting the objective behind the investment.

Table 8 .Impact of income and factors influencing the objective behind investing.

What is the objective behind your investment?

Skill
development
and Future
(i) High (ii) Tax (iii) Future (v) Personal full time
return benefit security safety trader Total

annual (i) Less than

9 0 11 5 0 25
income? 2,00,000

(ii)2,00,000 to
1 2 1 2 0 6
4,00,000

(iii) 4,00,000 to
7 1 3 4 1 16
6,00,000

(iv) 6,00,000 to
4 2 2 1 0 9
8,00,000

(v) Above Rs.

8 2 3 1 0 14
8,00,000
Total 29 7 20 13 1 70

Table 8 shows that Out of the 25 respondent who earned a salary of less than 2,00,000 are more
attracted towards future security and high return benefits whereas just1 investor feel that skill
development and future full time trader is the major factor affecting behind their objective of
investment. And for income level above 8,00,000 respondent feels that high return, tax benefit and
future security is the main driving force behind the objective of investment.

Table 9 Chi-Square Tests

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 Value Df Asymp. Sig. (2-sided)

Pearson Chi-Square 18.549 16 .293

Table 9. Based on income group and category of investment in the stock market, it clearly
mentions that the value of the chi square is 0.239>0.05. this means, that there is no relationship or
association between income group and factor affecting investment.

Table 10. Impact of occupation and factors influencing the objective behind the investing.

What is the objective behind your investment?

Skill
developmen
t and Future
(i) High (ii) Tax (iii) Future (v) Personal full time
return benefit security safety trader Total

Occupation (i) Private employee 5 1 6 3 0 15

(ii) Government
3 4 0 0 0 7
employee

(iii) Business 0 1 0 0 0 1

(iv)Professional 2 0 0 2 0 4

(v) Student 19 1 14 8 1 43
Total 29 7 20 13 1 70

Table 10. Mentions that, out of 43 appellants and 15 appellants who are student and private
employee feels that the return on investment and future security is the main driving force behind
their objective to invest into market and 1 respondent feels that skill development and to become
future full time trader is the driving force behind the objective of investment.

Table 11 Chi-Square Test

Asymp. Sig. (2-

Value Df sided)

Pearson Chi-Square 36.172 16 .883

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Table 11. Clearly mentions that the amount of chi square is 0.883 which is >0.05. this means, that
investment in share market is not influenced or we can clearly say that there is no relationship
between the occupation and factor affecting the investment objective.

Testing of Hypothesis

H0: There is no association between factors influencing the objective behind investment and
demographic variables during covid era.

H1: There is association between factors influencing objective behind the investment and
demographic variables during covid era.

As all the demographic variables such as gender, age, occupation, educational qualification
and income were check against the factor affecting the objective behind the investment such
as futures security, to obtain high return, tax benefit, personal safety, skill development and
future full time trader. from the above chi –square analysis, it is evident that, as all the p
values are greater than 0.05, there is no relationship exist between the demographic
variables and objective behind their investment in the stock market a demographic variable
which implies that it is insignificant.

Therefore, H0 is accepted and H1 is rejected. To understand the relationship or the

association between demographic variables and factor influencing the objective behind the
investment in the stock market during covid era.
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 Chapter -4
Conclusion and
Findings

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CONCLUSION AND FINDINGS

After completing the survey and analysing the responses of the questionnaire. I came across the
following facts:
There is huge scope for new investor to invest in Equity market, as it gives great returns, other
than the other banks.
Individuals don't know much about online trading however in coming future there is a huge
scope.
Awareness campaigns like giving idea about futures and options, derivatives, dividend policies
will create interest in online trading. And this helps organization for market positioning as well as
mind positioning.
In order to increase online trading, customer ought to be given more and more services so
preference can be given to online trading over offline trading.
Customer interest should be increased in mutual funds, so that they can invest in it. Even the
Government itself nowadays promoting mutual funds which are an opportunity for such firms like
SHAREKHAN.
Customer should be aware about the derivative, commodities, currency because it is also an
Investment option apart from equity market.

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SUGGESTIONS

I recommend that the organizations should find a way to teach Investors about their rights and
duties. I propose them to build the investor’s belief more in online trading and it also helps them
to maintain its customer base more stronger than his competitor.

I suggest that the Company can increase the awareness of the company among the public. So, in
order to increase their awareness in the company by organising financial literacy programmes and
conducting physical meetings with the gathering.

I suggest that the Company must spread the awareness to its client for the services like F&O
equities to increase the satisfaction level of client as we have find that there is positive aspect
between the satisfaction level of services provided by SHAREKHAN Success In Online Trading,

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LEARNING OUTCOME

Summer internship programme is a total new exposure to the virtual corporate world during covid.
Learning the concepts through virtual mode and then make it happen practically is giving really a
different set of outcomes.
During virtual SIP I have experience the process of unlearning, learning and then Re-learning and
the phase of unlearning start when I have started facing loss during trading hours I consult with
my industry mentor about this he told me the trade patterns that I used to follow are lacking
somewhere due to some misconception towards the technical analysis. He suggest me that there
are different set of market tools that are used when the market is bullish and also when the market
is bearish after that analysing the situation then we have to apply different set of market tools like
RSI, ADX, Super trend etc.
After that when I finally got the required setup I keep on practising and start taking trade on that
basis, learning the new concept or the new trade setups with the help of indicators help me to
recognise the actual phase of market.
And then the process of Re-learning, it enhanced my skill set for trading and decision making
process, it also enhanced my learning experience with day to day practicing with the volatility in
the stock market.
Along with this I gained new skills regarding approaching people for opening demat account and
various other interactions with the resource manager.
During SIP I learned a lot about various other instruments of stock market other than trading with
stocks of company like trading in future and options, trading in commodity segment and currency
segment, I have also started the stock sip with the help of Sharekhan Research analysis report.

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REFERENCES

Chaudhary, R., Bakhshi, P., & Gupta, H. (2020). Volatility in international stock markets: an
empirical study during Covid-19. Journal of Risk and Financial Management, 13(9), 208.

ALAM, M. N., ALAM, M. S., & CHAVALI, K. (2020). Stock market response during COVID-19
lockdown period in India: An event study. The Journal of Asian Finance, Economics, and
Business, 7(7), 131-137.

Bora, D., & Basistha, D. (2021). The outbreak of COVID‐19 pandemic and its impact on stock market
volatility: Evidence from a worst‐affected economy. Journal of Public Affairs, e2623.

Sahoo, M. (2021). COVID‐19 impact on stock market: Evidence from the Indian stock
market. Journal of Public Affairs, e2621.

Eachempati, P., Srivastava, P. R., & Panigrahi, P. K. (2021). Sentiment Analysis of COVID-19
Pandemic on the Stock Market. American Business Review, 24(1), 8.

Kumar, M. P., & Kumara, N. M. (2021). Market capitalization: Pre and post COVID-19
analysis. Materials Today: Proceedings, 37, 2553-2557.

ALAM, M. N., ALAM, M. S., & CHAVALI, K. (2020). Stock Market Response during COVID-19
Lockdown Period in India: An Event Study. The Journal of Asian Finance, Economics and
Business, 7(7), 131–137. https://doi.org/10.13106/JAFEB.2020.VOL7.NO7.131

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OTHER REFERENCES AND JOURNALS

 https://remo.org/2021/05/02/berkshire-hathaway-meeting-2021/
 https://www.angelbroking.com/knowledge-center/intraday-trading/intraday-trading-
indicators
 https://www.angelbroking.com/knowledge-center/intraday-trading/intraday-trading-
indicators
 https://scholar.google.com/scholar?
hl=en&as_sdt=0%2C5&q=analysis+of+nse+listed+stocks+pre+and+post+covid+&btnG
 https://www.nseindia.com/
 https://www.sharekhan.com/

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