Certification Program in

BUSINESS ANALYTICS
Course duration: 6 months
About Us

upGrad Campus is a

video learning platform

for online education,
with certificate courses specially curated for college students
and young adults. As an affiliate of upGrad, India's largest online
higher education company, upGrad Campus aims at making
every graduate job-ready, with professional skills and practical
know-how for the most sought-after fields of work.

Our aim is simple: We strive to create

high-impact, hands-on experiences
that prepare learners for meaningful
and productive careers.

Ronnie Screwvala
Co-founder and Executive
Chairman, upGrad
Become invaluable to all businesses today!
Interested in Data? Have the right business acumen?
Become a Business Analyst!
Have a look at the companies that are hiring actively for this role!

Highest Salary Highest Salary Highest Salary

for Freshers for Freshers for Freshers
13 LPA 7.5 LPA 7 LPA

Highest Salary Highest Salary Highest Salary

for Freshers for Freshers for Freshers
12 LPA 13 LPA 8.5 LPA

Sectors you can work in after

finishing your Business Analytics Certification

Healthcare | Aviation | Finance | IT | Supply Chain Management | E-Commerce

 Roadmap to starting your
career in Business Analytics
with upGrad Campus
Understand Problem Solving
Skills - S.M.A.R.T Framework
and MECE Approach
1

Get good with Data Visualisation

Skills - Tableau and PowerBI

Learn Data Analysis using Excel

Skills - Lookup Functions

3
WHATIF Analysis and Regression in Excel

Use Python
Pythonand
to analyse data efficiently
SQL to analyse data efficiently
Skill - Python and MySQL

Derive meaningful insights from data

5
Skills - Draw Statistical Inferences,
Test Hypotheses, EDA

6
Stay relevant with Generative AI
Skills - ChatGPT for SQL querying
and No code Analytics
A love for data and solving business problems is the first set of criteria to take up our
A love for data and solving business problems is the first set of criteria to take up our
Business Analytics certification. The entire program is designed for freshers, and covers
Business Analytics certification. The entire program is designed for freshers, and covers
everything from Data Analysis and Statistics to Data Visualisation tools.
everything from Data Analysis and Statistics to Data Visualisation tools.
It is a course well-suited for beginners from all fields!
It is a course well-suited for beginners from all fields!

Python, Tableau, MySQL, PowerBI, Advanced Excel, Generative AI for

No Code Analytics and SQL Querying, Problem Solving and so much more!
Python, Tableau, MySQL, PowerBI, Advanced Excel, Stock Analysis, Generative AI for
No Code Analytics and SQL Querying, Problem Solving and so much more!

7 34 Case Studies
9 77 Practice Caselets

Interview preparation sessions on SQL, Python, Tableau & Excel

Our robust and beginner-friendly course will give you
370+
Mentor-led
100+
Internships
68+
In this 4-week program you will work on curated projects that are created in
collaboration with organisations from various domains and verticals.

Choose your project from any of these companies:

8 35 Case Studies
9 77 Practice Caselets
To guide you better, these Mentor-led internships will include live classes with
1:1 sessions and a chat feature where you discuss your doubts with your mentor.
by upGrad Campus. that covers all in the form of
the fundamentals Mentors.
of Business Analytics.

that you can

from Technical Mentors access content for based on real
and Peer-groups. up to 3 years. world experience.

4 hours of Live Classes

through doubt-clearing Every Weekend and impress
sessions and peer to interact 1:1 with recruiters with your
support groups. industry experts and TM’s. Analytical skills.
 Course Curriculum
Course Curriculum

Certification
100+ Hours in Business Analytics
66+ Hours 390+
of Live sessions of Recorded sessions Learner Hours
01 Business Problem Solving 03 Visualisation with Tableau
Research the Domain Getting Started with Tableau/Power BI
01 Business Problem Solving
Interviewing the Internal and External 03 Visualisation with Tableau
Charts
Research the Domain Getting Started with Tableau/Power BI
Clients Plots
Charts
Interviewing
Different the Internal
Frameworks suchand
asExternal
SPIN, 5Ws Hierarchies
Plots
Clients
Documentation Grouping and Tree-Maps
Hierarchies
Business
Different Model Canvas
Frameworks such as SPIN, 5Ws Functions
Grouping and Tree-Maps
Issue TreeModel
Business Framework
Canvas Dashboards Creation
Functions
Specialised Frameworks
Issue Tree Framework Storytelling
Dashboards Creation
4Ps Framework LOD Expressions
Specialised Frameworks Storytelling
5C Framework
4Ps Framework LOD Expressions
5C Framework 04 Visualisation with Power BI
02 Analysing Patterns and
Power BI Overview
StorytellingRequirement gathering
Live Session -
& Documentation 04 Visualisation with Power BI (Optional)
Data Preparation
Five Patterns of Insights Power BI Overview
Using DAX
Analysis Approach Data Preparation
02 Analysing Patterns and
Insights Demonstration
Data Modelling
Using DAX
Storytelling Reports
Pyramid Principle Data Modelling
Five Patterns of Insights Best Practices
Logical Flows and Usage of Words Reports
Analysis Approach Power BI Service
Visualisation of Quantitative Data Best Practices
Insights Demonstration Dashboards Creation
Visualisation of Qualitative Variables Power BI Service
Pyramid Principle
Visual Design Principles and Dashboards Creation
Logical Flows and Usage of Words
Storyboarding
Visualisation of Quantitative Data
Visualisation of Qualitative Variables
Visual Design Principles and
Storyboarding

Tableau
BASICS

Tableau
BASICS

DATA OVERVIEW
DATA OVERVIEW
05 Introduction to Data 08 Exploratory Data Analysis
Analysis and Statistics
Slicing and Dicing Data Inferential Statistics
Complex Functions Hypothesis Testing
Cell Referencing and Text Functions Data Sourcing
Creating and Formatting Charts Data Cleaning
Creating a Pivot Table Univariate Analysis
Analysing Data in a Pivot Table Bivariate Analysis
VLOOKUP - Linking Data from Multiple Derived Metrics
Files and Tables
What-If Analysis 09 Predictive Analytics
Linear Regression
06 Basics of Python Clustering
Data Types and Operations Classification
Data Structures Logistic Regression
Control Structures and Functions Decision Trees
OOP Time-Series Forecasting
NumPy Market Basket Analysis
Matplotlib
Pandas

07 Introduction to SQL
Database Design and Data Warehouse
Data Modelling
SQL Querying
Joins and Set Operations
Business Problem-solving using Data
Modelling
10 Capstone Project - New 11 ChatGPT & Generative AI
Market Entry Using ChatGPT to Improve Efficiency
Analyse the given data about a mobile SQL Querying Using ChatGPT
company's customers in China and Using ChatGPT for Excel
use the results and findings to predict No Code Analytics
the scenario in the Indian Market Overview of Generative AI Tools
Prompt Engineering Basics
Applications of Generative AI
Master Business Analytics Concepts
with 8 Hands-on Projects

SaaS Pipeline Conversions - Formulate hypotheses for low sales

conversions faced by a SaaS startup, and analyse the dataset provided to
arrive at possible solutions to increase it.

IPL Visualisation - Build a Tableau dashboard of IPL statistics over the

years in order to create an infographic for a newsletter.

Superstore Sales - Create a report containing a summary of sales for the

corporate customer segment at Superstore Sales retail store.

Movies Dataset - Find insights on entities such as actors, directors, etc. for
a set of movies released between 1916 and 2016 by exploring a dataset of the
same.

RSVP Movies - Use SQL to analyse the data of movies released from
2017-2019 and give recommendations based on the insights.

Sun Pharma Case Study - Apply the knowledge of Probability and

Hypothesis Testing to help make decisions at Sun Pharma.

Bank Marketing - Analyse a bank’s marketing campaign dataset and

apply the concepts of EDA to derive insights for a future marketing campaign.
Sign up for these add-on programs to take your career
to your dream company!
Get 3 Assured Job Interviews
with Placement Plus
Programs to get you Guaranteed Internship/Job Opportunities
Become 100% Placement-ready
Join these programs at just Rs. 18000 or opt with this
for these Add-on
programs Program
in combination
with the Business Analytics Course and get 22.2% off!
Get trained on aptitude and soft skills with Placement Plus - an add-on course
designed to help you crack your interview and take
you to your dream company.
Internship Plus Placement Plus

2 months program 5 months program Access to

5 Months 81+ 300+ Hiring
Program Learner Hours Partners
Guaranteed Internship Guaranteed Job Opportunities
Opportunities in top companies in top companies

Designed for 1st year, Designed for 4th year students

2nd year & 3rd year students and freshers
Get it for
3 Assured Program Fee `14,000
Job Interviews `18,000 only in combo with
Business Analytics Course

Our Placements Team will guide you in every step

towards your dream company
5 Months of LIVE Training to Land Your Dream Job

Step 01 Step 02 Step 03

Resume Building Problem Solving & Logical Reasoning
Resume Aptitude Soft Skills
Training
LinkedinBuilding
Profile Creation Oral Communication Sessions

Aptitude Training Non-verbal Communication

Step 06 Step 05 Step 04
Mock Interviews
Access to Mock Group
upGrad’s Exclusive Interviews Discussions
Placement Portal Group Discussions
 Program Details

Course starts Duration

Please refer to the website 6 months

for program start dates

Program hours
Fee structure

₹ 65,000 390+ Learner Hours

₹ 47,000/- (No adittional taxes) 4 Hours of Live Sessions
every weekend

For admissions, contact

1800 210 7070
admissions.campus@upgrad.com