PIONEER INSTIUTE OF PROFESSONAL STUDIES INDORE

RESEARCH PAPER
ON SAMSUNG MOBILE USERS IN INDORE CITY

Submitted to:
Prof. Shilpa Raghuwanshi Prof. Rini Agarwal

Submitted By: Deepak Chouhan MBA 3RD SEM MF 1

ABSTRACT
The study was designed to find out the levels of customer satisfaction of samsung mobile users. Data was collected from a sample size of 10 users each of Samsung products from Indore, Mobile phones are widely used all over the world, and with their increasing number of valueadded features, they are becoming far more than a mere mobile voice communication device. Rather, they provide a powerful platform for accessing information universally. The main objective of this research is to find out the mobile producing company whose customers are having maximum satisfaction with the mobile phone. The survey study involved college students and employed persons and investigated the users overall satisfaction. Significantly higher percentage of male users own phones with camera, Internet browsing, and wireless connectivity features than female users. The empirical study reported in this paper provides a comprehensive picture of how various features of the mobile and their efficient working can enhance the mobile phone as a universal access device.Earlier it was thought that mobile phone is only for the businessmen but after the introduction of cheap handsets by different mobile manufacturing companies it has become an item of necessity. Now we can see almost every person whether student or employed is having a personal mobile phone. This fact makes this study useful because the number of respondents have increased and thus we can reach to much better and practical solution.

INTRODUCTION CONCEPTUAL FRAME WORK

Every one likes Samsung Mobile Phones,some likes it for its great looks,some like as an entertainment device and some like it as a perfect means of communication.Whatever the reason is,they are having lots of features to attract the mobile lovers.People are always expecting something better than the best from them.Moreover, the mobile phones from Samsung Mobile Phone Dealsare never too expensive.It can be bought by any one.Their handsets are generally light weight, easy to carry.The handsets come with good battery back up.Recharging of the battery is not required on the repeated basis.Comfort of the mobile user is always taken into consideration.Price range is also taken as a priority so that person of all incomes can easily get them.Camera lovers like the mobile phones for great picture clarity where as music lovers like it for best music quality. Samsung Mobile Phones With Unlimited Landlines on Contract If you are a Samsung fan, wouldn't you want to get a free Samsung mobile phone? The best part is when you can get a free phone that comes with a great mobile plan offering unlimited land line calls or free text messages. * Samsung Mobile - Continuous Innovations in Mobile Technology In general, cellular phones are now considered as a necessity. Almost everyone owns a mobile phone because it is highly needed for communication purposes. Long before, cell phones were only for people in the upper class of the society. It was even considered as a social symbol. However, as years passed by, a lot of things have changed and even children now have their own mobile phones. One of the companies that surfaced in the mobile phone industry is Samsung. * Samsung Mobile Phones The well-known Telecommunication industry, Samsung can help you find the affordable and best mobile with great features. A range of mobile phones with great quality coresponding value for money identify that Samsung mobile phones are the best handsets in Indian Mobile Market.

Samsung E840, Samsung C160, Samsung i200 and the list goes on, all the mobile phones from Samsung are really the best.They are having dual SIM, FM radio, java games, Bluetooth and much more.They are complete blend of style, technology and functionality.They are good source of entertainment too. Youth generations are great lovers of Mobile Phone Deals.They are having impressive performance.The smart phones from the house of Samsung are having eye catchy looks.The mobile phones with unique application and features are fascinating its users.They are

easily available in the market and can be considered as true champions.You need not to pay hefty amount to get the best mobile phone.Get a Samsung mobile phone and add pleasure to your life.

INDUSTRY/SECTOR GROWTH SAMSUNG

Type Industry Founded Headquarters Key people Products Smart phones Telecommunication Systems MP3 Players Laptop computers Revenue Net income Parent Website increase 21 Billion USD increase $ 2.3 Billion USD Samsung Electronics Samsung consumer Business unit Telecommunications Seoul, South Korea (1977) Suwon, South Korea Geesung Choi, President Mobile phones

OBJECTIVE
The objective of this research is: 1.To find out the customer satisfaction on SAMSUNG MOBILE PHONES USERS in Indore. 2. To study the service provider and service quality in the Samsung mobile handsets. 3.To study the major features which a customer looks for in a mobile before making a purchase. 4.To know about the satisfaction level associated with Samsung as well as different mobile phones.

REVIEW OF LITERATURE

A brief literature would be of immense help to the researcher in gaininginsight into selected problem. The researcher would gain good backgroundknowledge of the problem by reviewing certain studies. A reference to theseentire studies will be related in the contest of theshaping the present study. Samuel, in his study found that most of the respondents consider, size,quality, price, instrument servicing are an important factors for selecting thehandset of majority of the respondents are satisfied over the payment system,quality of services, coverage area, and attending the complaints.1. Samuel, customer satisfaction for cellular services, a study with a referenceto BPL and Samsung mobile phones and services, an unpublished M.Phil.,dissertation, submitted to Bharathiar university, Coimbatore, December 2002. SreeNandhini, in her study shows that 88.3% of the respondents are cell phone helps that to deal business matter confidently and effectively. This study shows that attitude of the respondents using cell phones was not influenced by either educationor occupation and income.2. Sreenandhini, an investigation of user perception and altitude to cellular phone in Coimbatore, an unpublished submitted to Bharathiar university,December, 2001. P. Adhavan (2003), in his study existing customer relation found thatthe dealers service regarding Aircel cellular is highly satisfactory. Hutchisons managing director Asim and Ghosh 2005 says in the article,Telecommunication telecommunication is such a huge sector and it is so easyto be reduced by its different ponts, but thankfully we were4. AsinGlosh, telecommunication business world 27thJanuary 2003.39

RESEARCH METHODOLOGY RESEARCH TYPE

The study is conclusive in nature. Primary objective: The aim is to study the customer care and level of customer satisfaction at INDORE Data collection : Primary source method Research Approach : Survey Method Research Instrument : Self-structured questionnaire Sample Size : 100 Sample Method : Non Probability Population : All Samsung Mobile users in Indore city Research is a systematic method of finding solutions to problems. It is essentially an investigation, a recording and a analysis of evidence for the purpose of gaining knowledge.According to Clifford woody, research comprises of defining and redefining problem, formulating hypothesis or suggested solutions, collecting,organizing and evaluating data, reaching conclusions, testing conclusions to determine whether they fit the formulated hypothesis Simple random sampling is used for this study. This is Applied Research.

SAMPLE DESIGN
Asample design is a finite plan for obtaining a sample from a given population.Simple Random sampling is used for this study: SAMPLE SIZE : 100 Respondents.

 UNIT: INDORE NO. OF QUESTIONS: 17 Sampling procedure: The procedure adopted in the present study is random sampling, select respondent randomly from population.

PRIMARY SOURCES:
The primary sources are discussion with Customers, data collected through questionnaire.

TOOLS FOR DATA COLLECTION:

The data were collected from the respondents through the distribution of questionnaire. Thesequestionnaires will be distributed to the college students and general people these people covered almost all income groups.

TOOLS FOR DATA ANALYSIS:

For the analysis purpose, various statistical tools were used as and where needed.Z- test is used for analyzing the data.

HYPOTHESIS:
Ho: There is no impact of the level of customer satisfaction on Samsung mobile handset. H1: There is impact of the level of customer satisfaction on Samsung mobile handset.

RESULT AND DISCUSSION

Z Test

It is a parametric test which depends upon the parameters such as mean or standard deviation. This test is applicable only if the sample size i.e. n 30 (sample size is greater than or equal to 30).

A sample survey of 100 respondents. Starting from null hypothesis that the

Ho : There is no impact of the level of customer satisfaction on Samsung mobile handset

H1: There is impact of the level of customer satisfaction on Samsung mobile handset Use zdistribution table to estimate critical value. Zcal.(0.05) = 1.96 (At 5% level of signicance) Compute the Test Statistic.

Test of significance between two means

Standard deviation Standard error (S.E.) Sample size (n) = =100

Arithmetic mean

Assumed mean

Z= Arithmetic mean-Assumed mean/S.E.

Z tab (0.05) = 1.96 Z cal =

Since Z cal < Z tab Therefore Ho is accepted it means there is no impact of level of the customer satisfaction on samsung mobile handset.

CONCLUSION
Our major research project is dependents choice, so I am able to know that what a customer wants from the handsett mobile phone. And which features are at least in a handset and how many features are important to make the reasonable and durable of the mobile phone.

REFERENCES

Kotler, Philip. Marketing Management: Analysis, Planning, and Control. Prentice Hall. Englewood Cliffs, NJ, 1984. Wall Street Journal, A5 (October 16, 1991)

Dr. S. Banumathy, S. Kalaivani, Customers Attitude Toward Cell Phone Services in Communication System, Indian Journal of Marketing, March 2006, p. 31 C. R. Kothari, Research Methodology Methods and Techniques, New Age International Pvt. Ltd, New Delhi, 2005

Aditya Kuber, Hold on! Let me click a Photo Digit, Jan 2005 p.98