BUSINESS PLAN

OF

PEACELAND WANMAJ
NIGERIA 85

LOCATED AT
MASAKA, NASARAWA STATE.
08134560126

JAMES EMMANUEL T.
2022 EDITION.

1. INDUSTRY OVERVIEW

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Electrical supply business is part of the Electrical Equipment Wholesaling
industry and this industry consists of businesses that are into the sale and
supply of wiring, lighting fixtures and light bulbs, relay and industrial controls,
switchgear and switchboard apparatus, motors and generators, power and
distribution transformers and other electrical equipment.
On the average, an electrical supply company distributes electrical
construction materials, such as wiring supplies, electrical light fixtures, light
bulbs, security systems, electrical power equipment, switchboards, circuit
breakers and fuses to construction companies. Hence, demand from building,
developing and general contracting largely determines industry revenue
growth.
In addition, demand for many of the industry’s products depends on industrial
production and electrical power consumption. As manufacturing activity in the
economy increases, they purchase industry goods to both outfit their factories
and to act as intermediary components.
If you are a closer watcher of the Electrical Equipment Wholesaling industry,
you will agree that over the past five years, the Electrical Equipment
Wholesaling industry has struggled to rebuild itself, even as the overall
economy strengthens. Industry goods are purchased by professional
contractors and consumers engage in remodelling and construction projects.
Rising consumer confidence and household income have helped ignite
remodelling activity forestalled during the recession, providing additional
demand for electrical equipment used in home improvement projects. Even so,
rising competition from large home improvement stores has stifled revenue
growth for electrical supply stores.
2. EXECUTIVE SUMMARY
Peaceland Wanmaj Nigeria 85 is a registered electrical equipment supply store
business that will be located in one of the busiest streets in Masaka, Nasarawa
State. We have been able to lease a facility that is big enough to fit into the
kind of standard electrical equipment supply store that we intend launching
and the facility will be located in the heart of the city.

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Peaceland Wanmaj Nigeria 85 will supply electrical construction materials such
as wiring supplies, electrical light fixtures, light bulbs, security systems,
electrical power equipment, switchboards, circuit breakers and fuses et al to
construction companies.
We are aware that there is several electrical equipment supply outlets all
around Masaka, which is why we spent time and resources to conduct a
thorough feasibility studies and market survey so as to be well positioned to
favorably compete in the industry. We have an online service option for our
customers, and our outlet has various payment options. Peaceland Wanmaj
Nigeria 85 will ensure that all our customers are given first class treatment
whenever they visit our electrical equipment store.
Peaceland Wanmaj Nigeria 85 is owned by James T. Emmanuel. James T.
Emmanuel has a Diploma in Electrical and Electronics, with over 10 years’
experience in the electrical equipment wholesaling industry, working for some
of the leading brands in the Nigeria.
3. OUR PRODUCTS AND SERVICES
Peaceland Wanmaj Nigeria 85 is in the electrical equipment wholesaling
industry to service a wide range of clients and of course to make profits, which
is why we will ensure we go all the way to make available a wide range of
electrical equipment from top manufacturing brands.
Our product offerings are listed below;

 Wiring and Piping

 Lighting fixtures and light bulbs

 Relay and industrial controls

 Switchgear and switchboard apparatus

 Motors and generators

 Power and distribution transformers

 Other electrical equipment.

4. OUR MISSION AND VISION STATEMENT

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OUR VISION is to become the leading brand in the electrical equipment
wholesaling industry in Nasarawa State and to establish a one stop electrical
equipment supply store in Masaka.
OUR MISSION is to establish a world – class electrical equipment supply store
that will make available a wide range of electrical equipment from top
manufacturing brands at affordable prices in Masaka, Nasarawa State.
OUR BUSINESS STRUCTURE
Peaceland Wanmaj Nigeria 85 is looking towards building a standard business
that can be listed among the top – flight electrical supply stores in Masaka,
Nasarawa State. For that singular reason, we will make sure that we establish
the business on a solid business structure.
In view of that, we have decided to hire qualified and competent hands to
occupy the following positions;
1. Chief Executive Officer (Owner)
2. Store Manager
3. Human Resources and Amin Manager
4. Merchandize Manager
5. Sales and Marketing Manager
6. Accountants / Cashiers
7. Customer Services Executive
8. Truck and Van Drivers
5. JOB ROLES AND RESPONSIBILITIES
CHIEF EXECUTIVE OFFICER – CEO:
Increases management’s effectiveness by recruiting, selecting, orienting,
training, coaching, counselling, and disciplining managers; communicating
values, strategies, and objectives; assigning accountabilities; planning,
monitoring, and appraising job results
Creates, communicates, and implements the organization’s vision, mission,
and overall direction – i.e. leading the development and implementation of the
overall organization’s strategy.

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 Responsible for fixing prices and signing business deals

 Responsible for providing direction for the business

 Responsible for signing checks and documents on behalf of the company

 Evaluates the success of the organization

 Reports to the board

ADMIN AND HR MANAGER:
Maintains office supplies by checking stocks; placing and expediting orders;
evaluating new products.
Ensures operation of equipment by completing preventive maintenance
requirements; calling for repairs.
Defines job positions for recruitment and managing interviewing process
Carries out induction for new team members
Responsible for training, evaluation and assessment of employees
Responsible for arranging travel, meetings and appointments
Oversees the smooth running of the daily office activities.
STORE MANAGER:
Responsible for managing the daily activities in the store / warehouse
Ensures that proper records of electrical equipment are kept and warehouse
does not run out of products
Ensures that the store facility is in tip top shape and goods are properly
arranged and easy to locate
Controls electrical equipment distribution and supply inventory
Supervises the workforce in the electrical equipment sales floor.

MERCHANDIZE MANAGER
Manages vendor relations, market visits, and the ongoing education and
development of the organizations’ buying teams

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Helps to ensure consistent quality of electrical equipment are purchased and
retailed/supplied in good price that will ensure we make good profit
Responsible for the purchase of electrical equipment for the organizations
Responsible for planning sales, monitoring inventory, selecting the
merchandise, and writing and pricing orders to vendors
SALES AND MARKETING MANAGER
Manages external research and coordinate all the internal sources of
information to retain the organizations’ best customers and attract new ones
Models demographic information and analyze the volumes of transactional
data generated by customer purchases
Identifies, prioritizes, and reaches out to new partners, and business
opportunities et al
Identifies development opportunities; follows up on development leads and
contacts
Responsible for supervising implementation, advocate for the customer’s
needs, and communicate with clients
Documents all customer contact and information
Represents the company in strategic meetings
Helps to increase sales and growth for the company
ACCOUNTANT/CASHIER:
Responsible for preparing financial reports, budgets, and financial statements
for the organization
Provides managements with financial analyses, development budgets, and
accounting reports
Responsible for financial forecasting and risks analysis.
Performs cash management, general ledger accounting, and financial reporting
Responsible for developing and managing financial systems and policies
Responsible for administering payrolls
Ensures compliance with taxation legislation
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Handles all financial transactions for the organization
Serves as internal auditor for the organization
TRUCK AND VAN DRIVERS
Assists in loading and unloading goods/electrical equipment
Maintains a logbook of their driving activities to ensure compliance with
federal regulations governing the rest and work periods for operators.
Keeps a record of vehicle inspections and make sure the truck is equipped with
safety equipment, such as hazardous material placards.
Assists the transport and logistics manager in planning their route according to
a pick – up and delivery schedule.
Inspects vehicles for mechanical items and safety issues and perform
preventative maintenance
Complies with truck driving rules and regulations (size, weight, route
designations, parking, break periods etc.) as well as with company policies and
procedures
Collects and verifies delivery instructions
Reports defects, accidents or violations
CLIENT SERVICE EXECUTIVE
Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone)
provides the client with a personalized customer service experience of the
highest level
Through interaction with customers on the phone, uses every opportunity to
build client’s interest in the company’s products and services
Manages administrative duties assigned by the human resources and admin
manager in an effective and timely manner
Consistently stays abreast of any new information on the organizations’
products, promotional campaigns etc. to ensure accurate and helpful
information is supplied to customers when they make enquiries
6. SWOT ANALYSIS

 STRENGTH:
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Our business is located in a city with heavy construction and real estate
activities and also, we can boast of having good business relationship with top
manufacturers in the electrical equipment manufacturing industry.
 WEAKNESS:
A major weakness that may count against us is the fact that we don’t have our
own electrical equipment production plant, we are a new electrical equipment
supply outlet and we don’t have the financial capacity to compete with multi –
billion dollars electrical equipment supply stores when it comes to supplying at
rock bottom prices.
When the prices charged by manufacturers to wholesalers’ declines,
wholesalers typically have to reduce their selling prices to retailers. This results
in subdued revenue growth for wholesalers, even if demand expands.

 OPPORTUNITIES:
The fact that we are going to be operating our electrical equipment supply
store in one of the busiest construction locations in Masaka, Nasarawa State
provides us with unlimited opportunities to sell our electrical equipment to a
large number of construction contractors.

 THREAT:
A major threat that we are going to face as an electrical supply business
operating in the Nigeria is uncertainty in government policies as it relates to
price control and influx of electrical equipment manufactured outside the
country.
When the prices charged by manufacturers to wholesalers’ declines,
wholesalers typically have to reduce their selling prices to retailers. This results
in subdued revenue growth for wholesalers, even if demand expands.
7. MARKET ANALYSIS
Market Trends
If you are conversant with the electrical equipment supply Industry, you will
quite agree that the changes in disposable income, consumer sentiment, ever
changing trends and of course the rates of homeownership are major growth
drivers for this industry.

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So also, the rising demand for both building renovations, as a result of
increasing disposable income and consumer sentiment, will result in revenue
growth, but profit margins will stagnate as electrical equipment supply stores
keep prices low to attract more sales amid growing competition.
8. OUR TARGET MARKET
We have positioned our electrical equipment supply store to service both the
construction industry and individuals in Masaka, Nasarawa State. We have
conducted our market research and feasibility studies and we have ideas of
what our target market would be expecting from us.
We are in business to supply a wide range of electrical equipment to the
following;

 Construction Companies

 Construction Contractors

 Home Remodelling Companies

 Small Electrical equipment Retail Stores

 Individuals
OUR COMPETITIVE ADVANTAGE
Our electrical equipment supply store is located in a corner piece property in
the largest electrical equipment market in Masaka, Nasarawa State. We have
enough parking space that can accommodate over 5 cars/trucks per time.
One thing is certain, we will ensure that we have a wide range of electrical
equipment available in our store at all times. It will be difficult for customers to
visit our store and not see the type of electrical equipment that they are
looking for. One of our business goals is to make Peaceland Wanmaj Nigeria 85
a one stop electrical equipment shop for customers. Our excellent customer
service culture, online store, various payment options and highly secured
facility will serve as a competitive advantage for us.
Lastly, our employees will be well taken care of, and their welfare package will
be among the best within our category in the industry meaning that they will
be more than willing to build the business with us and help deliver our set
goals and achieve all our aims and objectives.

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9. SALES AND MARKETING STRATEGY
Sources of income
We are in the electrical equipment wholesaling industry to maximize profits
and we are going to go all the way out to ensure that we achieve or business
goals and objectives. Peaceland Wanmaj Nigeria 85 will generate income by;

 Wiring and Piping

 Lighting fixtures and light bulbs

 Relay and industrial controls

 Switchgear and switchboard apparatus

 Motors and generators

 Power and distribution transformers

 Other electrical equipment.

10. SALES FORECAST
Below is the sales projection for Peaceland Wanmaj Nigeria 85, it is based on
the location of our business and other factors as it relates to electrical
equipment supply stores start-ups in Nigeria;

 First Fiscal Year: N20,000,000.00

 Second Fiscal Year: N30,000,000.00

 Third Fiscal Year: N70,000.000.00

N.B: This projection was done based on what is obtainable in the industry and
with the assumption that there won’t be any major economic meltdown and
there won’t be any major competitor retailing same electrical equipment and
customer care services as we do within same location. Please note that the
above projection might be lower and at the same time it might be higher.
MARKETING STRATEGY AND SALES STRATEGY
Peaceland Wanmaj Nigeria 85 will adopt the following sales and marketing
approach to win customers over;
Introduce our electrical equipment supply store by sending introductory letters
alongside our brochure to construction companies, construction contractors,
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home remodelling companies and other key stake holders in Masaka,
Nasarawa State.
Ensure that we have a wide range of electrical equipment from different
manufacturing brand at all times.
Make use of attractive hand bills to create awareness and also to give direction
to our electrical equipment supply store.
Position our signage/flexi banners at strategic places around Masaka,
Nasarawa State.
Create a loyalty plan that will enable us reward our regular customers
List our business and products on yellow pages ads (local directories)
Leverage on the internet to promote our business
Engage in direct marketing and sales
Encourage the use of Word of mouth marketing (referrals)
11. PUBLICITY AND ADVERTISING STRATEGY
Despite the fact that our electrical equipment supply store is well located, we
will still go ahead to intensify publicity for the business. We are going to
explore all available means to promote our electrical equipment supply store.
Peaceland Wanmaj Nigeria 85 has a long – term plan of opening outlets in
various locations all around Nasarawa State and key cities in the Nigeria which
is why we will deliberately build our brand to be accepted in Nasarawa before
venturing out.
Here are the platforms we intend leveraging on to promote and advertise
Peaceland Wanmaj Nigeria 85;
Place adverts on community – based newspapers, radio and TV stations
Encourage the use of word of mouth publicity from our loyal customers
Leverage on the internet and social media platforms and other platforms to
promote our business.
Ensure that our we position our banners and billboards in strategic positions all
around Masaka, Nasarawa State.

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Distribute our fliers and handbills in target areas in and around our
neighbourhood
Advertise our electrical equipment supply store business in our official website
and employ strategies that will help us pull traffic to the site
Brand all our official cars and trucks and ensure that all our staff members
wear our branded shirt or cap at regular intervals.
12. OUR PRICING STRATEGY
Aside from quality, pricing is one of the key factors that gives leverage to
electrical equipment supply stores, it is normal for consumers to go to places
where they can get electrical equipment at cheaper price which is why big
players in the industry will attract loads of clients.
We know we don’t have the capacity to compete with multi – million – dollar
electrical equipment stores but we will ensure that the prices and quality of all
the electrical equipment that are available in our store are competitive with
what is obtainable amongst electrical equipment supply stores within our
level.
Payment Options
The payment policy adopted by Peaceland Wanmaj Nigeria 85 is all inclusive
because we are quite aware that different customers prefer different payment
options as it suits them but at the same time, we will ensure that we abide by
the financial rules and regulation of Nigeria.
Here are the payment options that Peaceland Wanmaj Nigeria 85 will make
available to her clients;

 Payment via bank transfer

 Payment with cash

 Payment via credit cards

 Payment via online bank transfer

 Payment via check

 Payment via mobile money transfer

 Payment via bank draft

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13. STARTUP EXPENDITURE (BUDGET)
From our market survey and feasibility studies, we have been able to come up
with a detailed budget on achieving our aim of establishing a standard and one
stop electrical equipment supply business in Masaka, Nasarawa State and here
are the key areas where we will spend our start-up capital;
The total fee for registering the Business in Nigeria is N250,000.00
Legal expenses for obtaining licenses and permits as well as the accounting
services (software, P.O.S machines and other software) – N1.5 Million
Marketing promotion expenses for the grand opening of Peaceland Wanmaj
Nigeria 85 in the amount of N500,000 and as well as flyer printing (2,000 flyers
at N100,000 at N50 per copy) for the total amount of N600,000.00
The cost for hiring Business Consultant – N250,000.00
Insurance (general liability, workers’ compensation and property casualty)
coverage at a total premium – N500,000.00
The cost for payment of rent for 12 months at N1.7 million.
The cost for shop / warehouse remodelling (construction of racks and shelves)
– N2,000,000.00
Other start-up expenses including stationery (N100,000.00) and phone and
utility deposits (N150,000.00).
Operational cost for the first 3 months (salaries of employees, payments of
bills et al) – N525,000.00
The cost for start-up inventory (stocking with a wide range of electrical
construction materials, such as wiring supplies, electrical light fixtures, light
bulbs, security systems, electrical power equipment, switchboards, circuit
breakers and fuses) – N10,075,000.00
The cost for store equipment (cash register, security/CCTV, ventilation,) –
N750,000.00
The cost for the purchase of office furniture and gadgets (Computers, Printers,
Telephone, TVs, Sound System, tables and chairs et al) – N1,000,000.00
The cost of launching a Website – N600,000

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We would need an estimate of N20 Million to successfully set up our electrical
equipment supply store in Masaka, Nasarawa State.
Generating Funds/Start-up Capital for Peaceland Wanmaj Nigeria 85
Peaceland Wanmaj Nigeria 85 is a private business that is solely owned and
financed by James T. Emmanuel. He has decided to restrict the sourcing of the
start-up capital to 3 major sources.

 Generate part of the start-up capital from personal savings

 Source for soft loans from family members and friends

 Apply for grand from Donor communities

 Apply for loan from the bank

14. SUSTAINABILITY AND EXPANSION STRATEGY
The future of a business lies in the number of loyal customers that they have,
the capacity and competence of their employees, their investment strategy
and the business structure. If all of these factors are missing from a business,
then it won’t be too long before the business closes shop.

CHECK LIST/MILESTONE
Business Name Availability Check: Completed
Business Registration: In Progress
Opening of Corporate Bank Accounts: In Progress
Securing Point of Sales (POS) Machines: In Progress
Opening Mobile Money Accounts: In Progress
Opening Online Payment Platforms: In Progress
Application and Obtaining Tax Payer’s ID: In Progress
Application for business license and permit: In Progress
Purchase of Insurance for the Business: In Progress
Leasing of facility and remodelling the shop: In Progress
Conducting Feasibility Studies: Completed
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Generating capital from family members: In Progress
Applications for Loan from the bank: In Progress
Writing of Business Plan: Completed
Drafting of Employee’s Handbook: Completed
Drafting of Contract Documents and other relevant Legal Documents: In
Progress
Design of The Company’s Logo: In Progress
Printing of Promotional Materials: In Progress
Recruitment of employees: In Progress
Purchase of the needed furniture, racks, shelves, computers, electronic
appliances, office appliances and CCTV: In progress
Purchase of initial supply of electrical construction materials: In Progress
Creating Official Website for the Company: In Progress
Creating Awareness for the business both online and around the community:
In Progress
Health and Safety and Fire Safety Arrangement (License): Secured
Compilation of our list of products that will be available in our store:
Completed
Establishing business relationship with vendors – manufacturers of electrical
equipment and construction contractors: In Progress

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