Republic of the Philippines

Technological College of San Felipe

San Felipe, Zambales

The study here to attached titled:

“ESTABLISHING GRIND COFFEE IN LIWASANG

BAYAN, SAN FELIPE, ZAMBAES FOR YEAR 2028:

A FEASIBILITY STUDY

Who are hereby recommended for Title Defense

ENG. Manny F. Pascual

Thesis Adviser

1
 DEDICATION

We wholeheartedly dedicate this study to our beloved supporters, whose

unwavering encouragement has fueled our journey to bring 'Grind Coffee' to
fruition. Like coffee beans that undergo the grind to attain perfection, we too
have persevered through challenges, driven by the inspiration of our aspirations.
Our hope is that this endeavor not only drives us towards professionalism but
also serves as an inspiration for others pursuing their goals. Guided by faith and
with the Almighty at the helm, we dedicate this study, and our passion for
coffee, to a future filled with triumph and contentment.

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 ACKNOWLEDGEMENT

We extend our deepest gratitude to our esteemed advisor, ENG. Manny F.

Pascua, whose unwavering support, and guidance have been invaluable
throughout this endeavor. Your dedication has propelled us forward, and we are
profoundly thankful for the wisdom and encouragement you've provided.

To each member of this study, your tireless efforts and sacrifices have
been the cornerstone of our success. This journey would not have been possible
without your hard work and commitment. Thank you for your unwavering
dedication.

To our cherished family, friends, and loved ones, your unwavering

support has been a constant source of strength and inspiration. Your
encouragement has sustained us through every challenge, and we are
profoundly grateful for your love and belief in us.

Lastly, we offer our sincerest thanks to our dear Father in Heaven, whose
guidance has illuminated our path and bestowed us with blessings beyond
measure. With hearts full of gratitude, we dedicate our achievements to you.

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(INTRODUCTION, MARKETING ASPECT, MANAGEMENT ASPECT,
TECHNICAL ASPECT, ENTREPRENEURIAL MIND FINANCIAL
ASPECT, STATEMENT OF PERFORMANCE, STATEMENT OF
FINANCIAL POSITION, AND SUMMARY AND CONCLUSION)
FORMAT

Title Page

TITLE PAGE ………………………………………... I

APPROVAL SHEET ………………………………... II

DEDICATION ………………………………………. III

ACKNOWLEDGEMENT …………………………... IV

TABLE OF CONTENT ……………………………… V

LIST OF TABLES …………………………………… VI

LIST OF FIGURES …………………………………... VII

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I. Chapter 1: Business Plan …………………………… 7
A. Introduction ………………………………………………….. 7
B. Statement of the Problem ……………………………………. 8
C. Statement of the Objective …………………………………… 9
D. Importance of the Study ……………………………………… 10
E. Scope and Delimitation ………………………………………. 11
F. Definition of Terms …………………………………………... 12
II. Chapter 2: Marketing Aspect ……………………… 14
Market Segmentation …………………………………………… 14
Demand Analysis………………………………………………… 14
Supply Analysis………………………………………………….. 14
Demand and Supply
Analysis…………………………………………………………. 14
Four Ps of Marketing…………………………………………… 14

Product …………………………………………………… 20

Price………………………………………………………. 20

Promotion………………………………………………… 23

Place……………………………………………………… 24
III. Chapter 3: Management Aspect…………………… 25
Name of the Company…………………………………………… 25
Location of the
Company………………………………………………………… 25
Ownership Type ………………………………………………… 26
Organizational Chart…………………………………………… 28
Hiring Procedure………………………………………………… 29
Company Policy………………………………………………… 31

IV. Chapter 4: Technical Aspect………………………… 33

Lot Plan………………………………………………………….. 33
Site Development Plan………………………………………… 33
Floor Plan…………………………………………………………. 35
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Process Flow Chart……………………………………………… 37
Process Layout………………………………………………… 38
List of Machineries and Equipment ……………………………… 39
List of Tools and Utensils………………………………………… 41
Depreciation Cost Analysis……………………………………… 44

V. Chapter 5: Financial Aspect………………………… 47

Projected Sales…………………………………………………… 48
Projected Cost of Goods Sold…………………………………… 50
Projected Salaries Expenses …………………………………… 50
Projected Depreciation Expenses ……………………………… 51
Projected other Expenses ……………………………………… 54

VI. Chapter 6: Statement of Performance…………… 54

Grind Coffee Projected Statement of Performance
2024………………………………………………………….. 55

Grind Coffee Projected Statement of Performance

2025………………………………………………………….. 55

Grind Coffee Projected Statement of Performance

2026………………………………………………………….. 56

Grind Coffee Projected Statement of Performance

2027………………………………………………………….. 57

Grind Coffee Projected Statement of Performance

2028………………………………………………………….. 58

Statement of Financial
Position………………………………………………………….. 58
VII. Chapter 7: Summary and Conclusion……………… 59

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 I. Chapter 1: Business Plan

A. Introduction
Welcome to the exciting world of Grind Coffee, where every cup tells a story of passion,
quality, and community. In this introduction, we'll delve into the essence of our proposed
business, outlining its core product, origins, production process, basic ingredients, and its
significance within the community.

A. Proposed Business Product or Service

Grind Coffee aims to deliver an unparalleled coffee experience to our customers. Our core
product is freshly brewed coffee made from meticulously selected beans sourced from the
finest coffee-growing regions around the world. In addition to our signature coffee blends, we
offer a diverse range of specialty beverages, pastries, and light snacks to complement our
customers' tastes and preferences.

B. Origins of our Product

Our journey begins at the heart of coffee cultivation, where beans are nurtured and harvested
with care. Grind Coffee prides itself on establishing direct relationships with coffee farmers,
ensuring fair trade practices and sustainable sourcing. By fostering these connections, we not
only guarantee the highest quality beans but also support the livelihoods of coffee-growing
communities.

C. Production Process
At Grind Coffee, the art of coffee-making is a cherished tradition. Our skilled baristas
undergo rigorous training to master the craft of brewing the perfect cup. From bean selection
to grinding, brewing, and serving, every step is executed with precision and passion. We
employ state-of-the-art equipment and adhere to strict quality control measures to
consistently deliver excellence in every cup.

D. Basic Ingredients
The foundation of our product lies in the simplicity and purity of its ingredients. Our coffee
comprises freshly roasted beans, purified water, and optional additions such as milk, syrups,
or spices for customized beverages. We prioritize natural, high-quality ingredients to ensure a
rich, flavorful experience for our customers.

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 E. Importance in the Community
Grind Coffee isn't just a place to grab your morning caffeine fix; it's a hub for connection,
creativity, and community engagement. We believe in the power of a good cup of coffee to
bring people together, fostering conversations, collaborations, and shared experiences.
Beyond serving exceptional beverages, we actively contribute to the local community
through initiatives such as supporting local artists, hosting events, and promoting
sustainability practices.

B. Statement of the Problem

The proposed Business Plan entitled “Grind Coffee” in TCSF Quadrangle Barangay Sindol,
San Felipe, Zambales for the Year 2029. “A Feasibility Study” would like to seek or sought
the viability or feasibility of establishing a micro-business. The feasibility study aims to
assess the viability of establishing Grind Coffee as a micro-business across multiple crucial
aspects: marketing, management, technical, financial, and socio-economic. In analyzing each
aspect, the study will address specific challenges and potential barriers that could impact the
success of Grind Coffee's venture.

1. Marketing Aspect: One key challenge lies in establishing a strong brand presence
and attracting a loyal customer base amidst competition within the saturated coffee
industry. Identifying effective marketing strategies to differentiate Grind Coffee from
existing establishments and effectively reaching target demographics will be essential
for sustained growth.

2. Management Aspect: Effective management practices are paramount for the smooth
operation of Grind Coffee. Challenges may arise in hiring and training skilled
personnel, maintaining quality standards, and implementing efficient inventory and
supply chain management systems to ensure seamless day-to-day operations.

3. Technical Aspect: The technical aspect encompasses the selection and maintenance
of equipment, ensuring consistency in coffee preparation, and addressing any
potential technical issues that may arise. Ensuring that the equipment is of high
quality, properly maintained, and utilized optimally is crucial for delivering a
consistent and exceptional customer experience.

4. Financial Aspect: Establishing a micro-business like Grind Coffee requires careful

financial planning and management. Challenges may arise in securing initial capital
for startup costs, managing operating expenses, and achieving profitability amidst
fluctuating market conditions and unforeseen expenses.

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 5. Socio-Economic Impact: Grind Coffee's success extends beyond financial
profitability; it also encompasses its socio-economic impact on the community.
Challenges may arise in balancing the economic benefits of job creation and local
sourcing with social responsibilities such as environmental sustainability, fair labor
practices, and community engagement.

C. Statement of the Objective

The proposed Business Plan entitled “Grind Coffee” in TCSF Quadrangle Barangay Sindol,
San Felipe, Zambales for the Year 2029. The objective of this feasibility study is to
comprehensively assess the potential viability of establishing Grind Coffee as a micro-
business, focusing on key aspects of marketing, management, technical operations, financial
projections, and socio-economic impact. A feasibility Study have the following objectives.

To determine Marketing Aspect, the study will meticulously analyze the market dynamics,
including segmentation, demand, and supply, to identify target demographics and assess
market potential. Furthermore, it will delve into the Four Ps of Marketing - Product, Price,
Promotion, and Place - to develop effective strategies for branding, pricing, promotion, and
distribution.

To identify Management Aspect in terms of management, the study aims to define the
company's name, determine an optimal location, establish ownership type, and develop an
organizational chart. It will outline hiring procedures, company policies, and managerial
structures essential for smooth day-to-day operations.

To measure and evaluate Technical Aspect, it will focus on the physical infrastructure and
operational processes of Grind Coffee. This includes drafting lot, site, and floor plans,
designing process flow charts and layouts, and compiling lists of required machinery,
equipment, tools, and utensils. Additionally, it will conduct a depreciation cost analysis to
assess long-term asset management.

To facilitate and calculate Financial Aspect, the study will develop financial projections
based on various assumptions, including revenue forecasts, cost estimations, and investment
requirements. It will prepare statements of financial performance and cash flow to evaluate
the project's financial feasibility and potential profitability over time.

9
To determine Socio-Economic Aspect, it will evaluate how Grind Coffee can positively
impact the local community. This includes assessing job creation, economic contributions,
environmental sustainability practices, and community engagement initiatives. The study will
highlight how the proposed project aligns with social responsibility principles and contributes
to the overall well-being of the community.
By addressing these objectives comprehensively, the feasibility study aims to provide
valuable insights and recommendations to inform decision-making regarding the
establishment of Grind Coffee as a successful micro-business venture.

D. Importance of the Study

The feasibility study for Grind Coffee holds significant importance for various stakeholders
involved in the proposed project. Here are some key reasons why the study is crucial:
Risk Mitigation: Conducting a feasibility study allows potential risks and challenges
associated with establishing Grind Coffee to be identified and addressed proactively. By
evaluating factors such as market demand, financial projections, technical requirements, and
socio-economic impact, the study helps mitigate risks and uncertainties that could adversely
affect the success of the business venture.
Decision Making: The feasibility study provides valuable insights and data-driven analysis to
inform decision-making processes related to the establishment of Grind Coffee. It enables
stakeholders to make informed decisions regarding investment, resource allocation, business
strategy, and operational planning based on an objective assessment of the project's viability
and potential outcomes.
Resource Allocation: Effective resource allocation is essential for the successful launch and
operation of Grind Coffee. The feasibility study helps determine the financial, human, and
material resources required to establish and sustain the business. It guides stakeholders in
allocating resources efficiently and effectively to maximize returns and minimize waste.
Investor Confidence: For potential investors or lenders, the feasibility study serves as a
crucial tool for assessing the viability and attractiveness of investing in Grind Coffee. By
presenting detailed analysis, financial projections, and risk assessments, the study instills
confidence in investors by demonstrating the potential returns and mitigating factors
associated with the business venture.
Strategic Planning: The findings and recommendations of the feasibility study provide a solid
foundation for strategic planning and business development initiatives related to Grind
Coffee. It helps stakeholders formulate realistic goals, objectives, and action plans aligned
with market opportunities, competitive dynamics, and organizational capabilities.
Community Impact: Understanding the socio-economic implications of establishing Grind
Coffee is essential for fostering positive relationships with the local community. The
feasibility study assesses how the proposed project can contribute to job creation, economic

10
growth, environmental sustainability, and community development, thereby demonstrating its
value and commitment to social responsibility.
Long-Term Viability: Ultimately, the feasibility study helps stakeholders evaluate the long-
term viability and sustainability of Grind Coffee as a business venture. By considering
various factors and scenarios, the study provides insights into potential challenges,
opportunities, and strategies for ensuring the continued success and growth of the business
over time.
In summary, the feasibility study for Grind Coffee plays a pivotal role in guiding decision-
making, mitigating risks, attracting investment, and ensuring the sustainable growth and
success of the proposed business venture. Its importance lies in providing a comprehensive
understanding of the project's feasibility and laying the groundwork for its successful
implementation and operation.

E. Scope and Delimitation

The proposed business plan entitled “Grind Coffee” in TCSF Quadrangle Barangay Sindol,
San Felipe, Zambales for the year 2029. The feasibility study for Grind Coffee is conducted
within specific parameters to provide a focused analysis and assessment of the proposed
project. The scope and delimitations are limited and outlined as follows:
Financial Aspect: The study will primarily focus on a five-year projection and assumption of
cash flow, as well as all other financial aspects relevant to establishing Grind Coffee as a
micro-business. This includes revenue forecasts, cost estimations, investment requirements,
and financial performance statements.

Business Location: The scope is limited to establishing Grind Coffee as a micro-business

specifically within Barangay Sindol, San Felipe, Zambales. Analysis will be tailored to the
local market dynamics, regulatory environment, and socio-economic conditions of this
specific location.

Technical Aspect: The study will concentrate on technical considerations essential for setting
up and operating Grind Coffee. This encompasses lot description, site development plan,
floor plan, list of machinery and equipment with their functions and descriptions, process
flow chart, and machine layout. Detailed analysis of these technical aspects will be provided
to ensure efficient business operations.

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Delimitations:
Financial Aspect: The study will not extend beyond the five-year projection period for
financial analysis. Long-term financial considerations beyond this timeframe will not be
included in the assessment.

Business Size: The scope is limited to establishing Grind Coffee as a micro-business,

focusing on its operations and market presence within the specified barangay. Expansion
plans beyond this micro-business scale will not be considered in this study.

Technical Aspect: While the technical aspect includes critical components such as lot
description, site development plan, floor plan, machinery, equipment, and process flow, it will
not delve into detailed engineering or architectural designs beyond what is necessary for the
operational setup of Grind Coffee.

By delineating the scope and delimitations of the feasibility study, it ensures a focused and
relevant assessment tailored to the specific context and objectives of establishing Grind
Coffee as a micro-business in Barangay Sindol, San Felipe, Zambales.

F. Definition of Terms
To ensure clarity and understanding within the context of the feasibility study for Grind
Coffee, the following terms are defined:
Feasibility Study: An analysis conducted to evaluate the potential viability of a proposed
project or business venture. It assesses various factors such as market demand, financial
projections, technical requirements, and socio-economic impact to determine if the project is
feasible and worth pursuing.

Micro-Business: A small-scale enterprise characterized by its limited size, typically

employing fewer than 10 people and having low levels of revenue and assets. Micro-
businesses often operate within a local or niche market and play a significant role in fostering
entrepreneurship and economic development.
Barangay: A local administrative division in the Philippines, typically comprising several
small villages or communities. It is the smallest administrative division in the country and
serves as the primary unit of governance at the grassroots level.

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Cash Flow: The movement of money into and out of a business over a specific period,
typically measured monthly, quarterly, or annually. Positive cash flow indicates that a
business is generating more cash than it is spending, while negative cash flow signals
financial distress.

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 II. Marketing Aspect

Market Segmentation:
The process of dividing a heterogeneous market into smaller, more homogeneous segments
based on common characteristics such as demographics, psychographics, behavior, or
geographic location. This allows businesses to tailor their marketing strategies and offerings
to specific target audiences more effectively.

Demand Analysis:
An assessment of the quantity of a product or service that consumers are willing and able to
purchase at various price points within a given market. Demand analysis helps businesses
understand consumer preferences, behaviors, and purchasing patterns to optimize product
offerings and pricing strategies.

Supply Analysis:
An evaluation of the quantity of a product or service that producers are willing and able to
offer for sale at different price levels within a market. Supply analysis examines factors such
as production costs, technology, resource availability, and government regulations that
influence the quantity supplied by producers.

Four Ps of Marketing:
Product: The goods or services offered by a business to satisfy the needs and wants of
consumers. Product decisions involve aspects such as design, features, quality, branding, and
packaging.

Price: The amount of money customers are willing to pay in exchange for a product or
service. Pricing strategies determine the optimal price point to maximize profits while
remaining competitive in the market.

Promotion: The activities undertaken to communicate and promote the value of a product or
service to target customers. Promotion strategies may include advertising, sales promotions,
public relations, and direct marketing.

Place: The distribution channels and methods used to make products or services available to
customers. Place decisions involve selecting retail locations, online platforms, wholesalers,
and logistics arrangements to ensure convenient access for consumers.

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Market Segmentation
Table 1
Market Segmentation
Gender Female
Age 15-30 years old
Profession SHS-College Student
Civil Status Single
Family Income Daily Allowance PHP 200
Number of Sibling 5

Descriptions:
 Targeting female customers
 Focusing on young adults and students.
 Specifically targeting high school and college students.
 Primarily singles or unmarried individuals.
 Individuals with a daily allowance of PHP 200.
 Those who have 5 or more siblings.
This segmentation provides a clear understanding of the target market for Grind Coffee,
which primarily consists of young, single, female students with limited daily allowances.

Additionally, understanding the population distribution within the target location is essential
for assessing market potential and determining the scale of operations. The following tables
provide insights into the population demographics of Barangay Amagna in San Felipe:

Table 2
San Felipe Population/ Barangay
Barangay Population (as of 2022)
Maloma 22,000
Apostol 12,000
Faranal 8,000
Amagna 10,000
Total 52,000

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 TABLE 3
AMAGNA POPULATION / AGE BRACKET
Barangay Amagna Population (as of 2022)
0-10 years old 2,000
11-21 years old 3,000
22-31 years old 2,000
32-Above 3,000
Total 10,000

TABLE 4
RESPONDENTS WITH MINIMUM ALLOWANCE OF PHP200
Barangay Amagna Population (As of 2022)
11-21 years old 200
22-31 years old 500
Total 700

These tables provide insights into the population distribution and potential customer base
within Barangay Amagna, with a focus on individuals within the target age bracket and
income level for Grind Coffee's market segmentation.

Demand Analysis
The demand analysis for Grind Coffee encompasses a comprehensive understanding of the
necessity and viability of establishing the proposed business within Barangay Amagna, San
Felipe, Zambales. This analysis focuses on identifying the factors that contribute to the
demand for a coffee shop in the area and assessing the potential market opportunity.
1. Local Preferences and Habits: The demand for coffee is influenced by local preferences
and habits. With a sizable population of young adults and students within Barangay Amagna,
there is likely a strong demand for coffee as a daily beverage choice, particularly among
individuals seeking a convenient and comfortable space to study, socialize, or relax.
2. Market Gap and Unmet Needs: The absence of a dedicated coffee shop within Barangay
Amagna presents a market gap and unmet needs among residents, particularly those who seek
a cozy environment to enjoy quality coffee beverages, pastries, and snacks. Grind Coffee can
fulfill this demand by offering a welcoming ambiance and a diverse menu tailored to the
preferences of the local community.
3. Lifestyle and Socio-Economic Factors: The socio-economic profile of the target
demographic, including high school and college students with limited daily allowances,

16
suggests a demand for affordable yet high-quality coffee options. Grind Coffee can cater to
this demand by providing competitively priced beverages and value-added services that align
with the lifestyle and budget constraints of its customers.
4. Convenience and Accessibility: Accessibility plays a crucial role in driving demand for
coffee establishments. Located within Barangay Amagna, Grind Coffee can capitalize on its
strategic location to attract customers from nearby residential areas, schools, and commercial
establishments. Its proximity to major thoroughfares and public transportation hubs enhances
convenience and accessibility for potential patrons.
5. Socialization and Community Engagement: Coffee shops often serve as social hubs
where individuals gather to connect, collaborate, and engage with their peers and neighbors.
Grind Coffee can leverage this social aspect to create a vibrant community space where
residents of Barangay Amagna can gather for meetings, group study sessions, or simply to
unwind and enjoy quality time with friends and family.
In conclusion, the demand analysis underscores the necessity and feasibility of establishing
Grind Coffee within Barangay Amagna, San Felipe, Zambales. By identifying the factors
driving demand, including local preferences, market gaps, socio-economic factors,
convenience, and socialization opportunities, Grind Coffee can position itself as a beloved
neighborhood destination that caters to the diverse needs and tastes of its community.

Factors
To understand the potential customer base for Grind Coffee within Barangay Amagna, San
Felipe, Zambales, it's essential to analyze demographic factors such as gender, age, civil
status, and financial income. These factors can be determined through interviews or surveys
conducted with the municipal registrar to obtain relevant data.
1. Gender: Conducting interviews or surveys with the municipal registrar can help determine
the gender distribution within Barangay Amagna. This data will provide insights into the
proportion of male and female residents, allowing Grind Coffee to tailor its marketing
strategies and product offerings to effectively target both genders.
2. Age: By gathering information from the municipal registrar, Grind Coffee can ascertain the
age distribution of residents within Barangay Amagna. This data will identify the
predominant age brackets among potential customers, enabling the coffee shop to tailor its
menu, ambiance, and promotional activities to cater to the preferences and needs of specific
age groups.
3. Civil Status: Understanding the civil status of residents, whether single, married, or in
other status, is crucial for Grind Coffee to align its products and services with the lifestyle
and preferences of its target market. Interviews or surveys with the municipal registrar can
provide valuable insights into the civil status distribution within the community, guiding
Grind Coffee in crafting relevant offerings and marketing messages.

17
4. Financial Income: Interviews or surveys conducted with the municipal registrar can also
gather data on the financial income of residents within Barangay Amagna. This information
will help Grind Coffee assess the purchasing power of its potential customer base and tailor
its pricing strategies, promotions, and product offerings accordingly to ensure affordability
and accessibility for all segments of the community.
By collecting and analyzing data on these demographic factors through interviews or surveys
with the municipal registrar, Grind Coffee can gain valuable insights into the characteristics
and preferences of its target market within Barangay Amagna. This information will inform
strategic decisions related to marketing, product development, pricing, and customer
engagement, ultimately enhancing the coffee shop's ability to attract and retain customers
effectively.

Supply Analysis
The supply analysis aims to identify existing businesses within the area of the proposed
project and evaluate them based on similarities with Grind Coffee. By understanding the
competitive landscape, Grind Coffee can assess market saturation, identify potential gaps or
opportunities, and refine its business strategies accordingly.
1. Identification of Existing Businesses: Conducting market research and field surveys
will help identify all existing businesses within the vicinity of the proposed Grind
Coffee location in Barangay Amagna, San Felipe, Zambales. This includes coffee
shops, cafes, eateries, and other establishments offering similar products or services.

2. Evaluation of Similar Businesses: Once identified, similar businesses to Grind

Coffee will be evaluated based on various factors, including:
 Product Offering: Assessing the range of coffee beverages, snacks, and other offerings
provided by each establishment.
 Pricing Strategy: Analyzing the pricing structure and competitiveness of similar
businesses in relation to Grind Coffee's proposed pricing.
 Ambiance and Experience: Evaluating the ambiance, decor, and overall customer
experience offered by each establishment.
 Location and Accessibility: Considering the proximity, visibility, and accessibility of
competing businesses compared to the proposed Grind Coffee location.
 Brand Reputation: Researching customer reviews, reputation, and brand perception of
similar businesses within the community.

3. Market Saturation and Gap Analysis: By analyzing the existing businesses, Grind
Coffee can determine the level of market saturation and identify potential gaps or
opportunities in the market. This includes assessing whether there is sufficient

18
 demand for additional coffee shops in the area and identifying underserved customer
segments or unmet needs that Grind Coffee can address.

4. Competitive Advantage and Differentiation: Understanding the strengths and

weaknesses of existing businesses will enable Grind Coffee to develop a competitive
advantage and differentiation strategy. This may involve highlighting unique selling
points, such as specialty coffee blends, personalized service, or community
engagement initiatives, to distinguish Grind Coffee from competitors and attract
customers.

5. Strategic Positioning and Business Planning: Based on the supply analysis

findings, Grind Coffee will refine its business plan and strategic positioning to
capitalize on market opportunities and address potential challenges. This may involve
adjusting product offerings, pricing strategies, marketing tactics, or operational plans
to effectively compete and thrive within the local market.
By conducting a comprehensive supply analysis, Grind Coffee can gain valuable insights into
the competitive landscape and make informed decisions to optimize its chances of success in
Barangay Amagna, San Felipe, Zambales.

TABLE 5
LIST OF BUSINESS / BARANGAY
Barangay Population (as of 2022)
Maloma 2,000
Apostol 2,000
Faranal 3,000
Amagna 5,000
Total 12,000

This table provides an overview of the population distribution within each barangay,
indicating the potential customer base for businesses operating in the area.

TABLE 6
TYPE OF BUSINESS IN BARANGGAY AMAGNA
Barangay Number of Business
Office Supplies and General Merchandise 1,000
Hardware and Construction 1,000
Hotel and Restaurant 2,500
FOOD STALLS 500
Total 5,000

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This table outlines the different types of businesses present in Barangay Amagna along with
the corresponding number of establishments for each type.

TABLE 7
LIST OF FOOD STALLS IN BARANGAY AMAGNA
Food Stalls Number of Business
(as of 2022)
Mami Goto and Pares 200
Burger and Fries 150
BBQ and Food Stick 100
SIOMAI RICE TOPPINGS 50
Total 500

This table provides a breakdown of the different types of food stalls operating within
Barangay Amagna along with the corresponding number of businesses for each type.

TABLE 9
LIST OF PRODUCT AND PRICE
(Signature Drinks)
Product Price
Espresso PHP 50
Capuccino PHP 80
Latte PHP 85

Signature Brews:
Espresso: A classic shot of intense, aromatic espresso made from finely ground beans.
Cappuccino: A velvety blend of espresso, steamed milk, and foam, topped with a sprinkle of
cocoa powder.
Latte: Smooth espresso combined with steamed milk for a creamy, indulgent beverage.

(Specialty Drinks)
Product Price
Mocha Madness PHP 90
Caramel Macchiato PHP 85
Vanilla Bean Frapuccino PHP 95

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Specialty Drinks:
Mocha Madness: Rich espresso blended with chocolate syrup and topped with whipped
cream and chocolate shavings.
Caramel Macchiato: Layers of espresso, steamed milk, and caramel syrup, finished with a
drizzle of caramel sauce.
Vanilla Bean Frappuccino: A refreshing blend of espresso, milk, vanilla syrup, and ice,
perfect for hot days.

(Iced Beverages)
Product Price
Iced Americano PHP 60
Iced Latte PHP 90
Iced Caramel PHP 95

Iced Beverages:
Iced Americano: Chilled espresso mixed with water for a bold and invigorating pick-me-up.
Price:
Iced Latte: Cold milk poured over espresso and ice, creating a smooth and refreshing drink.
Price:
Iced Caramel Macchiato: Iced latte infused with caramel syrup, providing a sweet and
creamy indulgence.

(Pastries and Snacks)

Product Price
Croissants PHP 50
Chocolate Chip Cookies PHP 40
Assorted Sandwiches PHP 70-90

Pastries and Snacks:

Croissants: Buttery and flaky pastries are perfect for pairing with your favorite coffee.
Chocolate Chip Cookies: Soft and chewy cookies loaded with chunks of chocolate for a
delightful treat.
Assorted Sandwiches: Freshly made sandwiches with various fillings such as ham and
cheese, chicken salad, and veggies.

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 Toppings for Grind Coffee Beverages
Product Price
Whipped Cream PHP 15
Chocolate Shavings PHP 10
Cinnamon Sprinkles PHP 5
Cocoa Powder PHP 5
Vanilla Powder PHP 10
Caramel Drizzle PHP 15
Hazelnut Crunch PHP 10

Whipped Cream:
 A creamy and indulgent topping made from whipped heavy cream. Adds a luxurious
touch to any hot or cold beverage.

Chocolate Shavings:
 Delicate curls of rich chocolate, perfect for garnishing mochas, lattes, and other
chocolate-infused drinks.

Cinnamon Sprinkle:
 Finely ground cinnamon powder that adds a warm and aromatic flavor profile to
beverages like cappuccinos and lattes.

Cocoa Powder:
 Unsweetened cocoa powder for dusting over frothy beverages like cappuccinos and
hot chocolates, adding a rich chocolatey taste.

Vanilla Powder:
 Smooth and aromatic vanilla powder, perfect for enhancing the flavor of lattes,
frappuccinos, and iced coffees.

Caramel Drizzle:
 Sweet and buttery caramel sauce drizzled over the foam or whipped cream of
beverages like caramel macchiatos and Frappuccinos.

22
Hazelnut Crunch:
 Crunchy hazelnut pieces that add a nutty texture and flavor to drinks like hazelnut
lattes and mochas.

These toppings are designed to enhance the flavor, texture, and presentation of Grind Coffee's
beverages, providing customers with customizable options to tailor their drinks to their
preferences.

Promotions

BUY ONE TAKE ONE

10 PERCENT DISCOUNT
BRING A FRIEND PROMO

Promotions to Introduce Grind Coffee Products:

Buy One, Take One:
Purchase any coffee beverage from our menu and get a second one of equal or lesser value
for free! Perfect for sharing with a friend or treating yourself to a second cup on the house.

10 Percent Discount:
Enjoy a 10 percent discount on your total bill when you dine in or take out. A great way to
save on your favorite coffee drinks and snacks while indulging in a cozy cafe atmosphere.

Bring a Friend Promo:

Bring a friend along to Grind Coffee and both of you will receive a special treat! Whether it's
a free upgrade on your coffee order or a complimentary pastry to share, our Bring a Friend
Promo is all about spreading the joy of great coffee and good company.

These promotions are designed to attract new customers, encourage repeat visits, and create
buzz around Grind Coffee's products and offerings. Whether you're looking for a freebie, a
discount, or a special incentive to bring a friend, there's something for everyone to enjoy at
Grind Coffee.

23
Place
The name of the company, Grind Coffee, is carefully chosen to reflect the brand's
commitment to delivering freshly ground coffee and embodies the essence of the coffee
culture it seeks to cultivate. The location of the company in Barangay Sindol is strategically
selected to capitalize on the vibrant community and high foot traffic in the area, providing
maximum visibility and accessibility to customers.

As a partnership venture, Grind Coffee operates under a collaborative ownership

structure, where each partner brings unique skills, resources, and expertise to the table. This
ensures a balanced and well-rounded approach to decision-making and business operations.
The organizational chart delineates clear roles and responsibilities within the company,
fostering transparency, accountability, and effective communication among team members.

The name of the company, Grind Coffee, is carefully chosen to reflect the brand's
commitment to delivering freshly ground coffee and embodies the essence of the coffee
culture it seeks to cultivate. The location of the company in Barangay Sindol is strategically
selected to capitalize on the vibrant community and high foot traffic in the area, providing
maximum visibility and accessibility to customers.

As a partnership venture, Grind Coffee operates under a collaborative ownership

structure, where each partner brings unique skills, resources, and expertise to the table. This
ensures a balanced and well-rounded approach to decision-making and business operations.
The organizational chart delineates clear roles and responsibilities within the company,
fostering transparency, accountability, and effective communication among team members.

24
 III. Management Aspect

Name of the Company: GRIND COFFEE

The proposed business plan entitled "Establishing Grind
Coffee at TCSF Barangay Sindol for the year 2024: a Feasibility
Study" will be named Grind Coffee because it embodies the
essence of our core product and reflects our commitment to
delivering quality coffee experiences. The name "Grind" signifies the meticulous process of
grinding coffee beans to perfection, ensuring that every cup served is rich, flavorful, and
satisfying.
We chose this name to resonate with our customers and evoke a sense of familiarity
and authenticity. "Grind" is not only a nod to the coffee-making process but also conveys the
dedication and passion we pour into crafting each beverage. It is simple, memorable, and
easy to pronounce, making it instantly recognizable and appealing to coffee enthusiasts in
Barangay Sindol and beyond.
Just as the sound of grinding coffee beans heralds the beginning of a delightful coffee
experience, the name "Grind Coffee" signals the start of a journey filled with aromatic brews,
warm hospitality, and memorable moments shared over a cup of coffee.

Location of the Company: Barangay Sindol, San Felipe,

Zambales
The proposed business plan entitled "Establishing Grind Coffee at TCSF Barangay
Sindol for the year 2024: a Feasibility Study" will be located at the ground floor of TCSF at
Barangay Sindol, San Felipe, Zambales, specifically adjacent to the TCSF canteen. This
strategic location offers convenient access to students, faculty, and staff of TCSF, as well as
residents and visitors in the surrounding area.
By situating Grind Coffee at the heart of TCSF's campus, we aim to create a vibrant
hub where people can gather, socialize, and enjoy quality coffee beverages in a relaxed and
inviting atmosphere. The proximity to the canteen ensures high foot traffic and visibility,
maximizing our potential reach and exposure to the target market.
Moreover, being part of the TCSF community allows us to build strong relationships
with students, faculty, and staff, fostering a sense of belonging and loyalty among our
customers. Our location at the ground floor provides easy accessibility for both on-campus
and off-campus customers, making Grind Coffee a preferred destination for coffee enthusiasts
and casual visitors alike.

25
Ownership Type
The proposed business plan entitled "Establishing Grind Coffee at TCSF Barangay
Sindol for the year 2024: a Feasibility Study" will utilize a partnership type of ownership
structure, with the three owners serving as partners. Mr. Jerlou Dalin Avila will be the
capitalist partner, contributing capital to be used by the company for initial investment and
operational expenses. Mr. Jerlou Dalin Avila financial contribution will facilitate the
establishment and growth of the business.
Mr. Jerlou Dalin Avila will be the managing partner, leveraging his expertise and
experience in coffee business management to oversee daily operations, staff management,
customer service, and quality control. His role will be instrumental in ensuring the smooth
and efficient functioning of Grind Coffee, as well as implementing strategic initiatives to
drive business growth and profitability.
Mr. Jerlou Dalin Avila will be the industrial partner, providing machineries,
equipment, and other essential resources necessary for coffee production, preparation, and

26
service. His contribution will enhance the operational capabilities of Grind Coffee, ensuring
that the business is equipped with the necessary tools and infrastructure to deliver high-
quality coffee beverages to customers.
By adopting a partnership ownership structure with complementary roles and
contributions from each partner, Grind Coffee will benefit from a diversified skill set,
resources, and expertise, setting the stage for a successful venture in the competitive coffee
industry.

Advantages and Disadvantages of Partnership

Partnerships offer several advantages that make them an attractive business structure
for many entrepreneurs. Firstly, partnerships enable the pooling of resources, expertise, and
skills from multiple individuals, fostering a collaborative environment where each partner
contributes their unique strengths to the business. This shared knowledge and experience can
lead to more innovative solutions and effective decision-making processes. Additionally,
partnerships distribute the financial risk among partners, reducing the individual burden and
liability compared to sole proprietorships. The division of labor allows partners to focus on
their areas of expertise, leading to more efficient operations and better utilization of talents.
Furthermore, partnerships often have greater access to capital and financing options, as
multiple partners can contribute capital or access loans collectively. Overall, partnerships
offer a flexible and collaborative business structure that can maximize the strengths of each
partner while mitigating individual risks.
However, partnerships also have disadvantages. These include potential conflicts
between partners regarding decision-making, profit-sharing, and business direction.
Additionally, partnerships may face challenges in coordinating schedules, communication,
and aligning goals among partners. Moreover, partners are jointly and severally liable for the
actions and debts of the business, meaning that each partner may be held personally
responsible for the obligations of the partnership, regardless of their individual contributions.
Furthermore, partnerships can be difficult to dissolve or terminate, especially if partners
disagree on exit strategies or distribution of assets. Overall, while partnerships offer many
benefits, they require careful planning, communication, and legal documentation to mitigate
potential drawbacks and ensure a successful and harmonious business venture.

27
Organizational Chart

Owner/Partners
(Mr. Pekto Ekto,
Mr. Ekto,
Mr. Kekto)

|
|
|
Manager
|
/ \
Assistant Cashier
Manager

/ | \
Kitchen Service Delivery
Staff Staff Personnel

Staff Positions
(Accountant, HR Manager,
Procurement Officer, etc.)

This chart represents the hierarchical structure of the organization, with the owner/partners at
the top, followed by the manager and assistant manager as line positions. Below them are the
line staff positions such as kitchen staff, service staff, and delivery personnel. Additionally,
there are staff positions such as accountant, HR manager, procurement officer, etc., providing
support to the line positions.

28
Hiring Procedure

Hiring Procedure for Grind Coffee:

1. Identifying Job Vacancies:
 Determine the staffing needs based on business requirements, growth projections, and
operational demands.
 Identify specific job roles and responsibilities required to fill vacancies, such as
baristas, cashiers, kitchen staff, etc.

2. Job Posting and Advertisement:

 Create job descriptions outlining the responsibilities, qualifications, and requirements
for each position.
 Advertise job vacancies through various channels such as online job boards, social
media platforms, local newspapers, and community bulletin boards.
 Utilize recruitment agencies or staffing services if necessary.

3. Application Submission:
 Accept applications from interested candidates either through email, online portals, or
in-person at the café.
 Ensure clear instructions for application submission and specify any required
documents such as resumes, cover letters, or portfolios.

4. Screening and Shortlisting:

 Review submitted applications to assess candidates' qualifications, skills, and
experience.
 Shortlist candidates who meet the minimum requirements for further consideration.

5. Interviews:
 Conduct initial interviews to assess candidates' suitability for the position.
 Evaluate candidates based on their qualifications, communication skills, attitude, and
alignment with the company culture.
 Schedule additional interviews with relevant stakeholders or senior management as
needed.

6. Skills Assessment:
 Administer skills assessments or practical tests to evaluate candidates' abilities
relevant to the job role, such as coffee-making skills, customer service, or problem-
solving.

29
 7. Reference Checks:
 Contact provided references to verify candidates' employment history, performance,
and character.

8. Offer Negotiation and Hiring:

 Extend job offers to selected candidates, outlining terms and conditions of
employment including salary, benefits, and work schedule.
 Negotiate terms as necessary and finalize employment agreements.

9. Onboarding and Training:

 Facilitate the onboarding process for new hires, including orientation to company
policies, procedures, and workplace culture.
 Provide job-specific training to ensure new hires are equipped with the knowledge
and skills necessary to perform their roles effectively.

10. Probationary Period Evaluation:

 Monitor and evaluate new hires' performance during the probationary period.
 Provide feedback, guidance, and support to help new hires succeed in their roles.
By following a structured hiring procedure, Grind Coffee can attract qualified candidates,
build a talented team, and ensure a smooth transition for new hires into the organization.

30
Company Policy
Company Policy of Grind Coffee

Equal Employment Opportunity:

Grind Coffee is committed to providing equal employment opportunities to all employees and
applicants without regard to race, color, religion, gender, sexual orientation, national origin,
age, disability, or any other characteristic protected by law.

Workplace Diversity and Inclusion:

Grind Coffee values diversity and fosters an inclusive workplace environment where all
employees feel respected, valued, and supported. Discrimination or harassment of any kind
will not be tolerated.

Health and Safety:

Grind Coffee prioritizes the health and safety of its employees, customers, and visitors. All
employees are expected to adhere to safety protocols, follow proper hygiene practices, and
report any hazards or concerns to management.

Customer Service Excellence:

Grind Coffee is dedicated to providing exceptional customer service and ensuring customer
satisfaction at all times. Employees are expected to greet customers warmly, assist them with
their orders, and resolve any issues or complaints promptly and professionally.

Confidentiality and Privacy:

Grind Coffee respects the confidentiality and privacy of employees, customers, and business
information. Employees are expected to handle sensitive information with care and always
maintain confidentiality.

Code of Conduct:
Grind Coffee expects all employees to adhere to high ethical standards and conduct
themselves with integrity, honesty, and professionalism in all interactions and business
dealings.

31
 Workplace Conduct and Discipline:
Grind Coffee maintains a zero-tolerance policy for harassment, discrimination, violence,
substance abuse, and other inappropriate behavior in the workplace. Violations of company
policies may result in disciplinary action, up to and including termination of employment.

Attendance and Punctuality:

Grind Coffee expects employees to arrive for work on time and maintain regular attendance.
Excessive absenteeism or tardiness may result in disciplinary action.

Social Responsibility:
Grind Coffee is committed to social responsibility and environmental sustainability. We strive
to minimize our environmental impact, support local communities, and ethically source our
products whenever possible.

Compliance with Laws and Regulations:

Grind Coffee complies with all applicable laws, regulations, and industry standards
governing the operation of its business. Employees are expected to familiarize themselves
with relevant laws and regulations and conduct themselves accordingly.

32
 IV. Technical Aspect

Lot Plan
The lot where Grind Coffee will be established is located at [insert address or location
details]. The lot plan provides a detailed description of the boundaries of the property in
terms of its north, east, west, and south orientations.
North Boundary: Facing [describe landmark or reference point], the north boundary of the
lot extends [insert measurement] from [specific point of reference] to [specific point of
reference].
East Boundary: Adjacent to [describe adjacent property or landmark], the east boundary of
the lot extends [insert measurement] from [specific point of reference] to [specific point of
reference].
West Boundary: Bordering [describe adjacent property or landmark], the west boundary of
the lot extends [insert measurement] from [specific point of reference] to [specific point of
reference].
South Boundary: Abutting [describe adjacent property or landmark], the south boundary of
the lot extends [insert measurement] from [specific point of reference] to [specific point of
reference].
Additionally, the lot plan may include the placement of the Grind Coffee establishment
within the lot, indicating its position relative to the boundaries and nearby landmarks. This
provides a visual representation of the property layout and helps in understanding the spatial
arrangement of the business within its surroundings

Site Development Plan

The site development plan outlines the layout and facilities to be included within the lot
where Grind Coffee will be established. It encompasses the design and arrangement of
buildings, parking areas, entrances, exits, and other key features. Here's an overview of the
site development plan for Grind Coffee:

Building Layout:
 The main building of Grind Coffee will be situated at the [specify location within the
lot], providing ample space for the café area, kitchen, storage, and restroom facilities.
 The café area will be designed to accommodate seating for customers, including
tables, chairs, and counter space for ordering and pickup.
 The kitchen area will be equipped with the necessary appliances, such as coffee
machines, refrigerators, ovens, and sinks, to support food and beverage preparation.

33
  Storage areas will be designated for storing inventory, supplies, and equipment,
ensuring efficient operations and organization.
 Restroom facilities will be provided for customers and staff, located in a convenient
and accessible area within the building.

Parking and Access:

 Adequate parking spaces will be allocated for customers and staff, located [specify
location] within the lot.
 Entrances and exits will be marked and positioned for ease of access and traffic flow,
ensuring safety and convenience for vehicles and pedestrians.
 A designated drop-off area may be included near the entrance for customers arriving
by car or motorcycle.

Outdoor Seating Area:

 An outdoor seating area may be incorporated into the site development plan,
providing additional seating options for customers to enjoy their coffee in an open-air
setting.
 The outdoor seating area will be furnished with tables, chairs, umbrellas, and other
amenities to enhance the dining experience.

Landscaping and Greenery:

 Landscaping elements such as plants, shrubs, and trees may be incorporated into the
site development plan to beautify the surroundings and create a welcoming ambiance.
 Greenery may be strategically placed around the perimeter of the lot and within the
outdoor seating area to provide shade, privacy, and visual appeal.

Signage and Branding:

 Signage displaying the Grind Coffee logo, name, and menu offerings may be installed
at prominent locations within the lot to attract customers and enhance brand visibility.
 Exterior lighting may be installed to illuminate the signage and building façade,
ensuring visibility and safety during evening hours.

Overall, the site development plan for Grind Coffee aims to create a functional, aesthetically
pleasing, and inviting space that reflects the brand identity and enhances the customer
experience.

34
Floor Plan
Grind Coffee Establishment

The floor plan details the interior layout of the Grind Coffee establishment, including the
placement of equipment, furniture, and other essential features. Here's an overview of the
floor plan for Grind Coffee:

Entrance and Reception Area:

 Upon entering the establishment, customers will encounter a welcoming reception
area where they can place their orders and interact with staff.
 A counter with a POS (Point of Sale) system will be positioned for order processing
and payment transactions.
Café Seating Area:
 The main café seating area will be arranged with tables and chairs to accommodate
customers for dining in.
 Tables will be spaced to allow for comfortable seating arrangements and ease of
movement.

35
Coffee Bar and Beverage Station:
 The coffee bar will feature the main coffee-making equipment, including espresso
machines, coffee grinders, and brewing equipment.
 A beverage station will be equipped with supplies for preparing various coffee
beverages, as well as condiments and flavorings.
Kitchen Area:
 The kitchen area will be equipped with commercial-grade appliances such as ovens,
stoves, refrigerators, and food preparation counters.
 Workstations will be designated for tasks such as food preparation, cooking, plating,
and cleaning.
Storage and Utility Area:
 Storage cabinets, shelves, and racks will be installed for storing inventory, supplies,
utensils, and equipment.
 Utility sinks and dishwashing stations will be provided for cleaning and sanitizing
dishes, utensils, and equipment.
Restrooms:
 Restroom facilities for customers and staff will be located within the establishment,
accessible from the main seating area.
Service Counter and Pickup Area:
 A designated service counter will be positioned for serving prepared food and
beverages to customers.
 An adjacent pickup area will be designated for customers to collect their orders once
they are ready.
Additional Features:
 Decorative elements such as artwork, signage, and lighting fixtures may be
incorporated to enhance the ambiance and branding of the establishment.
 Emergency exits, fire extinguishers, and safety equipment will be strategically placed
and clearly marked for compliance with safety regulations.
The floor plan for Grind Coffee aims to optimize space utilization, streamline workflow, and
create a comfortable and inviting environment for customers to enjoy their coffee and dining
experience.

36
 Process Flow Chart

In this chart, each step in Start

the process is represented by a |
symbol (circle for operation, square
for inspection, triangle for storage V
or delay) followed by the action or Order Processing
task. Arrows indicate the flow of
the process from one step to the |
next. V
Beverage Preparation
|
V
Food Preparation
|
V
Order Pickup
|
V
Cleaning and Sanitization
|
V
Restocking and Inventory Management
|
V
Customer Service and Interaction
|
V
End-of-Day Closing Procedures
|
V
End

37
Process Layout
Order Processing (Counter)
|
V
Beverage Preparation (Coffee Bar)
|
V
Food Preparation (Kitchen Area)
|
V
Order Pickup and Payment (Service Counter)
|
V
Cleaning and Sanitization (Dishwashing Area)
|
V
Restocking and Inventory Management (Storage Area)
|
V
Customer Service and Interaction (Seating Area)
|
V
End-of-Day Closing Procedures (Cleaning Area)

In this layout, each step of the process is located in the corresponding area of the floor plan:

38
  Order processing takes place at the counter.
 Beverage preparation occurs at the coffee bar.
 Food preparation is conducted in the kitchen area.
 Order pickup and payment are handled at the service counter.
 Cleaning and sanitization are performed in the dishwashing area.
 Restocking and inventory management are carried out in the storage area.
 Customer service and interaction take place in the seating area.
 End-of-day closing procedures occur in the cleaning area.
This layout ensures an efficient flow of operations, with each step logically positioned within
the establishment to minimize movement and optimize workflow.

List of Machineries and Equipment’s

Machinery/ Description Quantity Amount Total
Equipment (per unit) Amount
(PHP) (PHP)
Espresso Machine Used for 1 1 ₱150,000
brewing
espresso-
based
beverages.
Coffee Grinder Used for 1 ₱25,000 ₱25,000
grinding
coffee beans.
Commercial Coffee Used for 1 ₱125,000 ₱125,000
Brewer brewing
large batches
of coffee.
Blender Used for 1 ₱15,000 ₱15,000
blending
ingredients
for drinks.
Refrigerator Used for 1 ₱60,000 ₱60,000
storing
perishable
ingredients.
Freezer Used for 1 ₱40,000 ₱40,000
storing
frozen
ingredients.

39
 Oven Used for 1 ₱75,000 ₱75,000
baking
pastries,
muffins, etc.
Food Warmer Used for 1 ₱20,000 ₱20,000
keeping food
items warm.
Display Case Used for 1 ₱50,000 ₱50,000
showcasing
pastries and
snacks.
Dishwasher Used for 1 ₱100,000 ₱100,000
cleaning
dishes and
utensils.
Ice Maker Used for 1 ₱50,000 ₱50,000
producing
ice for
beverages.
Commercial Sink Used for 1 ₱25,000 ₱25,000
washing and
sanitizing
dishes.
POS System Used for 1 ₱75,000 ₱75,000
processing
orders and
payments.
Milk Frother Used for 1 ₱10,000 ₱10,000
frothing milk
for drinks.
Commercial Blender Used for 1 ₱15,000 ₱15,000
blending
ingredients
for drinks.
Coffee Bean Roaster Optional - 1 ₱250,000 ₱250,000
Used for
roasting
coffee beans.
Water Filtration Used for 1 ₱60,000 ₱60,000
System ensuring the
quality of
water.

40
Display Shelves/Racks Used for 1 ₱20,000 ₱20,000
showcasing
merchandise.
Cleaning Supplies Used for 1 ₱5,000 ₱5,000
maintaining
cleanliness
and hygiene.
Furniture Tables, 1 ₱100,000 ₱100,000
chairs, etc.
Total ₱1,250,000

Tools/Utensils
Tool/Utensil Description Quantity Amount (per Total
unit) (PHP) Amount
(PHP)
Coffee Used to 1 ₱500 ₱500
tamper compact
coffee
grounds
evenly in the
portafilter.
Portafilter Holds coffee 1 ₱1,000 ₱1,000
grounds
during
brewing in an
espresso
machine.
Espresso shot Used to 6 ₱150 ₱900
glasses measure the
volume and
quality of
espresso
shots.
Coffee scale Helps in 1 1,500 1,500
accurately
measuring
coffee
grounds and

41
 water.
Milk pitcher Used for 2 ₱300 ₱600
steaming and
frothing milk
for espresso
drinks.
Coffee filters Used in drip 100 ₱50 ₱5,000
coffee
brewers to
strain coffee
grounds.
Coffee scoop Used for 1 ₱50 ₱50
measuring
coffee
grounds.
Thermometer Monitors 1 ₱200 ₱200
milk
temperature
for steaming
and frothing.
Knock box Used for 1 ₱800 ₱800
disposing of
used coffee
grounds.
Cleaning Used for 3 ₱100 ₱300
brushes cleaning
coffee
equipment.
Bar spoon Used for 3 ₱50 ₱150
stirring
ingredients in
specialty
drinks.
Mixing Used for 3 ₱100 ₱300
glasses preparing and
mixing
beverage
ingredients.
Ice scoop Used for 1 ₱200 ₱200
dispensing
ice for cold
beverages.

42
 Strainers Used for 2 ₱150 ₱300
straining
ingredients or
removing
foam from
beverages.
Whisks Used for 2 ₱100 ₱200
mixing and
frothing
ingredients,
such as
whipped
cream.
Tamp mats Provides a 2 ₱50 ₱100
stable surface
for tamping
coffee
grounds.
Coffee filter Used for 2 ₱100 ₱200
holders holding and
dispensing
coffee filters.
Tea infusers Used for 1 ₱150 ₱150
steeping
loose-leaf tea.
Sugar and Used for 6 ₱50 ₱300
creamer holding and
containers dispensing
sugar and
creamer.
Stirring Used for 1 ₱20 ₱20
sticks stirring
beverages.
Total ₱12,220

43
List of Machine and Equipment
Machinery/Equipment Quantity Amount Useful Scrap
Life Value
Espresso Machine 1 ₱150,000 5 ₱20,000
Coffee Grinder 1 ₱25,000 4 ₱5,000
Commercial Coffee 1 ₱125,000 5 ₱15,000
Brewer
Blender 1 ₱15,000 3 ₱2,000
Refrigerator 1 ₱60,000 7 ₱8,000
Freezer 1 ₱40,000 7 ₱5,000
Oven 1 ₱75,000 6 ₱10,000
Food Warmer 1 ₱20,000 4 ₱3,000
Display Case 1 ₱50,000 5 ₱7,000
Dishwasher 1 ₱100,000 6 ₱12,000
Ice Maker 1 ₱50,000 5 ₱7,000
Commercial Sink 1 ₱25,000 6 ₱3,000
POS System 1 ₱75,000 5 ₱10,000
Milk Frother 1 ₱10,000 3 ₱1,500
Commercial Blender 1 ₱15,000 4 ₱2,000
Coffee Bean Roaster 1 ₱250,000 8 ₱30,000
Water Filtration 1 ₱60,000 5 ₱8,000
System
Display Shelves/Racks 1 ₱20,000 4 ₱3,000
Cleaning Supplies 1 ₱5,000 2 ₱500
Furniture 1 ₱100,000 8 ₱15,000

DEPRECIATION COST
DEPRECIATION = ORIGINAL COST – SCRAP VALUE
USEFUL LIFE
Here's the calculation for the annual depreciation cost for each equipment:
 Espresso Machine:
Depreciation = (₱150,000 - ₱20,000) / 5 = ₱26,000 per year
 Coffee Grinder:
Depreciation = (₱25,000 - ₱5,000) / 4 = ₱5,000 per year

44
 Commercial Coffee Brewer:
Depreciation = (₱125,000 - ₱15,000) / 5 = ₱22,000 per year
 Blender:
Depreciation = (₱15,000 - ₱2,000) / 3 = ₱4,333.33 per year
 Refrigerator:
Depreciation = (₱60,000 - ₱8,000) / 7 = ₱8,000 per year
 Freezer:
Depreciation = (₱40,000 - ₱5,000) / 7 = ₱5,000 per year
 Oven:
Depreciation = (₱75,000 - ₱10,000) / 6 = ₱10,833.33 per year
 Food Warmer:
Depreciation = (₱20,000 - ₱3,000) / 4 = ₱4,250 per year
 Display Case:
Depreciation = (₱50,000 - ₱7,000) / 5 = ₱8,600 per year
 Dishwasher:
Depreciation = (₱100,000 - ₱12,000) / 6 = ₱14,666.67 per year
 Ice Maker:
Depreciation = (₱50,000 - ₱7,000) / 5 = ₱8,600 per year
 Commercial Sink:
Depreciation = (₱25,000 - ₱3,000) / 6 = ₱3,666.67 per year
 POS System:
Depreciation = (₱75,000 - ₱10,000) / 5 = ₱13,000 per year
 Milk Frother:
Depreciation = (₱10,000 - ₱1,500) / 3 = ₱2,833.33 per year
 Commercial Blender:
Depreciation = (₱15,000 - ₱2,000) / 4 = ₱3,250 per year
 Coffee Bean Roaster:
Depreciation = (₱250,000 - ₱30,000) / 8 = ₱27,500 per year
 Water Filtration System:
Depreciation = (₱60,000 - ₱8,000) / 5 = ₱10,400 per year

45
 Display Shelves/Racks:
Depreciation = (₱20,000 - ₱3,000) / 4 = ₱4,250 per year
 Cleaning Supplies:
Depreciation = ₱5,000 / 2 = ₱2,500 per year
 Furniture:
Depreciation = (₱100,000 - ₱15,000) / 8 = ₱11,875 per year
These are the annual depreciation costs for each piece of equipment based on the
provided scrap values and useful life.

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 V. Financial Aspect
Projected Sales
Product Quantity Sold Amount per Total Sales
Category (per day) Piece (PHP) (PHP)
Signature Drinks
Espresso 100 50 5,000
Cappuccino 80 80 6,400
Latte 90 85 7,650
Specialty Drinks
Mocha Madness 70 90 6,300
Caramel 80 85 6,800
Macchiato
Vanilla Bean 60 95 5,700
Frapp.
Iced Beverages
Iced Americano 110 60 6,600
Iced Latte 85 90 7,650
Iced Caramel 70 95 6,650
Pastries and Snacks
Croissants 60 50 3,000
Choc. Chip 80 40 3,200
Cookies
Assorted 45 80 (avg.) 3,600
Sandwiches
Toppings
Whipped Cream 120 servings 15 1,800
Choc. Shavings 150 servings 10 1,500
Cinnamon 200 servings 5 1,000
Sprinkles
Cocoa Powder 180 servings 5 900
Vanilla Powder 150 servings 10 1,500
Caramel Drizzle 120 servings 15 1,800
Hazelnut 150 servings 10 | 1,500
Crunch
Total Sales 78,550

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 Projected Yearly Sales
To calculate the projected yearly sales for Grind Coffee, we need to consider factors such as
potential growth, market trends, and business expansion. A conservative growth rate of 5%
annually. Here's how we can calculate the yearly sales:

Year Increase (%) Total Sales (PHP)

2024 78,550
2025 5 82,477.50 (78,550 * 1.05)
2026 5 86,601.38 (82,477.50 *
1.05)
2027 5 90,931.45 (86,601.38 *
1.05)
2028 5 95,478.02 (90,931.45 *
1.05)

Projected Cost of Good Sold

To calculate the projected cost of goods sold (COGS) for Grind Coffee, we'll multiply the
quantity sold per day by the cost per piece for each product. Here's how we can calculate it:

Product Quantity Sold Cost per Piece Total Cost

Category (per day) (PHP) (PHP)
Signature Drinks
Espresso 100 20 2,000
Cappuccino 80 25 2,000
Latte 90 30 2,700
Specialty Drinks
Mocha Madness 70 35 2,450
Caramel 80 30 2,400
Macchiato
Vanilla Bean 60 40 2,400
Frapp.
Iced Beverages
Iced Americano 110 15 1,650
Iced Latte 85 20 1,700
Iced Caramel 70 25 1,750
Pastries and Snacks
Croissants 60 10 600
Choc. Chip 80 8 640
Cookies
Assorted 45 20 (avg.) 900

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 Sandwiches
Toppings
Whipped Cream 120 servings 5 600
Choc. Shavings 150 servings 3 450
Cinnamon 200 servings 2 400
Sprinkles
Cocoa Powder 180 servings 3 540
Vanilla Powder 150 servings 4 600
Caramel Drizzle 120 servings 5 600
Hazelnut 150 servings 4 600
Crunch
Total Sales 23,480

This table provides an estimate of the projected cost of goods sold for Grind Coffee based on
the quantities sold per day and the cost per piece for each product.

Projected Yearly Cost of Good Sold

Year Increase (%) Total Sales Projected COGS
(PHP) (5% of Total
Sales)
2024 - 78,550 3,927.50
2025 5 82,477.50 4,123.88
2026 5 86,601.38 4,330.07
2027 5 90,931.45 4,546.57
2028 5 95,478.02 4,773.90

This projection assumes a steady increase of 5% in the cost of goods sold each year,
consistent with the increase in sales. Actual COGS may vary based on factors such as
changes in ingredient costs, production efficiency, and economies of scale.

49
 Projected Salaries Expenses

To calculate the projected salaries expenses for Grind Coffee, we'll need to consider the
number of employees, their daily salaries, and any additional benefits.

Employee Number of Daily Salary Monthly Annual

Role Employees (PHP) Salary Salary
(PHP) (PHP)
Baristas 3 500 13,000 169,000
Cashier 1 550 14,300 185,900
Cleaning 1 450 11,700 152,100
Staff
Total 507,000

This table provides an estimate of the projected salaries expenses for Grind Coffee based on
the assumed number of employees and their respective salaries.

Projected Yearly Salaries Expenses

To calculate the projected yearly salaries expenses for Grind Coffee, we'll consider the
increase in sales and the corresponding increase in salaries expenses. A 5% increase in
salaries expenses annually, consistent with the increase in sales. Here's how we can calculate
it:

Year Increase (%) Total Sales Projected

(PHP) Salaries
Expenses (5% of
Total Sales)
2024 - 78,550 3,927.50
2025 5 82,477.50 4,123.88
2026 5 86,601.38 4,330.07
2027 5 90,931.45 4,546.5
2028 5 95,478.02 4,773.90

This projection assumes a steady increase of 5% in the salaries expenses each year, consistent
with the assumed increase in sales.

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 Projected Other Expenses
To calculate the projected other expenses for Grind Coffee, we'll need to consider various
operational costs such as rent, utilities, supplies, maintenance, marketing, and miscellaneous
expenses.

Expense Daily Expenses Monthly Annual

(PHP) Expenses (PHP) Expenses (PHP)
Rent - 10,000 120,000
Utilities - 5,000 60,000
Supplies - 8,000 96,000
Maintenance - 2,000 24,000
Marketing - 3,000 36,000
Miscellaneous - 2,000 24,000
Total Expenses - 360,000

This table provides an estimate of the projected other expenses for Grind Coffee based on the
daily, monthly, and annual costs.

Projected Other Expenses

To project the other expenses for Grind Coffee in 2024, we'll consider the expenses from
2023 and apply an increase rate. A conservative increase rate of 5% for the other expenses.
Here's how we can calculate the projected other expenses for 2024:

Expense Expenses 2023 Increase (%) Expenses 2024

(PHP) (PHP
Rent 120,000 5 126,000
Utilities 60,000 5 63,000
Supplies 96,000 5 100,800
Maintenance 24,000 5 25,200
Marketing 36,000 5 37,800
Miscellaneous 24,000 5 25,200
Total 360,000 378,000

This projection assumes a 5% increase in each expense category from 2023 to 2024. Actual
expenses may vary based on factors such as inflation, changes in business operations, and
market conditions.

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 Projected Other Expenses
To project the other expenses for Grind Coffee in 2025, we'll consider the expenses from
2024 and apply an increase rate.

Expense Expenses 2024 Increase (%) Expenses 2025

(PHP (PHP)
Rent 126,000 5 132,300
Utilities 63,000 5 66,150
Supplies 100,800 5 105,840
Maintenance 25,200 5 26,460
Marketing 37,800 5 39,690
Miscellaneous 25,200 5 26,460
Total 378,000 396,900

This projection assumes a 5% increase in each expense category from 2024 to 2025.

Grind Coffee Business Plan Summary

Grind Coffee aims to establish a vibrant and community-focused coffee shop in the heart of
Barangay Sindol, San Felipe, Zambales. With a commitment to delivering high-quality coffee
and exceptional customer service, Grind Coffee seeks to become a beloved destination for
coffee enthusiasts and locals alike.

Key Highlights:
Business Concept
 Grind Coffee will offer a diverse menu of specialty coffee drinks, signature beverages,
pastries, and snacks, catering to a wide range of tastes and preferences.
Location
 Strategically situated in a high-traffic area, Grind Coffee will capitalize on foot traffic
and visibility to attract customers. The cozy and inviting ambiance will foster a
welcoming atmosphere for patrons to relax, socialize, and enjoy their favorite brews.
Ownership Structure
 Grind Coffee will operate as a partnership, with Mr. Pekto, Mr. Ekto, and Mr. Kekto
serving as partners. Each partner brings unique expertise and resources to the
business, ensuring a well-rounded and collaborative approach to operations.

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Operational Plan
 From hiring procedures to company policies, Grind Coffee will prioritize efficiency,
professionalism, and employee satisfaction. With a dedicated team of baristas, cashier,
and cleaning staff, the business will deliver exceptional service while maintaining
cleanliness and orderliness.
Financial Projection
 Based on sales projections, cost of goods sold, salaries expenses, and other
operational expenses, Grind Coffee anticipates steady growth and profitability over
the coming years. Financial planning will be guided by prudent budgeting, strategic
investments, and continuous monitoring of key performance indicators.

Grind Coffee is poised to become a cherished community hub, offering not just great coffee
but also a warm and welcoming environment where customers can create lasting memories
and connections. With a passion for coffee and a commitment to excellence, Grind Coffee is
set to delight customers and leave a mark in the local coffee scene.

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VI. Chapter 6: Grind Coffee Statement of Performance

STATEMENT OF PERFORMANCE
FOR THE YEAR ENDED 2024

SALES PHP 78,550

Less Cost of Goods Sold PHP 23,480
Net Sales PHP 55,070

Less Operating Expenses

Salaries Expenses PHP 507,000
Rent PHP 10,000
Utilities PHP 5,000
Maintenance PHP 2,000
Marketing PHP 3,000
Miscellaneous Expenses PHP 2,000
Total Expenses

Net Profit (Loss) (PHP 473,930)

STATEMENT OF PERFORMANCE
FOR THE YEAR ENDED 2025
SALES PHP 82,477.50
Less Cost of Goods Sold PHP 24,654
Net Sales PHP 57,823.50

Less Operating Expenses

Salaries Expenses PHP 532,350
Rent PHP 10,500
Utilities PHP 5,250
Maintenance PHP 2,100

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 Marketing PHP 3,150
Miscellaneous Expenses PHP 2,100
Total Expenses PHP 555,450

Net Profit (Loss) (PHP 497,626.50)

STATEMENT OF PERFORMANCE
FOR THE YEAR ENDED 2026
SALES PHP 86,601.38
Less Cost of Goods Sold PHP 25,980
Net Sales PHP 60,621.38

Less Operating Expenses

Salaries Expenses PHP 558,967
Rent PHP 11,000
Utilities PHP 5,500
Maintenance PHP 2,200
Marketing PHP 3,300
Miscellaneous Expenses PHP 2,200
Total Expenses PHP 583,167

Net Profit (Loss) (PH522, 545.62)

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 STATEMENT OF PERFORMANCE
FOR THE YEAR ENDED 2027
SALES PHP 90,931.45
Less Cost of Goods Sold PHP 27,279
Net Sales PHP 63,652.45

Less Operating Expenses

Salaries Expenses PHP 586,916
Rent PHP 11,500
Utilities PHP 5,750
Maintenance PHP 2,300
Marketing PHP 3,450
Miscellaneous Expenses PHP 2,300
Total Expenses PHP 612,216

Net Profit (Loss) (PHP 548,563.55)

STATEMENT OF PERFORMANCE
FOR THE YEAR ENDED 2028
SALES PHP 95,478.02
Less Cost of Goods Sold PHP 28,634
Net Sales PHP 66,843.02

Less Operating Expenses

Salaries Expenses PHP 616,255
Rent PHP 12,000
Utilities PHP 6,000
Maintenance PHP 2,400
Marketing PHP 3,600
Miscellaneous Expenses PHP 2,400
Total Expenses PHP 642,655

Net Profit (Loss) (PHP 575,811.98)

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STATEMENT OF FINANCIAL POSITION
ASSETS
Current Assets
Cash on Hand PHP 225,523.309
Accounts Receivable PHP 225,523.309
Less: Allowance for Bad Debts PHP 255,523.309
Total Current Assets PHP 485,494.2871
Non-Current Assets
Machines and Equipment PHP 17,714.99466
Less: Accumulated Depreciation PHP 2,928.2
Furniture & Fixture PHP 1,992.156.947
Less: Accumulated Depreciation PHP 2,901.8462
Total Non-Current Assets PHP 22,608,997.807

Total Assets PHP 508,103.284907

LIABILITIES & OWNERS EQUITY

Account Payable 72,923.255465
Capital 290,513.270186
Net income 217,590.014721 435,180.029442
Total Liabilities 508,103.284907
Owners Equity

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 VII. Chapter 7: Summary and Conclusion

Summary
In summary, the business plan for Grind Coffee represents a holistic
approach to establishing a successful venture in the coffee industry. Rooted in
meticulous research, strategic planning, and a commitment to excellence, this
plan encompasses various aspects of the business, from marketing and
management to technical and financial considerations.

The introduction sets the stage for the business plan, highlighting the
significance of Grind Coffee in providing a welcoming space for coffee
enthusiasts and community members alike. It outlines the vision and mission of
the business, emphasizing its commitment to delivering high-quality products
and exceptional customer experiences.

The subsequent chapters delve into specific aspects of the business plan,
addressing key challenges, setting clear objectives, and outlining strategies for
success. The marketing aspect focuses on understanding the target market,
identifying demand drivers, and positioning Grind Coffee effectively in the
competitive landscape.

The management aspect outlines the organizational structure, operational

procedures, and human resource management strategies that will drive the
business forward. It emphasizes the importance of location, company policy,
and hiring procedures in ensuring smooth operations and a positive work
environment.

The technical aspect delves into the physical infrastructure, equipment,

and processes that will support Grind Coffee's operations. From lot plans and
site development to floor plans and machinery lists, this chapter ensures that the
business has the necessary resources and capabilities to deliver high-quality
products and services.

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 Finally, the financial aspect provides a comprehensive overview of Grind
Coffee's projected sales, expenses, and financial performance. It outlines the
revenue streams, cost structures, and profitability metrics that will guide the
business's financial decisions and ensure its long-term sustainability.

In conclusion, the business plan for Grind Coffee represents a strategic

roadmap for establishing a thriving venture in the coffee industry. By addressing
key challenges, leveraging market opportunities, and staying true to its core
values, Grind Coffee is poised to become a beloved destination for coffee lovers
and an asset to the community it serves.

CONCLUSION
In crafting the business plan for Grind Coffee, the overarching goal is to
establish a thriving coffee venture that not only satisfies the caffeine cravings of
customers but also becomes a beloved community hub. At its core, Grind
Coffee aims to provide a welcoming environment where patrons can enjoy high-
quality coffee, engage in meaningful conversations, and forge lasting
connections.
This business plan seeks to address the following: identifying the market
demand for specialty coffee, outlining the operational framework for managing
the coffee shop, and projecting the financial viability of the venture. By doing
so, Grind Coffee endeavors to carve a niche in the local coffee scene and
become a go-to destination for coffee enthusiasts and community members
alike.

The significance of this study lies in its potential to meet the growing
demand for specialty coffee in the market while also contributing to the social
fabric of the community. By providing a space for people to gather, relax, and
enjoy their favorite brews, Grind Coffee aims to enhance the overall quality of
life for its customers and foster a sense of belonging in the community.

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 While the scope of this business plan is focused primarily on the
establishment and operation of Grind Coffee, it is important to acknowledge the
limitations and delimitations inherent in such a venture. Factors such as market
competition, regulatory requirements, and external economic conditions may
impact the business's success and are noted in this plan.

Lastly, the definition of terms outlined in this business plan provides

clarity on key concepts and terminology used throughout the document,
ensuring a common understanding among stakeholders. This comprehensive
approach sets the stage for a thorough examination of Grind Coffee's potential
and paves the way for its successful launch and operation in the market.

CONCLUSION
In Chapter 2, shaping the marketing aspect of Grind Coffee, the focus is
on understanding the target market, analyzing demand and supply dynamics,
and formulating a strategic marketing mix to position the brand effectively.
Market segmentation reveals distinct customer segments with varying
preferences and needs, guiding the customization of marketing efforts to
resonate with each group. Demand analysis uncovers insights into consumer
behavior and preferences, informing product offerings and promotional
strategies. Supply analysis evaluates the competitive landscape, identifying
opportunities for differentiation and market positioning. The Four Ps of
Marketing—Product, Price, Promotion, and Place—are carefully curated to
create a compelling value proposition that resonates with customers and drives
brand awareness and loyalty.

CONCLUSION
The management aspect of Grind Coffee encompasses various
operational considerations, including company structure, location selection,
ownership type, organizational chart, hiring procedures, and company policies.
The name and location of the company are strategically chosen to reflect the

60
brand identity and maximize visibility and accessibility. The organizational
chart delineates roles and responsibilities within the business, fostering clarity
and accountability among team members. Hiring procedures prioritize
recruiting skilled and passionate individuals who embody the brand values and
contribute to a positive customer experience. Company policies set guidelines
for employee conduct, customer service standards, and operational protocols,
ensuring consistency and professionalism across all aspects of the business.

CONCLUSION
The technical aspect of Grind Coffee encompasses the physical
infrastructure and operational processes necessary for the successful operation
of the coffee shop. This includes the lot plan, site development plan, floor plan,
process flow chart, process layout, list of machinery and equipment, list of tools
and utensils, and depreciation cost analysis. Each component is meticulously
planned to optimize workflow efficiency, maximize space utilization, and
ensure the seamless production and delivery of high-quality coffee and related
products.

CONCLUSION
The financial aspect of Grind Coffee involves projecting sales, estimating costs
of goods sold, salaries expenses, depreciation expenses, and other operational
expenses, and preparing statements of financial performance and financial
position. Payback period and return on investment computations provide
insights into the profitability and sustainability of the venture. Through
comprehensive financial analysis, Grind Coffee aims to demonstrate its viability
as a lucrative investment opportunity while ensuring prudent financial
management and long-term growth.

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