MINUTES OF THE MEETING DATED 17TH JUNE 2024

Joint Open discussion with Sales Team

Attendees: - MD sir, Sales Team, Marketing & HR

AGENDA-
 CP Empanelment
 Katra Underwriting & sales plan
 Sadar- proper understanding of rates, scheme, unit availability, brokerage offered &
brands at Sadar
 Sales script
 Sales strategy, brokers to be added, monthly targets both team & individual
 Sales Plan/Strategy for Punjab and UP

1. Orion meeting scheduled for 18th of June at 2 pm along with Anuj and Saurabh
2. Orion is asking for 20 team members sitting at
3. Kshitij will schedule meeting with Propshop Guy and confirm Anuj ji.
4. Sadar re-sales inventory to be handover to Anuj Ji
5. Current clientele Profile of clients to be updated with Sales Team. Filter database Locations,
address and gender
6. Similar like Sadar video a Katra 7 Minutes Video to be prepared and shared with Sales Team.
What are the existing problems at katra and their solution should resonate with our product
like sadar video. By Bhaskar
7. Create Story for katra- zoning of katra, what to sell first & last. By Saurav Thakur Sales
8. In 15 days What will be your sales strategy for katra? Prepare details before next meeting on
30 June, Next meeting Agenda point, Strategy should include brkers list , price, product,
size, scheme, payment scheme, marketing strategy , which market to target first, which
broker to target first,
9. How many brokers empaneled for Katra from Noida, delhi , Punjab & Up region? Prepare
details before next meeting on 30 June, Next meeting agenda point
10. Shortlisting of brokers into large and small. Figure out leading brokers in all respective
territories, Mr Saurav and Anuj will give, Dates to be given by Sales Anuj
11. Create list of CP and categorize, what merchandising has to be given to which level of CP,
Anuj and Saurav will give on immediate basis with dates,
12. Katra Retail- How to run property? By Sales Team Anuj and Saurabh. It was discussed that
the main concerns of the channel partner would be that From where the footfall comes?
a. How to give brands visibility ?
b. Figure out Essential use items
c. Food courts/prasad shops- Mata mandir view
d. On the go-Front view
e. Plan & prepare a display board along with respective vendor story next to their
display. Legacy display of katra-Bhaskar will prepare and revert
 f. IRCTC complete package details including pick & drop, tickets, stay, food, travel
complete solution/package for comparison and analyzation- Saurabh will prepare &
share with Ankit sir
g. How to convince people to shop from a brand like Zudio- a story from sales point of
view will be provided by brand itself
h. Anuj/Saurabh will prepare & share a questionnaire from sales point of view for retail
sales in katra for convincing people to shop
i. Technology Store(24 x7)
j. Miniso brand
k. Multiplex
l. Masti zone targeting kids, adults and everyone for relaxing and entertainment
m. Local product outlet
n. Astrology area- Sales team will provide pointers on that Prasad/Mata ki chunni, tarot
card etc
o. Selfie point zoning
p. Ice cream zone/Sweet tooth- search for creative names – Hot + cold desserts
q. Maintenance charges and Electricity will be paid by vendors/tenants in Katra retail.
We can wave off rent for a year that can be discussed
r. Company owned multi brand store-Centralized booking controlled by us will be set
up in retail to keep a check on buying/selling. A vendor selling amount + our
charge/prize/profit= the selling amount will be decided for selling the products. Fix a
profit amount on their product
s. Company owned multi brand store- Honoring Jammu- Bhaskar will create and
elaborate the concept

PUNJAB

Pre-Marketing and sales strategy before visit need to be planned and executed systematically

Pre- sales activities

1 prepare large and small broker database in different territories of Punjab. Ludhiana,
Chandigarh, Jalandhar, Amritsar etc for Katra
2 Sales Strategy for Punjab, Lucknow and UP? Prepare sales strategy before next
meeting on 30 June
3 Strat visiting known brokers and keep on expanding CP network
4 Plan target of each sales team member for CP empanelment in different territories of
Punjab for Katra
5 In 15 days from now, every sales team member should add 25 masses who can
actually sell and empanel them

GO To Market Strategy
1. Broker database. Tap brokers- Large & big. Prepare database of brokers
2. Pre-Marketing activity-
 Presentation of devika
 Prepare a Teaser of Katra
 Plan and execute What all mktg support is required
  Coffee table booklet to be handed over to CP while meeting has to be
designed
 Devika Corporate Company Profile
 Corporate brochure
 Event Planning
 Once CP get empaneled shoot out mktg material to them on daily basis
 Prepare Broker activation program-How to ko Punjab CPs active- Continuous
reminder activities chart
 Daily Idioms, keep on changing. Start with Devika legacy then jumble up
 Design Certificate for already empaneled Channel partners
 Tag CPs on Social media handles
 Prepare Outreach program. prepare Database and filter it

3. Before visiting Punjab, plan all issues and solutions. All things that need to be
done. What all mktg support is required
4. Branding/Promotion of Devika before stating visits
5. Go to Market plan and strategy for Punjab with start and end dates. Finalize
dates & revert- Anuj ji.
6. Promotion & branding of Devika need to be done 15 days prior of visits
7. Plan Event in Punjab in 1 week of July and revert with numbers of CP confirmed
for the event

 Start Promoting devika in a territory- fix dates.

 Prepare database of brokers
 Contact brokers and fix up a date for presentation
 Fix a place for event/presentation along with high tea
 Confirm number of brokers attending the event
 In event give presentation of devika and product
 After event find out the ones who are interested
 Keep those all interested brokers active through all mediums
 Outcome of the event

Sales team points for discussion

1. Sadar bazar mou and closure- Done

2. Katra commercial: marketing plan, sales plan- discussed in detail now marketing team needs
to prepare a plan and share in the next meeting on 30 June

3. Katra studios: MOUs-

4. Vibe: way forward- Anuj ji will type hi concerns regarding Moneytree and share with Ankit sir
so that he can further discuss with Rohit ji

5 Sales team was in favour of converting Studio apartment to 1 bhk

5. Goa- Studio apartment should be converted to 1 bhk, 10% area need to be increase. Discuss
its salability in comparison to studio apartment and revert asap.

6. Team targets and incentives: details shared with the team have ambiguity

7. Staff sitting area at Vibe site or do we have any plan to have a proper office in Noida? AC
repair/sitting arrangement of sales team at vibe need to be checked and finalized- Mr jha will
coordinate with Harish Gupta ji and revert. The store room just opposite to sales gallery can be
used

8. Katra retail concerns- Concerns of people for katra, how to meet their expectation.

9. Sales team will prepare the strategy for Katra launch and share asap