BM0122-00604

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 Participant Information
(Round 01)

Team Name: Team_Conquerors

Team ID: BM0122-00604

Participant no.: 01
Name: Sayeem Mohammed
University: Chittagong University of Engineering & Technology
Phone Number: 01313264635 Email: u2008057@student.cuet.ac.bd

Participant no.: 02
Name: Adiba Sabreen
University: Chittagong University of Engineering & Technology
Phone Number: 01865758012 Email: u2008003@student.cuet.ac.bd

Participant no.: 03
Name: Tahmid Fuad Khan
University: Chittagong University of Engineering & Technology
Phone Number: 01815681428 Email: u2008055@student.cuet.ac.bd

Participant no.: 04
Name: Afsana Dilruba
University: Chittagong University of Engineering & Technology
Phone Number: 01866299053 Email: u2008014@student.cuet.ac.bd

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INTRODUCTION:
“Communication is at the heart of e-commerce and community.” – Meg Whitman, former CEO of Hewlett-
Packard. The internet has created new opportunities for business, specifically for electronic commerce. E-
commerce involves the use of the Internet for tasks like marketing, product spotting, payment processing &
delivery. In Bangladesh, which has 165 million residents and a mobile internet usage rate of 33%, the e-
commerce market is anticipated to expand significantly over the next few years. Our local electronics appliance
brand currently only has offline showrooms and outlets, but in order to compete in today's competitive market,
we are aiming to launch our business on an online platform, which is not simple to do. However, our goal is to
satisfy customers and develop a close relationship with them so they can rely on us when using our e-commerce
services. We are therefore working on our project to succeed in the e-commerce platform & past the obstacles
by conducting research on t innovations, feasibility, market insights, supply chain management, and plan
representation.

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Innovation: -

‣ Use of AI, ML & Automation:

From product processing to supply chain management the use of these technologies will enhance the efficiency
throughout entire process by eliminating human involvement, thus reducing the workforce. Which results in
reducing the pressure on wages of the workforce.

‣ Introduction of trial units:

With a little down payment, installation fee & certain terms and conditions, one can try out a trial unit of an
electronic products for a limited period of time. One can later provide a review based on the performance of the
product and purchase the brand-new item from our store with no additional installation fee.

Down-payment Client review

01 03 05
process. and feedback.

Contact with our retail

store to be familiar with
the rules and regulations Picking up the
of our try out scheme. A chance to electronic
conduct a 5-day products from
02 trial.
04
our store.

‣ Improve the customer experience:

As customers prefer to buy a product easily, they often find it difficult to trust an online site for purchase. To
address the problem, we aim to provide individual video and 3D model of any product in our store to showcase
the original condition.

‣ Live tracking system: A tracking code will be provided with each ordered products that a customer can see
where & in which condition his products are in, with live vehicle tracking system & approximate delivery time for
each of the item.

‣ Warehouse technology: The precision of procedures like inventory control, order fulfillment, internal
movements of good; basically, any logistical operation in a warehouse can be automated. Warehouse can use
artificial intelligence (AI), and predictive analytics tools to increase the output of their processes. For facilities to
take advantage of the opportunities provided by big data & ML technologies, it is essential to implement
software that automates control over logistics operations.

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‣ Collaboration with “ARRA” network: With this, previously unconnected individuals now have access to a
new range of digital accessibility and a wireless network architecture that dramatically expands coverage area.
Our company needs to focus on “ARRA” for wider coverage.

‣ Damage prevention:
1. Select the appropriate box size.
2. Wrapping all items.
3. Fill up the package's empty space.
4. Mark the package as fragile.
5. Use indications for impact, shock, and tilt.

6. Compile and analyze information on shipping damage.

‣ Efficiency in delivery process:

01 Route optimization.

02 Inclusion of ETA (Estimated Time of Arrival)

03 Inventory/warehouse management.

04 Driverless delivery.

05 Fraud prevention.

06 Sorting system.

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‣ Hybridization:
A system is designed to combine imported & domestic electronic products to make new products. These new
hybrid items can build a positive reputation in the market and we're introducing them so that individuals in the
middle class and upper middle class can buy them. By doing this, we can expand our company.

4. So the consumers would be more

2. Conduct publicity interested and the sales of the
campaigns to the consumer. product would be more.

1. Develop new hybrid 3. Hybrid products would be 5. Subsequently, our

products & issue license affordable to both the middle business will grow.
with foreign company. class and the upper middle class.

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‣ To prevent counterfeiting:

01
Image Recognition:
Using photographs of real products, our deep-
learning-based image recognition engine
searches through millions of product listings to
rapidly and precisely identify suspected fakes.

Machine Learning: Our machine learning model

02
Machine Learning: The model is self-improving
self-improving its accuracy based on patterns it
its accuracy based on patterns among proven
uncovers among proven infringements while
infringements while simultaneously detecting
simultaneously detecting infringements based on
infringements based on pricing, product
listing information such as pricing, product
description, and customer reviews.
description, and customer reviews.

Bot-Powered Reporting: 03
Bot-Powered Reporting:
Across thousands of marketplaces in 115 countries,
Our bot-powered reporting system automatically
our bot-powered reporting system automatically
categorizes various infringement patterns and
categorizes various infringement patterns and
streamlines the takedown request submission
streamlines the takedown request submission
process.
process.

‣Refunding process:
Unopened products only may be returned within 10 days of purchase. For regular products, we will take 20% of
the payment and refund the remaining 80% when a customer cancels the order after making it.

However, only a 50% refund will be offered in the case of hybrid products.

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Supply Chain Management:

The supply chain is the term used to describe the complete process of creating and delivering an item.

A business should be aware of its supplier network because one of the crucial elements in doing an external
analysis as part of a strategic planning process is mapping out a supply chain.

6 Supply Chain Technologies for better supply chain management:

1. The Internet of Things (IoT).

2. Blockchains for supply chains

3. Machine learning and AI.

4. Robots and automation.

5. The twin digital supply chain.

6. Software for Product Lifecycle Management (PLM).

Manufacturer/ Central Parcel hub

supplier warehouse

Local depot Parcel delivery Sortation center

center

Customer home Collection point Delivery point

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1.Internet of Things

1. Increasing resources 4. Better raw material quality

2. Better visibility 5. Reduce energy usage

3. More productive output 6. Ensure profitability

‣The validation, recording, and encryption of transactions are all made possible by 2. Blockchain

blockchain technology. They improve traceability and replace labor-intensive manual

operations.

Blockchain's advantages for supply chains: 4. Production process planning.

1. Reduce the development cost. 5. Task automation.
2. Increases in logistics system efficiency. 6. Quality assurance and control.
3. Quicker and more effective processing.

3. Artificial ‣ Machines with AI and ML capabilities can decrease operator error and
Intelligence processing times, boosting productivity. AI can employ algorithms to produce
higher-quality data and analysis that will offer you a full picture of your warehouse
and supply chain.
Machine learning can create a more efficient warehouse. Also,
1. Predictive Analytics.
2. Cuts time and costs.
3. Third-generation Last-Mile tracking.

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 4. Robotics • Simplify the data collection procedure. Automation improves data
quality and improves supply chain management, minimizing order errors
and backlogs in invoicing.

• Save cash.

• Minimize human error.

• Obtain data with greater ease.

‣These digital supply chain twins are comprehensive and essential, offering real-time 5. Twin digital
data flows so that knowledge and plans are continuously updated. Supply chain

Knowing how your supply chain functions:

• Bottleneck statistics.
• Evaluating supply chain modifications.
• Risk monitoring and management along with the evaluation of potential
uncertainties.
• Planning for transportation.
• Forecasting and experimenting operational approaches.
• Analytics that are predictive and deterministic.

6. Product Lifecycle
Management ‣ Software for managing the entire product lifecycle, including production,
servicing, and sales, is known as product lifecycle management (PLM). Propel PLM
is a Webservice cloud-based application that seeks to get better products into
consumer' hands faster.

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 Authorization
Manufacturing 01 02 with QR code
by automation

Our
Product Distribution +
development 06 Product 03 Market supply
through
analysis Lifecycle

General use
Recycling and 05 04 and
reproducing maintenance

Market Insight: -

Market insight is the identification of a pertinent, exploitable, and hitherto unknown reality about a target market
as the result of in-depth, subjective data analysis. Market insight aims to benefit both parties, satisfying the true
needs and desires of your target audience while also making money, especially when marketing a previously
unused or unknown innovation. The best market insights provide benefits to both the seller and the organizations
in need of the innovation.

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 Brand research Customer segmentation

It helps us to know our customers

Survey, interviews are done to
better creating targeted campaigns
01 find out what people think about 05 for each group, selecting the most
our brand & it's products, which
appropriate messaging &
will help to shape our image in
communication channels.
market.

Competitor research Customer insight

It's done to know our We can use customer

competition & their strengths insights to improve the
02 & weaknesses to update our
06 customer experience &
market strategy & our products.
production.

Customer satisfaction Product development

As there are already This research helps understand

03 numerous cases to be
07 whether a product has a place in
taken care of, customer the market and how it can be
satisfaction would be our shaped or further optimized to
utmost priority. better address customer needs.

Marketing campaign evaluation Usability testing

By this we can measure It can help to identify & rectify

04 whether these campaigns
08 bugs & flaws before the product
are working & how enters the market, saving from
people perceive our unpredictable costs and from a
brand. hit to our credibility.

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Feasibility of our plan:

Before allocating financial resources, this assessment typically contains a cost/benefit analysis of the project to
help businesses examine the feasibility, costs, and benefits related to a project. Additionally, it improves project
credibility and serves as an impartial project evaluation, assisting decision-makers in identifying the favorable
economic benefits that the proposed project will bring to the business.

1. Dynamically designed website for

improved remote shopping.

2. Product delivery and maintenance service

at distant location through a network of
1. Product announcement existing network of outlet and servicing
through tv ad. center.

2. Limited tv and social media 3. Enhanced marketing capability due to

marketing. active online presence and customer
interaction.
3. Product available in only
4. Improved supply and demand model by
physical outlet and showroom. the use of machine learning, AI and customer
feedback through website.
4. Inability to shipping or
product delivery in distance 5. Precise delivery time estimation and
address. supply chain management with advance
industry leading software.

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 Our Expenditures:

Development &
Cost for training
maintenance cost
of new
of online system,
workforce.
website designing.

01 02

Outsourcing Marketing & Miscellaneous

consultation in SEO. expenses.
expert matters.

03 04 05

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Benefits which will support these costs: -
• Improved cash flow through vast online market.
• Greatly diversified revenue flow.
• Improvement of brand image resulting in increase of first-time customer.

In-store sales

Dividends

Transaction fee

Advertisements
Our Revenue
Model: E-commerce website
sales

Subscriptions

Add-ons

Service fees

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Plan Representation:

3. Analyzing revenue-cost
model to make it more
2. widespread of network, effective.
thus connection with more
customers.

4. Preventing
counterfeit &
1. Target audience with making our
innovations like trial units, live business success as
tracking systems, warehouse a result.
technology, etc.

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SWOT Analysis :

Strengths
Weaknesses
1. A strong e-commerce site
1. An unpopular site
2. Efficient supply chain

3. Unique technology 2. Limited growth & income

4. Quality product

Opportunities Threats
1. Development in
1. Increasing competitors
e-commerce sector.
2. Present renowned
2. Technological
advancement. e-commerce sites.

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Conclusion:

In conclusion, we made every effort to address the issues of innovations,

feasibility, market insights, supply chain management, and plan
representation by providing creative ideas that will help our business to
succeed on the e-commerce platform.

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