Over the decades, the significant

role of media in the lives of the people

has evolved. From a simple task of
disseminating information, the use of
media has become more diversified and
personal.
 Media is no longer just a source of
information. It helps to bridge the
economic, political, and societal gaps.
It unites people and nations. It
advocates change and propagate
development for the betterment of the
people and the communities.
 Thomas Jefferson, the third
president of the United States and
author of the Declaration of
Independence said that if he had to
choose between government without
newspaper and newspaper without a
government…
 He would pic the latter (newspaper
without a government).

This shows how vital the role of

media is in keeping the democracy in a
society.
 Media is the foundation of democracy.
Media is the window of the people to
see and to be aware of the important
happenings in the social, political, and
economic scenes that would greatly affect
people’s lives. It mirrors the realities of life.
Media is the watchdog of the society.
 Media is the watchdog of the society.
In a democratic society like the Philippines,
media has become the agent of the public. It
exposes irregularities and ambiguities in the
system of democracy, which awakens and
challenges the government to correct and solve
the issues to make the system more responsive
and accountable.
 The
Evolution of
Media
From Traditional to New Media
Source: https://amt.caltech.edu/resources/cartoons
Traditional or New Media?
1. Magazine 6. Tabloid
2. Broadsheet 7. Paperback Novel
3. Radio 8. Television
4. Online Video Games 9. Web Video Portals
5. Online Telephony and
Messaging Capability

P. 19, Media and Information Literacy by Boots

Liquigan, Diwa Learning Systems Incorporated
Prehistoric (Before 1700s)
PREHISTORIC AGE
▪ NBC news reported the discovery of a 40,000-year-
old cave painting in Sulawesi, Indonesia.
▪ The innate need for people to communicate is said
to be the reason for their existence. Despite their
lack of speech during those days, cavemen found a
means to convey their thoughts.
▪ Ancient civilization began to emerge along with a
certain form of speech.
PREHISTORIC AGE
▪ A fragmented
painting of a pig-
deer or babirusa
(Babyrousa sp.) and
hand stencil from
one of the caves in
Sulawesi, Indonesia.
 PREHISTORIC AGE

▪ A hand stencil design on the wall of a cave is Sulawesi, Indonesia.

PREHISTORIC AGE
▪ The development of language made record
keeping among civilizations possible. This is where
the ancient forms of writing came into picture.
▪ The earliest of which is the hieroglyphics script of
the ancient Egyptian civilization developed
around 3,200 BCE.
HIEROGLYPHIC SCRIPT
HIEROGLYPHIC SCRIPT
PREHISTORIC AGE
▪ The Sumerians developed another notable ancient
form of writing around 5000 BCE called the
cuneiform.
▪ These earliest scripts were initially inscribed on
wet clay with reed implement.
CUNEIFORM
▪ Letter sent by the
high-priest Luenna
to the king of
Lagash (maybe
Urukagina),
informing him of his
son's death in
combat, Girsu c.
2400 BC
CUNEIFORM
▪ An account of barley rations
issued monthly to adults and
children written in
Cuneiform on clay tablet,
written in year 4 of King
Urukagina (circa 2350 BC).
CUNEIFORM
▪ Fragment of an inscription
of Urukagina; it reads as
follows: "He [Uruinimgina]
dug the canal to the town-
of-NINA. At its beginning,
he built the Eninnu; at its
ending, he built the
Esiraran."
PREHISTORIC AGE
▪ Eventually, with the invention of paper, writing has
become a lot easier. Many believed that Egyptians
developed the earliest paper through an abundant
plant, Papyrus, found along the Nile River.
▪ History, however, credits the Han Dynasty on the
invention of paper from worn fishnet, bark and
cloth.
PAPYRUS PLANT
SCRIPT WRITTEN ON A PAPYRUS PAPER
PAPER OF THE HAN DYNASTY
PREHISTORIC AGE
▪The creation of Paper allowed ancient
scribes to preserve history through
manuscripts. These manuscripts are
referred to as the earliest form of the
print media.
INDUSTRIAL AGE
▪ The industrial age brought improvement in mass
media. In the book Industrialization in the Modern
World, Hinshaw and Stearns cited the changes in
mass media in the industrial age.
▪ In print, faster, steam-driven presses and methods
of translating photographs to the printing press.
Industrial Age (1700s-1930s)
 Industrial Age (1700s-1930s)
People used the power of steam, developed machine tools, established iron production, and the manufacturing of
various products (including books through the printing press). Examples:

Printing press for mass production (19th century)

Newspaper- The London Gazette (1640)
Typewriter (1800)Telephone (1876)
Motion picture photography/projection (1890)
Commercial motion pictures (1913)
Motion picture with sound (1926)
Telegraph (late 19th Century)
Punch cards
PRINTING PRESS
PRINTING PRESS
INDUSTRIAL AGE
▪ The year 1850’s paved the way for cheaper
manufacturing of paper.
▪ In 1890’s automatic composing machine allowed
semiskilled typesetting from keyboards to place
highly skilled manual setting.
▪ Advances in photography allowed illustration.
AUTOMATIC COMPOSING MACHINE
TELEGRAPH
TELEGRAPH
A PHOTOGRAPH DURING THE INDUSTRIAL AGE
ELECTRONIC AGE
▪ The electronic age of media began after the
invention of the telegraph.
▪ Bill Kovarik said that the invention of the telegraph
led to telephones, radios, and televisions. It
revolutionized communication and the media from
the physical – print – to transmitted signals over
distance.
Electronic Age (1930s-1980s)
 Electronic Age (1930s-1980s)
The invention of the transistor ushered in the electronic age. People harnessed
the power of transistors that led to the transistor radio, electronic circuits, and
the early computers. In this age, long distance communication became more
efficient.
Examples:
Transistor Radio
Television (1941)
Large electronic computers- i.e. EDSAC (1949) and UNIVAC 1
(1951)
Mainframe computers - i.e. IBM 704 (1960)
Personal computers - i.e. Hewlett-Packard 9100A (1968), Apple 1
(1976)
OHP, LCD projectors
Information Age (1990s-2000s)
 Information Age (1990s-2000s)
The Internet paved the way for faster communication and the creation of the social network.
People advanced the use of microelectronics with the invention of personal computers,
mobile devices, and wearable technology. Moreover, voice, image, sound and data are
digitalized. We are now living in the information age.
Examples:
Internet (1989) Microblogs: Twitter (2006), Tumblr (2007)
Web browsers: Mosaic (1993), Augmented Reality / Virtual Reality
Explorer (1995) Video chat: Skype (2003), Google
Search Engines: Yahoo (1995), Google Hangouts (2013)
(1996),
Portable computers- laptops (1980),
Blogs: Blogspot (1999), LiveJournal
netbooks (2008), tablets (1993)
(1999), Wordpress (2003)
Social networks: Friendster (2002), Smartphones (1994)
Multiply (2003), Facebook (2004) Wearable technology
Video: YouTube (2005) Cloud and Big Data