Marketing Turístico

Marketing turístico

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El marketing turístico es el conjunto de estrategias
y acciones que se llevan a cabo para promover y
vender productos o servicios turísticos a un público
objetivo. Su objetivo principal es atraer visitantes
a un destino, hotel, atracción o evento, y fomentar
el consumo de experiencias y bienes relacionados con
el turismo. El marketing turístico se basa en
principios y técnicas del marketing tradicional,
pero se adapta a las necesidades y características
específicas del sector turístico.

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Las principales actividades que abarca el marketing
turístico incluyen:
▪ Investigación de mercado: Comprender las
necesidades y deseos de los turistas potenciales,
así como identificar tendencias y oportunidades en
el mercado turístico.

▪ Segmentación de mercado: Dividir el mercado en

grupos más pequeños con características y
preferencias similares para poder dirigir mensajes
y ofertas más personalizados.

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▪ Posicionamiento: Definir cómo se quiere que el
producto o destino turístico sea percibido por los
consumidores en relación con la competencia.

▪ Desarrollo de productos turísticos: Crear o

mejorar productos y servicios turísticos que
satisfagan las necesidades de los segmentos de
mercado identificados.

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▪ Marca y comunicación: Construir y gestionar la
imagen de marca del destino o empresa turística, y
comunicar los mensajes clave a través de diversos
canales de marketing.

▪ Promoción: Utilizar herramientas de promoción como

publicidad, relaciones públicas, marketing digital
(incluyendo redes sociales, email marketing, SEO y
SEM), ferias turísticas y eventos para dar a
conocer los productos o destinos turísticos.
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▪ Distribución: Establecer canales de distribución
eficaces, tanto offline como online, para que los
turistas puedan acceder y reservar los productos
turísticos.

▪ Experiencia del cliente: Garantizar que la

experiencia del visitante sea positiva desde el
momento de la planificación del viaje hasta el
regreso a casa, lo que incluye la calidad del
servicio, la satisfacción del cliente y la gestión
de quejas y comentarios.
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▪ Análisis y medición: Utilizar herramientas de
análisis para medir el rendimiento de las campañas
de marketing, el retorno de la inversión (ROI) y
otros indicadores clave de rendimiento (KPIs) para
evaluar la efectividad de las estrategias de
marketing.

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El marketing turístico es un campo dinámico y en
constante evolución, especialmente con el avance de
la tecnología y los cambios en los patrones de
consumo de los viajeros. Las empresas y destinos
turísticos deben adaptarse a estas tendencias para
mantenerse competitivos y satisfacer las
expectativas de los turistas.

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THIS IS A SLIDE TITLE

▪ Here you have a list of items

▪ And some text
▪ But remember not to overload your slides
with content

Your audience will listen to you or read the

content, but won’t do both.

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Quotations are commonly printed
as a means of inspiration and to
invoke philosophical thoughts
from the reader.

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 BIG CONCEPT
Bring the attention of your audience over a key concept
using icons or illustrations

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YOU CAN ALSO SPLIT YOUR CONTENT

White Black
Is the color of milk and Is the color of ebony and
fresh snow, the color of outer space. It has been
produced by the combination the symbolic color of
of all the colors of the elegance, solemnity and
visible spectrum. authority.

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IN TWO OR THREE COLUMNS

Yellow Blue Red

Is the color of Is the colour of Is the color of
gold, butter and the clear sky and blood, and
ripe lemons. In the deep sea. It because of this
the spectrum of is located it has
visible light, between violet historically been
yellow is found and green on the associated with
between green and optical spectrum. sacrifice, danger
orange. and courage.

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Want big impact?
USE BIG IMAGE

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USE CHARTS TO EXPLAIN YOUR IDEAS

White Gray Black

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AND TABLES TO COMPARE DATA

A B C

Yellow 10 20 7

Blue 30 15 10

Orange 5 24 16

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MAPS

our office

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 89,526,124
Whoa! That’s a big number, aren’t you proud?

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89,526,124$
That’s a lot of money

185,244 users
And a lot of users

100%
Total success!
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OUR PROCESS IS EASY

first

second

last
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LET’S REVIEW SOME CONCEPTS

Yellow Blue Red

Is the color of gold, Is the colour of the clear Is the color of blood, and
butter and ripe lemons. In sky and the deep sea. It because of this it has
the spectrum of visible is located between violet historically been
light, yellow is found and green on the optical associated with sacrifice,
between green and orange. spectrum. danger and courage.

Yellow Blue Red

Is the color of gold, Is the colour of the clear Is the color of blood, and
butter and ripe lemons. In sky and the deep sea. It because of this it has
the spectrum of visible is located between violet historically been
light, yellow is found and green on the optical associated with sacrifice,
between green and orange. spectrum. danger and courage. 22
You can copy&paste graphs from Google Sheets 23
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Thanks!
ANY QUESTIONS?
You can find me at:
@username
user@mail.me

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CREDITS

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▪ Photographs by Unsplash

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2
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For Business Plans,
Marketing Plans, Project
Proposals, Lessons, etc

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TIMELINE

Yellow is the
Blue is the colour Red is the colour Black is the color color of gold, White is the color Blue is the colour
of the clear sky of danger and of ebony and of butter and ripe of milk and fresh of the clear sky
and the deep sea courage outer space lemons snow and the deep sea

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

Yellow is the White is the color Blue is the colour Red is the colour Black is the color Yellow is the
color of gold, of milk and fresh of the clear sky of danger and of ebony and of color of gold,
butter and ripe snow and the deep sea courage outer space butter and ripe
lemons lemons

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ROADMAP
Blue is the colour Red is the colour Black is the color
of the clear sky of danger and of ebony and of
and the deep sea courage outer space

1 3 5

2 4 6

Yellow is the White is the color Blue is the colour

color of gold, of milk and fresh of the clear sky
butter and ripe snow and the deep sea
lemons

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GANTT CHART

Week 1 Week 2

1 2 3 4 5 6 7 8 9 10 11 12 13 14

Task 1

Task 2 ◆

Task 3

Task 4 ◆

Task 5 ◆

Task 6

Task 7

Task 8

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SWOT ANALYSIS

STRENGTHS WEAKNESSES
Blue is the colour of Yellow is the color of
the clear sky and the gold, butter and ripe
deep sea lemons

Black is the color of

ebony and of outer White is the color of
space milk and fresh snow
OPPORTUNITIES THREATS

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BUSINESS MODEL CANVAS

Key Partners Key Activities Value Propositions Customer Customer Segments

Insert your content Insert your content Insert your content Relationships Insert your content
Insert your content

Key Resources Channels

Insert your content Insert your content

Cost Structure Revenue Streams

Insert your content Insert your content

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FUNNEL

AWARENESS Insert your content

DISCOVERY Insert your content

EVALUATION Insert your content

INTENT Insert your content

PURCHASE Insert your content

LOYALTY Insert your content

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TEAM PRESENTATION

Imani Jackson Marcos Galán Ixchel Valdía Nils Årud

JOB TITLE JOB TITLE JOB TITLE JOB TITLE
Blue is the colour of Blue is the colour of Blue is the colour of Blue is the colour of
the clear sky and the the clear sky and the the clear sky and the the clear sky and the
deep sea deep sea deep sea deep sea

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 COMPETITOR MATRIX
HIGH VALUE 2

Competit
or
Compe
titor
Our company

Competitor

HIGH VALUE 1
LOW VALUE 1

Competit
or

Competit
Competitor
or

LOW VALUE 2
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WEEKLY PLANNER

SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

09:00 - 09:45 Task Task Task Task Task Task Task

10:00 - 10:45 Task Task Task Task Task Task Task

11:00 - 11:45 Task Task Task Task Task Task Task

12:00 - 13:15 ✔ Free time ✔ Free time ✔ Free time ✔ Free time ✔ Free time ✔ Free time ✔ Free time

13:30 - 14:15 Task Task Task Task Task Task Task

14:30 - 15:15 Task Task Task Task Task Task Task

15:30 - 16:15 Task Task Task Task Task Task Task

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