December 1, 2014

Source: http://www.business-standard.com/article/
management/the-strategist-quiz-385-114113000587_1.html

THE STRATEGIST QUIZ 385

In the 1950s, this person an MIT graduate and scientist, was
1 working for a manufacturing company when he accidentally
discovered a remarkably strong material that could be used
not just to make the nose cone of a missile but also to contain
a casserole in both a refrigerator and hot oven. Name him and
the brand of cookware he invented.
For appearing in which brand’s advertisement was Wasim
2 Akram fined and ordered to apologise to the nation by a
Pakistan Civil Court, and Harbhajan Singh was asked to
apologise by the Shiromani Gurdwara Parbandhak
Committee (SGPC).
Truvia, a sugar substitute, was jointly developed by Coca-Cola
3 and Monsanto. With whom did Pepsi collaborate and develop
another sugar substitute? Also name it.
Connect this company, which was created in the mid 1850s by
4 an imperial decree of Napoleon III to supply water to the
public in Lyon, with Mariah Carey, Rihanna, Maroon 5 and
Lady Gaga. What do you arrive at.
The founder of this 80-year-old company was looking for a
5 name to give his company. He had gone to see a play in which
there were two characters ____ and Sona. He found Sona too
glamorous a name and, hence, chose the former. He started
the company with a loan of ~590 from Pearl Assurance
Company. Name the company and its founder.
Apart from the US flag, which other flag was carried by John
6 Glenn on the first US orbital space flight in 1962 and taken to
the moon by Apollo 11 astronauts in 1969?
What is common to these start-up ventures : Sonitus Medical a
7 company that makes hearing aids that feet over teeth and
sends sound waves directly to the ear, Destineer studios that
makes military themed video games and AdaptiveEnergy that
harvests energy from shocks, vibrations and footfalls.
Which brand has used the electrical units of volts and ampere
8 as sub brand names for its products?
Which brand is now “The New Face of Business”?
9
Whose logo is this?
10
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:
 ANSWERS TO THE STRATEGIST QUIZ 384
1 Ransom E Olds, the founder of for the connection between
the Olds Motor Vehicle singles and the number '1'.
Company, which 6 Edmond Albius (1829 –
manufactured the famous 1880) was an important
Oldsmobile. Much before Ford figure in the cultivation of
he was the first one to adopt vanilla, the second most
the assembly line for expensive spice in the world.
manufacturing his cars in 1901 He invented a technique for
and also pioneered the now pollinating vanilla orchids
popular & attributed to quickly, which also helped
Toyota, the Just In Time grow it outside of Mexico and
technique, which he called Central America. Earlier the
the hand-to-mouth cultivation of Vanilla,
inventory model in 1905. depended on the Melipona
2 Ken Olsen who founded DEC stingless bee for its
(Digital Equipment pollination in Mexico.
Corporation) along with 7 Adobe. Adobe Creek is a
Harlan Anderson in 1957. They southward-flowing stream
introduced the world’s first in Sonoma County,
super mini commercial California, which ran behind
computers that featured a the houses of both of the
keyboard, monitor and a light company’s founders.
pen so that a person could sit Adobe's corporate logo,
in front of it and interact. featuring the stylised "A",
3 Airbnb. Pineapple is a glossy was designed by Marva
coffee table magazine Warnock, wife of John
published quarterly that will Warnock, who is also a
look at three cities per issue. graphic designer.
4 Aston Martin. 8 Maruti Suzuki Ertiga. Tiga in
Indonesian means 3.
5 The Singles Day. It is
celebrated on November 11 9 The $3 billion Welspun group.
(11/11) and this date was chosen 10 Enfield Motorcycles.

One lucky winner will receive a cheque for ~2,000. Send your entries
to strategist@bsmail.in. All entries must carry the postal address of
the contestant. Last date for receiving entries:December 2 till 8 pm.
Previous winners and employees of Business Standard and their
families are not eligible to participate. The winner is chosen on the
basis of the first correct entry received.

There were 9 correct entries for quiz No. 384. Nikhil Indla from New
Delhi, wins `2,000. The winner is chosen on the basis of the first
correct entry received.
THE STRATEGIST QUIZ 386
Which brand has been sponsoring the second oldest
1 Thanksgiving Day parade in the US since 1924? Name the city
also.
Name the company that has set up a "growth board" that
2 operates like an internal venture capital firm, vetting new
ideas presented by employees and then dishing out a bit of
time and capital to explore them?
What is common
3 to Bose
Corporation,
Dolby
Laboratories,
Boeing, Hugo
Boss and Kraft
foods?
Name the African
4 King and his
kingdom which
he governs from a
European country
using skype,
phone, fax and
email.
Which Hotel was
5 one of the first
ones to introduce
the concept of
Room Service or in-food dining as it is called now?
This organisation in the US has been selling cookies since 1917
6 to raise funds. Recently it jumped to the e-commerce
bandwagon. Its annual sales is to the the tune of $800 million.
Name this organisation.
Who has launched Fairlife, a milk brand under its wellness
7 beverage category?
Who owns the brand "Makers"?
8
Which businessman wrote a book titled "Romance of
9 Commerce"?
Identify the award generally given
10 to corporates. The company that
established it was founded by an
individual who pioneered a
research program for Hollywood
movie studios that culminated in
forecasts of box office receipts.

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 ANSWERS TO THE STRATEGIST QUIZ 385
1 Donald Stookey, a scientist water company named
with Corning Glass Works, Compagnie Générale des
who in the 1950s accidentally Eaux, it changed its name to
discovered a remarkably Vivendi in 1998.
strong material that could be 5 Rupa Publishing founded by
used not just to make the Daudayal Mehra.
nose cone of a missile but also
to contain a casserole in both 6 The Flag of the National
a refrigerator and hot oven — Geographic Society.
its durable culinary 7 All are investee companies of
incarnation was called CIA’s venture capital arm
CorningWare. I-Q-T.
2 Whisky brand Royal Stag, 8 Chevrolet. The Chevrolet Volt
owned by Pernod Ricard. is a plug-in hybrid electric
3 PureVia is a stevia-based vehicle manufactured by
low calorie sugar substitute General Motors. It is also
developed jointly by PepsiCo marketed in rebadged
and Whole Earth Sweetener variants as the Vauxhall
Company, which is a wholly- Ampera in the UK and as the
owned subsidiary of artificial Opel Ampera in the
sweetener manufacturing remainder of Europe.
company Merisant. 9 Carlton
4 Vivendi SA, the French 10 BHP Billiton. Mineral
multimedia company that resources companies Billiton
also owns the Universal Music and BHP both founded n 1865
group. Originally known as a and 1880 merged in 2001.

One lucky winner will receive a cheque for ~2,000. Send your entries
to strategist@bsmail.in. All entries must carry the postal address of
the contestant. Last date for receiving entries: December 9 till 8 pm.
Previous winners and employees of Business Standard and their
families are not eligible to participate. The winner is chosen on the
basis of the first correct entry received.

There were three correct entries for quiz No. 385. Rama
Ananthakrishnan from Bengaluru wins `2,000. The winner is chosen
on the basis of the first correct entry received.
THE STRATEGIST QUIZ 387
Commedia dell’arte is a form of theatre characterised by
1 masked ‘types,’ which began in Italy in the 16th century and
was responsible for the advent of the actresses and
improvised performances based on sketches or scenarios.
During 1789-1799, the working class male citizens of France
wore a costume named after a character from this kind of
theatre. Name it and also connect it to an Indian brand name.
This English novelist and travel writer whose best known
2 works are In Patagonia and The Songlines gave the name
to a legendary luxury brand that is manufactured by a
company listed on the Italian Bourse. Name it.
Recently this brand launched in the last year of World War II
3 underwent a major rebranding exercise and claimed that its
products are protecting peace. A key leader from the company
hoped that the new brand would become as well known as
Apple across the world.

Name the first country in the world to introduce compulsory

4 third party motor insurance.
What is the buzz word used to describe software that has more
5 features, buttons and capability than needed? It generally
takes up a lot of storage space and memory in order to run.
Name the brand that was named after Edna L Emme who
6 was a cosmetologist and also founded the National
Hairdressers and Cosmetologists Association, now known as
the National Cosmetology Association in the US.
Which brand’s official blog is titled “Unbottled”?
7
What is common between the brand Peter England and
8 the e-commerce giant Amazon.com?
Whose baseline reads “Stand Tall Above All”?
9
Name the company from its logo.
10
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 ANSWERS TO THE STRATEGIST QUIZ 386
1 The Macy’s departmental Select Milk Producers. This will
store has been sponsoring the be Coke’s first milk brand.
Annual Thanksgiving Day 8 Makers is a fabric brand from
parade in the city of New York the house of Raymond
since 1924. targeting the ever growing
2 GE. Tier 3 to 5 town consumers.
3 All companies that bear the 9 Gordon H Selfridge in 1918. He
name of their founders. was the founder of the UK
4 King Togbe Ngoryifia Céphas based retail chain Selfridges
Kosi Bansah of the Hohoe that was established in 1909.
area in Ghana. The 66-year- 10 It is the Gallup Great places
old king of the Hohoe area of to Work award. It is awarded
southeastern Ghana moved to organisations that have
to Germany as a foreign performed exceptionally in
exchange student but stayed engaging their workforce and
after falling in love with his leveraging that strength to
now-wife Gabrielle. drive business results and
5 Waldorf Astoria. sustainable growth. Its
founder George Gallup in the
6 The Girls Scouts of the US. 1940s pioneered a research
7 Fairlife is the product of a program for Hollywood movie
joint venture formed by studios that culminated in
Coca-Cola and dairy co-op forecasts of box office receipts.

One lucky winner will receive a cheque for ~2,000. Send your entries
to strategist@bsmail.in. All entries must carry the postal address of
the contestant. Last date for receiving entries: December 16 till 8 pm.
Previous winners and employees of Business Standard and their
families are not eligible to participate. The winner is chosen on the
basis of the first correct entry received.

There were nine correct entries for quiz No. 386. Faridul Qadar from
Barabanki, UP, wins `2,000. The winner is chosen on the basis of the
THE STRATEGIST QUIZ 388
Connect the first American woman to fly as a passenger in an
1 airplane, a French fashion designer whose contributions to his
field have been likened to Picasso’s legacy in 20th-century art
and the description of the distinctive packaging
of a global brand that set its apart from its many imitators.
What do you arrive at.
Which brand shot in to
2 prominence and became
all the more popular after
Marlon Brando was
dressed in it for the movies
The Wild One and A
Streetcar Named Desire
and Marilyn Monroe for
the movie The Misfits?
The CEO of which company
3 has been quoted as
follows: “It was in the
____store in 1979, a French
press of Sumatra changed
my life, I still have a French
press 3-4 times a day”? Fill
in the blank too. Original release poster of
the movie The Wild One
In the early 1800s the owner
4 of a failing vineyard in Reims, France, was felled by typhoid.
His wife who was 27 then invested her own inheritance in her
husband’s business and took over. Though the product they
were selling was not yet widely popular in France, she
shrewdly courted the palate of Tsar Nicholas I and opened up
Russia as a market. She invented a device called a riddling
table to remove dead yeast from the bottles, an improvement
that gave the world _____ clear _____. Name the lady and fill
in the blanks.
Whose brands Naughty Boy and Ballerina that created a buzz
5 in the early 1950s are still available?
Name the founder and the brand that uses this trademarked
6 line “Where Awesome Parents Go”.
In the mid 70s an economist sketched a doodle on a dinner
7 napkin in the company of a Wall Street Journal writer,Donald
Rumsfeld and Dick Cheney who were part of the Ford
administration then. What did it culminate into?
In which country would one find the most number of Jingle
8 trucks and what are they?
Which management guru coined the
9 term ‘Ba’ and what does it mean?
These four dots were part of this company’s logo and it
10 discarded them early in this year. Name
the company and the logic behind the four dots.

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ANSWERS TO THE STRATEGIST QUIZ 387

1 Pantaloon or Pantaloons. product now owned
During the French Revolution by Unilever.
(1789-1799), the male citizens
7 Coca-Cola.
of France adopted a working-
class costume including 8 Both of them have sub brands
ankle-length trousers, or called Elements. Recently
pantaloons from a Amazon launched its
Commedia dell’Arte character Elements brand of diapers.
named Pantalone.
9 Harvard Business Review
2 The English novelist Bruce
Chatwin gave the legendary 10 The Japanese company
note book brand Takata Corporation.
Moleskine its name. Established in 1933, it
3 Kalashnikov, the Russian considers itself a company
manufacturer of the assault that is in the business of
rifle AK47. protecting human life.
Recently, it faced a major crisis
4 Norway. It introduced it
when it had to recall its safety
in 1912.
air bags that are used by
5 Bloatware almost 20 per cent of car
6 TRESemmé, the hair care brands around the world.
THE STRATEGIST QUIZ 389
This person was the former dean of Harvard Business School
1 and was also a Quartermaster General during the World War II.
He set up one the first of its kind entities to invest in
businesses run by World War II veterans in 1946. Name the
person and the company.
What is McDonalds
2 rationing since the
middle of December
2014 in Japan in all its
3,200 outlets because of
dock worker disputes in
the ports on the US
west coast?
Connect Queen Victoria and US President Dwight Eisenhower
3 and state the first of its kind activity both of them were
involved during Christmas for their respective countries.
This Naval historian published a humorous essay in the
4 Economist way back in the 1950s with scientific observations
supporting the fact that the number of employees increased at
the Colonial office as Great Britain’s overseas empire declined.
Name the person whose postulates went on to become a
law in Economics.
This person nicknamed as the Boss was part of a team, which
5 was called the Barn gang. His most famous invention with the
barn gang led to the formation of a company in 1909. Name
him and the company.
The founder of which brand said this: “Through the years, I
6 have greatly feared and sought to keep at bay the four beasts
that inevitably devour their keeper — Ego, Envy, Avarice, and
Ambition. In 1984, I severed all connections with business for a
life of isolation and anonymity, convinced I was making a great
bargain by trading money for time, position for liberty, and ego
for contentment — that the beasts were securely caged.”
What is Action office II and what did it lead to?
7
Which luxury brand has chosen Kim Kardashian and her
8 husband Kanye West as its new brand ambassadors?
Which brand uses this baseline “Transform Today”?
9
Name the company
10 from its logo.

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 ANSWERS TO THE STRATEGIST QUIZ 388
1 The Coca-Cola bottle is often 6 Chuck E Cheese Pizza. It was
referred to as the Hobbleskirt founded by Nolan Bushnell
bottle. It refers to a skirt who was the co-founder of
designed Paul Poiret, a Atari and a pioneer in the
French fashion designer. He video game Industry.
was influenced by observing 7 The Laffer Curve. It represents
the behaviour of Mrs. Hart O the relationship between
Berg upon the first aeroplane rates of taxation and the
flight she took in October 1908 hypothetical resulting levels
with Wilbur Wright at Le of government revenue.
Mans in France. She tied a
rope around the bottom of 8 A jingle truck is a colourfully
her skirt to keep it from decorated truck, typically
blowing up during the flight. found in Pakistan.
2 The legendary Levi’s Red 9 Ikujiro Nonaka of Japan.
tab 501 jeans. 10 The former logo was part of
3 Howard Schultz of Starbucks. Beiersdorf for 35 years. The
The first cup of Starbucks coffee word and image mark with
he had was at a Pike’s Place the abbreviation BDF and the
Store in 1979. This is where the four dots originally stood for
first Starbucks store was the four divisions of the
opened. company : cosmed, medical,
pharma and tesa. Now the
4 Barbe-Nicole Clicquot company is divided into two
Ponsardin the wife of Francois business segments: Consumer
Clicquot, the owner of the and tesa. The new logo does
brand Veuve Cliquot invented away with any graphic
a device called a riddling table elements and adopts the font
to remove dead yeast from of the old logo. The color of
the bottles that helped the the new logo is in line with
world get sparkling clear the NIVEA Blue, thus creating a
Champagne. bond between the company
5 Bata Footwear. and its strongest brand.

One lucky winner will receive a cheque for ~2,000. Send your entries
to strategist@bsmail.in. All entries must carry the postal address of
the contestant. Last date for receiving entries: December 30 till 8
pm. Previous winners and employees of Business Standard and their
families are not eligible to participate. The winner is chosen on the
basis of the first correct entry received.

There were 5 correct entries for quiz No. 388. Utkarsh Jain from
Meerut, UP, wins ~2,000. The winner was chosen on the basis of first
correct entry received.
THE STRATEGIST QUIZ 390
If Amul was responsible for the white revolution in India,
1 which company was responsible for the Pink Revolution?

What is term used to describe the re-incorporation of a

2 company overseas in order to reduce the tax burden on
income earned abroad?
What vehicle would you be using if each of its tires are hand-
3 studded with around 400 Tungsten Carbide studs?
Also name the vehicle.
Who set up #WishesDelivered a crowd-sourced donation
4 based promotion that’s tied to making the wishes of a few of
their customers come true in the US this Holiday season?
The founder of this company is an American statistician,
5 author, editor and publisher. As a Baseball card hound, he
began polling traders on the prices they had seen or paid for
particular cards. In 1979, he put together the first edition of
what would become a guide. Today he runs a media and
publication company. Name him.
After which company is the chemical compound Carbaryl
6 named? It is used chiefly as an insecticide.
This brand gets its name from an American pioneer
7 nurseryman who introduced apple trees to large parts of
Pennsylvania, Ohio, Indiana, and Illinois and became an
American legend while still alive due to his kind, generous
ways, his leadership in conservation, and the symbolic
importance he attributed to apples and an Oldsmobile car
model. Name it.
Which brand uses this baseline: “Widen your World”?
8
Which Indian business group donated ~3 lakh for social uplift
9 of harijans way back in 1926? This was its first donation and is
said to have earned the appreciation of Mahatma Gandhi.
Identify the brand from its
10 futuristic baseline.

COMPILED BY GAURAV SRI KRISHNA,

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https://www.facebook.com/gaurav.s.krishna

ANSWERS TO THE STRATEGIST QUIZ 389

1 Georges Frederic Doriot. He worked late nights and during
was one of the first American the weekends to develop the
venture capitalists. In 1946, he self-starting ignition for
founded American Research automobiles. He quit NCR to
and Development form the Dayton Engineering
Corporation, the world’s first Laboratories, called DELCO. It
publicly owned venture was later taken over by GM.
capital firm, earning him the 6 Dee Ward Hock, founder and
sobriquet “father of venture former CEO, Visa
capitalism”. International.
2 McDonald’s in Japan began 7 Action Office II is a office
limiting French fry servings at cubicle that was invented in
its 3,200 Japanese stores to the 1968. It is part of The Action
smallest of the usual three Office series of furniture
sizes, blaming a shortage of designed by Robert Propst,
potatoes from the United and manufactured and
States since December 17th. marketed by Herman Miller.
3 Both were responsible for Robert Propst is often referred
issuing official Christmas cards. to as the father of the cubicle.
Queen Victoria in the 1840s and 8 Balmain, the French luxury
Eisenhower in 1951. brand that was founded in
Eisenhower’s first official white 1946
house Christmas card was 9 The Vodka Brand Absolut.
printed by Hallmark Cards.
10 The Rocket Internet. It is one
4 Parkinson’s law postulated by of the world’s largest e-
Cyril Northcote Parkinson. commerce-focused start-up
5 Charles Kettering. He along incubator, founded in 2007 by
with his colleagues from NCR the Samwer brothers

One lucky winner will receive a cheque for ~2,000. Send your entries
to strategist@bsmail.in. All entries must carry the postal address of
the contestant. Last date for receiving entries: January 6 till 8 pm.
Previous winners and employees of Business Standard and their
families are not eligible to participate. The winner is chosen on the
basis of the first correct entry received.

There were eight correct entries for quiz No. 389. Sumanta Samal
from Bhubaneswar, Odisha, wins ~2,000. The winner is chosen on
THE STRATEGIST QUIZ 391
When the first European settlers arrive in this country in the
1 late 1700s, barter was very necessary and payment in
commodities like rum sometimes replaced money in
transactions. Subsequently, in 1968 when colour copiers like
3Ms Color in Color copiers were introduced its Reserve Bank
was plagued with counterfeiting of its paper currency. This led
to an innovative first of its kind invention by this country.
Name the country and the invention.
This brand established in the mid-70s gets its name from a
2 Peruvian sacrificial knife. In one of its products a metal plate
with a unique 20-digit registration number is fixed in order to
help its customers trace them in case they lose it. Name it.
Name the Hollywood star who founded the Laughing Man
3 Coffee & Tea line, an entirely nonprofit venture inspired by a
2009 trip to Ethiopia.

When Microsoft released Internet Explorer 5 in 1999, what was

4 created or supported for the first time?
This company was founded on the New Year’s Day in 1877. Its
5 founder introduced a lot of innovations and for two years, this
company was managed under the pattern prevailing in
Britain then. The founder as a salaried managing director,
reported to a functional board of directors. This innovation,
however, proved to be too revolutionary for Indian conditions
and he eventually had to fall back upon the managing agency
structure, placing the company under the care of his family
firm. Name the person and the company.
What is the buzzword “Hotsquatting” associated with?
6
This company founded in 1902 is launching a new lifestyle
7 product aimed specifically at fitness and athletic buffs who
love music. It was developed with six-time Olympic gold
medalist sprinter Usain Bolt and Onkyo. Name the company
and the product.
Which brand’s philosophy reflects “Confidence in Motion”?
8
Which company uses the base line:
9 “The Company for Women”?
Identify the brand from its logo.
10 COMPILED BY GAURAV SRI KRISHNA,
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ANSWERS TO THE STRATEGIST QUIZ 390

1 HLL lifecare Limited formerly Price guides typically carry two
known as Hindustan Latex value labels, one based upon a
Limited, the makers of the high value, the other denoting
Nirodh condoms. low values. As the condition of
2 Corporate inversion as a collectibles is important in
strategy is used by companies ascertaining their value.
that receive a significant 6 Union Carbide. The company
portion of their income from that discovered it. Incidentally
foreign sources, since that Methyl Isocyanate (MIC) is
income is taxed both abroad used to manufacture this. It is
and in the country of now notoriously known for
incorporation. causing the Bhopal Gas
3 Zamboni machine. It is an ice- tragedy.
resurfacer that is used in ice 7 Johnny Rockets, the
rinks. It was the brainchild of burger chain. Its inspiration is
Frank J Zamboni, who was the Johnny Appleseed story
originally in the refrigeration with the classic Oldsmobile
business. In 1939, Zamboni Rocket 88.
created the Iceland Skating
Rink in Paramount, California. 8 Turkish Airlines.
4 UPS 9 Godrej Group.
5 James Beckett of Beckett 10 Welder, an Italian watch
Media. Beckett price guides brand created by Italo
rely upon information from Fontana and Mounir
sellers throughout the United Moufarrage. Their idea is
States, who supply to create history from the
information on customer future and, hence, the base
interest and sales of products. line since 2075

One lucky winner will receive a cheque for ~2,000. Send your entries
to strategist@bsmail.in. All entries must carry the postal address of
the contestant. Last date for receiving entries: January 13 till 8 pm.
Previous winners and employees of Business Standard and their
families are not eligible to participate. The winner is chosen on the
basis of the first correct entry received.

There were six correct entries for quiz No. 390. Minhaj Alam from
Trivandrum, Kerala, wins ~2,000. The winner is chosen on the basis
THE STRATEGIST QUIZ 392
What is the term used in the retail Industry that refers to a
1 retail outlet or distribution centre that caters exclusively for
online shopping? It is generally a large warehouse that can
also be used to facilitate a "click-and-collect" service whereby
a customer collects an item they have ordered online.

The idea for establishing this brand came to the founder when
2 he found that a whisky from his region was requested by King
George IV during his visit there despite it being illegally
produced. The place name when translated from Gaelic,
means ‘valley of the smooth-flowing one’. Name the brand
and the person who established it.
This brand started in the 1870s as Black Cat and then
3 subsequently it introduced its White Cat range in 1900. By
what name is it known today?
Who was selected as an Indian partner to the law firm Dada
4 Abdulla & Co during the the 1890s?
This brand was born in a tea taster's chamber in Kolkata in
5 1966. It is considered as India's first premium brand. The tea
leaves are picked even today only from a few tea estates
located in Upper Assam. Name the brand.
Name the brand whose first logo was created in the early
6 1900s by Bayard Wootten. She was a neighbour of the founder
this brand and also a photographer and equal rights activist.
Which car brand is come out with a Wolverine inspired model
7 based on the X men movies?
What mark is used on Indian products that guarantees being
8 environment friendly, safe for use and its means of production
are non polluting?
Which company uses the base line “Bring your Challenges”
9 and also runs an online challenge lab?
Whose logo is this?
10
COMPILED BY GAURAV SRI KRISHNA
 ANSWERS TO THE STRATEGIST QUIZ 391
1 In 1968, fake Australian $10 a case in point.
note were found in circulation 5 JN Tata and the Empress Mills.
and the Reserve Bank of
Australia was concerned about 6 Tapping illegally into open
an increase in counterfeiting Wi-Fi internet connections.
with the release of color 7 Gibson (Guitars) is launching a
photocopiers that year. This new lifestyle brand with the
led to the introduction of official introduction of the
polymer bank notes. (Plastic Trainer by Gibson
bank notes). headphones.
2 Tumi Holdings, a 8 Subaru, the Japanese
manufacturer of suitcases and carmaker.
bags for travel, is based in 9 Avon cosmetics.
South Plainfield, New Jersey.
Founded in 1975 by Charlie 10 It’s a little known fact that the
Clifford after a stint in the iconic 'Schweppes fountain'
Peace Corps in Peru, the trademark actually dates back
company is named after a to The Great Exhibition of 1851,
Peruvian ceremonial knife which was held at the famous
used for sacrifices. Crystal Palace in London's
Hyde Park. The centerpiece of
3 Hugh Jackman. the exhibition was an
4 Favicons. A favicon (short for enormous crystal fountain
Favorite icon), also known as a made from four tonnes of
shortcut icon, web site icon, pure glass. Specifically
tab icon or bookmark icon, is a designed to showcase the
file containing one or more allure of the legendary
small icons, most commonly 'fountain of youth', the 27-
16×16 pixels, associated with a foot fountain delighted
particular website or web visitors with a sparkling flow
page. The MSN butterfly logo is of Schweppes Malvern

One lucky winner will receive a cheque for ~2,000. Send your entries
to strategist@bsmail.in. All entries must carry the postal address of
the contestant. Last date for receiving entries: January 20 till 8 pm.
Previous winners and employees of Business Standard and their
families are not eligible to participate. The winner is chosen on the
basis of the first correct entry received.

There were three correct entries for quiz No. 391. KR Seshadri from
Chennai wins ~2,000. The winner is chosen on the basis of the first
correct entry received.
THE STRATEGIST QUIZ 393
This person is a former British Olympic rower and was
1 chairman of Cadbury and Cadbury Schweppes for 24 years. He
has been a pioneer in raising the awareness and stimulating
the debate on corporate governance and produced the _____
Report, a code of best practice, which served as a basis for
reform of corporate governance around the world. Fill in the
blank and name him.
Whose brand variants are called Action, Connect, Cool, Energy,
2 Intense & Power?
Name the businessman actor Anthony Hopkins is playing in a
3 movie called “Kidnapping _______”. It is a 2014 film directed
by Daniel Alfredson based on the 1983 kidnapping of a
European businessman. It is written by William Brookfield and
Peter R de Vries, based on the 1987 book by Peter R de Vries.
This company is credited with five major inventions in the
4 financial world and is known to have forgone a particular line
of business over a patent dispute in the late 1800s. It said that
it saw no future for a toy product that would require two
users. Name the company and
the line of business it moved out of.

Name the organisation whose first advisory board included

5 JC Penney, Thomas J Watson, Arthur Godfrey, the radio and TV
personality and Norman Vincent Peale, a minister,
inspirational speaker, and author of
The Power of Positive Thinking.
Recently, in the state of Michigan its governor Rick Snyder
6 signed a Bill that bans _______from selling its cars directly to
buyers online in the state. The bill removes one word "its"
from existing state franchise law, which had originally been
enacted to prevent franchised dealers from competition by
the automakers whose cars they sell. Name the company that
has been banned.
Which TV channel in the US telecast in black and white on
7 one day in the month of Jan 2015 and why?
Name the joint venture formed between Accenture and
8 Microsoft in 2000.
This company set up in 1852 uses the base line “Creating
9 Confidence”. Name it and one of its inventions that it brought
to the world in 1991.
Whose logo was
10 this during the
1906 and 1919? It
subsequently had
about nine logo
changes till its
current one.

COMPILED BY GAURAV SRI KRISHNA,

https://www.facebook.com/gaurav.s.krishna

ANSWERS TO THE STRATEGIST QUIZ 392

1 Dark Store. 7 Kia Motors. Its called the KIA
2 George Smith, creator of X-car.
Glenlivet the famous Single 8 The Matka Mark.
malt scotch whisky. 9 Prudential Insurance
3 Jockey, the Hosiery brand. (USA).
4 Mahatma Gandhi. 10 Rhiti Sports Management
5 Brooke Bond’s Taj Mahal tea. Company. Dhoni is managed
by this company and also is a
6 Pepsi. part of it.

One lucky winner will receive a cheque for ~2,000. Send your entries
to strategist@bsmail.in. All entries must carry the postal address of
the contestant. Last date for receiving entries: January 27 till 8 pm.
Previous winners and employees of Business Standard and their
families are not eligible to participate. The winner is chosen on the
basis of the first correct entry received.

There were seven correct entries for quiz No. 392. Mohit Jain from
Bangalore wins ~2,000. The winner is chosen on the basis of the first
THE STRATEGIST QUIZ 394
The founder of this company studied Walmart’s and Costco’s
1 histories of driving down wholesale costs to pass savings on to
customers. One of his brand’s messages is “Mission Impossible
because there were many barriers to defy and it seemed quite
impossible at one point in time for him to establish his
company. Name the person and the company.

Though Johnny Walker is known for its Black Label brand,

2 which auto brand has an exclusive membership programme
from its luxury line of vehicles called Black Label?
Which company is planning to launch its own line of mobile
3 phone and data plans for consumers in the US under the code
name project Nova?
This game was banned by King James II in 1457, as an
4 unwelcome distraction to learning archery. Its economic
impact on the US economy is more than $170 million. It is
being reintroduced in the Summer Olympics to be held in
2016. Name it.
Which famous computer programmer and founder of a
5 company said this “Making money is easy. It is. The difficulty is
not making it, it’s keeping it”?
During World War II, the US department awarded licences to
6 three companies to manufacture insecticides in aerosol cans.
Out of the three, name the company which extended this
expertise and invented the world’s first hair spray?
The chocolate company that has the licence to manufacture
7 Cadbury’s chocolates in the US has struck a deal with Let’s Buy
British Imports to stop imports of Cadbury products made
overseas. Name the company.
Who has launched this campaign in India called “Take
8 Marriage in your own hands”?
Which company’s basic ideal or philosophy reads “_____
9 exists to move you with enduring magical experiences”?
Name the brand from the logo.
10
COMPILED BY GAURAV SRI KRISHNA,
https://www.facebook.com/gaurav.s.krishna
 ANSWERS TO THE STRATEGIST QUIZ 393
1 Cadbury Report, which was United States based non-profit
produced by the Committee organisation that helps
on Financial Aspects of professionals, managers and
Corporate Governance in 1992, executives make career
UK, chaired by Sir George transitions and find
Adrian Hayhurst Cadbury. It set employment.
out recommendations on the 6 Tesla Motors
arrangement of company
boards and accounting 7 MTV went black and white in
systems to mitigate corporate the US on the 19th of January
governance risks and failures. 2015, a first in its history, in
honor of the Martin Luther
2 The 7 brand of Deos made by King Day.
MS Dhoni.
8 Avanade.
3 Kidnapping FreddyHeineken is
a 2014 film directed by Daniel 9 Giesecke & Devrient. It was
Alfredson based on the 1983 the company that invented
kidnapping of Freddy the first commercial SIM card
Heineken. for mobile phones. It is
majorly into the business of
4 Western Union and the banknote and security paper
Telephone business printing.
5 An organisation called 40Plus, 10 Renault, the French Car
also known as 40+, it is a manufacturing Company.

One lucky winner will receive a cheque for ~2,000. Send your entries
to strategist@bsmail.in. All entries must carry the postal address of
the contestant. Last date for receiving entries: February 3 till 8 pm.
Previous winners and employees of Business Standard and their
families are not eligible to participate. The winner is chosen on the
basis of the first correct entry received.

There were 12 correct entries for quiz No. 393. Sarojinee Pradhan
from Bhubaneswar wins ~2,000. The winner is chosen on the basis
of the first correct entry received.