HOW TO GET AN UNLIMITED SUPPLY OF HIGH-TICKET CLIENTS

BY TURNING YOUR PODCAST INTO A GOLDEN MIC TALK SHOW

(NO ADS, FUNNEL, OR WEBSITE REQUIRED)

PODCAST
PROFITS

WRITTEN BY JOSH FORTI

When I was 24 years old, I had an experience that changed my life forever.

It was 11pm, pitch black outside, and I was sitting inside my 2004 Jeep Grand Cherokee in the
Dairy Queen parking lot, and that’s when it happened.

I closed my first ever high-ticket deal.

$15,000.

It was the most amount of money I had ever made in my life. Instantly I was hooked.

I had never made $30,000 in a year, and I just made half of that in a day.

I paid for the windows & breaks in my car to be fixed, paid off my credit card, and put $5,000 in
savings - the most I had ever saved. It was magical.

For the first time in my life, I felt like a real entrepreneur. It was really working.

I swore to myself I would never go back to being broke, and I would figure out how to master the
game of high-ticket sales.

If you have ever sold high-ticket before, I am sure you can remember the day you made your life
changing sale. It’s an unforgettable moment.

Selling high-ticket services online is the single greatest way to change your financial life,
increase your profit, and afford to do basically anything you want in life.

It’s this weird reality where you can make boatloads of profit without a big team and without a lot
of fulfillment, while getting to work with some insanely cool people.

The problem is, finding consistent people to sell high-ticket offers to can be stupid difficult.

Tell me if you have ever heard (or felt) any of these before?

- I can’t find leads.

- Where do I find buyers?
- How do I get clients?

Without a doubt, lack of leads and being able to get in front of buyers is the #1 biggest issue
that service providers, info product sellers, & experts have in the online space. Bar none.

So if you have ever struggled to find high-ticket buyers, felt like there just aren’t enough of them,
or like getting people to pay $10k, $50k, or $100k is about as impossible as getting a liberal to
vote for Trump, you are not alone. (It’s a joke, relax.)

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If you are reading this guide, that tells me 2 things about you.

1. You sell services, information, and/or your advice online for high-ticket prices.
2. You struggle to find and close high-ticket clients consistently.

Good news! That is exactly who this guide is written for, and you are about to discover how to
create an unlimited supply of high-ticket clients - without ads, a website, or a funnel.

Now, unlike most guides that make big promises, every method taught and all claims made in
this guide are tested & proven in the real world, and backed by data & verifiable proof.

But can I share something with you?

I really wish I had a more dramatic story about how I discovered what I am about to show you.

Because honestly, the story is pretty boring…

Don’t get me wrong, I have been through plenty of setbacks and failures in my life.

- I have had 3 failed businesses.

- I moved across the country when I was 24 and almost ran out of money.
- I blew almost $300k in savings on stupid stuff & failed investments.

At one point, over a 9 month period:

- My older brother died in a helicopter crash.

- My wife got sick with an intestinal eating parasite while we were overseas.
- I spent almost my entire savings to get her home & pay hospital bills.

I have felt alone, frustrated, lost, pissed off, frustrated & confused more times than I can count.

But do you know why I’ve always been able to pay bills, cover unexpected expenses, and have
money coming in, even in the craziest of times?

Do you know why I've been able to spend $350k+ on coaching, make money a non-issue in
daily life, move into a million dollar house, drive nice cars, and travel freely around the world?

Because I figured out how to do one thing that most entrepreneurs never figure out how to do.

The ability to create an unlimited supply of high-ticket clients

without spending a dime.

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While the story isn’t that sexy, the results are life-changing.

Here’s basically what happened…

After the Dairy Queen moment, I became obsessed with figuring out how to sell high-ticket.

I quickly realized my single biggest challenge with this was: finding enough leads.

At first, I had success using a Facebook Group. This was back in the glory days of groups.

I grew that to 35,000 members. It was awesome, but it had one major problem.

It took soooo much work to maintain, and was insanely time consuming. Like 4-6 hours a day.

Once I got into a serious relationship, it became unsustainable.

(If you’re married and/or have kids you know what I am talking about.)

But the group was where I was getting 100% of my leads to sell high-ticket, so I had to figure
out a different way to get them.

At the time I was doing facebook lives daily, and my friend recommended I start a podcast and
put them on there too, which I did.

While trying to find a solution to my lead issue, I started interviewing people on my podcast.

At the time, I was making $0 from my show. My whole goal with it was just to build relationships
with successful people.

Then something unexpected happened… one of the people I interviewed became a client,
which was weird to me because my show had nothing to do with what I sold.

And this wasn’t just any client, it was a $30,000 client, and I had never met this guy before then.

Then it happened again!

Then a third time!

That is when I realized that my podcast was an insanely effective client landing tool.

I had always thought that the way you made money from a podcast was from the listeners.

But I made over 6-figures from my show in a few months and none of the revenue had come
from the listeners. In fact, I had less than 100 downloads an episode at the time.

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That is when it hit me!

❌ You don’t make big money on a podcast from the people who listen.
✅ You make big money on a podcast from the people you interview.
By interviewing my potential clients, building a relationship with them, and showing them I could
solve their problems, I began closing $15k, $25k, $30k, $50k (and even $100k!) deals in days…

…without a funnel, website, or running a single paid ad.

And just like that, I had just found the solution to my lead problem.

I didn’t realize it at the time, but what I had actually done was turn my podcast into a talk
show. But more on that later. (See the next section for the difference)

I spent the next few months studying every detail of this process because I wanted to make sure
I could repeat it over and over again.

I needed this to replace a 35,000 person FB group, so it had to work consistently.

It took me a few months, but I got the system dialed in, and it blew away all my expectations.

Out of everything I have ever done, this has been the single most powerful, effective, and
profitable way to sell high-ticket offers I have ever used.

I know that is a bold claim, but do you know why I am able to make it?

This single method made me personally over $1.2M in cash in under 18 months, with zero ads,
no funnel, and without a website - and I have verifiable proof to back it up.

To be clear, that is an average of over $66,500 per month, every month, for 18 months, with
basically zero cost to acquire, with just me & an assistant.

(And that is just from my show! That’s not including revenue from anything else.)

It was also the thing that put me on stage in front of 6,000 people, made me friends with nearly
every big name in my industry, and allowed me to retire my wife forever.

Not bad for a kid who grew up on a farm in the middle of nowhere, dropped out of college, and
never made more than $30,000 from his day job.

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 The Truth Is, My Talk Show Set Me Free…
Not the fake “I have a good job with great benefits and 2 weeks paid vacation” type of free.

ACTUALLY FREE.

Freedom in my finances AND in my time.

It has allowed me to be who I am called to be, do what I am called to do, serve who I am called
to serve, and give my wife the life she deserves.

- This is what allowed me to know I could always make money no matter what.
- This is what allowed me to pay for my trip around the world when my brother died.
- This is what allowed me to pay for $40,000+ in hospital bills when my wife got sick.

It is also what allowed me to be 100% confident I could make payments on a $60,000 coach
when my life was in shambles.

Why?

Because having a talk show allowed me to create an unlimited amount of high-ticket leads, and
sign clients literally whenever I needed them.

Think of the freedom & certainty that would bring you? How much would your life change?

I learned how to create a Golden Microphone.

My name is Josh Forti like I said, and I firmly believe that anyone that sells services, coaching,
or information online can achieve that level of freedom by following this method.

Done correctly, your ideal clients chase you down, and you will be able to sell whatever you
want, charge any price you want, and only work with the people you want to work with.

And that is exactly what I am going to show you how to do in this guide.

To be clear, I made my money actually using this method, not teaching it.

The #1 problem people I work with have is lack of leads & buyers. I know beyond a shadow of a
doubt this solves that problem, so after praying about it, I knew it was time to release this.

About 30 days before writing this guide, I paid Dan Henry $100k to tear this process apart, audit
what I do, and help me create what I now call “The Golden Mic Method”.

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I am going to be honest with you, my goal wasn’t to start a movement or change the world with
this. I didn’t start this to be an inspiration to others and make them feel like “they can do this!”

I did this because I like the lifestyle & freedom making money creates. That is how it started.

I personally am a follower of Jesus, and use my skills, influence and money to serve Him and
make Him known. If you are a believer as well, keep serving Him! If you don’t know Jesus, you
should check Him out. He’s pretty incredible.

I wrote this guide because I love teaching, and my goal with it is to help you be free and get rich.

That is what The Golden Mic Method will allow you to do.

Ready?

Let’s dive in…

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 What Is A “Golden Mic Talk Show”?
One of the first questions I get when I tell people about The Golden Mic Method is: “What is the
difference between a talk show and a podcast?”

A talk show is a specific type of podcast where you interview your potential clients.

❌ A normal podcast is optimized for the people listening, and its goal is to get more listeners.
✅ A talk show is optimized for the people you interview, and its goal is to land clients.
❌ On a podcast, you interview people your audience wants to hear. They rarely become clients.
✅ On a talk show, you interview your ideal clients. They turn into high-ticket clients consistently.
While it may seem like a minor difference, they achieve dramatically different results.

Think of it this way… imagine getting an unlimited amount of ideal leads wanting to get on a
sales call, having a 100% show up rate, and if they don’t buy, they refer people who will.

That would be amazing right?

That’s a talk show.

99% of podcasts will never achieve those results. Which is why 99% of entrepreneurs using
them make little to no money.

3 things happen with a successful talk show:

- Your ideal client wants to come talk to you.

- The people you interview turn into high-ticket clients.
- You get to be yourself, and do what you do best.

You know how everyone wants to go on Joe Rogan’s podcast, everyone wants to buy an Alex
Hormozi offer, and Elon Musk is 100% himself all the time?

A talk show allows all 3 of those things to happen for you.

PRO-TIP: Your show should create flow & simplicity in your life. Here is how to know if you have
it setup correctly or not:

- If the show feels like a chore, you're always begging people to be on, and you make no
money, you’re doing it wrong. You’ll need to make adjustments.

- If the show is exciting, you have lines of people waiting to come on, and you sign
high-ticket clients regularly, you’re doing it correctly. That’s the goal.

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 What Is Your Golden Mic Talk Show Designed To Do?
Whenever I build any framework or process around sales or business, I build it based on
psychology, because then I know it will always work.

When I was part of Sam Ovens’ $36,000 mastermind, he taught me one of the more powerful
psychology principles I’ve learned.

Sam has sold roughly $50M-$75M of coaching, consulting, and services online, and he said:

“The problem with amateurs is they think like amateurs. They focus on “the how”, “the what”, or
pretty much anything besides the thing that matters. You’ll never make much if you do that.”

“The reason I have so much success selling stuff is because I focus on understanding how my
buyer thinks.”

Pretty interesting, right?

Here are the 3 things you need to know about how high-ticket buyers think:

- They buy from people they know, like, and/or trust.

- They buy to solve a clear problem.
- They value time more than money, so they make buying decisions fast.

Let me give you an example:

When Sam Ovens moved from New Zealand to New York, he needed a place to live. He knew a
real estate agent that he trusted in New York. The agent toured a multi-million dollar penthouse,
and showed it to Sam over Facetime. 15 minutes into the call, Sam said “Okay, buy it.”

He made a multi-million dollar decision in 15 minutes, without even seeing the place in person.

Why?
- He knew & trusted the agent.
- He knew he needed a place to live in NYC.
- He was able to make the decision quickly, so he did.

We’ve all heard stories like this, but this was the first time I understood why or how this was
possible. It’s not random or by chance… its psychology.

The reason most entrepreneurs can never seem to find or get in front of high-ticket buyers is
because they don’t have a sales process or strategy that matches how high-ticket buyers think.

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See how traditional methods like ads, social media, cold outreach, etc. don’t align with how
these people think and buy?

If you want loads and loads of high-ticket clients, you must have a process that matches how
they think.

That is what a talk show does!

Let me show you how.

Your talk show has 4 main objectives:

1. Create a space where your ideal clients want to come on and be interviewed.
2. Build a relationship where your guests want to do business with you.
3. Clearly show them how you can solve their problem.
4. Make them a no-brainer offer they can quickly say “yes” or “no” to.

That’s it.

See how this perfectly aligns with how your ideal buyer thinks?

Not only do people love & quickly say yes to being interviewed, but:

1. You create a relationship, so they want to do business with you.

2. They see you as a problem solver, which is what they need.
3. They can make a decision quickly, which is how they buy.

Pretty awesome, right?

This is what I mean when I say “the show literally does like 90% of the work for you.”

I know that might have been an overly detailed answer, but it is important you fully see how
every step of this is “based in psychology” - and not just take my word for it.

This isn’t magic or rocket science. It works because it matches how your ideal client thinks.

The Golden Mic Method uses 4 steps to set up your show:

1. Create Your Angle: Make sure your ideal clients will want to come on as guests.
2. Do Your Research: Make sure you know the problem your guests will pay you to solve.
3. Host Interviews: Build a relationship & make your guest want to do business with you.
4. Close Deals: Make your guest a no-brainer offer they can quickly say yes or no to.

That is it! That is the Golden Mic Method.

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Think about this for a second:

Imagine you had a sales process that was aligned with how your high-ticket buyers think?
Imagine you had an unlimited amount of leads lined up wanting to get on a “sales” interview?
Imagine this was the only thing you had to do to land high-ticket clients?
How much more money would you make? How much would your life change?

That is what you are creating with The Golden Mic Method.
____________________________________________________________

Before you begin building out your show, make sure you know the answer to these 4 questions:

Who is your ideal CLIENT: ______________________________________________________

____________________________________________________________________________

What is the main PROBLEM you solve for them: _____________________________________

____________________________________________________________________________

What is the clear, sexy, and no-brainer solution you provide: (Note, this is not your offer, but
rather your solution your offer delivers.)

____________________________________________________________________________

____________________________________________________________________________

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 The 4 Steps To Setting Up Your Talk Show
And Using It To Get Clients.

Step 1: Craft Your Angle.

Your angle is the most important part of your show.

It is what determines whether you will have a flood of interviews (and clients), or struggle to find
even the most basic of guests.

Your angle communicates 3 things:

1. What your show is about/who it is for.

2. What makes it different.
3. Why your ideal guest should want to come on and be interviewed (apart from any
relationship they have with you).

Has it ever felt like finding people to interview is a chore, and like you’re chasing them down all
the time? That is because your angle is wrong.

The reason most people have such a hard time landing guests for their show is because their
ideal guests have no desire to do an interview with them.

The most important thing to remember about crafting your angle is that you need to make your
ideal guests actually want to come talk to you. Not just be willing to, but actively desire to.

You need them to go “dang, that’s a cool show. I want to be on that show.”

In order to do this, the angle of your show must be different.

Think of it this way…

If having a show is like having a car, then the angle of your show is like the type of car you drive.

Most people drive Toyotas, Hondas, or other basic cars like that. You need to drive a
Lamborghini. You need to stand out.

Here’s the cool part… you get to decide what “Lamborghini” means for you and your show.

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Imagine having a place where you got to be completely yourself, and your ideal client lined up to
come talk to you?

How much easier would it be to get clients? How much more fun would it be?

That is the goal here. It doesn’t matter what that looks like, it just has to be different. Why?

Because there are a lot of “podcasts” and “shows” out there, and they all sound the same.

If you make your angle truly different, you will have no problem getting ideal interviews lined up.

Here is the big mistake most people make…

❌ They think their angle has to be about what they are good at and/or the topic that they offer
as a service. This is not true.

✅ The angle of your show must be about a topic that your ideal clients actually want to come
on and talk about. That’s it. It may be about what you offer, but oftentimes it is not.

Here is an example of what most people do…

Person 1: They sell marketing services to entrepreneurs.

“I sell marketing services to entrepreneurs. I’m going to make my show about marketing, and I
will interview people about how they had success with their marketing. This will make me
credible, and show I know what I am talking about.”

Let’s look at this though.

First: Remember how the purpose of your show is to interview your ideal clients?

Does their ideal client want to come on the show with this angle? Not really!

Why? Because this show interviews people who have had success with marketing. Their ideal
client struggles with marketing! The angle of this show literally disqualifies their ideal client.

Next: Is this angle different from everyone else?

Obviously not. There are so many shows that do this exact same thing.

This is an example of a terrible angle that will land no clients. Yet this is how so many people set
up their shows.

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Now, let’s look at a different example…

I (Josh) also sold marketing services to entrepreneurs when I started my show.

Here is what I did…

I thought “What do entrepreneurs never get to talk about? What do they never get asked about
on shows?” I realized most people don’t get asked about controversial topics. So I thought “what
if I modeled what Joe Rogan is doing, and did it in the online entrepreneur space?”

No one was doing that at the time.

So I launched a show where I interviewed entrepreneurs and talked about life, religion, politics,
and controversial topics. I gave them a platform to talk about things they couldn’t anywhere
else, and we’d talk for 1-2 hours.

That was my angle, and even though it had nothing to do with marketing, did my ideal guests
absolutely love coming on? Yes! I had hundreds of them!

Why? Because it was different! There was no other place for them to go talk about that stuff.

As a result, I made over $1 million dollars from that show.

See how it doesn’t actually have to be about what you do?

See how much freedom you have with this?

Your show should be something that excites you, and amplifies who you are!

You can literally talk about whatever you want to talk about, and be whoever you want to be, as
long as your ideal guests want to come be interviewed.

How do you do this?

Here are the 4 steps to crafting the perfect angle for your talk show:

Your Target Market __________________________________________________________

+
Your Big Idea ______________________________________________________________
+
Your It Factor ______________________________________________________________
+
Your Show Name ___________________________________________________________

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Your Target Market is the industry you are launching into: “I.E. Online business, relationship
advice, fitness for entrepreneurs, etc.” It's the name of the industry your ideal clients are in.

Your Big Idea is the thing that will disrupt the market, and make your show different from every
other show in your market. Model what works. Look at other markets, find what is crushing, and
apply it to your market.

Your It Factor is what *you specifically* do to make this uniquely yours. It could be a skill you
have, and/or a format you apply. Think of it as the thing or things you commit to doing.

Your Show Name: A clear, simple, and intriguing name that draws people in. I recommend 4
words or less. Most of the time your personal name is not a good option, unless you already
have an established following.

Here are some examples:

My Target Market: Online Business/Info-Product Space.

My Big Idea: Joe Rogan style interviews, asking life’s biggest questions, talking about topics
most people won’t. (I.E. Religion, politics, money, psychedelics, controversial topics, etc.)

My “It Factor”: Nothing will be pre-prepared, I will ask the best questions, I will ask at least one
question they’ve never been asked, it will be unedited, and they will be 2+ hours long.

Name: Think Different Theory

Result = It grew to 1.5 million downloads, 200+ interviews, made $1.2 million with zero ads. All
this in an industry that is heavily saturated with other podcasts and talk shows.

Another Example: Lex Friedman’s Podcast

His Target Market: It started in the Machine Learning & AI space. (It has since expanded)

His Big Idea: Discuss the intersection of machines & humans, by interviewing major players in
both categories, and having conversations about tough questions that we face.

His It Factor: His interviews are all done in person, they are all long form, they are with highly
educated people that are knowledgeable on the subject, and he asks deep, tough questions.
Lex also has a very unique personality.

Name: Lex Friedman Podcast

Result = He has interviewed the likes of Elon Musk, Kanye West, Mark Zuckerberg, and more,
and has a net worth of more than $4 million.

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Your Turn:

Your Target Market: ___________________________________________________________

____________________________________________________________________________

____________________________________________________________________________

____________________________________________________________________________

Your Big Idea: _______________________________________________________________

____________________________________________________________________________

____________________________________________________________________________

____________________________________________________________________________

Your It Factor: _______________________________________________________________

____________________________________________________________________________

____________________________________________________________________________

____________________________________________________________________________

Your Show Name: ____________________________________________________________

Remember, your angle is the most important part, so spend time to get it right.

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Step 2: Researching Your Guests
Let me ask you something… wouldn’t it be nice if you only had to talk to people that you knew
were interested in buying, and you knew exactly why they were going to give you money?

With The Golden Mic Method, that is possible!

When I first started my talk show, I would interview anyone that was willing to come on. I had no
idea what their problems were, and I made no money.

Additionally, I mostly interviewed “experts” in my market, so not only did I never build
relationships with my ideal clients, I literally promoted my competition.

See the problem?

If you want to have a show that prints out clients faster than the government prints money, you
have to be strategic about who you interview, and that requires research.

When doing your research, there are 3 main things you need to figure out:

1. Who to interview (specific people)

2. Why would they give you money (specific problems)
3. How to reach out to them (specific reason)

Remember, the more intentional you are about your research, the faster you will land clients.

There are essentially 2 types of people you interview.

1. Your Ideal Clients That Have The Problem You Solve

2. Leaders In Your Industry That Increase Your Status

The first are the people that will become your clients. The second are the people that will boost
your status, making it easier for you to land clients.

I recommend using the 70/30 rule:

- 70% of your interviews should be with your ideal clients.

- 30% of your interviews should be with people that boost your status.

This allows for you to always have a consistent flow of prospective clients, while steadily
increasing your influence.

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Here’s what I did to research my ideal clients:

1. First, I made a list of specific people that had the problem I knew how to solve. I made a
list of every single different name I could think of. I knew if I could solve their problem,
that is why they would give me money.

2. Next, I narrowed down that list to the top 10 people who I knew had money, would be
easy to get a result for, and I could get a hold of. It took a while, but it was worth it.
These became the people I would interview.

3. Finally, I came up with a reason I was reaching out to them, what they should say yes,
and how I could frame the “ask” as a benefit/favor to them. Then I sent them a message
inviting them on the show.

That is it.

NOTE: I did the same thing with “status booster” guests, except instead of looking for their
problem, I looked for people that I knew my ideal clients followed.

Once I got crystal clear on my research, I knew exactly who to interview and why they would
buy from me. This made landing interviews (and closing sales) infinitely easier.

Let me ask you this…

Do you know exactly who you should be reaching out to? Do you know why they will give you
money? Do you know how to get a hold of them? Do you know why they should say yes?

Do you see how much clearer & simpler it is to find people that will buy from you when you have
a show? Once again, the show is doing most of the work for you.

PRO-TIP: Out of everything I have ever tried, voice clips are the highest performing type of
messages that get responses, by a lot. Try to reach out to your guests on a platform that allows
you to send a voice clip, and keep them between 60-90 seconds max.

PRO-TIP: If no one says yes, that is one of the clearest signs that your angle is not landing, and
needs to be adjusted. You should have a relatively high yes rate for your “low hanging fruit”
reach outs.

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Your Turn:

Complete The Questions Below To Figure Out Your First Or Next 10 Guests:

Who Is My Ideal Client? (Describe The Problem They Have):

____________________________________________________________________________

____________________________________________________________________________

____________________________________________________________________________

Who Are All The People I Know Right Now That Meet This Description?

____________________________________________________________________________

____________________________________________________________________________

____________________________________________________________________________

____________________________________________________________________________

____________________________________________________________________________

____________________________________________________________________________

____________________________________________________________________________

Who Are The Names Of The 7-10 That Would Be Easy To Get A Result For, Have Money, And
That I Can Get Ahold? What Is The Reason I Am Asking Them On?

Name: ______________________________________________________________________

Reason(s) ___________________________________________________________________

Name: ______________________________________________________________________

Reason(s) ___________________________________________________________________

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Name: ______________________________________________________________________

Reason(s) ___________________________________________________________________

Name: ______________________________________________________________________

Reason(s) ___________________________________________________________________

Name: ______________________________________________________________________

Reason(s) ___________________________________________________________________

Name: ______________________________________________________________________

Reason(s) ___________________________________________________________________

Name: ______________________________________________________________________

Reason(s) ___________________________________________________________________

Who Are 3-4 Industry Leaders These People Look Up To That I Could Reach Out To?
What Is The Reason I Chose Them & Why Should They Say Yes?

Name: ______________________________________________________________________

Reason(s) ___________________________________________________________________

Name: ______________________________________________________________________

Reason(s) ___________________________________________________________________

Name: ______________________________________________________________________

Reason(s) ___________________________________________________________________

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Step 3: Hosting The Interviews
“If you want someone to give you money, make them feel understood.” - Alex Hormozi

We know what makes high-ticket clients buy. The interview process is the thing that allows you
to build the relationship with them, and learn the specifics about the problem they want solved.

There are 3 main parts of this process.

- Pre-Interview
- The-Interview
- Post-Interview

Hosting interviews is so much easier than people think it is. All you have to do is learn how to
ask good questions. That is it.

Most people think they have to have everything planned, or know exactly what to say. I literally
never know specifically what I am going to talk about when I do them.

Why? Because I don’t do most of the talking. The guest does. That is why it works so well.

The truth is, most people don’t understand the main thing they need to do during an interview,
which is why they think they are more complicated than they are.

👉 The goal of every interview is to make your guest want to do business with you.
Let me explain…

One time, I interviewed someone on my show and they turned into a $15,000 client. Due to
unforeseen circumstances, I wasn’t able to fulfill. So I refunded him, and I thought for sure he
would never do business with me again.

To my complete shock, he immediately asked me what else we could do together, and offered to
pay me DOUBLE ($30,000!) to help him with something else.

When I asked him why, he said “because I like you, and I want to do business with you.”

That is when it clicked for me.

When someone wants to do business with you, it doesn’t even matter what you sell them. They
are buying from you because they like you. Got it?

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Imagine that! Imagine every person you tried to sell to already wanted to do business with you?
How much easier would it be to close them? How much more could you charge them?

See how the whole game of sales and business starts to change and get easier when you have
a sales process that aligns with psychology?

Making lots of money doesn’t really seem that difficult now, does it?

So What Does This Look Like?

Because each host is different, we all have different styles, and this process will look different
for everyone. Over time you will find your rhythm and style. But let's go through the 3 parts.

Pre-Interview:

There are basically just 3 things to do before you start.

- Check audio/video.
- Explain how the interview will work, and ask if they have a hard cut off.
- Ask them if there are any topics or questions that are off limits.

The Interview:

If you share values with someone, they instantly like & trust you more, so to make someone
want to do business with you, you must connect with them on values.

During an interview, there are 3 basic levels of conversation.

- Surface
- Substance
- Values

In order to connect with someone on values, you must have “value level” conversations.

In sales there is this concept called “controlling through questions.”

Basically, your job is to maintain control, and whoever is talking is NOT in control. By getting the
other person to talk, not only do you stay in control, but the other person immediately starts to
open up and trust you, because they feel heard.

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The same thing is true during interviews. Your job is to make your guest feel comfortable, and
get them talking. After you do your intro, immediately start asking them questions.

Get them to talk about themself. Get them to talk about their personal life. Get them to talk
about what they care about.

Ask questions that get them to share things they don’t normally share. Find out what is
important to them and get the conversation down to the 3rd level.

The closer this feels to you having a conversation with them over dinner, the better.

See how easy doing interviews is? You simply just ask questions and let them talk.

Way better than traditional sales calls, isn’t it?

Post Interview:

The post interview is important because this is where you collect the information you need for
an easy close.

As we talked about above, high-ticket buyers:

Buy from people they know/like/trust

Buy to solve a problem
Make buying decisions quickly

The interview allows for the first box to be checked.

The post interview is where we focus on the second box.

When it comes to turning these guests into a client, this part is absolutely critical and doing it
correctly is what sets you up for the third box.

Immediately after the interview, as long as it went well, you now have some time to further your
relationship and learn more about their problem & how you can help them.

You have 3 objectives here:

1. Learn as much as you can about their specific pain/problem.

2. Set yourself up for being able to follow up with them.
3. Get their DIRECT contact information (Phone number, Voxer, etc.)

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You are NOT going to pitch them here. I repeat, you are NOT going to pitch them.

I learned this from a mentor of mine…

Friends don’t “casually pitch” one other. They may talk about different ideas, but if/when they
want to make an offer, they make it CLEAR, OFFICIAL, & OBVIOUS it is a “business pitch”.

This allows for a clear “yes” or “no” without ruining the relationship.

Pitching at the end of the interview makes it feel icky and like it was a setup.

However, learning more about them, their business, and their specific problems is what friends
do, and it only enhances the relationship. That is your goal.

Again, you will find your style, and each person you talk to will look a little bit different,
but I essentially follow the same 3 parts.

1. Thank them for coming on, and chat about the interview.
2. Transition to ask them about their problem.
3. Let them know that you know how to solve that issue, that you will follow up with them,
and ask for their best direct contact info.

Then you hop off the call.

Example: (If I sold a YouTube service.)

“Hey NAME, that was such a great interview! I really enjoyed getting to know you. Your story
about TOPIC was insane.”

*They respond*

“We should definitely keep in touch… you mentioned something about wanting to be more
active on YouTube… What are you trying to do there? What has been your big issue?”

*They respond.*

“That makes sense! I appreciate you sharing. I know we don’t have time to dive into it right now,
but that is a relatively easy problem to fix. I do that all the time. What is your best contact? I can
send you over something that will show you how to fix that.”

(NOTE: Obviously I am shortening the length of the conversation in this example, but you can
get an idea of what you are going for.)

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See how this is super casual, you got them to mention what they needed help with, and you
opened the possibility for future conversation?

Now they are expecting something from you AND they gave you their best contact info.

When done correctly, not only is it really this simple, but it is very powerful.

Let me ask you…

👉 Would you rather do cold calls and long drawn out sales calls all day to make sales?
Or
👉 Would you rather just interview people, and make them want to do business with you?
If you are anything like me, I would much prefer doing interviews. More fun. Less time
consuming. Better clients.

Plus, this is how you start landing clients based on relationships, not based on selling.

It is an entirely different way of doing business, you begin to build a powerful network of people
that want to do business with, and it feels like you are doing business with friends.

It is important to note a few things.

1. You must genuinely care about them and the relationship. This isn’t about the sale. It is
about building a genuine relationship with the person. It doesn’t work if it is transactional.

2. They must actually have the problem you know how to solve. If they don’t, do not try to
sell them. It will only make your life harder.

3. Not every interview results in the guest being a fit. You can’t help everyone, and not
everyone wants help. Don’t be weird. Thank them for their time!

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Step 4: Closing The Clients
Truth be told, the reason most people struggle with sales is because they overcomplicate it. This
was me for most of my selling career, and it is so aggravating.

One of the things I learned early on about sales is the higher the price of the offer you sell, the
more the person buying is you, not the offer.

Which means the more you charge, the less information the buyer needs about your offer, and
the more they need to trust that you know what you are talking about.

Think about this… At the end of your interview, your prospect knows you, wants to do business
with you, has told you their problem, and is expecting you to follow up with them.

You literally can’t get better leads than this. (See how this method is doing the work for you?)

We know that high-ticket buyers make buying decisions quickly, right?

All you need to do now is:

- Show them you understand their problem.

- Demonstrate how your solution solves it & gets them the outcome they want.
- Make them a no-brainer offer.

That is it. Do not over complicate this. It is not rocket science.

Out of everything I have ever tried, a simple Google Doc has been the most effective. You
should try to get it down to 2 pages if you can.

The simpler the better. Focus on stating their problem, and showing the outcome you bring.
That is what they want.

It will take some time to refine the presentation of your offer. It took me 20+ times before I really
got mine dialed in, so don’t expect to get it right the first time.

However, make sure you keep at it. Be relentless. This is one of the highest leverage activities
you can do, and it will be exponentially easier to close clients when this is refined well.

You know you have a working offer when you close 1 out of every 4 qualified people. (25%)

You know you have an insane offer when you close 1 out of every 2 qualified people. (50%)

The good news is, you don’t need an insane offer for this to crush. You just need a working one.

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Let’s break down the math on this…

- Imagine you had one $25k offer.

- Imagine you just did 1 interview per week.
- Imagine you closed just 1 out of every 4 interviews.
- And imagine you did this for a year.

Here’s what happens in just 12 months:

- 4x interviews per month = 1 sale per month.

- 1x sale per month = 12 sales per year.
- 12 sales x $25k = $300,000.

You would literally make $300,000 per year with zero ads, no website, and no funnel… just by
hosting 1 interview per week.

This is with 75% of the people you pitch saying no!

You will obviously get better over time, and will be able to charge more.

Do the math to see how much you would make if you used this method.

1. How Much Do You Want To Make Next Year: __________________________________

2. Your Offer Price: ________________________________________________________

3. Divide Step 1 By Step 2: How Many Clients You Need: __________________________

4. (Assume You Close 1 In 4) Multiply That Number By 4: __________________________

That is roughly how many interviews you are away from making the income you want.

Do you see how powerful this is? Do you see how you could sell way more of your offer way
more easily with this method?

This is not complicated. It takes work, and you have to set it all up, but it is not complicated.

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Now, let's say you don’t exactly know what your $25k offer is quite yet?

Guess what? Because you are building relationships with people in a way that makes them
want to do business with you, they will literally just tell you what they want to buy. I’m serious.

This is what I did with my client Justin. One time, I needed to make some cash, but I didn’t have
an offer ready.

I interviewed Justin, and after the interview I asked him if he had any problems in his business
that he would pay to have solved immediately.

Turns out, there was, and he told me what they were. I prepared a Google Doc, sent it to him,
and just 9 days later he paid me $25,000 (in full!) to help him solve it. Pretty incredible, right?

So even if you aren’t sure exactly what your offer is, or what you can sell for that amount, using
The Golden Mic Method will help you figure that out!

How long have you been trying to figure out your offer? 6 months? A year? 3 years?

Look at how fast you could figure this out using The Golden Mic Method:

Let’s say you were super terrible at this, and it took you 10 interviews to finally get someone to
tell you what they wanted to buy, and for you to close them.

- If it took you 2 weeks to set your show up

- And you did 2 interviews a week X 5 weeks = 10 interviews.

Not only would your client tell you exactly what they want, but you would have your offer figured
out and your first (or next) high-ticket client landed in just 7 weeks - at the latest!

That is if you were literally starting from scratch! I’ve had people do it in their first week!

Do you see why I said that this method can completely change your life & business?

You just need the right system, and most of the work is done for you.

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So, what does this actually look like?

Here are the exact steps I take after I get off the interview to turn someone into a client.

First: I prepare my “presentation.”

I take the information I learned about my guest and prepare a 2 page Google Doc presentation
that addresses the problem, presents a solution, and makes an offer.

Here is an outline of what this looks like:

- Open by picking up where you left off in your last conversation.

- Highlight their problem clearly, and demonstrate how you solve that problem.
- Provide them a visual example and taste of what is possible.
- Show them that you + them working together makes so much sense.
- Make them a no-brainer, “it would feel stupid to say no” offer.
- Give them their next steps to say “yes” or “no”.

Second: I send them the presentation via text / a message.

I text the person and make sure they have time to review it in the next 24-48 hours. Once they
confirm, I send them the document with a short loom video of me walking through it.

Third: I finalize details, and close them (Or get a referral).

If the prospect responds with a “yes”, I get on the phone, finalized details, and collect payment.

If they respond with a “no”, I thank them for their time and ask if they know anyone that has the
problem I solve, that might want to come on the show. Then the process repeats.

That is it!

If you can fill out a Google Doc, you can close these deals.

The key here is simplicity. The more you do this, the more you will discover what things you can
remove, and what things to focus on. This isn’t about selling, this is about solving problems.

Do you see how the process creates a snowball effect? You can’t lose here. You either make a
sale, or you get another lead.

If you follow the steps, you will be amazed at how simple it is to get people to say yes!

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 My Friend, This Is The Golden Mic Method.

Do you see now why I said this is the single most powerful, effective, and profitable way to
create an unlimited amount of high ticket clients?

Do you see how you can do this without ads, a funnel, or a website?

Do you see how this can solve your lead problem forever, and create unlimited clients?

All you need to do is:

1. Create a place where your clients want to come talk to you.
2. Build a relationship that makes them want to do business with you.
3. Show them how you can solve their problems.
4. Make them a no-brainer offer.

The Golden Mic Method is a revolutionary new approach to finding and closing high-ticket
clients that can literally transform your business.

Talk shows are so underused right now and have so much potential. I feel like this is like funnels
when Russell Brunson first started teaching them. The first people to use them made millions.

If you would like to create your own Golden Mic Talk Show, and want my help to accelerate your
success, the 5-Day Profitable Podcast Challenge is for you.

On this challenge, I will dive deep into each one of these steps, show you how to get unlimited
clients, walk through my scripts and offers, and help you launch in just 5 days.

Go to joshforti.com/ppchallenge to get started.

If you found value in this guide, I would love to hear from you. I am very active on social media,
so send me a message on Instagram (@joshforti) or on Facebook (@realjoshforti).

P.S. Listen To The Show Here | Watch The Show Here (Select Episodes)

Thank you so much for reading! Talk soon - Peace!

- Josh Forti

P.S. If you believe this guide is worth reading, I would be honored if you shared it with someone
who would benefit from reading it. You can send them to www.joshforti.com/podcastprofits

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