AMD’S WINNING

STRATEGY

IRENE HWANG
DIRECTOR, PRODUCT MANAGEMENT
GREATER CHINA

1 | AMD’s Winning Strategy

PEOPLE PREFER VISUAL COMMUNICATION

Verbal Perception Visual Perception

Words are processed Pictures and video

at only 150 words are processed 400 to
per minute 2000 times faster

§ HD visual experience
What Matters Today: § Multiple content sources
§ New types of applications
§ Natural user interface
2 | AMD’s Winning Strategy
 Natural User
Interface
Next-Gen
Interactive
Web
Entertainment
Browsers

AMD Designs for the Era of

Experience-Based Computing

Content
Advanced
Creation,
Communications
Manipulation
Productivity

3 | AMD’s Winning Strategy

2011 | AMD Moving Boldly Forward

Only two companies develop and Only two companies develop

deliver x86 processors in and deliver leading-edge 3D
volume graphics

Only can do both.

4 | AMD’s Winning Strategy
 AMD GRAPHICS PRODUCTS
DELIVERING THE
BEST VISUAL EXPERIENCE

5 | AMD’s Winning Strategy

GPU STRATEGY – DELIVER THE BEST VISUAL EXPERIENCE

Enable the most

Execute to hit key immersive experience
inflection points and Performance
Differentiate in graphics, Leadership Content
maintain time to
market advantage compute, multimedia and
display

6 | AMD’s Winning Strategy

AMD LEADS IN GRAPHICS TECHNOLOGY

First with DVD

hardware support

Radeon 9700 first to

utilize full AGP 8X and
programmable
pixel shaders
First to Launch AGP First to use DDR3 First to use GDDR5

1995 2000 2005 2010

First to use GDDR4 First consumer-friendly,
multi-monitor
support on single GPU
Led PCI-Express
transition

First with notebook First to use DDR2

First 3D Processor
graphics accelerator

7 | AMD’s Winning Strategy

AMD EYEFINITY MULTI-DISPLAY TECHNOLOGY
DOING MORE AND SEEING MORE

Without AMD Eyefinity

Technology With AMD Eyefinity Technology Enabled

8 | AMD’s Winning Strategy

 AMD EYEFINITY TECHNOLOGY
UP TO SIX DISPLAYS FROM A SINGLE GRAPHICS CARD
HUNDREDS OF COMPATIBLE GAMES

3x1 Landscape

NEW! Native 5x1 Portrait 3x1 Portrait

3x1 Landscape Plus 3 Extended

3x1 Portrait Plus 3 Extended 2x2 Landscape Plus 2 Extended

3x2 Landscape

9 | AMD’s Winning Strategy

AMD HD3D TECHNOLOGY STRATEGY

Video/BD3D
Middleware
MiddlewarePartners
Partners Playback Partners

Gaming

Glasses & Emitter

Display Partners
Partners

10 | AMD’s Winning Strategy

THE WORLD’S FASTEST GRAPHICS SOLUTIONS COME FROM AMD!

AMD Radeon™ AMD Radeon™

HD 6990 Graphics Card 3 HD 6990M Mobile GPU

*Products may not be exactly as shown

11 | AMD’s Winning Strategy

AMD SOFTWARE PARTNERS

12 | AMD’s Winning Strategy

 CLIENT PRODUCTS
FUSION APUS
ACCELERATED PROCESSING UNITS

13 | AMD’s Winning Strategy

PARADOX SOLVED…TODAY

AMD Fusion APUs

signify the

biggest shift
in PC technology since x86 processors
were first invented more than

30 years ago.

14 | AMD’s Winning Strategy

2011 | AMD Moving Boldly Forward

G-Series C- & Z-Series E-Series A-Series

APU APU APU APU

§ Embedded § Ultra-mobile notebooks § Ultra-mobile and § Mainstream notebooks

§ Tablets thin-and-light § All-in-ones
notebooks
§ Desktops
§ Small form factor
desktops § Embedded

Winner 2011 CES Hardware Innovation Award and

2011 Best Choice of Computex Taipei Award
* AMD Defines “All day battery life” as 8+ hours of continuous usage as measured with the Windows Idle test

15 | AMD’s Winning Strategy

A-SERIES NOTEBOOK REVIEW HIGHLIGHTS
“…when savvy consumers see what AMD's A Series APUs are
capable of, one can easily speculate that AMD should be poised to
take a bite out of Intel's notebook market share.”
“Bottom line, average consumers now have more reasons
than ever to buy an AMD-based laptop.”

“AMD is going to be very busy this year and APUs are clearly here
to stay and we are glad to say that.”

“I do believe that the platform as a whole is a life-changing

development for AMD in the notebook field.”

“If you’re after a good all-around laptop for $500-$600, Llano

should have just what you need; and for gaming, it will likely power
some of the best sub-$700 gaming capable laptops you're going to
find right now.”

16 | AMD’s Winning Strategy

 The World’s First and Only CPU
to Reach 8.4GHz

AMD FX Processor

17 | AMD’s Winning Strategy

 SOFTWARE UPDATE
UNLEASHING THE FULL POWER
OF AMD FUSION APUS/GPUS

18 | AMD’s Winning Strategy

BRILLIANT HD | GET MORE WITH DirectX® 11

DirectX® 11 adds new features that add more detail, create

rich worlds, realistic characters, and more fluid game play

DirectX® 10 DirectX® 11

Images courtesy of Unigine Corp.

19 | AMD’s Winning Strategy

BRILLIANT HD
DirectX® 11 GAMES

Dragon Age Total War:

2 Shogun 2

Deus Ex:
DiRT 3 Human
Revolution

20 | AMD’s Winning Strategy

BRILLIANT HD
GPU ACCELERATED APPS – MICROSOFT

Internet
Silverlight
Explorer
5
9

Windows
Office
Live
2010
2011

21 | AMD’s Winning Strategy

BRILLIANT HD
BETTER MEDIA EXPERIENCE

Adobe Flash ArcSoft

Player TotalMedia
11.0 Theatre

Corel CyberLink
WinDVD PowerDVD

Big Buck Bunny video and characters (c) Blender Foundation/www.bigbuckbunny.org;

22 | AMD’s Winning Strategy

PERSONAL SUPERCOMPUTING
OpenCL™ APPS

Sony Viewdle
Vegas Pro Video
10.0d Uploader

ViVu MotionDSP
VuRoom vReveal 3.0

23 | AMD’s Winning Strategy

A COMMITMENT TO OPEN STANDARDS

§ AMD drives open and de-facto standards

– Compete on the best implementation

§ Open standards are the basis for large

ecosystems

§ Open standards always win over time DirectX®

– SW developers want their applications to
run on multiple platforms from multiple
hardware vendors

24 | AMD’s Winning Strategy

 Disclaimer & Attribution
The information presented in this document is for informational purposes only and may contain technical inaccuracies, omissions and
typographical errors.

The information contained herein is subject to change and may be rendered inaccurate for many reasons, including but not limited to
product and roadmap changes, component and motherboard version changes, new model and/or product releases, product differences
between differing manufacturers, software changes, BIOS flashes, firmware upgrades, or the like. There is no obligation to update or
otherwise correct or revise this information. However, we reserve the right to revise this information and to make changes from time to
time to the content hereof without obligation to notify any person of such revisions or changes.

NO REPRESENTATIONS OR WARRANTIES ARE MADE WITH RESPECT TO THE CONTENTS HEREOF AND NO RESPONSIBILITY
IS ASSUMED FOR ANY INACCURACIES, ERRORS OR OMISSIONS THAT MAY APPEAR IN THIS INFORMATION.

ALL IMPLIED WARRANTIES OF MERCHANTABILITY OR FITNESS FOR ANY PARTICULAR PURPOSE ARE EXPRESSLY
DISCLAIMED. IN NO EVENT WILL ANY LIABILITY TO ANY PERSON BE INCURRED FOR ANY DIRECT, INDIRECT, SPECIAL OR
OTHER CONSEQUENTIAL DAMAGES ARISING FROM THE USE OF ANY INFORMATION CONTAINED HEREIN, EVEN IF
EXPRESSLY ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

AMD, the AMD arrow logo, and combinations thereof are trademarks of Advanced Micro Devices, Inc. All other names used in this
presentation are for informational purposes only and may be trademarks of their respective owners.

© 2011 Advanced Micro Devices, Inc.

25 | AMD’s Winning Strategy