AMUL

2. Nandini (Karnataka Milk Federation)

3. Mother Dairy (National Dairy Development Board)
4. Dudhsagar Dairy (Mehsana District Cooperative Milk Producers Union Ltd.)
5. MILMA (Kerala Co-operative Milk Marketing Federation)
The top 5 milk-producing states are: Rajasthan (15.05%), Uttar Pradesh (14.93%), Madhya Pradesh
(8.6%), Gujarat (7.56%) and Andhra Pradesh (6.97%). They together contribute 53.11% of total Milk
production in the country.

India is the highest milk producer and ranks first position in the
world contributing 24.64% of global milk production in the year
2021-22. The milk production of India has registered 58% increase
during the last nine years i.e., during the year 2014-15 and 2022-23
and increased to 230.58 Mn Tonnes in the year 2022-23.

Below we look at the top 8 competitors of Amul.

1. Britannia:
Britannia Industries Limited is a food manufacturing company in India,
headquartered at Kolkata. It was launched in 1892, primarily for the officers during
British Raj to provide them with quality tea time biscuits. Over the years, Britannia
has changed hands from one group to another.
2. Nestle:
Nestle – largest food company in terms of revenue is based out of Vaud,
Switzerland. It has a wide range of product line such baby foods, coffee, tea, dairy
products, Maggi and many more. It has presence in 194 countries having
approximate 450 factories with a head count of 339,000 people.
3. Mother Dairy:
Mother Dairy is a subsidiary of the Indian organization National Dairy Development
Board. It was started in 1974 under the famous initiative Operation Flood. Mother
Dairy majorly deals with manufacturing and selling of milk and other dairy products
such as paneer, ghee, curd, butter milk, lassi and ice creams.
Cadbury:
Cadbury is a British multinational confectionary which is completely owned by the
American company Mondelez International. Cadbury brand is considered as the
second largest brand after Wrigley. The company is famous for its Dairy milk
chocolates which is renowned all over the world.
5. Baskin Robbins:
Baskin Robbins is the largest ice cream speciality store chain. Baskin Robbins is
based in Canton, Massachusetts. Baskin Robbins emerged as a firm by merging two
of the respective parlours of Burt Baskin and Irv Robbins in Glendale, California.
Kwality Walls:
A frozen desserts brand, Kwality Walls is owned by the consumer goods company of
India, Hindustan Unilever. An amalgamated name made out of two separate
companies that Uniliver had acquired, Wall’s pf UK and Kwality of India. A major
producer of ice creams and other frozen desserts, Kwality Walls is the most popular
and one of the most respected brands.

 What is sales explain the difference between sales and

marketing.
Sales is the process of selling products or services, while marketing is the
broader strategy of promoting and creating awareness about those products or
services.
 Sales involves direct interaction with customers to generate revenue.
 Marketing focuses on market research, advertising, branding, and
creating customer demand.
 Sales is a subset of marketing, as it is one of the tactics used to achieve
marketing goals.
 Sales is more transactional, while marketing is more relationship-
oriented.
 Sales is short-term oriented, while marketing takes a long-term
perspective.
 Sales is measurable in terms of revenue generated, while marketing
success is measured by brand awareness, customer satisfaction, etc.

Why amul, when other private players are offering good

package.
Amul offers a unique combination of brand value, quality products, and a strong
distribution network.
 Amul has a strong brand presence and is widely recognized and trusted
by consumers.
 Amul offers a wide range of high-quality dairy products that cater to
diverse consumer preferences.
 Amul has a well-established and extensive distribution network, ensuring
availability of products across the territory.
  Amul has a competitive pricing strategy, making its products affordable
for a larger consumer base.
 Amul has a strong track record of customer satisfaction and loyalty.
 Amul provides excellent support and training to its sales team, enabling
them to achieve their targets effectively.

What is milk, define milk, what is

homogenisation, explain.
Milk is a nutrient-rich liquid produced by mammals. Homogenisation is a process of breaking
down fat globules to create a uniform texture.
 Milk is a source of calcium, protein, and other nutrients.
 It is produced by mammals such as cows, goats, and sheep.
 Homogenisation is a process of breaking down fat globules in milk to create a
uniform texture.
 This process involves forcing milk through a small opening at high pressure.
 Homogenised milk has a longer shelf life and a smoother texture compared to non-
homogenised milk.

Why should we hire you?

My skill and qualification.
Sir, I am fresher, I will learn new things quickly and work hard with dedication.
If I get this opportunity then surely I prove my qualities with my work
Honestly, I possess all the skills and experience that you're looking for. I'm
pretty confident that I am the best candidate for this job role. It's not just my
background in the past projects, but also my people skills, which will be
applicable in this position.

Amul milk
Calci low fat easily digestible calcium rich milk for old age and pregnancy.
Lactose intolerance
Amul gold for dessert
Amul taza for daily consumption
Amul slim trim milk skimmed milk for heart disease and low bp