Discovering The Principles of Design
Discovering The Principles of Design
Emphasis
-Every design needs an accent—a point of interest.
Emphasis is the quality that draws your attention to
a certain part of a design first.
There are several ways to create emphasis:
2. the angle of the lines and change in color in • Use a contrasting color.
the graphic design;
• Use a different or unusual line.
• Make a shape very large or very small.
• Use a different shape.
• Use plain background space
‘ Pattern
-Patterns are everywhere. Many of our habits are
patterns. Pattern is the repetition of the elements of
design or anything else.
Can you identify the pattern below?
Repetition
-Repetition works with pattern to make a work of
art seem active. The repetition of elements of design
creates unity within the work.
Balance
-Balance gives a feeling of stability. There are three
types of balance.
-Symmetrical, or formal balance, is the simplest
kind. An item that is symmetrically balanced is the
same on both sides. Our bodies are an example of
formal balance. If you draw an imaginary line from Variety
your head to your toes dividing your body in half,
-Variety is the use of several elements of design to
you will be pretty much the same on both sides.
hold the viewer’s attention and to guide the
viewer’s eye through and around a work of art.
Variety can show contrast. Variety can be found in
nature or made.
-tend to express as well as to arouse emotions of -this are actually series of numbers and letters when
exaltation and inquietude. put together actually pin point the exact color.
-this system is used in many ways for people to
accurately name which color is which.
Dimension of Colors
1. HUE
-is the dimension of color that gives color its name.
Color Wheel
-a visual representation of the primary colors and
how they combine to create all other visible colors.
it shows the Texture
relationships
-the element that deals more directly with the sense
between the
of touch
primary,
secondary, and -best appreciated when an object is felt with the
tertiary colors and hands.
helps demonstrate
color temperature. Form
-describe the structure or shape of an object or an
art piece.
Perspective
-deals with the effect of distance upon the
appearance of objects, by means of which the eye
judges spatial relationship.
1. Linear Perspective - representation of
an appearance of distance by means of converging
Warm colors include red, orange and yellow
lines.
and variations of those three colors.
2. Value
Foreshortening- representation of
-refers to the lightness and darkness of a color objects or parts of the body as smaller from the
point of view of the observer.
* Tint (always add white)
* Shade (ad black)
* Tone (add gray)
2.Aerial Perspective
-also called as atmospheric perspective, method of
creating the illusion of depth, or recession, in a
painting or drawing by modulating color to simulate
changes effected by the atmosphere on the colors of
things seen at a distance.
Volume
-refers to the amount of space occupied three
dimensions.
-therefore, refers to solidity or thickness.
Space
-in art, space is the area around, above, and within
and object. With consideration to drawings and
paintings, our goal is to create the illusion of space.
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