SATHYABAMA INSTITUTE OF SCIENCE AND TECHNOLOGY

DEPARTMENT OF COMPUTER SCIENCE AND ENGINEERING

SCSA4003- Business Analytics

Question Bank

UNIT-1
S.N Questions(2Marks) CO Level
o
1. Interpret Business Intelligence CO1 L2

2. Interpret need of Business intelligence CO1 L2

3. List some of the features of business intelligence. CO1 L2

4. Interpret Business Analytics, CO1 L2

5. Differentiate Business Intelligence and Business Analytics. CO1 L2

6. List the components of Business Intelligence. CO1 L2

7. List some of the examples of Business Intelligence. CO1 L2

8. List the components of Business Analytics. CO1 L2

9. List the different types of business analytics. CO1 L2

10. Elaborate the need of Business Analytics CO1 L2

11. Differentiate Descriptive and Prescriptive analytics. CO1 L2
12. Interpret OLAP CO1 L2
13. Elaborate the need of Datawarehouse CO1 L2
14. Interpret Real time business intelligence CO1 L2
15. List some of the features of business intelligence CO1 L2
16. State the importance of Business Intelligence CO1 L2
S.N Questions(16 marks) CO Level
o
1. Explain about various components of Business Intelligence? CO1 L3

2. Explain various features of Business intelligence in detail? CO1 L3

3. Explain about the different types of Business Analytics? CO1 L3

4. Explain about the components of Business Analytics? CO1 L3

5. Compare and contrast Business Intelligence and Business Analytics. CO1 L3

6. Elaborate in detail about the Business Analytics with case study CO1 L3
7 Enumerate and explain in detail on BI components CO1 L3
8 Explain the following CO1 L3
1. Descriptive analytics
2. Predictive analytics
3. Prescriptive analytics

S.No Questions (2MARKS) CO Levels

1 Define digital data. CO2 L1
2 Mention the types of Digital data. CO2 L1
3 What is an unstructured data? Give example. CO2 L2
4 What are the different ways of storing Digital data? CO2 L2
5 What are the challenges faced in maintaining Quality of CO2 L3
data?
6 List the 3 types of Data Classification. CO2 L2
7 Define semi structured data. CO2 L1
8 Define the term relational database. CO2 L1
9 Define Data warehouse. CO2 L1
10 What is an Outlier? CO2 L1
11 What are frequent patterns? Give example. CO2 L1
12 How is Prediction different from Classification CO2 L3
13 What is the role of meta repository in Data warehouse? CO2 L1
14 What is Data Cleaning? CO2 L1
 15 How binning can handle noisy data? CO2 L3
16 Define Gain ratio of an attribute. CO2 L1

UNIT 2

S. No Questions (16MARKS) CO Level

1 Define Digital data. Briefly discuss the various types of CO2 L3
Digital data with suitable examples
2 Explain the concept of Data Quality in detail. CO2 L3
3 Explain Data Classification in detail CO2 L3
4 Explain the components of BI with sketch CO2
5 (a)Compare and contrast Operational database systems CO2 L4
with Data warehouse.
(b)Explain the importance of Data Marts in Data
warehouse.
6 Discuss the various components used for building a Data CO2 L2
warehouse with a neat sketch.

7 Discuss about the 3-tier architecture of Data warehouse. CO2 L2

8 Explain the various phases of Knowledge Discovery CO2 L2
process with a neat diagram.

UNIT-3

S.No Questions(2Marks) CO Level

1. What are the advantages of big data analytics? CO3 L1
2. List out the Lifecycle Phases of Big Data Analytics? CO3 L2
3. What are the Text mining challenges? CO3 L2
4. Define sentiment analysis? CO3 L1
5. What are Benefits of text mining? CO3 L1
6. Write the types of Outlier Detection in Business? CO3 L2
7. State Use cases of sentiment analysis? CO3 L1
8. Why Business Understanding is more relatable towards CO3 L3
Data Understanding?
9. What is Data aggregation? CO3 L2
10. List the benefits of Business case evaluation. CO3 L2
11. Define Sentiment Analysis in Business Intelligence Build up CO3 L3
with example?
12. List the strategies that affect a range of business activity? CO3 L3
13. What is WEB MINING? CO3 L2
14. Write about cases of event extraction? CO3 L2
15. Why is Prediction used in Data Mining? CO3 L3
16. How does data mining inform business analytics? CO3 L3

S.No Questions(16 marks) CO Level

1. Explain Data mining techniques in business analytics. CO3 L3
2. Write about Text mining challenges and issues. CO3 L4
3. Give a brief about Methods for Outlier Detection CO3 L3
4. Describe about data mining Techniques with neat diagram CO3 L4
5. Explain in detail about Characteristics of big data CO3 L3
6. Illustrate the Key capabilities of effective social media CO3 L4
analytics.
7. Write a detailed report on strategies affect a range of business CO3 L4
activity.
8. Explain in detail about Fundamentals of big data analytics. CO3 L4

UNIT-4

S.No Questions(2Marks) CO Level

1. Define Entity. CO4 L1
2. List out the two categories of data mining tasks. CO4 L1
3. What is Predictive Data Mining? CO4 L1
4. Define Data Characterization. CO4 L1
5. State the different types of cardinality. CO4 L1
6. How does the Participation Constraint applied on the CO4 L2
 entity?
7. State the Degree of a relationship. CO4 L1
8. Define Composite Attribute. CO4 L1
9. What is Multivalued Attribute? CO4 L1
10. List the Basic operations of OLAP. CO4 L1
11. How to identify an Outlier? CO4 L1
12. State the high granularity in snowflake schema CO4 L2
13. What are the two main elements of the dimensional model CO4 L1
in star and snowflake schema?
14. Write down the characteristics of Star schema. CO4 L1
15. List the Drawbacks of a Snowflake Schema CO4 L1
16. Define Association Rule . CO4 L1

S.No Questions(16 marks) CO Level

1. Discuss in detail the various Data Mining Tasks. CO4 L2
2. Differentiate between Transactional processing versus CO4 L4
Analytical processing with relevant examples.
3. Demonstrate the OLAP approaches used to analyse CO4 L3
multidimensional data from multiple sources.
4. Discuss in detail the various Components of ER model. CO4 L4
5. Explain in detail about the concepts of Association CO4 L2
Analysis.
6. Explain in detail about the requirements and Methods of CO4 L2
Cluster Analysis.
7. Write a detailed report on the applications solutions of CO4 L3
multidimensional data analysis in the Impact Assessment
of electric industry.
8. Differentiate between Star Schema versus Snowflake CO4 L4
Schema.

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UNIT-5

S.No Questions(2Marks) CO Level

1. What is business performance management? CO5 L1
2. List the stages of performance management cycle. CO5 L2
3. What are the SMART goals? CO5 L2
4. Define KPI? CO5 L1
5. What are dashboards? CO5 L1
6. Write the types of dashboards CO5 L2
7. State HR Analytics CO5 L1
8. Why should HR leaders care about HR analytics CO5 L3
9. What is Financial Analytics? CO5 L2
10. List the benefits of Operational Analytics. CO5 L2
11. Define Maximum Criterion with example CO5 L3
12. List the methods of decision making under Uncertainty CO5 L3
13. What is Analytics in industries CO5 L2
14. Write about Operational Analytics in Marketing CO5 L2
15. Why Financial Analytics is important? CO5 L3
16. How does HR Analytics improve company culture CO5 L3

S.No Questions(16 marks) CO Level

1. Explain Performance Management Cycle stages? CO5 L3
2. Write about Analytics in Business Support function in detail. CO5 L4
3. Give a brief about Marketing Sales Analytics. CO5 L3
4. Describe about Key Performance Indicator with an example? CO5 L4
5. Explain in detail about Dashboards and its types. CO5 L3
6. Illustrate Operational Analytics with its use cases. CO5 L4
7. Write a detailed report on applications of analytics in different CO5 L4
industries.
8. Explain in detail about Applications of data analytics in the CO5 L4
business world