CCCSS 23
CCCSS 23
Functional English
Module Description
Before Independence, the British had sown the seeds of the English language in India. From
then onwards, the usage of English language gained prominence because of its global
acceptance as official language. Even in the Constitution of India, the English has been
mentioned as official language alongside Hindi. India being diverse in culture where people
speak several languages, the learning and usage of the English language helped to keep
India unified on several platforms like Parliament, State meetings, GST council meetings
where the representatives from all the states take part.
The globalisation directly or indirectly connected all the people from various countries
through the English language. Many international platforms like WTO, WEF,ILO etc are able
to successfully bring all the people from several backgrounds on one platform and be a
representator of the international problem and issues. This is made possible and easy by
communicating in English in the summits.
Now a days, the usage of English language is observed in all the spheres of life. Bearing in
mind this, the competitive exams like UPSC, SSC, APPSC etc, made mandatory to pass in
English paper. Every business and professional meeting is also being held in English
language for more convenience and to avoid lack of expression of ideas or thoughts by any
participant.
In this backdrop, we cannot deny the growing importance of the English language and it is
important to learn error free English language to make ourselves more established in all the
spheres of life. Learning and mastering error less English builds self-confidence improves
the communication skills and finally helps to excel in being more expressive and elaborative
of our needs and requirements in the workplace.
Therefore, this module attempts to introduce the several concepts in Functional English that
make the student to learn grammatically free language.
Unit 1.2 Critical Reading, Spotting errors, Sentence completion, Sentence rearrangement.
Table of Contents
Aim
Instructional Objectives
Learning Outcomes
1.1.1 Tenses
Self-Assessment Questions
1.1.2 Voice
Self-Assessment Questions
Self-Assessment Questions
Summary
Terminal Questions
Answer Keys
Activities
Glossary
Bibliography
e-References
Video links
Image credits
Aim
This unit intends to learn and practice the grammar component of the Functional
English.
Instructional Objectives
Learning Outcomes
Etymology - The word “tense” is derived from Old French tens “time,” from Latin
tempus “time.”
Definition - In English language, the tense is defined as the form of verb used to
describe the time and the state of the action. The action performed in a period
determines the verb tense. The main verb tenses are the present, past, and future.
The main verb tense is classified into four forms depending upon the aspect of time.
Therefore, the total 12 verb tenses are used to describe any kind of action at any time in
the present, past or future.
The 12 Tenses
Simple Present / The Simple Past/ The Past Simple Future/ The Future
Present Indefinite Indefinite Tense Indefinite Tense
Tense
The Present Perfect The Past Perfect Tense The Future Perfect Tense
Tense
The Present Perfect The Past Perfect The Future Perfect Continuous
Continuous Tense Continuous Tense Tense
a) This form of present tense is used to describe an action that is habitual, regular,
general truth, custom, practice, repeated action etc.
Usually, these kinds of actions are expressed by the adverbs of frequency such as
often, seldom, always, occasionally etc.
For example
b) This form of present tense is used to express permanent nature of the subject and
principles.
For example
c) This form of present tense is used to describe an action having a future reference.
For example
___________________________________________________________________
_________________________________________________________________________
For example
b) This tense is used to refer to any action in the future i.e., future arrangement or plans.
For example
For example
d) This tense is not used with the Stative verbs. Stative verbs are those that cannot be
used to express in progressive way (- ing form cannot be used).
For example
1) He owns a car.
2) Krishna loves her.
3) I think, she is a miser.
In the above given examples, the simple present is used to denote the stative verbs.
In example 1, it cannot be written as “He is owning a car”. Similarly, all other stative
verbs cannot be expressed in the present continuous form.
This tense is used to denote a preceding action that is formed by the present tense of
the verb have and the past participle of the main verb.
a) It denotes an action that started in the past and continues in the present.
For example
b) This tense is often used with adverbs and conjunctions to express the preceding
action.
Recently, just, ever, yet, till, after, lately, before, of late etc.
For example
1) There are no taxies available because the drivers have gone on strike lately.
2) I have just asked her about the movie.
c) It is also used to denote an action in the past but speaking about the experience in
the present. We often use the adverb ever to talk about experience up to the
present.
For example
d) This tense cannot be used to denote an action that took place at a point in the past.
The point of time in the past is expressed by since, ever since, yesterday, before,
formerly, the other day, last, etc.
For example
e) This tense is used to denote an action that refers to the time which is not yet
finished.
For example
f) This tense is to be used to express time expressions indicated by for, since, how
long, whole, all, throughout, and all along etc.
For example
_________________________________________________________________________
Point of time is the time which denotes any specific or proper time. e.g., in 1988, on
Thursday.
Time expression denotes the combination of both point and period of time. e.g.,
winter 1947, for two years.
_________________________________________________________________________
This tense is used to denote an action continuing from the past into the present. The
present perfect continuous is formed with have/has been and the -ing form of the verb.
For example
1) He has been studying the same class for the last three years.
2) It has been raining for two days now.
a) This tense is used to denote a habitual action that happened in the past, indicated
generally by often, usually, used to, occasionally, rarely, daily, always, never etc.
For example
b) This tense can be used to denote an action that took place at a point in the past. The
point of time in the past is expressed by since, ever since, yesterday, before,
formerly, the other day, last, etc.
For example
For example
1) He lived abroad for 10 years.
2) She studied a new course AI for 3 years.
a) This tense is used to denote a progressive action in the past. It is formed from the
past tense of the verb be and the -ing form of a verb.
For example
b) This tense is also used for a definite arrangement for future in the past.
For example
For example
For example
1) When she was having exams, I wished her the best. (correct)
When she was having exams, I was wishing her the best. (incorrect)
2) Ram was having breakfast when I heard a loud noise from outside.
e) To express a progressive action in the past, the words like while, still, at the
moment, then are most used.
For example
_________________________________________________________________________
For example
_________________________________________________________________________
The past perfect tense is formed from the verb had and the past participle of a verb.
a) This tense is to be used to referring two actions finished in the past. The preceding
action was finished before the succeeding action started.
For example
1) I had searched for the keys before my mother asked for it.
2) Rohan had met his friend before his exams started.
b) This tense is used to imply the preceding action using ever, just, so far, yet, till,
by the time, recently, already, before, after etc.
For example
c) This tense is to be used to express time expressions indicated by for, since, how
long, whole, all, throughout, and all along etc.
For example
This tense is used to denote an action that started in the past and continued to
some point or another action in the past.
For example
1) His radio had been playing since 8 am yesterday. The neighbours were getting
disturbed.
2) Last night the dog had been barking for a long time.
a) This tense is used to express an action that will happen in the future.
For example
______________________________________________________________
Generally, ‘shall’ is used with first person of pronoun ‘I’ and ‘we.’ ‘Will’ is
used with second and third persons.
_____________________________________________________________
b) Suppose, if the main verb is ‘be’, we can use this tense to express an action with
firm plan or decision before speaking.
For example
For example
b) This tense is also used to express the future indefinite tense or definite future
arrangement.
For example
c) Like other continuous tenses, this tense cannot be used to express an action
using stative verbs.
a) This tense is used to express when the preceding action will be finished
before the succeeding action begins in the future.
For example
For example
For example
1) She will have cooked our favourite dish since we are going home after
a long time.
The future perfect continuous, is a verb tense that describes actions that will
continue up until a point in the future.
will + have + been + the verb’s present participle (verb root + -ing).
This tense is used to denote an action that started in the past and continued
to some point or another action in the future.
For example
1) When I turn forty, I will have been playing piano for thirty-one years.
2) In June, she will have been living in Ohio for ten years.
3. I _______Sam’s brother
A) am not knowing
B) don’t know
C) not know
D) does not know
4. I________ a new laptop four days ago.
A) buy
B) was buying
C) bought
D) buys
5. I_________ at least five E-mails to the Hr Manager
A) have sent
B) has sent
C) Have send
D) has sending
1.1.2 Voice
Voice of a verb tells the relationship between the state of an action that the verb expresses
and the participants in the action (subject, object).
For example
In the above example, the verb punish is expressed by the subject teacher and the
object boy is subjected to action.
Types of voices
1) Active voice
In active voice, the doer or the actor of the subject is given more emphasis. It means
the subject is active while his action is passive. When the sentence is in active voice,
it starts with the subject.
For example
2) Passive Voice
In passive voice, the sentence begins with the object, action, receiver. It emphasises
more on the object of the verb, action of the subject or recipient of the action.
Therefore, the doer of the action is passive and the object of the verb or the action of
the subject or recipient of the action is active.
For example
_________________________________________________________________________
Transitive verb is a verb that requires a direct object to express a complete thought.
In transitive verb does not require a direct object to express a complete thought.
_________________________________________________________________________
1) As an auxiliary verb it is used with other verbs both in active and passive voice.
2) As a regular verb it is used in ‘No verb’ sentences.
For example
Future Indefinite
Past Indefinite
What is Narration?
It is act of reporting the words of speech. This reporting can be done in two ways.
1) Direct speech.
2) Indirect speech.
Direct speech
The actual words of the speaker are quoted in the speech marks in the direct
speech.
For example
Indirect speech
The actual words of the speaker are transformed into simple language without reporting in
speech marks.
For example
The following are some rules to be followed when changing from direct to indirect speech.
When you are speaking about the past, the time reference no longer applies and it is
necessary to change the time expressions.
For example
As an alternative to using ‘say’ we can also use ‘tell’ (‘told’ in the past) in reported
speech, but in this case you need to add the object pronoun.
For example:
For example
1) “Don’t shout!”.
2) “Call me later.”
In indirect speech
1) She told us not to shout.
2) You told me to call you later.
b) Reporting questions
When you report a question, you need to change the interrogative form into
an affirmative sentence, putting the verb tense one step back, as with
normal reported speech.
For example
1. Kiran asked me, “Did you see the cricket match on television last night?” (Find the
indirect form)
A) Ravi asked me whether I saw the cricket match on television the earlier night.
B) Ravi asked me whether I had seen the cricket match on television the earlier
night…….
C) Ravi asked me did I see the cricket match on television the last night.
D) Ravi asked me whether I had seen the cricket match on television the last night
2. I said to him, “why are you working so hard?”
A) I asked him why he was working so hard……….
B) I asked him why was he working so hard
C) I asked him why had he been working so hard
D) I asked him why he had been working so hard
3.He said to her, “what a cold day!” (Choose the indirect form)
A) He told her that it was a cold day
B) He exclaimed that it was a cold day
C) He exclaimed sorrowfully that it was a cold day
D)He exclaimed that it was a very cold day…….
4.Ram said to Sam, “Mona will leave for her native place tomorrow.” (Choose the indirect
form)
A) Ram told Sam that Mona will leave for her native place tomorrow
B) David told Anna that Mona left for her native place the next day
C) David told Anna that Mona would be leaving for her native place tomorrow
D) David told Anna that Mona would leave for her native place the next day…………….
5. He say, “I go for a walk every morning.” (Choose the indirect form in the given)
A) He says that he goes for a walk every morning………….
B) He said that he used to go for a walk every morning
C) He said that he goes for a walk every morning
D) He says he went for a walk every morning
Summary
The word “tense” is derived from Old French tens “time,” from Latin tempus
“time.”
The present tense is used to describe an action that is habitual, regular,
general truth, custom, practice, repeated action etc.
The present continuous tense denotes an action in progress (progressive
action) i.e., temporary in nature at the time of speaking.
This present perfect tense is used to denote a preceding action that is formed
by the present tense of the verb have and the past participle of the main verb.
The present perfect continuous tense is used to denote an action continuing
from the past into the present. The present perfect continuous is formed with
have/has been and the -ing form of the verb.
The past indefinite tense is used to denote a habitual action that happened in
the past, indicated generally by often, usually, used to, occasionally, rarely,
daily, always, never etc.
The past continuous tense is used to denote a progressive action in the past.
It is formed from the past tense of the verb be and the -ing form of a verb.
The past perfect tense is formed from the verb had and the past participle of a
verb.
The past perfect continuous tense is used to denote an action that started in
the past and continued to some point or another action in the past.
The future continuous tense is used to express an action that will happen in
the future and continues for an expected period of time.
The Future tense is used to express when the preceding action will be
finished before the succeeding action begins in the future.
The future perfect continuous, is a verb tense that describes actions that will
continue up until a point in the future.
Voice of a verb tells the relationship between the state of an action that the
verb expresses and the participants in the action (subject, object).
In active voice, the doer or the actor of the subject is given more emphasis. It
means the subject is active while his action is passive. When the sentence is
in active voice, it starts with the subject.
In passive voice, the sentence begins with the object, action, and receiver. It
emphasizes more on the object of the verb, the action of the subject, or the
recipient of the action.
The actual words of the speaker are quoted in the speech marks in the direct
speech.
Terminal Questions
Answer Keys
2 D
3 B
4 C
5 A
6 C
7 B
8 B
9 A
10 B
11 B
12 A
13 D
14 D
15 A
Glossary
Aim
This unit intends to explore the essence and application of the critical reading,
sentence rearrangement, sentence completion and spotting errors.
Instructional Objectives
Learning Outcomes
The critical approach to reading the text is reliable on the fact that irrespective of
the research, technicality of the subject matter, it is vital to examine the author(s)
decisions during the research and writing process and disregard the blind
acceptance of these decisions.
A practical starting point, therefore, is to consider anything you read not as fact, but
as the argument of the writer. Taking this starting point, you will be ready to engage
in critical reading.
You must be ready to take the academic debate after the critical reading to ensure
the accuracy of the examined features of the reading text.
The real purpose or the intention behind the critical reading lies in assessing the
strength of the evidence and arguments taken in the text. It is not always to find the
flaws in the text but to identify whether the text is based on well-reasoned argument
and evidence.
Therefore, the critical reading helps in identifying the strong and weak articles and
gives a big picture to the audience.
Evidence
The examination of evidence is dependent upon the nature of the subject, discipline
and the kind of writing. In the technical and scientific texts, the evidence may
include information on the facts, truths, theories, measurements, equipment and
many other factors where the scope of personal interpretation is less and more on
the specific guidance available to deal with them.
On the other end, where the scope of personal interpretation is high in the areas
like literature, themes in a novel, translation to other languages etc.
In these cases, the evidence may include items such as quotes from interviews,
extracts of text, and diagrams showing how themes might connect.
Whatever the subject, discipline the reader examines, it is imperative to look for the
rationale of the argument, interpretation of the evidence, implicit and explicit
meaning within the text.
Just considering the factual data to assess the reading narrows the scope of
evidence interpretation and limits the differentiation of the strong and weak
arguments. To overcome this, broadened definition of evidence helps in giving a big
picture of the reading text. This encompasses.
the rationale for the interpretations made and the conclusions drawn.
the relevance of, and the use made of the theoretical perspective, ideology, or
philosophy that is underpinning the argument.
The arguments given based on the evidence collected cannot be complete without
the right interpretation and presentation of the evidence.
The term ‘argument’ in this context means the carefully constructed rationale for
the enquiry, and for the place of its results within the academic arena.
Some basic questions from the critical reader about the reading text gives the big
picture of the context. This list is a mix of arts and science-based questions, as there
are several areas of common interest.
The critical reading is vital in several ways, and it is important to strategically follow an
appropriate methodology for critical reading to deliver an error less report or thesis. Some
important steps like note taking, source questioning increases the reliability and time factor.
Words, phrases, and sentences written in English is error free only when a candidate has
complete knowledge of parts of speech and grammar.
What exactly we must see to spot the errors in a sentence are given below
Parts of Speech
Punctuations
Singularity and Plurality
For example
Self-Assessment Questions
Directions: Some of the sentences are grammatically correct and some are incorrect. Find
out which part of the sentence has an error and mark that part. If there is no error, mark that
part as your answer. The below questions are divided into four parts and underlined in
different colour. Each underlined part is consecutively labelled alphabetical. Choose the right
alphabet.
1) The General with over one thousand officers and soldiers have
aaaaaaaaa
1) aa text
surrendered to the Indian troops who are patrolling the valley. No error
A. A
B. B
C. C
D. D
2) One of the important benefits of machine age is that our standard of life has.
Improved. No error
A. A
B. B
C. C
D. D
3) Just when Alfred Nobel’s discoveries were beginning to bring him rewards, which
were to make him one of the richest man of his day, an anti-Nobel campaign was
A. A
B. B
C. C
D. D
A. A
B. B
C. C
D. D
A. A
B. B
C. C
D. D
The Sentence Completion Questions are framed to evaluate the vocabulary and
knowledge of the finer distinction among words.
The best way of mastering the Sentence Completion Questions is by improving the
comprehension ability through reading newspapers, understanding the structure of
the sentence, knowing the slight difference between the meaning of the words.
The following exercises helps to guide them in choice of selecting the best of the
alternatives.
Self-Assessment Questions
Directions: Four alternatives a, b, c and d are given under each sentence, you are
required to select most suitable alternative to fill in the blank/blanks in the sentence
to make it meaningful.
1) My mother upset the kettle of boiling water and __________ her right hand badly.
E. wounded
F. sizzled
G. scorched
H. scalded
2) Sharing heavy responsibilities with colleagues does not involve loss of prestige or
__________ of the authority of an institute’s Head.
A. deterioration
B. decrease
C. diminution
D. loss
A. necessary; lodge
B. binding; pay.
C. obligatory; submit.
D. possible; remit
4) The mill workers were not ________ with their low wages and non - payment of
wages for last three months__________ fuel to the flames.
A. good; put.
B. satisfied; added.
C. joyful; poured.
D. pleased; directed.
5) The child was so spoiled by her indulgent parents that she became ________
when she did not receive all of their attention.
A. sullen
B. elated
C. discreet
D. suspicious
In this type, all the statements are given in a jumbled form and we need to arrange them
to give a meaningful sequence.
For example
In this type, the first statement given is static and all the other statements are given in a
jumbled form, and we need to arrange them to give a meaningful sequence.
In this type, the last statement given is static and all the other statements are given in
a jumbled form, and we need to arrange them to give a meaningful sequence.
A. We line up even for our filthy public toilets and to pay the electricity
bills.
B. We wait eternally at railway crossings, ration shops and bank
counters.
C. Particularly so in Europe where it is claimed that God is dead and
religion defunct.
D. Hence, the fact that millions, and mostly the youth, made it to the
funeral of Pope John Paul II, braving long journeys and queuing for
hours on end, is truly remarkable.
E. Europeans are not used to the serpentine queues we encounter in the
Indian subcontinent.
S6: That the European youth was willing to go through these hardships to
pay tribute to a spiritual head was unthinkable.
In this type, the first and last statements given is static, and the other statements
are given in a jumbled form, and we need to arrange them to give a meaningful sequence.
S1: Chanakya, by his foresight and strength of character, built up the Mauryan
Empire
S6: It is not true as some people said that Sardar Patel was not particular about the
means as long as he achieved his end.
C: Both were guided by stern realism and would tolerate no deviations from the
objectives which they pursued relentlessly.
D: Similarly, Patel refashioned a compact India out of the fragments left by the
British.
Summary
The real purpose or the intention behind the critical reading lies in assessing the
strength of the evidence and arguments taken in the text.
The examination of evidence is dependent upon the nature of the subject, discipline
and the kind of writing.
The arguments given based on the evidence collected cannot be complete without
the right interpretation and presentation of the evidence.
Words, phrases, and sentences written in English is error free only when a candidate
has complete knowledge of parts of speech and grammar.
The Sentence Completion Questions are framed to evaluate the vocabulary and
knowledge of the finer distinction among words.
The Basic Format, Static first statement, Static last statement, and Static first and last
statement are the types in sentence rearrangement.
Terminal Questions
1. Define critical reading and its strategies
2. Describe the critical reading types and usage
3. Define the sentence. write all the sentence types with an example.
4. Write all parts of speech with an examples
5. Describe the punctuation and write all the punctuation marks and usage
Glossary
Module Description
Skills acquisition has become so important to grow and develop in several spheres of life.
There are several types of skills like Hard skills and Soft skills that focuses on different set of
requirements of an individual growth.
Hard skills are technical skills required to perform a job. They are job-specific and improves
through education and experience. Learning hard skills through courses, vocational training
makes an individual externally ready for performing the job but incomplete internally to
sustain in the workplace. Hence, the holistic growth of an individual is equally dependent on
the soft skills that hold prominence especially in the present times where communication has
become a vital component in the workplace.
Therefore, soft skills also called as people skills or interpersonal skills are the traits and
abilities not unique to any job. They include time management, empathy, attitude, leadership
etc that are practically impossible to quantify and measure.
The major difference between the hard skills and soft skills is that the former one is a
gateway to an interview while the latter one is a gateway to acquire the job. The resume is
incomplete if either of the skills is absent. As we have ‘n’ number of ways to acquire
technical skills like workshops, courses etc, the need to focus on the development of the soft
skills right from the beginning acquires importance.
The learning and acquiring of soft skills begins from the home but improves when subject to
several challenges that sharpen the skills. Hence, the schools and colleges act as a good
platform to tone the soft skills.
Bearing in mind this, the academic curriculum incorporated the soft skills, designed and
developed a learning framework that enhances the skills like soft skills training.
Therefore, this module attempts to provide and explain the growing importance of soft skills.
Each unit in this module tries to explain the general traits and abilities considered as soft
skills and the ways to enhance them.
Table of Contents
Aim
Instructional Objectives
Learning Outcomes
Self-Assessment Questions
Self-Assessment Questions
Summary
Terminal Questions
Answer Keys
Activities
Glossary
Bibliography
e-References
Video links
Image credits
Aim
This unit intends to explain and discuss the components of soft skills.
Instructional Objectives
Learning Outcomes
Definition of Personality
Personality can be defined as a blend of mental behaviour and traits or qualities like thinking,
feeling, and acting. It is a range of enduring tendencies of an individual to think, feel and
behave in a confine manner in diverse situations. It refers to the constructive arrangement of
all your dispositions like Thoughts, Feelings, Attitude and Emotions, etc.
Definition of Character
As part of your personality, character represents your moral, ethical, social attitudes, and
beliefs. Most of the context’s character can be referred as the qualities of an individual. A
person could have good as well as bad qualities, and depending on these qualities, we can
decide the character of the particular individual, but it takes certain time to judge the
character because social associations impact the character.
Self-Assessment Questions
A) Sociable
B) Leadership power
C) Day dreamer……
D) Aggressive temper
A) Introvert
B) Extrovert………………
C) Ambivert
A) Performance
B) Actions
C) Self restraint
D) Behaviour………
Swot Analysis
A SWOT (strengths, weaknesses, opportunities and threats) analysis is a strategy that helps
company or an organization to overcome the challenges and refine the skills to pursue
new leads. The primary objective of a SWOT analysis is to help organizations to develop a
full awareness of all the factors in making a business decision. Albert Humphrey of the
Stanford Research Institute created this method in the 1960s during a study conducted to
identify why corporate planning consistently failed. Since its creation, the SWOT analysis
has become one of the most useful tools for business owners to start and grow their
companies.
“It is impossible to accurately map out a small business’s future without first evaluating it
from all angles, which includes an exhaustive look at all internal and external resources and
threats,” Bonnie Taylor, chief marketing officer at CCS Innovations, told Business News
Daily. “A SWOT accomplishes this in four straightforward steps that even rookie business
owners can understand and embrace.”
SWOT analysis will include the given categories. Though the elements and discoveries
within these categories will vary from company to company, a SWOT analysis is not
complete without each of these elements:
Strengths
Strengths describe what an organization excels at and what separates it from the
competition: a strong brand, loyal customer base, a strong balance sheet, unique
technology, and so on. For example, a hedge fund may have developed a proprietary trading
strategy that returns market-beating results. It must then decide how to use those results to
attract new investors.
Weaknesses
Weaknesses stop an organization from performing at its optimum level. They are areas
where the business needs to improve to remain competitive: a weak brand, higher-than-
average turnover, high levels of debt, an inadequate supply chain, or lack of capital.
Opportunities
Threats
Threats refer to factors that have the potential to harm an organization. For example, a
drought is a threat to a wheat-producing company, as it may destroy or reduce the crop
yield. Other common threats include things like rising costs for materials, increasing
competition, tight labour supply and so on.
SWOT Table
Analysts present a SWOT analysis as a square segmented into four quadrants, each
dedicated to an element of SWOT. This visual arrangement provides a quick overview of the
company’s position. Although all the points under a particular heading may not be of equal
importance, they all should represent key insights into the balance of opportunities and
threats, advantages, and disadvantages, and so forth.
The SWOT table is often laid out with the internal factors on the top row and the external
factors on the bottom row. In addition, the items on the left side of the table are more
positive/favourable aspects, while the items on the right are more concerning/negative
elements.
A SWOT analysis can be broken into several steps with actionable items before and after
analysing the four components. In general, a SWOT analysis will involve the following
steps.
A SWOT analysis can be broad, though more value will likely be generated if the analysis is
pointed directly at an objective. For example, the objective of a SWOT analysis may focused
only on whether or not to perform a new product rollout. With an objective in mind, a
company will have guidance on what they hope to achieve at the end of the process. In this
example, the SWOT analysis should help determine whether or not the product should be
introduced.
In addition to data, a company should understand the right combination of personnel to have
involved in the analysis. Some staff may be more connected with external forces, while
various staff within the manufacturing or sales departments may have a better grasp of what
is going on internally. Having a broad set of perspectives is also more likely to yield diverse,
value-adding contributions.
For each of the four components of the SWOT analysis, the group of people assigned to
performing the analysis should begin listing ideas within each category. Examples of
questions to ask or consider for each group are in the table below.
Internal Factors
What occurs within the company serves as a great source of information for the strengths
and weaknesses categories of the SWOT analysis. Examples of internal factors include
financial and human resources, tangible and intangible (brand name) assets, and
operational efficiencies.
External Factors
What happens outside of the company is equally as important to the success of a company
as internal factors. External influences, such as monetary policies, market changes, and
access to suppliers, are categories to pull from to create a list of opportunities and
weaknesses.1
(Threat) How many competitors exist, and what is their market share?
(Threat) Are there new regulations that potentially could harm our operations
or products?
Strengths Weaknesses
1. What is our competitive 1. Where can we improve?
advantage? 2. What products are
2. What resources do we have? underperforming?
3. What products are performing well? 3. Where are we lacking resources?
Opportunities Threats
1. What regulations are changing?
1. What new technology can we use?
2. What are competitors doing?
2. Can we expand our operations?
3. How are consumer trends
3. What new segments can we test?
changing?
Companies may consider performing this step as a "white boarding" or "sticky note" session.
The idea is there is no right or wrong answer; all participants should be encouraged to share
whatever thoughts they have. These ideas can later be discarded; in the meantime, the goal
should be to come up with as many items as possible to invoke creativity and inspiration in
others.
With the list of ideas within each category, it is now time to clean-up the ideas. By refining
the thoughts that everyone had, a company can focus on only the best ideas or largest risks
to the company. This stage may require substantial debate among analysis participants,
including bringing in upper management to help rank priorities.
Armed with the ranked list of strengths, weaknesses, opportunities, and threats, it is time to
convert the SWOT analysis into a strategic plan. Members of the analysis team take the
bulleted list of items within each category and create a synthesized plan that provides
guidance on the original objective.
For example, the company debating whether to release a new product may have identified
that it is the market leader for its existing product and there is the opportunity to expand to
new markets. However, increased material costs, strained distribution lines, the need for
additional staff, and unpredictable product demand may outweigh the strengths and
opportunities. The analysis team develops the strategy to revisit the decision in six months in
hopes of costs declining and market demand becoming more transparent.
Use a SWOT analysis to identify challenges affecting your business and opportunities that
can enhance it. However, note that it is one of many techniques, not a prescription.
A SWOT analysis won't solve every major question a company has. However, there's a
number of benefits to a SWOT analysis that make strategic decision-making easier.
In 2015, a Value Line SWOT analysis of The Coca-Cola Company noted strengths such as
its globally famous brand name, vast distribution network, and opportunities in emerging
markets. However, it also noted weaknesses and threats such as foreign currency
fluctuations, growing public interest in "healthy" beverages, and competition from healthy
beverage providers.2
Its SWOT analysis prompted Value Line to pose some tough questions about Coca-Cola's
strategy, but also to note that the company "will probably remain a top-tier beverage
provider" that offered conservative investors "a reliable source of income and a bit of capital
gains exposure."
Five years later, the Value Line SWOT analysis proved effective as Coca-Cola remains the
6th strongest brand in the world (as it was then). Coca-Cola's shares (traded under ticker
symbol KO) have increased in value by over 60% during the five years after the analysis was
completed.
To get a better picture of a SWOT analysis, consider the example of a fictitious organic
smoothie company. To better understand how it competes within the smoothie market and
what it can do better, it conducted a SWOT analysis. Through this analysis, it identified that
its strengths were good sourcing of ingredients, personalized customer service, and a strong
relationship with suppliers. Peering within its operations, it identified a few areas of
weakness: little product diversification, high turnover rates, and outdated equipment.
Examining how the external environment affects its business, it identified opportunities in
emerging technology, untapped demographics, and a culture shift towards healthy living. It
also found threats, such as a winter freeze damaging crops, a global pandemic, and kinks in
the supply chain. In conjunction with other planning techniques, the company used the
SWOT analysis to leverage its strengths and external opportunities to eliminate threats and
strengthen areas where it is weak.
Self-Assessment Questions
4. SWOT stands for___________
D) Both A&B
B) Strategy building
C) None
D) Both A&B
Summary
Soft Skills are highly demanded, and prior required skill set in the work front.
Soft skills also known as people skills and compliment the Hard Skills to explore and
enhance an individual’s relationships, job performance, personal motivation and
career prospects.
Soft skills are interpersonal skills which can uplift the team work objectives and
significance of the leadership.
Soft skills will create ample opportunities for every professional to refine their skills in
Time management, Leadership, Critical thinking, Decision making and strong
communication.
Personality can be defined as a blend of mental behaviour and traits or qualities like
thinking, feeling, and acting.
The primary objective of a SWOT analysis is to help organizations to develop a full
awareness of all the factors in making a business decision.
SWOT analysis in a square segmented into four quadrants, each dedicated to an
element of SWOT.
A SWOT analysis can be broad, though more value will likely be generated if the
analysis is pointed directly at an objective
Every SWOT analysis will vary, and a company may need different data sets to
support pulling together different SWOT analysis tables.
For each of the four components of the SWOT analysis, the group of people
assigned to performing the analysis should begin listing ideas within each category.
What occurs within the company serves as a great source of information for the
strengths and weaknesses categories of the SWOT analysis. Examples of internal
factors include financial and human resources, tangible and intangible (brand name)
assets, and operational efficiencies.
What happens outside of the company is equally as important to the success of a
company as internal factors. External influences, such as monetary policies, market
changes, and
access to suppliers, are categories to pull from to create a list of opportunities and
weaknesses.
A SWOT analysis makes complex problems more manageable.
A SWOT analysis requires external consideration.
A SWOT analysis can be applied to almost every business question.
A SWOT analysis leverages different data sources.
A SWOT analysis leverages different data sources.
A SWOT analysis may not be overly costly to prepare.
Confidence comes from feelings of Well-being, acceptance of your body and mind,
belief in your own ability, skills and experience.
Planning and preparation, Learning knowledge and training, positive thought these
are strategies to enhance the confidence.
Terminal Questions
1.Define & describe the character and personality.
2.Define the personality and its enhancement in professional skill platform.
3. Write a detailed note on SWOT analysis.
4.Describe the benefits of SWOT analysis.
Answer Keys
2 B
3 D
4 D
5 C
6 D
Glossary
Endure – Suffer
Exhaustive - Comprehensive
Roll out – To make something available.
Tangible- Perceptible by touch
Intangible – Unable to be touched.
Fictitious - Not real or True
Table of Contents
Aim
Instructional Objectives
Learning Outcomes
Self-Assessment Questions
Self-Assessment Questions
Summary
Terminal Questions
Answer Keys
Activities
Glossary
Bibliography
e-References
Video links
Image credits
Aim
This unit intends to explore the ways to enhance the soft skills.
Instructional Objectives
Learning Outcomes
There are multiple benefits to improve your soft skills. These skills can groom the
communication and find the Top Notch paths in the professional and personal life. Here are
a few steps to improve your soft skills.
2.2.1 Assertiveness
Are you looking for the right moves to express your feelings comfortably without losing
temper?
What is Assertiveness?
How to be Assertive?
Grooming assertiveness skills is simple and easy if you practice it with rigorous efforts and
concentration. There are many strategies to refine these skills like some of them are given
below.
We strongly make ourselves to away from the shedding inhibitions and always
confident enough to speak your intentions clearly without hesitance.
It might see wrong to script speeches, but it is not everyone is of tea to speak
impromptu. If you want to say something important, you can script the points out and
make sure to give enough practice on the way how you are going to put it across. Off
screen practice leads towards impeccable on-screen achievement.
Balancing the emotional intelligence is the foremost key to grab the healthy
assertive communication. Passive and aggressive people do face emotional turmoil,
and that is the reason they behave in a confined manner. Hence, it is the dire need to
strengthen your emotionality to develop assertiveness.
Assertiveness skills are of the utmost significance in any conversation to craft effective
communication among the groups.
A win-win situation is the one in which both the parties are in profit, and there no
significant losses or disheartenments to any one of the parties involved in a
situation. People who are good at assertive communication can find common
ground and negotiate in such circumstances.
4. Enables Liberty in making decisions.
5. Boost Confidence.
If you are of aggressive or passive nature, you seem to get under- confident while
speaking up Infront of a large crowd. Assertiveness helps in building confidence. It
gets you confident in your skin and put forth your views firmly. Confidence boosting
is a great advantage of assertiveness skills.
Stress and anxiety are the by- products of communication. However, this can be the proved
untrue by adopting a particular way of communication. It involves confidence, honesty, and
respectfulness. That is why it supports your conscience and helps you conduct yourself
better. You are not scared of putting your views out there, and that helps in better
communication. It involves confidence, honesty, and respectfulness.
Building Confidence
Confidence is not something that can be learned like a set of rules; Confidence is a state of
mind. Positive thinking, practice, training, knowledge and talking to other people are all
useful ways to help improve or boost your confidence level. Confidence comes from feelings
of well-being, acceptance of your body and mind, belief in your own ability, skills and
experience. Confidence is an attribute that most people would like to possess.
There are two sides to improve confidence. Although the aim is to feel more confident in
yourself and your abilities it is also worth considering how you can appear more confident to
other people.
People often feel less confident about new or potentially difficult situations perhaps the most
important factor in developing confidence is planning and preparing for the unknown.
Positive Thought
If you believe that you can achieve something then you are likely to work hard to make sure
you do if, however, you don't believe that you can accomplish a task then you are more likely
to approach it half-heartedly and therefore be more likely to fail. The trick is convincing
yourself that you can do something - with the right help, support, preparedness and
knowledge.
Optimism is the faith that leads to achievement. Nothing can be done without hope and
confidence.
Helen Keller - Author, political activist, and lecturer. The first deaf and blind person to earn
a BA degree in the US.
There is a lot of information about positive thinking both online and in print. The basic rules
of positive thinking are to highlight your strengths and successes and learn from your
weaknesses and mistakes. This is a lot easier than it sounds, and we often dwell on things
that we are not happy with from our past - making them into bigger issues than they need to
be. These negative thoughts can be very damaging to confidence and your ability to achieve
goals.
Know your strengths and weaknesses. Write a list of things that you are good at
and things that you know need improvement. Discuss your list with friends and family
as, inevitably, they will be able to add to the list. Celebrate and develop your
strengths and find ways to improve or manage your weaknesses.
We all make mistakes. Do not think of your mistakes as negatives but rather as
learning opportunities.
Accept compliments and compliment yourself. When you receive a compliment
from somebody else, thank them and ask for more details; what exactly did they like?
Recognise your own achievements and celebrate them by rewarding yourself and
telling friends and family about them.
Use criticism as a learning experience. Everybody sees the world differently, from
their own perspective, and what works for one person may not work for another.
Criticism is just the opinion of somebody else. Be assertive when receiving criticism,
do not reply in a defensive way or let criticism lower your self-esteem. Listen to the
criticism and make sure that you understand what is being said so you can use
criticism to learn and improve.
Try to stay cheerful and have a positive outlook on life. Only complain or criticise
when necessary and, when you do, do so in a constructive way. Offer others
compliments and congratulate them on their successes. You may find our page
Offering Constructive Criticism helpful.
Ideally this will be someone that you see regularly, a work colleague, a family member or a
friend - somebody with a lot of self-confidence who you'd like to mirror. Observe them and
notice how they behave when they are being confident. How do they move, how do they
speak, what do they say and when? How do they behave when faced with a problem or
mistake? How do they interact with other people and how do others react to them?
If possible, talk to them to learn more about how they think and what makes them tick.
Speaking to and being around people who are confident will usually help you to feel more
confident. Learn from others who are successful in fulfilling the tasks and goals that you wish
to achieve - let their confidence rub off on you.
As you become more confident than offer help and advice, become a role-model for
somebody less confident.
As we successfully complete tasks and goals, our confidence that we can complete
the same and similar tasks again increases.
A simple example of this is driving a car. Most people who have been driving for some times
do so almost automatically - they don't have to think about which peddle to push or how to
handle a junction in the road, they just do it. This contrasts to a learner driver who will
probably feel nervous and have to concentrate hard. The learner lacks experience and
therefore confidence in their ability to drive.
Gaining experience and taking the first step can, however, be very difficult. Often the thought
of starting something new is worse than actually doing it. This is where preparation, learning
and thinking positively can help.
Break roles and tasks down into small achievable goals. Make each one of your goals fit
SMART criteria. That is to make goals Specific, Measurable, Attainable, Realistic and Timed.
Whatever you do, aim to become as good as you can. The better you are at doing
something the more confident you become.
Be Assertive
Being assertive means standing up for what you believe in and sticking to your
principles.
Being assertive also means that you can change your mind if you believe it is the right thing
to do, not because you are under pressure from somebody else.
Assertiveness, confidence, and self-esteem are all very closely linked - usually people
become naturally more assertive as they develop their confidence.
Keep Calm
If you feel confident about a task then you will likely feel calm about doing it. When you feel
less confident you are more likely to be stressed or nervous.
Trying to remain calm, even when you're under stress and pressure, will tend to make you
feel more confident.
To do this it is useful to learn how to relax. Learn at least one relaxation technique that works
for you and that you can use if you're feeling stressed. This may be as simple as taking
some deliberate deep breaths both in and out.
Avoid Arrogance
As your confidence grows and you become successful, avoid feeling or acting superior to
others. Remember - nobody is perfect and there is always more that you can learn.
Celebrate your strengths and successes, and recognise your weaknesses and failures. Give
others credit for their work - use compliments and praise sincerely. Be courteous and polite,
show an interest in what others are doing, ask questions and get involved.
Learn more about emotional intelligence and how to effectively manage personal
relationships at home, at work and socially.
Our eBooks are ideal for anyone who wants to learn about or develop their interpersonal
skills, and are full of easy-to-follow, practical information.
Self-confidence can diminish over time if you do not practise your skills or if you hit
setbacks. As you become more self-confident you should continue to practise your
skills to maintain and boost your confidence further.
Set yourself 'confidence targets' that require you to step out of your comfort zone and do
things that make you feel a degree of nervousness or apprehension.
Start a task or project that you've been putting off for a long time. Often we put
off starting important tasks because they seem overwhelming, difficult or awkward to
complete. Simply making a start on such a task can boost confidence and make you
more inclined to complete it.
Make a complaint in a restaurant if there is a problem with your order. If you
would not usually complain about a problem then doing so is a good way to improve
your confidence and assertiveness skills.
Stand up and ask a question at a public meeting or in a group. By doing this you
are making yourself the centre of attention for a few minutes.
Volunteer to give a presentation or make a speech. For many people speaking to
a group of people is a particularly scary prospect. The best way to overcome this fear
and gain confidence is with experience.
Introduce yourself to somebody new. This could be somewhere where people
have something in common - like at a party or a conference, making it potentially
easier to have a conversation. Or you could talk to a stranger in a lift/elevator.
Wear something that will draw attention - such as a garish colour. Personal
appearance is a key factor in self-esteem and people with lower self-esteem tend to
try not to be noticed. Make a statement and stand out in a crowd!
Join a group or class in your community. You will potentially benefit in lots of
different ways by meeting new local people and learning new things while improving
your confidence.
Take an unfamiliar journey on public transport. Travelling to a new place using an
unfamiliar route and with random people will make most people feel at least slightly
uncomfortable.
How do you feel about each of the ideas on the list above? Perhaps some gave you minor
feelings of butterflies whereas others filled you with dread. Although the list uses common
examples of potentially confidence-boosting tasks none may be right for you. Think of some
confidence targets that are right for you - then start with easier ones and build up.
Self-Assessment Questions
1. You had an argument with your friend, what would you do afterwards?
A) Call them and argue again
B) Never call them
C) Not talk to them for some time
D) Call them and apologize
2. I keep others happy at my own expenses
A) True
B) False
C) Sometimes
D) None of the above
2.2.2 Attitude
Attitude Is a psychological tendency that is opened by evaluating a specific entity with some
degree of favour or disfavour. In the evaluation process people can range from extremely
unfavourable to the extremely favourable, or can be moderate.
1. Culture:
A value system refers to the order and priority an individual or society grants to
ethical and ideological values.
While two individuals or groups may share a set of common values, they may not
give equal weight or preference to those values.
What is the Difference Between Attitude and Behaviour?
How do Attitude Influence Behaviour?
1.Positive Attitude:
A person who has positive attitudes towards work and co-workers (such
as contentment, friendliness, etc.) can positively influence those around them.
2.Negative Attitudes:
Example: A rational person will not act superstitiously and will always try
to find rational behind any act.
5.Egoistic Attitude:
Example: Elder individuals control their younger siblings even if they are
wrong to satisfy their ego of being elder.
1.Moral Attitude:
Goodness
Respect
Love & Compassion
Selflessness
Empathy
2.Political Attitude:
It’s also a set of rules & regulations, customs, traditions, beliefs that influences
the political system of that country.
The sum total of political attitudes of an individual reveals that person’s outlook
on the political aspect of social living. They define the relationship between the
citizen, govt and functions of the political system.
Examples:
Goal Setting
Goal setting is the process of taking active steps to achieve your desired outcome. Maybe
your dream is to become a teacher, musician, or physical therapist. Each one of these
dreams involves setting and reaching small (and big!) goals. Each of these major goals can
be broken down into smaller, more attainable goals that will propel you towards success.
Give yourself six minutes to brainstorm a list of anything you’d like to achieve, create, do,
have, give and/or experience in the next 20 years. Write as many items down as fast as you
can in this time. Use the rocking chair test to come up with ideas: Picture yourself in
retirement, thinking back on your life from your rocking chair. What accomplishments will you
be most proud of? What will you most regret? These are your most important answers to the
question, “Why is goal setting important?”
2. Refine your goals
Setting deadlines is crucial to goal setting. Go back through your list and write one, three,
five, 10 or 20 years next to each goal to indicate how long it will take to achieve them. Some
goals take a lifetime to achieve, but make sure you are pushing yourself toward both
professional and personal growth. If you don’t know how long a goal will take – like finding a
healthy relationship – write down how long you would like it to take. Remember what Tony
says: “Goals are like magnets. They will attract the things that make them come true.”
Go over what you have written. Choose your top four one-year goals. These are goals that
excite you because they are most connected to your purpose in life. Write a paragraph for
each goal explaining why you will achieve this goal within the next 12 months. This isn’t a to-
do list. This is creating a vision for your life. When you have a powerful reason “why,” you’ll
more easily discover the “how.”
4. Create SMART goals.
Now it is time to take those big goals and break them down into smaller SMART goals. Are
your goals specific? Measurable? Achievable? Realistic? Do they have a specific
timeframe? These are the components of a SMART goal. Breaking down your goals in this
way sets a strong purpose and intention, making them more concrete and easier to achieve.
You will also be able to better track your progress and celebrate your successes – two keys
to achieving goals we will talk about next.
How to achieve your goals
Learning how to set goals is worthless if you do not learn how to achieve goals. Set yourself
up for success by following these tips.
Why is goal setting important? Imagine yourself older and looking back. What is the pain
from not achieving, and what is the pleasure from having achieved your goals? Effective
goal setting helps you stay focused, keeps you accountable and is the single most important
aspect of reaching your dreams.
Terminal Questions
2 C
Glossary
Assertive – Confident and Forceful Personality
Apprehension- Anxiety/ Fear
Scary-Frightening
Self-esteem- Confidence in one’s worth/Ability
Righteous- Morally Right
Brain storm- A sudden bright idea
Module 3
Module Description
According to the New London Group, there are five modes to express our ideas and
thoughts. This includes linguistic/alphabetic, aural, visual, gestural, spatial. Whatever be the
mode, the main purpose behind it must be to effectively deliver the thoughts and ideas
clearly without any vacuum.
Each mode serves different purpose in it’s own style and methods. Among the available
modes, the writing is the most traditional way of expressing ideas and thoughts. In the
ancient times, the knowledge was transferred from sage to disciple through chanting. Slowly,
this took a new shape with the manuscripts writing and today if there is any information
available about the ancient times, we must thank the written sources available.
The technological advancement has created new modes of expression to reach the
audience quickly. But the writing mode has always occupied primary importance due to the
ease and convenience embedded in it.
The written sources are more authenticated due to less manipulations and more
dependable. As time passed by, the writing skills incorporated new styles and methods to
meet the growing demands and requirements of different stakeholders.
Against this backdrop, the writing skills has been categorised into types to meet the new
demands. Depending on the recipient, the expression of ideas , thoughts differ in the style.
For instance, the tone and style used in the personal writing is not as strict as in the
Business or Academic writing.
The business or academic writing must adhere to the common rules and methods to make it
more professional and readable. All the international and national forums or meetings
present their day to day activities or achievements in the report style to maintain the
transparency and accountability.
Therefore, this module attempts to introduce the students the importance of the writing skills,
types of writings, approaches to writing, speaking from the script.
Table of Contents
Instructional Objectives…………………………………………………….
Learning Outcomes…………………………………………………………
Self-Assessment Questions…………………………………………
Self-Assessment Questions…………………………………………
Summary………………………………………………………………………
Terminal Questions……………………………………………………………
Answer Keys……………………………………………………………………
Activity…………………………………………………………………………...
Glossary………………………………………………………………………….
Bibliography………………………………………………………………………
e-References……………………………………………………………………...
Video Links………………………………………………………………………...
Image Credits…………………………………………………………………….
Keywords………………………………………………………………………….
Aim
This unit intends to learn and practice the different writing skills in paragraph and
report.
Instructional Objectives
Learning Outcomes
There are four types of writing: Expository, Descriptive, Persuasive, and Narrative.
Each type has its significance and uses for distinct purpose. A single text may include
more than one writing style.
Expository
Expository writing is one of the most common types of writing. It is written in expository
style, a style of writing that focuses on accepted facts rather than on the authors
opinion. When an author writes in an expository style, all they are trying to do is explain
a concept, imparting information from themselves to a wider audience.
For example
Textbook
Articles
Recipes
Descriptive
Descriptive writing is commonly found in fiction and non-fiction as well. This style of
writing revolves around the author’s impressions via their five senses (hear, see, smell,
taste, or touch) where they try to explain the scene based on the senses. In this style of
writing, the author’s emphasis on the literary devices like metaphor etc., describes the
things in a more unique literary style.
For example
Poetry
Journal/diary writing
Descriptions of Nature
Fictional novels or plays.
Memoirs
Travel guides
Persuasive
Persuasive writing is the main style of writing practised in academic papers. In
persuasive style, the author persuades the audience through his justification and
reasons to convince the authors opinions and bias for the position or belief. Any
“argumentative” essay you write in school should be in the persuasive style of writing.
For example
Cover letters
Narrative
For example
Oral histories
Novels/Novellas
Poetry (especially epic sagas or poems)
Short Stories
Anecdotes
Paragraph Paragraphs are the group of sentences combined, about a certain topic. A
paragraph writing is a structured way of representing the information, ideas, thoughts
etc. This is the most often way of practising in a longer piece of writing like novels,
stories, emails, essay etc for a simpler understanding and reading. We can say that a
well-structured paragraph is the essence of proficient writing.
Excellent paragraphs are an available writing skill for plenty of types of literature, and
proper writers can beautify the clarity of their news, essays, or fiction writing whilst
constructing nicely.
Topic sentence
Supporting sentences
Concluding sentence
1. Topic Sentence
The topic sentence is a specific statement that shows the main idea of the
paragraph. It is written to give a glimpse the main theme to the reader and written
carefully focussing on the word's choice to avoid ambiguity and disinterest to the
readers.
It is not necessary to write the topic sentence at the beginning of the paragraph. It
can be put anywhere if it reflects the main topic. For instance, if the topic sentence is
written as methods to eradicate social discrimination, then in supporting sentence
you should only talk about methods, not the definition or anything else.
2. Supporting Sentences
The detailed explanation of the topic sentence is given in the supporting sentences.
The supporting sentence explains it by including quotes, facts, questions etc to
elaborate the essence and comprehensiveness of the topic.
First, the major supporting sentence; this sentence completely elaborates the theme
and idea of the topic statement.
Second, a minor support sentence helps the major supporting sentence develop the
controlling idea.
3.Conclusion Sentence
A good conclusion can either be just reiterating the topic again or it could be
concluded with a few main points which were not exclusively mentioned in the
paragraph.
Example of Paragraph
Global warming is defined as the increase in the average temperature of the planet
earth. This increase in the temperature was uncommon and more observed in the
last century due to anthropogenic reasons. The greenhouse gasses emissions into
the atmosphere are the main contributor of the global warming. The usage of fossil
fuels in all the spheres of life multiplied the negative effect. The effect of global
warming is more than the rise in temperature and includes undesirable effects on the
earth’s natural process. The unpredictable rainfall patterns, rapidly melting glaciers,
alarming sea level increase, coral bleaching, seasonal differences etc. To expect
similar weather changes, scientists constructed models. These climate patterns are
used to simulate the interactional responses of the sea and environment. They
predict a rise of around 2 degrees Celsius to 6 degrees Celsius in the coming years.
The soaring temperatures is an alarming bell to the world about the global response
to the undesirable consequences of the global warming. The nature protection is vital
to save the planet earth and make it more sustainable to live in.
As you can see that the main idea of the paragraph was describing
the global warming.
Then there are many supporting sentences supporting the main idea
and expanding it in a way that the picture becomes clear in the reader’s
mind.
Concluding sentence “The nature protection is vital to save the planet
earth and make it more sustainable to live in” encapsulates the main
intention behind the topic and establishes a link to the above information.
The strategies to write a paragraph is quite simple to understand and applies to all
kinds of paragraph writing equally. The framework for fiction is less strict than for
nonfiction. The prime thing in any paragraph writing is there must be logical and
reasonable connection between the paragraphs. These aspects aid in the coherency
of your body paragraphs, linking them together to form a unified whole around a topic
or to establish a narrative style.
Start writing the paragraphs only after contemplating the topic given. This gives a
chance to present the topic in a structured paragraph writing that does not loose
link and connection between the paragraphs. This can be done by doing ground
level work that includes collecting the relevant information like facts, quotes,
theories, statements etc. In this stage try to write more questions that gives the big
picture of the topic.
2. Answering
In this stage, all the answers to the questions must be given. Trying to give in
pointers provides the gist of the topic.
3. Main Idea
After information gathering, the apt one must be chosen to give the main idea that
operates as the main theme of the topic.
4. Vocabulary
The vocabulary is one of the main pillars of any piece of writing. The ideas can be
expressed only through the vocabulary that is lucid and apt.
Every successful paragraph starts with a central topic that the rest of the
paragraph aims to support, regardless of what style or genre you are writing for.
8. Conclusion
This is the last segment of the paragraph writing which reflects the main idea of
the topic in a simplified way followed by the arguments and factors.
The conclusion style differs from topic to topic. For instance, in argumentative
essay, the style ends in a questioning tone to leave the reader in thinking mode.
The style of presenting the unbiased, objective information and facts is Report writing. The
report writing can be in both verbal and written. However, a written report is more formal
than a verbal report. There are several types of reports:
News reports
Academic reports
Science reports
Business reports
Technical reports
Definition
Report writing is the process of organizing and presenting information in a clear, concise,
and objective manner for a specific audience. It involves gathering data, analysing it, and
presenting it in a format that is easy to understand and relevant to the topic at hand. – The
University of Wisconsin Writing Centre
Report writing is the art of communicating information that has been acquired through
research or investigation in a formal, structured manner. It involves synthesizing
information, drawing conclusions, and making recommendations based on the findings. –
The American Management Association
Report writing is the process of creating a document that provides information, analysis,
and recommendations on a particular topic or issue. It requires the ability to organize and
present data in a logical and meaningful way, as well as to convey complex ideas in a clear
and concise manner. – The International Business Communication Standards (IBCS)
A written report is recorded and listed and can be a quick reference document, which
is not possible in the verbal report.
A written report is a distortion less document where the chance of misrepresentation
is less. On the other hand, a message can be easily misrepresented in a verbal
report.
A written report is more convenient for lengthy and distant communication.
A written report requires a reader to think before responding to a message.
The facts, information, statistical data can be well presented in the written report
through figures, mind mapping, concept mapping which is not possible in the verbal
report.
Nonetheless, the report writing is not so simple and involves several prerequisites which
includes the careful study and research of the information, verify the validity of the
information, analyse, and finally present the relevant factual information. It is imperative to
keep in mind , any report written must be unbiased and objective in purpose. It is a brief and
precise written for a specific audience.
Though it is not mandatory to end all the reports on advisory note but any kind of action
towards its implementation is preferred as it sets the audience to take some new challenges.
Therefore, while report writing, you must pay attention to why you are writing the report and
who has asked you to write the report. This will help you investigate the information
appropriately.
Parts of a Report
Introduction
Background
Findings
Conclusions
Recommendations
Introduction
This part must begin with the elements like purpose of the report, who has ordered the
report, how the data is collected, and whether any recommendations are provided. In
addition, the introduction section may also provide information on who has written the report
and the date on which it is submitted.
Background
This section provides the background of a problem or a situation on which the report is
written. In case the report is too lengthy, then instead of introduction, an executive summary
should be written.
The purpose of an executive summary is to enable top executives and managers to get a
quick snapshot of a long report without reading the entire report. Therefore, the executive
summary comes before introduction. Of course, then there would be no background section.
Findings
The lengthy part of the report is found in the Findings section where the whole investigation
data without any interpretations and suggestions is written and presented.
Conclusions
The conclusion is given to each finding in a summarised way. The number of conclusions
are based on the number of findings. These conclusions are listed numerically in the same
order as the corresponding findings.
Recommendations
This section is the final one that gives list of recommendations based on the number of
conclusions. Each conclusion must have one recommendation and it must use the verb
should. This is because the writer is simply giving suggestions and not deciding. Therefore,
the verb ‘should’ be used instead of the verb ‘will’. However, there are exceptions:
To give a strong recommendation: Use the verb must. For example, ‘The
team managers must ensure that the break hours are not shortened.’
To give a weak recommendation: Use the verb could. For example, ‘Having
a coffee dispenser in the facility could boost the staff morale.’
Types of Reports
Reports are written in several ways and forms in the workplace, organisations, academics
etc. Each report serves a special purpose like the scientific report by the scientists, field
report by the policymakers, departmental report by the government employees, lab report by
the students etc.
Whatever be the purpose, all these reports share the attributes, principles, and format of
report writing, which are described above. These reports can be organised into three
groups:
Informational reports
Analytical reports
News reports
Informational reports
An information report is a type of report that presents information objectively with zero or
minimal analysis. In this type of report, the information taken is presented as it is such as
First Information Report(FIR), financial reports, annual reports etc. These reports only report
the facts as they are.
For example, in case of the financial report the facts that include the financial transactions of
the financial year is presented in the balance sheet for the reference. In this report any kind
of analysation is zero only the facts are produced.
Analytical reports
An analytical report contrasts with the informative report. In this report, the evaluated and
analysed information is presented clearly. The issue or the problem is analysed to give the
detailed information of the causes, consequences and recommendations.
For example, any government undertaking like census data is an analytical report where the
survey tries to present the details or the reasons for the drop in the sex ratio, literacy rates,
causes of the migration etc.
News reports
A press release is an official statement by companies that focuses on one subject like
anniversary, new achievements. It is a marketing tool used by the companies to extend their
image into the public through new press releases that keeps them updated about their new
innovations or launches.
The author must ask the 5 W s and 1 H – who, what, where, why, when, and how. Questions
arise in the following manner:
What happened?
Where did it happen?
When did it happen?
Who was involved?
Why did it happen?
How did it happen?
After finding the answers, he must note down all the relevant facts that must be mentioned in
the news report. These facts can be organised into the following three groups:
By organising information into the above groups, the author will be able to include all the
relevant facts into the news report. The facts must be specific. If there are gaps in the story
and the related information is not available, then questions can be marked against them so
that these can be researched further.
Next, the author must decide the type of news report he wants to write – informational or
analytical. The former will provide objective and straightforward information, whereas the
latter will also provide the author’s opinion on the subject.
After determining the type of news report to write, the author must create an outline or
structure of the report. The most common structure is an inverted triangle, where the most
important information is at the top.
A news report must provide the information that the readers want as soon as possible. If the
news report is for a newspaper, then the most important news must be above the “fold.” The
“fold” is the crease in the newspaper when it is folded in half. All the engaging stories are
above the fold. Similarly, on a website, the most important information is at the top of the
screen before one must scroll down.
A news report must be written according to the audience. The author should ask the 5Ws
with respect to the audience reaction, such as:
Lead
Remaining details
Informational news report
Analytical news report
Additional details
Concluding sentence
Lead
The leading sentence of a news report is the most important section. It should tell what the
news report is all about, why it is important, and what information the rest of the news report
provides.
Remaining details
These provide the basic information of what happened, where it happened, when it
happened, who was involved, and why it was remarkable.
In this report, the remaining details provide more information about the newsworthy item.
In this report, the remaining details also provide the opinion of the author.
Additional details
These details help the reader learn more about the newsworthy item, such as additional
facts about the subject, contact information, or interview quotes. These details comprise
transitional elements that help build the flow of information. In an analytical report, these can
also include counterarguments and their authors.
Concluding sentence
The news report should end with a concluding sentence, which repeats the leading
statement or a statement mentioning future developments.
By following the report writing process, an accurate, reliable, credible and comprehensive
report can be delivered. This process comprises of:
Identify
Research
Organise
Identify
Research
Plan: Make a draft plan on how to analyse the problem and present the
objective of the report.
Collect data: Collect information based on the purpose of the report.
Analyse: Finally, analyse and evaluate the collected information.
Organise
Main points: Identify the main points of the report. These main points should
be supported by adequate evidence.
Additional information: Identify the supporting information that analyses and
confirms the main points. This information should be placed in appendices.
Logical structure: Organise the entire information into a logical structure to
help the readers easily navigate to the desired part of the report.
Write: After deciding the logical structure of the report, fill in the elements of
the report, including executive summary, main body, introduction and conclusion.
Revise: Finally, verify if it is appropriate for the problem, audience, and
purpose.
Sample Reports
After the draft outlining, the next step involves segregating the content and put them under
the main heading. The sample given above is basically the format that is widely followed and
implemented. Few more sections can be added depending upon the requirement.
Title
The title of your report should be clear in its wording. It must say exactly what the report is
about. Remember that this is not a novel. Include a subtitle if necessary, making sure the
font size of each subtitle is smaller than the title.
In terms of design, your title can be designed as an inviting cover page. There needs to be a
clear hierarchy in how the title looks.
Always leave the Table of Contents page until the end. After all, you can’t write a table of
contents if you don’t know all your page numbers yet.
However, if your Body outline already has each of your section and subsection titles defined,
you can add those to the contents and leave the numbering for later.
Having a Table of Content pages makes it easy for your readers to find the information
they're most interested in quickly and easily, improving overall readability. So, you absolutely
do not want to skip this.
Likewise, the summary (also known as the abstract) of the report is best done after you’ve
finished writing the report. You can draft a summary at the beginning to help you continue
with the work, but you’ll want to revisit it at the end.
A summary is a blurb of the entire report. It must include the purpose, the process, and a
snippet of the resolution. This should be no longer than a single paragraph or two.
Introduction
In the introduction, state what the report is about and why it has been created. Depending on
the length of your report, the introduction could range from one single paragraph to an entire
page long.
For example, one paragraph is enough for a social media report introduction while an entire
page would be more suitable for an annual report.
Take this time to introduce why your topic is so important, especially if it's a research report.
You need to focus on why your readers should care about what you have uncovered.
Body
The body of your report is where all the information is put together and will be the longest
section of your report. This will likely span several (anywhere from 5-50) pages. Follow your
initial outline to maintain consistent flow in the content creation. Write the body content as
sections and subsections.
Furthermore, use bullet points and data visualization as visual cues. These will help your
audience to better understand the content of your report.
Conclusion
Close your report with a well-crafted conclusion. Formulate it as a brief summary of what
was covered within the report and be sure to include a mention to the recommendations
section and the resources in the appendix.
This section should never bring new information to the table — instead, it should simply
summarize all of the findings you've already mentioned into one concise final section.
Recommendations
Craft the recommendations section as a set of actionable steps with smart goals associated
along with possible solutions. This section is irrelevant for school reports or book reports, but
is essential in a business setting.
Appendices
This is the section where you list all your sources if it’s a research report. You should
also add any links that are relevant to the report — or previous reports about the
same topic.
You could even link an interactive version of the report you just created with Viseme.
Viseme allows you to create interactive and animated documents that can be
published to the web with a single click, offering a new dimension to your report.
A good rule of thumb when creating your appendices is to only add information that
is relevant to the report or that you referenced when writing your report. Use
reference annotations inside the report to link to the content in the appendix.
Terminal Questions
Aim………………………………………………………………………….
Instructional Objectives…………………………………………………….
Learning Outcomes…………………………………………………………
Self-Assessment Questions…………………………………………
Self-Assessment Questions…………………………………………
Summary………………………………………………………………………
Terminal Questions……………………………………………………………
Answer Keys……………………………………………………………………
Activity…………………………………………………………………………...
Glossary………………………………………………………………………….
Bibliography………………………………………………………………………
e-References…………………………………………………………………….
Video Links……………………………………………………………………….
Image Credits…………………………………………………………………….
Keywords………………………………………………………………………….
Aim
This unit intends to learn and practice the different writing skills in Business writing.
Instructional Objectives
Learning Outcomes
Product approach
The product writing is an approach to teaching writing that a student must follow to
deliver the final product. In the Product approach, the students are encouraged to
mimic a model text, which is usually presented and analysed at an early stage.
Stage 1
Model texts are read, and then features of the genre are highlighted. For example, if
studying a formal letter, students' attention may be drawn to the importance of
paragraphing and the language used to make formal requests. If studying a story,
the focus may be on the techniques used to make the story interesting, and students
focus on where and how the writer employs these techniques.
Stage 2
This consists of controlled practice of the highlighted features, usually in isolation.
So, if students are studying a formal letter, they may be asked to practise the
language used to make formal requests, practising the 'I would be grateful if you
would…' structure.
Stage 3
Organisation of ideas. This stage is important. Those who favour this approach
believe that the organisation of ideas is more important than the ideas themselves
and as important as the control of language.
Stage 4
The end result of the learning process. Students choose from a choice of
comparable writing tasks. Individually, they use the skills, structures, and vocabulary
they have been taught to produce the product; to show what they can do as fluent
and competent users of the language.
Process approach
Process approaches to writing tend to focus more on the varied classroom activities
which promote the development of language use: brainstorming, group discussion,
re-writing. Such an approach can have any number of stages, though a typical
sequence of activities could proceed as follows;
Stage 1
Generating ideas by brainstorming and discussion. Students could be discussing
qualities needed to do a certain job, or giving reasons as to why people take drugs
or gamble. The teacher remains in the background during this phase, only providing
language support if required, so as not to inhibit students in the production of ideas.
Stage 2
Students extend ideas into note form, and judge quality and usefulness of ideas.
Stage 3
Students organise ideas into a mind map, spider gram, or linear form. This stage
helps to make the (hierarchical) relationship of ideas more immediately obvious,
which helps students with the structure of their texts.
Stage 4
Students write the first draft. This is done in class and frequently in pairs or groups.
Stage 5
Drafts are exchanged, so that students become the readers of each other's work. By
responding as readers, students develop an awareness of the fact that a writer is
producing something to be read by someone else, and thus can improve their own
drafts.
Stage 6
Drafts are returned, and improvements are made based upon peer feedback.
Stage 7
A final draft is written.
Stage 8
Students once again exchange and read each other's work and perhaps even write
a response or reply.
A comparison
There are several ways to approach writing in the classroom. It should be said at the
beginning that there is not necessarily any 'right' or 'best' way to teach writing skills.
The best practice in any situation will depend on the type of student, the text type
being studied, the school system and many other factors. Thus, this article cannot
prescribe a system for the teaching of writing that is optimal for all teaching
situations. Rather, I hope to describe and contrast two popular, yet very different,
approaches and examine how both can be used in the classroom.
A product approach.
A process approach.
A summary of the differences
Which approach to use?
One or the other
Further reading
A process approach
Stage 1
Generating ideas by brainstorming and discussion. Students could be discussing
qualities needed to do a certain job, or giving reasons as to why people take drugs
or gamble. The teacher remains in the background during this phase, only
providing language support if required, so as not to inhibit students in the
production of ideas.
Stage 2
Students extend ideas into note form, and judge quality and usefulness of ideas.
Stage 3
Students organise ideas into a mind map, spider gram, or linear form. This stage
helps to make the (hierarchical) relationship of ideas more immediately obvious,
which helps students with the structure of their texts.
Stage 4
Students write the first draft. This is done in class and frequently in pairs or groups.
Stage 5
Drafts are exchanged, so that students become the readers of each other's work.
By responding as readers, students develop an awareness of the fact that a writer
is producing something to be read by someone else, and thus can improve their
own drafts.
Stage 6
Drafts are returned, and improvements are made based upon peer feedback.
Stage 7
A final draft is written.
Stage 8
Students once again exchange and read each other's work and perhaps even write
a response or reply.
Tip! While preparing the manuscript, consider who your audience is, so as to make it
effectual.
Being the most effective way of communication, a speech is also a powerful medium of
addressing controversial issues in a peaceful manner. There are four types of speeches:
impromptu, extemporaneous, manuscript, and memorized. Each has its purpose, style, and
utility. We have definitely heard all of them but may not be able to easily differentiate
between them. Let us understand what the manuscript type is like.
It is when an already prepared script is read verbatim. The speaker makes the entire speech
by referring to the printed document, or as seen on the teleprompter. It is basically an easy
method of oral communication.
Examples
There can be various occasions where this style of speech is used. It depends on the
context of the address, the purpose of communication, the target audience, and the intended
impact of the speech. Even if it is understood to be a verbatim, manuscript speaking requires
immense effort on the part of the speaker. Precision in the delivery comes not just with exact
reading of the text, but with a complete understanding of the content, and the aim of the talk.
We have witnessed this through many examples of eloquence, like the ones listed below.
Precision in the text or the speech helps catch the focus of the audience.
It proves very effective when you must put forth an important point in less time.
Concise and accurate information is conveyed, especially when talking about
contentious issues.
If you are not clear in your speech and cannot read out well, it may not attract any
attention of the audience.
As compared to a direct speech, in a manuscript that is read, the natural flow of the
speaker is lost. So is the relaxed, enthusiastic, interactive, and expressive tone of the
speech lost.
A manuscript speech can become boring if read out plainly, without any effort of non-
verbal communication with the audience.
Use a light pastel paper in place of white paper to lessen the glare from lights.
Make sure that the printed or written speech is in a bigger font size than normal, so
that you can comfortably see what you are reading, which would naturally keep you
calm.
Mark the pauses in your speech with a slash and highlight the important points.
You can even increase the spacing between words for easier reading (by double or
triple spacing the text).
Highlight in bold the first word of a new section or first sentence of a paragraph to
help you find the correct line faster.
Don’t try to memorize the text, highlights, or the pauses. Let it come in the flow of
things.
Practice reading it out aloud several times, or as many times as you can.
Try keeping a smile on your face while reading.
Keep in mind that a manuscript speech does not mean ‘mere reading out’.
Maintaining frequent eye contact with the audience helps involving them into the
subject matter.
Summary
There are four types of writing: Expository, Descriptive, Persuasive, and Narrative.
Expository writing is one of the most common types of writing. It is written in
expository style, a style of writing that focuses on accepted facts rather than on the
authors opinion.
Descriptive writing is commonly found in fiction and non-fiction as well.
Persuasive writing is the main style of writing practised in academic papers.
Narrative writing is practised in longer piece of writing, whether fiction or nonfiction.
Paragraph Paragraphs are the group of sentences combined, about a certain topic.
A paragraph writing is a structured way of representing the information, ideas,
thoughts etc.
well-structured paragraph is the essence of good writing.
The topic sentence is a specific statement that shows the main idea of the
paragraph.
The detailed explanation of the topic sentence is given in the supporting sentences.
A paragraph is incomplete without a good conclusion.
A perfect and well-written paragraph comprises a key sentence, applicable
supporting sentences, and a last (or transition) sentence.
Thinking before writing helps establish a structure and understand what you are
going to answer in the paragraph.
The opening line of your first paragraph sets the tone for what your audience will
learn as they continue reading.
Transition words help unite disparate paragraphs to generate a unified theme. Report
writing is a formal style of presenting objective facts and information. There can be
various types of reports, such as academic reports, science reports, business
reports, technical reports, and news reports.
Report writing is the process of organizing and presenting information in a clear,
concise, and objective manner for a specific audience.
A written report presents a formal record of a transaction, which is not possible in a
verbal report.
A written report conveys a message without any distortion. On the other hand, a
message can be easily misrepresented in a verbal report.
A report is not as easy as drafting a formal e-mail.
An informational report is used to objectively present information without any
analysis.
An analytical report evaluates a problem or an issue and presents the outcomes of
analysis to explain the causes of the problem, demonstrate relationships, or make
recommendations.
Terminal Questions
1. Sketch the product and process writing.
Module Description
In earlier times, the definition of success was limited and confined to quantifiable parameters
that was measurable. For instance, the student scoring high in the exam was the topper but
this score was the measure of the knowledge and in particular his/her IQ.
After the study and survey by several non-profit organisations, it was revealed that the
persons with high IQ was lacking the EQ that was not cultivated by studying books. These
are the special skills that one must acquire to develop a positive connection with the outer
world.
Be it in personal or professional life, the exhibition of such skills plays a vital role in the
holistic development of an individual. In this age, where the success in career is measured in
identifying new skills like presentation skills, public speaking, group discussion, leadership
etc, the need to acquire them is paramount in one’s agenda. Any success in the undertaking
can be measured on the basis of the productive time management.
In all the business or professional meetings, where we come across new faces, it is difficult
to extract the person’s true nature but possible to observe the manners through the
etiquette. As “First impression is the best impression”, it is imperative to exhibit correct body
language to create an impression that never hampers the business proceedings. Body
language is a good sign and opportunity to project oneself as the right person to deal with.
In this backdrop, this module attempts to aware and make the students understand about
the managerial skills required to excel in all the spheres of life. Learning the managerial skills
is not something that can be acquired by studying but by constant practice and
implementation.
Aim
Instructional Objectives
Learning Outcomes
Self-Assessment Questions
4.1.2 Etiquette
Self-Assessment Questions
Self-Assessment Questions
Summary
Terminal Questions
Answer Keys
Activities
Glossary
Bibliography
e-references
Video links
Image credits
Aim
Instructional Objectives
Learning Outcomes
Time Management
The importance of time management is in its ability to assign meaning to time, letting
people make the most of their time. In a business context, it is used to set goals and
expectations for companies and their employees. Good time management skills help
employees deliver quality work and meet their goals effectively. Time management
also helps managers to understand what employees are capable of and to set
realistic goals.
Poor time management skills cause employees to miss goals and deliver poor work,
become overly stressed out and anxious, and run short of time. When time is used
inefficiently, it has deleterious effects on employees, management, and the company.
Time management requires active decisions about what a person wants to do.
Without time management, individuals continually react to external stimuli and lose a
sense of control over their work and lives. All work takes time, but some tasks are
more valuable than others. Reallocating time to higher-value work improves both
productivity and work-life balance. Good time management creates a healthier
workplace overall.
The benefits of effective time management apply equally to the business and its
employees. Some of these benefits include the following:
Happier employees. When employees have enough time to get their work
done, they are happier and less prone to burnout.
Improved creativity. When not stressed by time issues, employees have the
space and energy to be more creative in their work. They can actively engage
with their work instead of passively reacting to it. This increases innovation.
Lower absenteeism. Stressed and burned-out employees take more sick and
other time off.
Lower turnover. With a better work experience, employees are likely to stay at
a job and not look elsewhere.
Increased productivity. Employees who are less likely to be absent and who
enjoy their work are more productive.
Enhanced reputation. Businesses that encourage effective time management
are known as good places to work, improving employee recruitment and
retention.
Internal barriers are ones that come from the individual and are within the individual's
control. They include factors such as the following:
· Procrastination. People put off tasks until they feel pressured to complete them.
This is a reactive behaviour.
· Lack of motivation. An individual might not see the reason for completing
something, choosing to do something else and setting other goals.
· Anxiety. Individuals experiencing stress likely find it harder to focus and be decisive.
External barriers are factors that come from outside the individual. They include
factors such as the following:
· Workload. An individual can end up with more work than they can handle.
· Job constraints. The job or workplace might keep the individual from reaching their
goals.
External barriers, unlike internal ones, are not within the individual's control. They
come from the outside environment. However, the individual can control how they
react to these barriers.
Keep a journal of activities for a week to identify the times of day that are
likely to be most productive. Use that information to guide scheduling tasks.
Take time at the start of each workday to make a to-do list of measurable
goals and methods of reaching them.
Schedule daily tasks according to priority and include unscheduled time in the
day.
Manage your communication availability. Open email and instant messaging
applications at scheduled times rather than engaging with them all day. ·
Follow other email management best practices, such as processing your
email in batches and organizing messages to be dealt later.
Assume periodic interruptions will happen and add time to specific tasks to
allow for them.
Manage your workload. Don't agree to more work than you can comfortably
do and discuss unreasonable demands with management.
Pareto analysis. Based on the Pareto principle, Pareto analysis states that
80% of consequences come from 20% of causes. It is useful for categorizing
courses of action according to their importance or value in a given context. It
helps people use resources efficiently.
Eisenhower matrix. The Eisenhower matrix is a tool to help with prioritization
that divides tasks into urgent tasks and important tasks. The goal is to get
people to prioritize more important tasks over less important but more time-
sensitive ones that take attention from the important ones.
· Time blocking. Time blocking is a time management method that divides the
day into specific blocks of time.
· Getting Things Done method. The Getting Things Done method is an
approach to task management that helps individuals stop overthinking big and
small tasks, and start prioritizing them, with the goal of reducing stress levels
to increase productivity and clarity of thought. It involves writing everything
down, categorizing it by importance and then doing the tasks. · Pomodoro
technique. The Pomodoro technique breaks time into 25-minute time slots of
focused work interspersed with five-minute breaks, with a longer break after
four consecutive work intervals. This helps people resist the urge to
procrastinate and multitask.
· Productivity apps. Productivity apps can be used to set reminders and
create schedules.
The word "etiquette" comes from the French word "estique," meaning to attach or
stick. Etiquette is a set of unwritten rules that apply to social situations, professional
workplaces, and relationships. Etiquette includes a wide range of behaviours,
including kindness, consideration, elegance, style, and decorum.
The need lies in making an individual cultured that earns respect from peers
and society.
Etiquette serves the idea of the “First impression is the best impression”. It
helps in giving the everlasting impression.
Etiquette symbolises the true inner personality that helps in building an
image in the society, in and around the surroundings.
Types of Etiquette
Don’t forget to address the recipient’s name with formal titles like Mr, Mrs,
Dr etc.
If you are not sure of the gender of the recipient, then address them
sir/madam.
If you are not sure whether a female recipient is married or not, address
them with Ms.
Whoever the recipient, the tone must be friendly and amicable. Any
disrespectful, aggressive tone is not acceptable.
To ensure the same, proofread is an excellent way.
Be careful with the font (upper and lowercase letters).
Finally, the e-mail must be brief, short but clear and to the point
encapsulating all the details.
In the end, the signature is very important as it gives the recipient a clear
picture of the sender.It is also a good idea to have your contact information in
your signature, including your postal mailing address and phone number.
Cell phones: Before placing or receiving business calls, ensure that the
surroundings are quiet. Any kind of background noise disturbs the call
proceedings. So, move to a quiet area to make the calls. To avoid dropped calls,
ensure that you have a good reception by checking the signal, network strengths.
There are some minimum things that one must adopt and keep in mind to
develop the meeting etiquette.
Cell phones:
Before meeting the professional contacts, ensure that the cell phone is on silent
or vibration mode to avoid any kind of disturbance. Any such kind of interruption
disturbs the purpose of the meeting. Do not allow cell phone interruptions. Also,
avoid doing the actions like checking the messages or chatting. Finally, the
purpose of the meeting can be fructified only by drawing the attention of the
meeting professional which is possible by following the meeting etiquette.
Physical Appearance:
Dressing is vital to make the first impression. Ensure that properly washed
clothes are worn and avoid faded, dirty, wrinkled clothing.
Dress appropriately for the situation. The formal look is attained by wearing
formals and must avoid jeans, t-shirts, shorts etc. . Shoes should be clean,
conservative, free of scuffs, and in good condition.
Any visible tattoos must be covered and keep jewellery minimal to give a
professional look.
Grooming is important. Men must take care that they don’t attend with
outlandish hairstyles. The women must take care that they look simple by
minimal jewellery and simple hairstyles.
In fact, it is a good idea to arrive a few minutes early to allow for any last-minute
preparations. Be prepared. Know what you are there to discuss and have any
questions or ideas that you may have thought of jotted down so you will not forget
them. Bring along a pen and notepad to make notes during the meeting when
necessary. Be sure to bring any additional materials that you are expected to
have. Knock before entering if you are meeting someone in his or her office. In
this environment, do not sit before being invited to do so. Have cell phone turned
off or set to silent mode. Do this before entering the meeting. Do not check your
phone or messages until leaving the meeting. Actively participate in the meeting
by asking questions and making appropriate comments. However, you should
avoid interrupting others or being critical or negative. Also, try to stay on topic.
Thank others for the opportunity to meet with them.
Be polite to all restaurant staff that you encounter because that reflects
the learned manners and will be noticed by them.
Ensure that your mobile is on silent mode to avoid any interruption.
Wait to be seated by restaurant staff or your host. Be sure that all your
belongings like purses, bags etc. are not placed on the dining table.
Allow your host to order first and then you provide your interest. Be sure
that your interest lies within the items that you are familiar with rather than
trying new ones at that moment.
The napkin etiquette is quite important to follow. Be sure that you place
the napkin on the lap and if you need to leave in between the dinner,
place the napkin on the chair and by mistake if the napkin falls down ,
leave it on the ground and politely ask the server for a new one. When
everyone is finished their meal and leaving the table, you can place back
the napkin to the left of the plate.
The body language must be maintained like good posture, the feet must
be straight, not to rest on the table.
The silverware at the table are arranged in a manner that serve a specific
purpose. All the utensils are assorted on either side of your plate like fork
on the left and knife and spoon on the right and the ones placed farthest
away from your plate on either side are the ones that will be used earliest
in the meal.
After finished eating, the fork and knife are placed diagonally across the
plate. Ensure that the sharp edge of the knife facing away from you to
indicate the meal has been finished.
During the eating process, there are some things to remember like allow
the host to begin with, never try to blow the food and speak while the food
in the mouth, never double dip into the shared food.
At the end, during the bill payment always make a note that if you are an
invited guest, the bill is generally paid by the host. But in case the server
places the bill in front of you, wait till the host observes and if he fails to
do so, be polite and offer to split the expense.
Always thank your host for the meal and for taking time to meet with you!!
The gestures, postures, and facial expressions by which a person manifests various
physical, mental, or emotional states and communicates nonverbally with others.
“Body language is one of the most important ways that we communicate with others,
yet it is probably the skill that receives the least amount of attention by individuals,”
says Anne Baum, author of Small Mistakes, Big Consequences: Develop Your Soft
Skills to Help You Succeed. “It is critically important to consider your body language
as it sends nonverbal cues that can undermine the words that are being said.”
1) Facial Expression: Face is the index of the mind. Any feeling like anger, sad,
anxiety, confusion, uncertainty etc. can be easily identified through the face
expression. It is mostly used to know the state of the mind and figure out the situation
of an individual.
2) Eye Contact: The Tamil poet Subramanya Bharathi has praised upright bearing and
straight eye contact. It is vital for both the listener and speaker to maintain eye
contact along with the face contact. Anyone who fails to maintain eye contact is
basically considered as suspicious in their nature. In eastern countries, subordinates
or younger people may avoid direct eye contact out of respect or deference, but it will
be misunderstood in an international context.
3) Posture: The way a person stands or sits is his posture. It is good to adopt a flexible
erect posture rather than a stiff or slouching posture. An erect posture reveals
confidence and poise. Drooping shoulders, sagging in the seat, etc., reveal a
feeling of depression and lack of interest.
4) Gestures: The movement of hand and fingers is another way of communicating the
ideas and interests of an individual. For example, a wave of the hand is a sign of
“hello” or “bye”. A thumb up sign, a movement of the index finger communicates
messages effectively.
5) Head motion: It is an important way of signalling our like or dislike towards an idea.
The appropriate nods and shakes enhance the communication.
Summary
Terminal Questions
1. Write the time management elements to enhance the end outcomes
2. Discuss the time management challenges
3. Define the etiquette and write the types of etiquette
4. Discuss the verbal and non-verbal communication
Glossary
Aim
Instructional Objectives
Learning Outcomes
Self-Assessment Questions
Self-Assessment Questions
Summary
Terminal Questions
Answer Keys
Activities
Glossary
Bibliography
e-references
Video links
Image credits
Aim
This unit intends to understand and practice the non-verbal communication skills in
the presentation, public speaking, and group discussion.
Instructional Objectives
Learning Outcomes
Preparation
The crucial elements of any presentation are the information that you must deliver
and the audience that must receive it. The best presentations are focused with a
precise aim and the supplied information is appropriate and addresses the clear-cut,
unambiguous question. Poorly prepared presentations are those which include just a
bit of everything.
The main challenge is to try to fit all gathered information that you usually consider
relevant into the time that is allocated. It should be pointed out your presentation has
to be brief, clear, and precise, and provide backup for more complex ideas. A
potentially good presentation might be weakened by packing it with excessive details
and losing a sense of key ideas and conclusions you want to communicate to the
audience.
Thus, it would be useful to write down the aims of your presentation. Focus
particularly on what new knowledge or awareness you want the audience to have
gained – what will the audience know, understand, or be able to do by the end of the
session that they did not know, or understand or were not able to do before?
Structure
Whether the audience can understand what you are trying to communicate will be
determined by how you structure your presentation. You should focus on the
development of a clear structure that will help to map out and guide you in your
preparations and in your final delivery.
Some authors are quite prescriptive in their approach and suggest that you should
limit your thinking to the rule of three.
The structure of your presentation will depend on the topic that you are dealing with,
but in general there should include:
• An introduction, outlining the aim of your presentation and the areas your talk will
focus on
• The main body, containing the substance of your talk and developing the ideas
outlined in the introduction
• A conclusion, drawing together the main points and containing the ‘take home
message’ for the audience.
1. Introduction
It is of key importance to get a good beginning. Apart from introducing yourself and
subject of your presentation, you should plan carefully about what point of entry will
stimulate your audience and at the same time, form a springboard into the main
topics of your delivery. Once the ground rules have been established, you then need
to outline the main points that you will be covering during your presentation. If you
can say something that catches your audience’s attention at the beginning
and makes them want to hear what follows, then the presentation is likely to go well.
2. Main Presentation
This will be influenced by the general context and aim of your presentation and the
expected audience. You may need to decide between a big picture approach and
one that selects a smaller area with more detail. Three or four main points are
normally sufficient for a presentation of up to a half-hour. For a longer presentation,
do not exceed seven main points to avoid overloading your audience.
Remember, less is almost always more. You should also decide what is best covered
through speech, text, images and what could be given in a handout rather than used
as presentation content.
Support your key ideas by choosing clarifying examples. You should choose carefully
examples to provide interest and improve understanding and think where to place
them in the structure of the content. Use such things as examples, stories, statistics,
quotes from expert sources, or research findings.
3. Conclusion
You need to summarise your points, again using visual aids to reinforce them if
possible. Always leave your audience with something memorable, say a powerful
visual or a convincing conclusion, with a key idea, a central theme to take away and
want to reflect on later. It is also good practice to thank the audience for their
patience and to invite questions or discussion.
Timing
Delivery
When it comes to the actual presentation you need to decide whether you will read
from what amounts to a script, or whether, based on your notes, you will
speak without reading directly. Certainly, when a presentation is delivered in one of
these two ways there is a noticeable difference, and in most cases the reading of a
script comes across less well. It depends to a certain extent on the way that you have
written the script. If it is written in a formal academic tone, then
it will sound overformal. If you are able to write it in a more conversational style, then
you will have a better chance of making it sound natural. Delivering your
presentation using a natural conversational style is the best way to make the most of
face-to-face presentations, and is much more likely to result in a performance that
everyone will evaluate positively. Try do not pack too much into your notes – they
are, and must always be, a distillation of your preparation, not a script of all that
you have prepared. Your notes must support, not distract you.
Form of Language
Visual Aids
If you use more pictures and diagrams than text, you will possibly help the audience
to understand better what you are saying. This is because after three days an
audience will have retained 7% of what they read (bullet points, or other notes on the
screen), but 55% of what they saw pictorially (charts, pictures, diagrams).
You should be aware that visual aids are complementary to the presentation and you
should not focus too narrowly on visual aids because you will lose the key point of
presentation.
You should remember that your voice is an incredible tool. On average 7% of what
the audience understand comes from the words that are used within the verbal
interactions, compared with 38% of information resulting in tone of voice and 55%
being dependent on non-verbal cues. Use this to your advantage. Presentations are
greatly enhanced by varying the tone of voice to emphasize aspects of the content.
Another concern for those giving presentations is that of speaking too quickly. When
speaking to an audience of any size it is advisable to speak more slowly than your
normal speed, and to leave pauses occasionally.
Speaking more slowly and pausing is even more important if you want the audience
to pay attention to words, diagrams, or pictures on a screen at the same time.
It is advisable to maintain eye contact with your audience at least 90% of the time. It
is appropriate to glance at your notes or slides from time to time, but only as a
reminder of where to go next. You are speaking for the benefit of your audience.
Speak to them, not the slides.
Hand gestures and facial expressions can be used to your advantage to emphasise
points. However, treat these with caution because inappropriate gestures can also
interfere with your presentation and detract
from what you say.
Body language is vital to keep the audience engaged and less distracted. The things
like standing , leaning towards them , smiling are positive aspects of the body
language.
The presentation is engaging only when there is interaction with the audience
through questioning. This makes the audience to be alert and attentive.
The questions in between like “Was the point clear”, “ Am I going too fast”, are the
attention grabbing things to make the presentation lively And engaging.
You will probably need public speaking skills in different aspects of your life:
Telling a story, talking about notable events (e.g., historical events, natural
disasters, and their causes/effects, etc.)
Communicating information, such as research findings, survey results, new
products.
Persuading the audience; having a say in a debate, political campaigns,
conferences, by providing to the point arguments; motivating people to act.
Types of presentations
There are three types of public speaking presentations: informative, persuasive, and
entertaining.
Informative
Persuasive
Entertaining
Factual group discussions: These discussions focus on the real world and test a
candidate’s ability to digest information and analyse socioeconomic or everyday concerns.
Opinion-Based Group Discussion: Test how well candidates can articulate their beliefs
and viewpoints. These group talks tend to focus more on views than facts.
Abstract Group Discussion: These are abstract group discussions. In these, the
interviewers check to see if a candidate can approach the subject at hand with originality and
lateral thinking.
In a group discussion, the panellists evaluate the following skills to check the performance of
a candidate:
1. Subject Knowledge
It is particularly important that one must have enough knowledge on the topic to
begin with. If there is no appropriate knowledge, any discussion looks like beating
around the bush, thereby creating an impression of poor knowledge.
2. Creativity/Originality
Out of the box solutions, innovative ideas give an impression of being more creative
and this also enhances the productivity of the team discussion.
3. Voice
Communication skills include tone, volume and pitch control and your style of
delivery. Employers check for an assertive approach, authoritative voice, clarity in
speech and audible tone in a typical group discussion.
4. Body Language
In a workplace, your body language speaks volumes about your actions and
temperament. So, during a group discussion, panellists judge your hand gestures
and head movements along with the expressions on your face. They also give high
ratings for a professional outlook and a confident, straight posture.
5. Fluency
Speaking with effective pauses without stuttering or stammering can captivate an
audience and make them listen carefully.
6. Active Listening
Active listening is an important skill for managerial positions or customer service
roles. In a typical group, all members try to stress their points to get some limelight.
So, employers usually observe those who listen to their peers without interruption.
Letting them speak by giving a response and mentioning their views when you
conclude the discussion shows them that you are an active listener.
7. Initiative
Taking initiative is a mark of excellent leadership skills. In the beginning, panel
members see if you try to start the conversation and establish its flow. If you are
unable to do that, they also check if you wait for the right moment and take that
chance to introduce your idea in a better way.
Table of Contents
Aim
Instructional Objectives
Learning Outcomes
4.3.1 Leadership
Self-Assessment Questions
Self-Assessment Questions
Self-Assessment Questions
Summary
Terminal Questions
Answer Keys
Activities
Glossary
Bibliography
e-references
Video links
Image credits
Aim
This unit intends to understand the importance of the leadership, problem solving,
and decision-making skills in business, management.
Instructional Objectives
This unit intends to:
Learning Outcomes
4.3.1 Leadership
In its simplest form, leadership is influencing other people to follow. Therefore,
anyone who can influence people to follow them has leadership qualities.
Leadership happens at all levels within organizations and society, not just among
those who work in defined "leadership positions."
Effective leadership enables followers to succeed. It sets direction, builds a vision,
and adapts as circumstances require. Leadership is about mapping out where you
need to go to "win" as a team or an organization. It is dynamic, exciting, and
inspiring.
What is a Leader?
A leader is someone who can see how things can be improved and who rallies
people to move toward that better vision. Leaders can work toward making their
vision a reality while putting people first. Just being able to motivate people is not
enough — leaders need to be empathetic and connect with people to be successful.
Leaders don’t have to come from the same background or follow the same path.
Future leaders will actually be more diverse, which brings a variety of perspectives.
Of course, other people could disagree with my definition. The most important thing
is that organizations are united internally with their definition of leadership.
Importance of Leadership
All organizations need good leadership. Well-led organizations tend to be more
productive, competitive, and responsive to change. Their employees have a clearer
vision of where they are headed and why and are therefore more engaged and
motivated. Organizations that excel at developing leaders tend to achieve higher
long-term profitability.
What Makes a Good Leader?
An effective leader is a person who does the following:
1. Creates a vision of the future.
2. Works well with a team.
3. Enables their team's success.
4. Demonstrates flexibility.
Leadership brings together the skills needed to do these things. We will look at each
element in more detail.
1. Leaders Create a Vision
Leaders hold in mind their vision while understanding the reality of the present.
They then embody that vision in everything they do and find ways of connecting it
to employee performance to make it a reality.
Leaders consider how their industry is likely to evolve, and how their competitors
are likely to behave. They look at how they can innovate successfully and shape
their businesses and their strategies to succeed in future marketplaces.
Therefore, leaders are proactive – solving problems, looking ahead, and not being
satisfied with things as they are.
2. Leaders work well with a team.
Leaders cannot achieve their vision without other people's contributions. It's a
leader's ability to motivate and collaborate with people that helps them to deliver
that vision. As such, much of effective leadership relies on people skills.
Effective leaders recognize and consider the needs and views of their followers at
all levels. Those leaders who pay close attention to how people feel about their
work, and what motivates them personally, can take proactive, appropriate steps
to aid engagement and retention.
Effective leaders recognize their team members' achievements and find ways of
expressing their appreciation. The ability to delegate to others and to empower
them is another essential leadership quality. Effective leaders also look for
leadership potential in others. By developing leadership skills within your team,
you create an environment where you can ensure long-term success.
3. Leaders Enable Success.
Restating the vision in terms of its impact and taking frequent opportunities to
communicate this and its relevant objectives in an attractive and engaging way,
can embed things further.
Leaders need to ensure that the work required to deliver results is properly
managed – either by themselves, or by delegating to a dedicated manager or
team of managers.
They'll also equip team members with the necessary skills and abilities to do their
jobs and achieve the vision. They do this by giving and receiving feedback
regularly, by training and coaching people, and by encouraging collaboration and
skill sharing across the organization.
4. Leaders Are Flexible
Leaders need to be adaptable – learning how and when to adjust focus and
embracing change themselves.
They are the ability to:
1. Think globally.
2. Appreciate cultural diversity.
3. Develop technological know-how.
4. Forge partnerships and alliances.
5. Share leadership.
Employees increasingly prefer to work for leaders who offer the best
developmental challenges and opportunities and a culture that makes staying
worthwhile beyond the basic security of a paycheck. A less authoritarian and more
consultative approach to leadership is likely to be more effective in this scenario.
Summary
Terminal Questions
1. Discuss the effective presentation modes and strategies
2. Write the verbal and nonverbal communication role in presentation
3. Sketch the effective public speaking tips
4. Write the group discussion prominence in communication.
5. Discuss the group discussion DO’S and DON'TS
Glossary
The factors that affect the ability of the decision making includes
Gathering and analysing information
Recognizing and defining the problem
Developing alternative solutions
Evaluating alternatives
Selecting the best solution
Implementing the solution
Monitoring and modifying the solution
1. Critical thinking: It improves the critical thinking of the person. This helps to
differentiate the right and wrong thinking that acts as a precursor to the decision
making.
3. Confidence: It boosts the confidence level of the person as it helps the person to
get through the problem effortlessly by imbibing the right decision-making skills.
1. Define goals: It is imperative to have a clarity on the goal setting and prioritise
them as it makes simple the decision-making process.
3. Weigh the pros and cons: Every option chosen must be weighed the pros
and cons to choose the best option that is more productive and effective.
6. Good judgement: The good judgement involves the best course of action that
weighs all the pros and cons, emotional intelligence, objectivity, good attitude etc.
8. Planning and Organising: Anything that lacks planning and organising acts as
an impediment to the decision making. The proper planning and organising gives a
constructive way of solving the problem that includes the effective time management.
The decision-making skill at the workplace plays a vital role in deciding the success
and failure of the organisation. The effective decision-making in the workplace is
possible only when the following is met without fail.
1. Information: In an organisation, the managerial decision is the product of
the information gathered from several other departments. So, the gathered
information must be scrutinised rationally and reasonably for the proper
decision making. Sometimes too much information also acts as a blockade in
taking the decision. Hence, the decision on basis of right, limited and useful
information must be considered.
Problem solving
Leadership
Reasoning
Intuition
Teamwork
Emotional Intelligence
Creativity
Time management
Organisation
Cognitive bias
Collaboration
Logical reasoning