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The Coca Cola Foundation Visual Identity 2021

The Coca-Cola Foundation Visual Identity System Quick Reference Guide

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Alfie Ferrari
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526 views8 pages

The Coca Cola Foundation Visual Identity 2021

The Coca-Cola Foundation Visual Identity System Quick Reference Guide

Uploaded by

Alfie Ferrari
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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The Coca-Cola Foundation

Visual Identity System


Quick Reference Guide
The Coca-Cola Foundation Visual Identity

Primary Logo Secondary Logo

2
The Coca-Cola Foundation Visual Identity

01 Primary Palette

Color Palette RGB RGB


0 0 0 255 255 255
Our color palette is made up of two HEX HEX
tiers; primary and secondary. #000000 #ffffff

CMYK CMYK
01 Primary Palette
0 0 0 100 N/A
Our primary palette is minimal and
simplistic and is used across all PMS PMS
communications. Black U N/A
Black C

02 Secondary Palette
Our secondary palette is based upon
our beverage categories. It is used
very sparingly, and can be used in
graphs, charts.

02 Secondary Palette

RGB RGB RGB RGB RGB RGB RGB RGB


244 0 9 255 86 14 229 129 62 247 153 0 215 184 91 181 158 116 106 206 127 106 201 206

HEX HEX HEX HEX HEX HEX HEX HEX


#F40000 #FF560E #E5813E #F79900 #D7B85B #B59E74 #6ACE7F #6AC9CE

CMYK CMYK CMYK CMYK CMYK CMYK CMYK CMYK


4 100 95 0 0 63 99 0 0 40 70 0 0 25 100 0 10 8 46 0 20 16 35 3 40 0 47 0 41 0 1 0

PMS PMS PMS PMS PMS PMS PMS PMS


N/A Orange 021 U 7577 U 1375 U 7751 U 4515 U 346 U 3105 U
Orange 021 C 7577 C 1375 C 7751 C 4515 C 346 C 3105 C

3
The Coca-Cola Foundation Visual Identity 01 Primary Orientation

Color Bar 180 Degrees

Orientation
The color bar can be used horizontally or
vertically, depending on application.

Horizontal Orientation (Primary)


The color bar should be used
horizontally as a primary use-case.
When used horizontally, it must only be 01 02 03
used from red to blue, left to right. Left Centre Right

Vertical Orientation (Secondary)


The color bar can be used horizontally
as a secondary use-case. When used
vertically, it must only be used from red
to blue, bottom to top. 02 Secondary Orientation
03
Top
The gradient in the color bar should only
ever be at 90 degrees or 180 degrees.

The color bar is used very sparingly.


The color bar should be sized at 2.5%
to no more than 5% maximum of the
shortest edge of the application.
02
To calculate 5% of the application, divide 90 Degrees
Centre
the shortest edge by 20. The resulting
figure will be the width/height of the
color bar, specific to that application.

01
4 Bottom
The Coca-Cola Foundation Visual Identity

Color
“Don’ts”

Do not alter the direction of the color Do not color the logo. Do not use colors outside of the secondary
bar gradient. color palette.

Do not use the color bar as a large scale Do not use the color bar as a large Do not edit the colors in the color bar.
background for the logo. scale background.

5
The Coca-Cola Foundation Visual Identity

Headline Regular Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn
TCCC Unity
Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Usage @#$%&*()_+|:”<>? 0123456789

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn
The two main font weights that
we use are Regular and Bold at Headline Bold
a minimum sizing of 6pt.
Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
TCCC Unity Headline
@#$%&*()_+|:”<>? 0123456789
At text sizes above 16 points,
we suggest using TCCC Unity
Headline for all weights.
Text Regular Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn
Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
TCCC Unity Text

We use TCCC Unity Text for body copy.


@#$%&*()_+|:”<>? 0123456789
TCCC Unity Condensed Bold

We use TCCC Unity Condensed when


featuring facts, numbers, quotes and
Text Bold Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn
legal messaging. It should not be used Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
@#$%&*()_+|:”<>? 0123456789
for headers or sub-headers.

Condensed Bold Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn
Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
6 @#$%&*()_+|:”<>? 0123456789
The Coca-Cola Foundation Visual Identity

Logo
“Don’ts”

Do not add elements to the logo. Do not change the color of the logo. Do not stretch the logo.

Do not edit the layout of the logo. Do not alter the alignment of the logo. Do not shrink the logo beyond its
minimum sizing.

7
Contact Details
Global Design
globaldesign@coca-cola.com

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