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Social Media Marketing

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48 views4 pages

Social Media Marketing

We are providing the training and service of digital marketing such as SEO and SMM based in lahore pakistan and all over the world

Uploaded by

xareni9305
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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SOCIAL MEDIA MARKETING IN PAKISTAN

What is social marketing — the new word-of-mouth advertising


For centuries, word of mouth has been one of the most influential marketing tools. In the 21st
century, word of mouth has taken on a new form - online social media.
As a marketer, social networking sites like Facebook, Twitter, and LinkedIn can help you
increase brand awareness and reach new customers. As an integral part of your marketing
strategy, social media marketing can bring huge returns to your company.
Social media allows you to interact directly with your audience. It lets you share news and
product updates. Provide content that people want to share, create buzz about your company, and
increase visibility. People commenting on your reviews, social media feeds, and posts will build
momentum, and more and more new customers will boost your brand image.
It’s a versatile and comprehensive tool for marketers. Social media helps you engage with your
audience more directly and become a bigger part of their lives. It allows you to share information
like product and service updates, upcoming events, company and industry news, customer
success stories, tips and guides. The sky isn’t even the limit. You can go beyond the sky,
depending on your marketing and business goals. Social media reaches every part of your
audience’s journey. With social media, you can position your brand and show that you’re up-to-
date and highly relevant. Build customer relationships by sharing information and responding to
feedback. Drive traffic to your website. Get people to sign up for emails, newsletters, and other
lead generation content, and even get them to make a purchase.
Additionally, the stronger your social media presence, the more likely you are to appear in
Google searches.
Social Media Interaction - Listen to your customers' voice
Successful, ongoing brand and customer relationships are no longer just transactional. Instead,
they grow over time through integrated experiences that span transactions, content, and social
engagement. Social media engagement software gives businesses the tools they need to
transform this new, ongoing, always-on customer relationship. Monitoring and listening to your
customers, responding to posts and messages in a timely manner, and keeping tabs on the
industry will set you apart from your competitors. What’s more, the ability to automate and
schedule posts, publish to multiple Facebook and Twitter accounts at scale, all from a single
interface, transforms your business into an agile organization.
By listening to your customers through social channels and interpreting relevant signals in real
time, you must be able to use relevant signals to grasp important information. Only with this
understanding can your brand create meaningful content that allows your business to connect
with customers in a valuable and impactful way.
SOCIAL MEDIA MARKETING IN PAKISTAN

Which social media platforms should my business use?


Social media helps you reach billions of people around the world at a relatively low cost.
Choosing the right platform for your social media marketing campaign depends on your specific
marketing goals and the type of audience you want to reach.
A key factor to consider is how your social media presence appears in Google searches. To make
it easier for potential customers to find you online, you want your pages to rank high in search
results. When building an online presence, you want to be able to increase visibility by sharing
content and leveraging it.
To create an effective social media marketing campaign, you should have a presence on at least
three platforms. The social media ecosystem is constantly changing. Each of the emerging social
media platforms has its own features, audiences, and options. Here is a list of the popular
platforms to date:
Facebook
Facebook is the largest social media site in the world. According to statistica.com, Facebook
had 2.27 billion users in the third quarter of 2018. People of all ages have made Facebook a part
of their daily lives. If you plan to use social media, Facebook is a huge and powerful platform
that cannot be ignored.
More importantly for marketers, Facebook provides marketing analytics tools such as Facebook
Audience Insights. It provides information about audience preferences, behaviors, demographics,
and interests to better target audiences with ads.
Instagram
Owned by Facebook, Instagram is a photo and video sharing social networking service. It
particularly appeals to a younger audience. Instagram's visual platform helps you build
relationships with your fans through eye-catching photos.
LinkedIn
LinkedIn is a business and employment social network used by more than 65 million
professionals worldwide. It is a valuable resource to help you build your business and connect
with other professionals. Companies use the site to provide information, post job openings, share
announcements and industry news, and publish articles and other relevant content.
SOCIAL MEDIA MARKETING IN PAKISTAN

Twitter
Twitter is an online news and social networking site where users send and interact using 280
characters called "tweets". With over 336 million users, it is one of the largest social networks.
Marketers can use their Twitter profiles to build a following by tweeting news and other content.
Twitter is also a great source for real-time insights into market perception of your brand,
products, and competition. Simply by "eavesdropping" on Twitter, you can get instant feedback.
Youtube
Owned by Google, YouTube is a free video hosting site that allows members to store and share
video content. With billions of hours of video content viewed by billions of users worldwide,
YouTube can drive a huge amount of traffic to your site.
Tumblr
Tumblr is a microblogging and social networking site where users post multimedia and other
content. Most Tumblr users are between the ages of 18-34. Tumblr offers brands that are more
comfortable with visual messaging a unique platform to reach potential new customers.
How Social Media Can Supercharge Your Inbound Marketing Campaigns
Inbound marketing is about creating and sharing content that helps spark and attract customer
interest in your brand or business, close a deal and convert someone into a customer, and then
keep the connection going.
The goal of inbound marketing is to attract qualified prospects, convert them into sales leads and
customers, and maintain these relationships to drive repeat business. Social media and social
cloud solutions play an integral role in expanding the reach of inbound marketing methods.
In fact, social media offers a place for your brand. It provides a relatively low-cost way to
nurture leads and build relationships that lead to purchases and repeat business. Social networks
also provide users with the opportunity to comment on your content and provide valuable
feedback. They may even retweet your content, which increases its visibility. You can interact
with customers and prospects on the comment section and even have full conversations.
Your social media posts let your audience know what’s going on with your business. What’s
going on with industry news and technological advancements? What new additional services
have you just developed? Did you just win an award and want to share the accolade? Social
media gives you a way to communicate this information.
Social media allows you to build relationships not only with your customers, but also with
influential people, including celebrities, people with good reputations, or people with large
followings. Social media influencers can help you reach new markets. When social media
influencers repost your content and expose it to their online followers, you have the advantage of
building strong relationships with new audiences. These relationships can also help you build
connections, which can go a long way in improving your search engine optimization (SEO).
Social Media and Blogging - A Lifetime Partner
Social media also gives you a great opportunity to promote your blog. Even in the age of social
media, blogs remain an important tool in the digital marketing mix. Many businesses maintain
blogs for the following reasons:
Increase online visibility
 Increase online visibility
 Position your company as an authority in your business or industry
 Improve SEO results
 Increase website traffi
SOCIAL MEDIA MARKETING IN PAKISTAN

 Providing another platform for news and other valuable information


 Communicate with customers by answering questions, etc.
Blogs and social media work together to build more brand loyalty. People tend to check their
favorite social media streams and blogs frequently. They know where to find content that they
want and that interests them.
Blogs drive long-term traffic. Once published, blog posts remain online indefinitely and continue
to appear in searches. Once published, posts continue to build your brand, attract interest, and
generate leads. Consider repurposing content from old blogs as an eBook or whitepaper. Or take
the opposite approach and turn an eBook or customer story into a blog post.
How long should a blog post be? That depends on your audience and the topic you're writing
about. The general rule for online content is to be brief and to the point. Always strive to be
clear, readable, and most importantly, provide value. Your audience wants to get something
useful from your blog, whether it's a how-to tip, valuable information, or an offer.

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