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Child Rights And

ChildYou
Rights (CRY)
And You (CRY)
Underprivileged Children
Underprivileged Children

July 14, 2006

Voice of India’s
•
Children and their Rights

Inspiring people to play a vital role to make the conditions of

Recommendation: Donate
deprived Indian child better through a collective and
Rating: 27/30 (Very Good)
cumulative action.
Revenue: Rs.168, 092,635
(USD 3,669,744) • Range and Quality of Network
CRY has one of the widest networks to execute its mission of ensuring children’s
rights and through this network it has provided an opportunity to over 1,500,000
children across India, to lead a respectful life.

• Resource Allocation Management

We appreciate the resource allocation management of CRY. It spends 84% on
its programmes and rest of 16% on administration and establishment of the
organization.

• Efficient Management
CRY has an efficient management and we support this statement after we
reviewed the work of CRY’s management. The management consists of highly
qualified professionals who have taken CRY to new levels.

• Financial information and Transparency

CRY was one of the pioneers among NGOs that made its annual reports public
through media. We are impressed with the way CRY has displayed the use of
funds for its projects in its annual reports. CRY has shown its commitment
towards the principle of transparency through these comprehensive reports.

• Strategy of Synchronization
CRY has taken along individuals, corporate world and society in its endeavour of
providing a decent life to poor children in India. It gets 70% of its funds from
Indians. Organizations like ICICI Bank, Ford Foundation, and Hindustan Lever
are also associated with CRY.

Mission
Ensuring the basic rights Mission of CRY is to motivate and prepare people and society to shoulder the
of children by involving responsibility of the underprivileged Indian children and ensuring their basic right
Copalthe society
Partners in theResearch
Equity to food, shelter, health and education.
endeavour
 Environment
In India around 10,000 children die every single day. This figure is more than the
Poor Indian children of casualties that may take place due to any other natural disaster. Although India is a
slums still deprive off from signatory of the UN Child Rights Charter in 1992, but even then 51% children in India
the basic amenities are afflicted by malnutrition. The situation may become better when underprivileged
children would be treated as the future citizen of the country and they are ensured
followed by a high rate of
their basic right to education, to survival, and to protection.
mortality among children
• Children Population: India has 40% or 400 million population below 18 years which
is the largest in the world, but not all have access even to the basic needs.
• Children Mortality: One of the leading causes of child mortality in India is acute
respiratory infection (30%) which is followed by diarrhea (20%) which indicates that
not all children are immunized.
• Children Education: At one hand when it is believed that education is a strong
medium to bring about changes in the lives of underprivileged children, the situation
of education does not seem to be good as around 50% of Indian children in the age
group of 6-18 do not attend school.

Number of schools having less than two primary teachers 60%

Drop out rate of students due to high education cost 75%
Children in the age group 6-18 who do not go to school 50%
Primary schools in India as percentage of habitation 53%
Secondary schools in India as percentage of habitation 20%

Source: 7th All India Education Survey, 2002.

History of Organization
CRY was formed on January 28, 1979 by the joint efforts of Rippan Kapur, an airline
purser and his six friends. The basic aim behind the formation of CRY was to assist
to the development efforts of those who were working for the upliftment of socially
and economically deprived children.
With independent income
sources like sale of self Business Model
made products, CRY is CRY’s growth in revenue income during the period from 2002 to 2003 was 93.21%
trying to involve the whole and during the period from 2003 to 2004 was 2.11% (we think that the main reason
society for ensuring the for such a drop in revenue growth is due to the high volume of revenue income of
rights of underprivileged CRY during the year 2003). The main sources of revenue for CRY are: Donations
from Indian Corporate Sector, Individual Contribution (which constitute a major
children.
portion in revenue income) and Foreign Contribution.

Years March 31, 2004 March 31, 2003 March 31, 2002

Revenue 168,092,635 164,617,795 852,000,00

(INR)
Revenue 2.11% 93.21% --
74% 12% Growth
14%

Corporates
Individuals
Foreign Contribution
 Organizational structure
Board of Trustees

Chief Executive

Regional Heads Functional Heads

Director Director
Southern Region Development Support

Director Northern & Eastern Region Director

Resource Mobilization

Director Director
Western Region Strategic Planning, Information

General Manager Director

Global Operations Human Resources & Administration

Our Rating
CRY has changed the way of CRY secures an overall score of 27 on a scale of 30. It has a very well establish system
raising funds with its of disclosure of information, resource allocation and management quality. We appreciate
innovation and hence it gets a the way CRY has used its funds in various projects and we also applaud the innovation of
high rating score at our rating producing, marketing and selling products under its licensed trade name brand to raise
scale funds.
Criteria Score Range
Disclosure of 5 1-5 Operational Assessment
Information/Transp
arency Disclosure/Transparency
Clear Strategy 4 1-5 CRY keeps a check on its projects and looks for any possibilities for improvements. It
Execution Against 4 1-5 provides access to the information related to its projects and financial disclosure, hence
Strategy maintaining the policy of transparency in its dealings. Moreover, CRY was one of the first
Resource 5 1-5 NGOs to take its annual reports to media.
Allocation
Management 5 1-5
Quality Clear Strategy
(Experience & CRY adopts a social investor approach in grant making. Under this strategy, CRY finds
Qualification) the potential grass-root level NGOs and provides them with financial, managerial and
Ethics 4 1-5 informational inputs in order to help them utilize all the resources in the pursuit of their
objective of child welfare.

Execution on Strategy
CRY looks after NGOs’ project planning, financial management, material requirements,
perspective programmes, data establishment, and also arranges for proper training for
skill development in the execution of the project. CRY has planning for future and it
aspires to:

• Collaborate with the government on preparing a Member of Parliament Forum on Child

Rights.
• Work with the government on different levels in order to prepare a layout of Child Rights
Act in India.
• Prepare a strong ground for the establishment of a Child Rights Commission.
 Resource Allocation
CRY generated total revenue of Rs. 168,092,635 (USD 3,669,744) in 2004, of which
Revenue/Receipts for 2004
93.29% was collected through donations and grants and rest 6.71% was from other
receipts such as interest, dividend and profit on sale of investments.

93%
CRY had an expenditure of Rs. 133,565,971 (USD 2,915,969), of which 84.46% was over
programme costs and rest of 15.54% was over administrative costs. Programme and
administrative costs involve revenue as well as capital expenditures. The organization
has earned a surplus of Rs. 34,526,664 (USD 748,810). We can infer that CRY has spent
7% a major portion of revenue towards its programmes which shows its commitment towards
children’s cause. We also believe that the organisation has enough surplus to sustain its
own and with such an amount it can carry on its programmes for long without postponing
Grants/Donations Others them.

Quality of Management
CRY’s management committee members have diverse backgrounds and experiences. A
Disbursements/Expenditure for
2004
brief description shows their standard of qualifications and works.

• Ingrid Srinath is the Chief Executive Officer of CRY. She joined CRY in 1998 as Regional
Manager. She is a PGDM from the Indian Institute of Management, Calcutta, which is one
the finest management institute in India. With a rich experience of over 11 years in the
84%
advertising industry, her corporate career was touching the peak when she decided to
work for the cause of child welfare.
16%
• Regina Thomas is the Director, Southern Region, Bangalore. She initiated the CRY
Bangalore office in 1986. She is holding a diploma in mass communication. She has
worked with some of the renowned companies of the world like Sita Travels.
Programme Costs Administrative Costs
• Shekhar Manelkar is the Director of Human Resources (HR) and Administration. He
joined CRY in 2002. He is an alumni of the Symbiosis Institute of Business Management,
Pune, one of the premier business management school in India. With an experience of
over 17 years, he has worked with some of the topmost IT companies like Mahindra
British Telecom as Global Head, HR and Mphasis Software Solutions & Services as Vice
President, HR. With the prospects of an outstanding future, Shekhar joined CRY for a
social cause.

Ethics
CRY has a very strong network of people around the world and it believes that taking the
whole community for the cause of development of children will actually transform its
mission of making and shaping child rights in India. We support CRY’s efforts in
addressing the problems of hunger, illiteracy, and exploitation of poor Indian children of
slums.

Milestones
Since its inception in 1979, CRY has worked a lot for the cause of child welfare. A brief
snapshot shows the work that CRY has done during 2004-2005.

• 89,244 children's lives were permanently transformed through various programmes for
childhood enhancement like “Chetna”, “Disha”, “Navshrishti” and “Kislay” in Delhi.

• 1013 communities experienced 100% school enrolment under education programmes like
“Bal Vikas Dhara” in Delhi, “Jan Mitra Nyas” and “Sankalp” in U.P.

• 256 defunct government schools were revived under CRY’s programme of reviving
municipality schools.

• Long-term rehabilitation programmes were initiated in almost 100 tsunami-affected

villages in Tamil Nadu, Andhra Pradesh and Kerala.
• Earthquake relief and rehabilitation in 11 villages in Kashmir for the victims of the
disaster.

Causes for which CRY Intends to Raise Funds

• A child’s education and health for a year—One can support this cause by paying merely
Rs.800 (USD 17.36) and an additional Rs.400 (USD 8.68) will provide for their health
care.

• To support a physically/ mentally challenged child—These children need specially

trained teachers, psychotherapists, special teaching aids, and special vocational training
and all it requires is Rs.3000 (USD 65.10) to help such children for a year.

• A non-formal education centre (NFE) or a transit school provides educational and

vocational training to children between 6 and 14 years, who are not able to attend regular
schools. One can sponsor a NFE for a year by donating Rs.26,000 (USD 564.22).

• Balwadis or pre-primary centres are for children under 6 years. They help ensure that
young children get prepared for school, and don't get involved in child labour and petty
crime. One can sponsor a Balwadi for a year by donating Rs.30,000 (USD 651.03).

Conclusion
CRY is working to ensure the rights of underprivileged children and it endeavors to take
the society along with it in this cause. It has managed to prepare a good syndicate of
people who are voluntarily supporting the cause. We give full credit to the management of
CRY which has been continuously transforming the dream of ensuring a good and
respectable life to poor children in India.