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7 views5 pages

Case Study

Uploaded by

laptopshannu
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Design Thinking (TEC3001)

Fall semester (2023-24)

Name of Student : R.Shanmukha reddy

Registration Number : 22BEC7286

Faculty name : Prof. Pradeep Singh

(SENSE)
Case Study: How Design thinking reshaped Microsoft
Products
Introduction:
Design thinking is a process that focuses on solving human problems
using tools, processes, and strategies that aim to put the user at the
centre of the development process in order to create a product that is
both technologically and commercially successful. With an attempt at
redefining problems by identifying alternative strategies and solutions to
problems that might not be apparent at once with our initial level of
understanding, design thinking is a user-centric solutions-based
approach.

How Microsoft using Design thinking:


Nowadays, Microsoft is all about the broader spectrum of
things, that is, not just where one product needs to be designed
to go but about how the whole ecosystem of products needs to
evolve and operate in the coming years. As opposed to its
previous approach where separate teams might have worked
separately on different parts of products to put together an end
product that could feel fragmented, Microsoft has come up with
its open and inclusive design approach that banks on
integration and sharing of developments and ideas every step
of the way.

Empathize: This phase involves understanding the needs,


desires, and pain points of users. Microsoft would likely conduct
extensive user research, including surveys, interviews, and
observations to gain insights into user behaviors and
challenges.
Define: Once a deep understanding of user needs is
established, Microsoft would define the problem and create a
clear problem statement. This helps in focusing the design
efforts and ensures that the solution addresses real user
needs.

Ideate: During this phase, cross-functional teams at Microsoft


would brainstorm and generate a wide range of creative ideas
to address the defined problem. The emphasis is on quantity
and variety of ideas rather than immediate feasibility.

Prototype: Microsoft would create low-fidelity and high-fidelity


prototypes of potential solutions. These prototypes could be
anything from paper sketches to interactive digital mockups.
The goal is to quickly visualize and communicate ideas for
testing and feedback.

Test: Prototypes are tested with real users to gather feedback


and insights. Microsoft would analyze user reactions and
interactions to understand what works well and what needs
improvement.

What made Microsoft rethink its process?


Fiery competition
Microsoft needs to keep up with an industry where agility and
speed in production have become defining features for
technologies. For example, although Microsoft’s Office still
dominates the market, it now faces tough competition with
Google’s G Suite. The company not only faces competition
from Big Tech but also from startups and smaller companies
like Drop box among others. Some of these innovations are a
threat to Microsoft’s core products and the crowded
marketplace only makes it more difficult to not lose ground.

Unsatisfactory products

Along with its many ups, Microsoft has had its own share of
products that have failed miserably in the market with low
usability and customer happiness. Introducing Windows OS on
a mobile phone, for example, went on to become one of the
company’s biggest regrets. Improving upon its earlier model,
the company announced its ambitious Windows Phone 7 at a
time when competitors like Android and Apple had already
taken over. Microsoft bought Nokia’s smart phone division to
manufacture its own product which was a dismal failure with a
$7.6 billion loss of acquisition leading to the eventual
dissolution of Nokia’s phone business. Microsoft also failed at
understanding the end-user and their needs. Windows Vista
and Windows 8 failed to appeal to desktop users and
Microsoft’s Twitter Bot had to be taken down in less than 24
hours of its launch.

New products- a smart bet for the future


Microsoft’s packaging for its Xbox Adaptive Controller was
designed to be inclusive of gamers with limited mobility. It was
the first time that Microsoft created accessible packaging while
also making it hassle-free for normal people. In order to make
the packaging more accessible, Microsoft designers invited
gamers with disabilities to evaluate a range of prototypes. The
Xbox has two large buttons that are easy to press with any
appendage, not just fingers. It also has 19 more connectors for
people to plug in any specific controllers they might need, such
as sip and puff sensors or more readily graspable arcade
joysticks.

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