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Lesson 4 Media in The Digital Age and Standards of Conduct: A Code of Ethics

Module 1 lesson 4

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Aileen Dellava15
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89 views3 pages

Lesson 4 Media in The Digital Age and Standards of Conduct: A Code of Ethics

Module 1 lesson 4

Uploaded by

Aileen Dellava15
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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MODULE 1

Lesson 4

Media in the Digital Age and Standards of


Conduct: A Code of Ethics

OBJECTIVES

At the end of this chapter, the students should


be able to:
explain the role of technology in media and how it
affects communication

MEDIA IN THE DIGITAL AGE

Living in the Information Technology EraIntroduction to Computers Page 1


Media normally refers to the means of communication that uses unique tools to
interconnect among people. The forms of media include television, radio, cellular
phones, and internet (which involves the access and use of various social media
sites such as Facebook, Twitter, Instagram, and YouTube, among others). In the
digital age, however, media can be considered as the message, the medium, and
the messenger.
The Message. Media is considered to be the message itself for those who create
and own the rights of content. Below is one of the many examples of media tools
used especially by millennials to generate content.
Blog is a combination of two words web and log. It works the same way as pen
and paper would but privacy becomes irrelevant given that a blog post can be
seen by anyone online. A person who writes blogs is called a blogger.
Keeping a diary or a journal is a traditional method of recording one's thoughts or
expressing one's emotions through writing. With the advent of the internet,
expressing one's feelings and thoughts was given a new concept through online
writing or blogging.
The Medium used refers to the tool or tools used in sending a message from the
source to the destination. One such example is Twitter. Users of this application
can constantly update other Twitter users about a certain topic.
The Messenger is the one who delivers the message. This is why broadcasters,
for example, being the messenger of news are called "media." In the digital space,
however, does the "media" also refer to social network users who create content
themselves but are not professional journalists? Hence, although the media can
be the message, the medium, and the messenger, in the digital age, the
demarcation lines between them are somewhat blurry.

Evolution of Media
The media has transformed itself based on two things (1) how information is
presented; and (2) how the connection is established. Woodcut printing on cloth
or on paper was used in the early 15th century. It was in 1436 when Johannes
Gutenberg started working on a printing press which used relief printing and a
molding system. Now, the modern printing press delivers messages in print, such
as newspapers, textbooks, and magazines In the 1800s, the telegraph was
developed followed by the telephone which made the two-way communication
possible Message sending and receiving can now be done both way
simultaneously.

Living in the Information Technology EraIntroduction to Computers Page 2


Standards of Conduct: A Code of Ethics

If you follow this ten-point code, it is unlikely that anyone will question your
ethics. Nevertheless, well-meaning people routinely violate this simple code
because they are unaware of the tremendous detrimental impact of their actions.
With the speed and power of computers, a minor code infraction easily can be
magnified to a costly catastrophe.
A code of ethics provides direction for computer professionals and users so
that they act responsibility in their application of information technology. The
following code of ethics is in keeping the spirit of those encouraged by
professional societies for people in the information technology fields:
1. Maintain the highest standard of professional behavior.
2. Avoid situations that create a conflict of interest.
3. Do not violate the confidentiality of your employer or those you service.
4. Continue to learn so your knowledge keeps pace with the technology.
5. Never misrepresent or withhold information that is germane to a
problem or situation of public concern.
6. Use information judiciously and maintain system integrity at all times.
7. Do not violate the rights or privacy of others.
8. Take appropriate action when exposed to unethical or illegal practices.
9. Do not exploit the shortcomings of an employer’s computer system for
personal gain.

10. Accomplish each task to the best of your ability.

Living in the Information Technology EraIntroduction to Computers Page 3

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