1. Introduction:..................................................................................................................................................................

1.1. Company overview:................................................................................................................................................

1.1.1. Service overview:................................................................................................................................................
1.1.2. Key Insights of Customer:................................................................................................................................
1.1.2.1. Who......................................................................................................................................................................
1.1.2.2. What....................................................................................................................................................................
1.1.2.3. When...................................................................................................................................................................
1.1.2.4. Where..................................................................................................................................................................
1.1.2.5. Why......................................................................................................................................................................
1.1.2.6. How......................................................................................................................................................................
1.1.2.7. How much..........................................................................................................................................................
1.2. Website Audit..........................................................................................................................................................
1.2.1. Onpage issue:.......................................................................................................................................................
1.2.2. Offpage issue.......................................................................................................................................................
1.2.3. Technical issue....................................................................................................................................................
2. The goal achievement of the project...................................................................................................................
2.1. Goals for SEO Strategy........................................................................................................................................
2.2. Goals for Google Ads Campaign......................................................................................................................
3. SEO & Google Ads Strategy..................................................................................................................................
Campaign Name: "Abacus Mastery for Young Minds".......................................................................................
1. SEO Strategy...............................................................................................................................................................
Month 1-2: Initial Setup and On-Page SEO Optimization................................................................................
Month 3-4: Content Creation and Off-Page SEO................................................................................................
Month 5-6: Monitoring, Analysis, and Adjustments...........................................................................................
2. Google Ads Campaign.............................................................................................................................................
Month 1: Campaign Setup and Initial Launch.......................................................................................................
4. Budget...........................................................................................................................................................................
a) Budget for Month 1 - 2............................................................................................................................................
b) Budget for Month 3-4..............................................................................................................................................
c) Budget for Month 5-6..............................................................................................................................................
Summary...........................................................................................................................................................................

1. Introduction:
1.1. Company overview:
Abacus Master Vietnam Company Limited (hereinafter referred to as Abacus Master
Vietnam) is a subsidiary established by Major Education Company Limited (Major
Education) in collaboration with the Global Abacus Master Education Organization.
Major Education possesses over 10 years of experience in the education sector and
is the pioneer in bringing the Abacus Master Mental Math program to Vietnam for
children aged 4 to 12. The primary objective of Abacus Master Vietnam is to

1
implement the Abacus Master Mental Math program in Vietnam. The program
targets children between the ages of 4 and 12, aiming to develop their logical
thinking, quick calculation skills, and foster a passion for learning.
1.1.1. Service overview:
The Abacus Master Mental Math program, offered by Abacus Master Vietnam,
equips children aged 4-12 with the skills to excel mathematically. This
internationally recognized program utilizes the Soroban abacus to stimulate brain
development, fostering logical thinking, memory enhancement, and rapid
calculation abilities. By incorporating the abacus with a structured curriculum,
Abacus Master Vietnam empowers students to develop a lifelong love of learning
and unlock their full academic potential.
1.1.2. Key Insights of Customer:
To gain a deeper understanding of Abacus Master Vietnam's target audience, this
report will employ the 7W2H customer insight framework. This framework
analyzes key customer demographics (Who, What, When, Where, Why), their
decision-making process (How), and the purchasing journey (How Much).
1.1.2.1. Who
Abacus Master's target clientele in Vietnam comprises parents of children between
the ages of 4 and 12 who reside and work within Ho Chi Minh City. These parents
likely hold professional or technical occupations and enjoy a middle-income or
higher standard of living. This demographic aligns with the program's focus on
academically motivated students with the means to invest in their children's
education.
1.1.2.2. What
The target demographic for Abacus Master in Vietnam primarily consists of parents
seeking a math enrichment program for their children. These parents are driven by a
desire to enhance their children's mathematical abilities, foster mental agility, and
prepare them for academic success. They recognize the value of mathematics as a
foundation for logical thinking and problem-solving skills. This aligns with the
program's emphasis on developing strong math fundamentals and cultivating
cognitive skills.
1.1.2.3. When
Parents seeking a flexible and compatible math enrichment program for their
children. They appreciate the availability of weekend classes or after-school
programs that align with their family's schedule and do not disrupt their children's
regular schooling. These parents are committed to their children's mathematical
development and are willing to invest additional time and effort into math practice
exercises and mock tests. This aligns with the program's emphasis on consistent
practice and reinforcement to achieve long-term mastery.
1.1.2.4. Where
Abacus Master understands that parents prioritize results. Their ideal math
program isn't just a location, but a center with a reputation for excellence. This

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means a proven track record of developing high-achieving students is a key factor.
Parents look for a program with a solid curriculum and established methodology,
ensuring a structured learning environment that gets results.
1.1.2.5. Why
Parents seeking Abacus Master's programs in Vietnam are primarily motivated by a
desire to see their children excel in mathematics. They are willing to encourage
their kids to work hard and achieve high marks in math assessments. These parents
value the importance of quality education and seek instruction from experienced
and qualified teachers. Additionally, they are mindful of cost and seek a program
that offers a balance of value and affordability. This aligns with the program's
reputation for delivering effective instruction that leads to improved math
performance while maintaining affordability.
1.1.2.6. How
Engaged parents in Vietnam conduct thorough online research and seek
recommendations from peers when choosing a math program. They evaluate
websites and social media platforms to assess program details, teacher
qualifications, and student achievements. Programs offering convenient scheduling
options and a comprehensive approach to math education are highly favored.
1.1.2.7. How much
Abacus Master targets parents with moderate income levels who prioritize quality
math education for their children. They allocate up to 3 million VND per child
monthly for programs that meet their educational standards. Value-conscious yet
willing to invest in their children's future, these parents rely on reviews and
comparisons to ensure they make informed decisions about educational
investments.
1.2. Website Audit
1.2.1. Onpage issue:

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 ● Title Tag
The title tag is an HTML code tag that allows you to give a web page a title, which
can be found in the browser title bar and search engine results pages (SERP).

Issue URLs % of Total

Page Titles: Below 30 1 0.62
Characters
Page Titles: Duplicate 17 10.49
Page Titles: Over 561 73 45.06
Pixels
Page Titles: Over 60 72 44.44
Characters

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Analysis: A significant number of pages have duplicate titles, which can lead to
confusion for both search engines and users. Over one-third of the titles exceed 60
characters, which might be cut off in search engine results, reducing their
effectiveness. Additionally, a substantial portion of titles are too short or too long,
which may affect readability and click-through rates.
● Meta Description
Meta descriptions are HTML tags used to describe the content of a web page,
appearing below the title and URL in search engine results.

Issue URLs % of Total

Meta Description: Missing 52 32.1
Meta Description: 8 4.94
Duplicate
Meta Description: Over 69 42.59
985 Pixels
Meta Description: 61 37.65
Multiple
Meta Description: Below 9 5.56
70 Characters
Meta Description: Over 69 42.59
155 Characters
Meta Description: Below 6 3.7
400 Pixels
Analysis: More than half of the pages have duplicate meta descriptions, which can
dilute their effectiveness in driving traffic. There are also a notable number of
missing meta descriptions, which are missed opportunities for summarizing content
and attracting clicks. Long meta descriptions are likely being truncated in search
results, and very short descriptions may not provide enough information.

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 ● URL
URLs play an important role in providing information about a website's content to
search engines.
Issue URLs % of Total
URL: Underscores 16 3.69
URL: Non ASCII 5 1.15
Characters
Pagination: Multiple 20 12.35
Pagination URLs
URL: Uppercase 2 0.46
URL: Parameters 16 3.69
URL: Over 115 1 0.23
Characters
Analysis: A small percentage of URLs contain non-ASCII characters, underscores, or
uppercase characters, which can lead to inconsistencies and potential issues with
search engine crawling and user access. These are relatively minor issues but
addressing them can improve overall URL structure and accessibility.
● Heading Tags
Header tags (H1 to H6) improve the readability and SEO of a webpage.

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 Issue URLs % of Total
H1: Missing 4 2.47
H2: Duplicate 93 57.41
H1: Over 70 Characters 3 1.85
H1: Multiple 3 1.85
H1: Duplicate 16 9.88
H2: Multiple 137 84.57
H2: Non-Sequential 2 1.23
H2: Over 70 Characters 5 3.09
Analysis: Nearly half of the pages have duplicate H1 tags, which can confuse
search engines and users about the main topic of each page. A quarter of the pages
are missing H1 tags altogether, which is a missed opportunity for highlighting the
primary focus of the page. There are also a few instances of multiple or non-
sequential H1 tags, which can disrupt the content hierarchy.
● Images
Image-related errors can impact website optimization.

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 Issue URLs % of Total
Images: Missing Size 10 4.88
Attributes
Images: Alt Text Over 1 0.49
100 Characters
Images: Missing Alt Text 124 60.49
Images: Missing Alt 1 0.49
Attribute
Images: Over 100 KB 56 27.32
Analysis: A significant number of images are over 100KB, which can slow down
page load times. Over half of the images are missing alt text, and nearly a quarter
are missing alt attributes, which are crucial for accessibility and SEO. Additionally, a
large majority of images are missing size attributes, which can affect layout stability
and loading performance.
● Content
Content includes text, images, video, audio, and other types of information.

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 Issue URLs % of Total
Security: Missing 266 61.29
Content-Security-Policy
Header
Security: Missing X- 266 61.29
Content-Type-Options
Header
Content: Low Content 1 0.62
Pages
Analysis: The content on AbacusMaster's website appears to be in good shape,
with no issues found in terms of duplicates, low content, soft 404 errors, spelling or
grammar errors, readability difficulties, or placeholder text. This indicates a strong
foundation in content quality.
1.2.2. Offpage issue
● Backlink
Backlinks are links from other websites to your site and are crucial for improving
your site's authority and search engine rankings.

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 Issue URLs % of Total

Pages With High External Outlinks 24 14.81%

Internal Outlinks With No Anchor 162 100%

Text

Internal Nofollow Outlinks 162 100%

Unsafe Cross-Origin Links 162 37.33%

Protocol-Relative Resource Links 162 37.33%

Analysis: There are several issues related to backlinks and internal links. A
significant number of pages have high external outlinks, which might dilute link
equity. All internal outlinks are missing anchor text, and all internal outlinks are
nofollow, which can impact the flow of link equity within the site. Additionally, a
substantial number of links are unsafe cross-origin links and protocol-relative
resource links, which can pose security risks.
1.2.3. Technical issue
● Sitemap.xml
An XML sitemap is a file that helps search engines understand the structure of your
website. It lists all the URLs on your site and provides additional information about
each URL, such as when it was last updated and how often it changes.
Issue URLs % of Total

Missing XML Sitemap 1 0.5%

XML Sitemap Not 2 1%

Updated

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 XML Sitemap Not 3 1.5%
Submitted

XML Sitemap Errors 1 0.5%

Analysis: A few issues related to the XML sitemap were identified. A missing XML
sitemap and sitemaps that are not updated or not submitted can significantly
impact the crawling and indexing efficiency of the site. XML sitemap errors should
be addressed to ensure that all pages are correctly indexed by search engines.
● Robot.txt
The robots.txt file is used to instruct search engine crawlers which pages or
sections of your website should not be crawled.
Issue URLs % of Total

Missing robots.txt File 1 0.5%

Blocking Essential Pages 2 1%

Disallowing All User- 1 0.5%

Agents

Syntax Errors in robots.txt 3 1.5%

Analysis: There are a few issues related to the robots.txt file. A missing robots.txt
file, blocking essential pages, disallowing all user-agents, and syntax errors can
negatively impact how search engines crawl and index your site. Ensuring the
robots.txt file is correctly set up and updated is crucial for optimizing crawl
efficiency and preventing indexing issues.

● Site errors
Site errors such as broken links, server errors, and missing pages can negatively
impact user experience and SEO performance.

Issue URLs % of Total

Internal Redirection 4 0.8%

(3xx)

Internal Client Error 1 0.2%

(4xx)

External Server Error 1 0.2%

(5xx)

External No Response 17 3.4%

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Analysis: There are a few issues related to site errors. Internal redirections and
external no response errors are the most common, which can affect the user
experience by causing delays or broken links. Internal client errors and external
server errors, though few, should be addressed promptly to avoid any negative
impact on user experience and search engine crawling.
2. The goal achievement of the project
2.1. Goals for SEO Strategy
The primary objective of the SEO strategy for AbacusMaster is to significantly
enhance the website's visibility and ranking on search engines, thereby attracting
and engaging the target audience effectively. One of the critical goals is to improve
organic traffic by increasing the number of visitors arriving at the website through
organic search results. This will be measured by monitoring the growth in organic
sessions and new users using comprehensive analytics tools.
Another vital aspect is to enhance on-page SEO by addressing the issues identified
in the website audit. This includes resolving duplicate title tags, optimizing meta
descriptions, improving URL structures, and ensuring the proper use of heading
tags. By fixing these on-page elements, the website's relevance and readability for
both search engines and users will be significantly improved, potentially leading to
higher click-through rates and better user engagement.
Strengthening the technical foundation of the website is also crucial for ensuring
efficient crawling and indexing by search engines. Key areas that need attention
include fixing sitemap and robots.txt file issues, addressing various site errors, and
optimizing Core Web Vitals. By resolving these technical issues, the website’s
crawlability and indexability will be enhanced, resulting in better search engine
performance and user experience.
Building high-quality backlinks is another essential goal of the SEO strategy.
Increasing the number of authoritative backlinks will improve the website’s domain
authority and search engine rankings. A strategic link-building campaign will help
in achieving this, thereby driving more organic traffic to the site.
2.2. Goals for Google Ads Campaign
The Google Ads campaign aims to drive targeted traffic to the AbacusMaster
website, resulting in higher conversions and improved return on investment (ROI).
One of the primary goals is to increase the click-through rate (CTR) by improving
the quality and relevance of the ads. This involves continuous A/B testing of ad
copies, headlines, and extensions to ensure that the ads resonate with the target
audience and encourage clicks.
Optimizing ad spend is another crucial goal, which involves maximizing the
effectiveness of the advertising budget by targeting the right audience and
minimizing wasted spend. This can be achieved by refining keyword targeting,
using negative keywords, and adjusting bids based on the performance of the ads.
By focusing on these aspects, the campaign can ensure that the budget is used
efficiently to reach potential customers.

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Enhancing the conversion rate is also a key objective of the Google Ads campaign.
The goal is to increase the percentage of visitors who complete desired actions on
the website, such as signing up for a class or requesting more information. This can
be achieved by optimizing landing pages and aligning them closely with the ad
messages to provide a seamless user experience that encourages conversions.
Improving the Quality Score of the ads is another important goal. This involves
enhancing the relevance of ads, keywords, and landing pages to achieve better ad
positions and lower costs per click. A higher Quality Score indicates that the ads are
well-targeted and relevant to users, which can lead to more effective campaigns
and better results.
Lastly, expanding the reach of the campaign is essential for engaging a broader
audience. This includes utilizing different ad formats and placements, such as
display ads, video ads, and remarketing campaigns, to reach potential customers
across various platforms. By diversifying the ad strategy, the campaign can attract
more qualified leads and drive business growth.
By achieving these detailed and targeted goals, the SEO strategy and Google Ads
campaign will work synergistically to boost AbacusMaster's online presence, attract
more qualified leads, and ultimately drive substantial business growth.
3. SEO & Google Ads Strategy
Campaign Name: "Abacus Mastery for Young Minds"
3.1. SEO Strategy
Timeline: 6 Months
● Month 1-2: Initial Setup and On-Page SEO Optimization
Keywords:
1. Primary Keywords:
○ Chương trình học tại Abacus cho trẻ (Abacus learning for kids)
○ Toán trí tuệ cho trẻ em (Mental math for children)
○ Lớp học Abacus tại TP.HCM (Abacus classes Ho Chi Minh City)
○ Chương trình đào tạo tại Abacus Việt Nam (Abacus training Vietnam)
○ Lớp học toán trí tuệ Soroban tại Abacus (Soroban abacus classes)
2. Secondary Keywords:
○ Chương trình toán nâng cao (Math enrichment programs)
○ Phát triển kỹ năng trí tuệ (Cognitive skills development)
○ Giáo dục toán học cho trẻ em (Early childhood math education)
○ Kỹ thuật tính nhanh cho trẻ (Fast calculation techniques for kids)
○ Lớp học toán trí tuệ cho trẻ từ 4-12 tuổi (Math classes for 4-12
year olds)
Headings and Meta Descriptions:
1. Homepage:

13
 ○ Title Tag: Abacus Master Vietnam - Chương trình toán trí tuệ cho
trẻ
○ Meta Description: Discover the benefits of abacus learning for children
aged 4-12 with Abacus Master Vietnam. Enhance cognitive skills and
foster a love for math.
○ H1: Khám phá Abacus Master Việt Nam (Welcome to Abacus Master
Vietnam)
○ H2: Tại Sao Chọn Abacus Master? (Why Choose Abacus Master?)
○ H2: Giới Thiệu Chương Trình Học (Our Programs)
○ H2: Đánh Giá Từ Phụ Huynh (Testimonials)
○ H2: Liên Hệ Chúng Tôi (Contact Us)
2. Program Page:
○ Title Tag: Chương Trình Abacus Master - Phát Triển Kỹ Năng Toán Trí
Tuệ (Abacus Master Programs - Develop Mental Math Skills)
○ Meta Description: Explore our structured abacus programs for
different age groups. Build strong math foundations and boost brain
development.
○ H1: Chương Trình Của Chúng Tôi (Our Abacus Programs)
○ H2: Chương Trình Cơ Bản (4-6 tuổi) (Beginner Program - Ages 4-6)
○ H2: Chương Trình Trung Cấp (7-9 tuổi) (Intermediate Program -
Ages 7-9)
○ H2: Chương Trình Nâng Cao (10-12 tuổi) (Advanced Program - Ages
10-12)
3. Blog Post:
○ Title Tag: 5 Lợi Ích Của Việc Học Abacus Cho Trẻ Em (5 Benefits of
Abacus Learning for Kids)
○ Meta Description: Learn how abacus training can enhance your child's
cognitive skills and academic performance.
○ H1: 5 Lợi Ích Của Việc Học Abacus Cho Trẻ Em (5 Benefits of
Abacus Learning for Kids)
○ H2: Nâng Cao Khả Năng Tập Trung (Enhances Concentration)
○ H2: Tăng Cường Trí Nhớ (Boosts Memory)
○ H2: Cải Thiện Tốc Độ Tính Toán (Improve Calculation Speed)
○ H2: Khuyến Khích Tư Duy Lô-gíc (Encourages Logical Thinking)
○ H2: Xây Dựng Sự Tự Tin Trong Toán Học (Builds Confidence in
Math)
Month 3-4: Content Creation and Off-Page SEO
Content Strategy:

14
 1. Blog Posts (2 per week):
○ Topics:
■ How Abacus Training Improves Cognitive Development in
Children
■ Success Stories: How Abacus Learning Transformed My Child's
Math Skills
■ The Science Behind Abacus and Mental Math
■ Tips for Parents to Support Abacus Learning at Home
■ Comparing Traditional Math Learning and Abacus Training
2. Landing Pages:
○ Pages:
■ Chương Trình Cơ Bản (4-6 tuổi) (Beginner Program - Ages 4-
6)
■ Chương Trình Trung Cấp (7-9 tuổi) (Intermediate Program -
Ages 7-9)
■ Chương Trình Nâng Cao (10-12 tuổi) (Advanced Program -
Ages 10-12)
■ Chương Trình Hè Đặc Biệt (Special Summer Programs)
■ Đánh Giá và Câu Chuyện Thành Công (Testimonials and
Success Stories)
Off-Page SEO:
1. Backlink Building:
○ Guest posts on educational blogs.
○ Collaborations with local schools for backlinking.
○ Submissions to educational directories.
2. Social Media:
○ Share blog posts and success stories.
○ Run engagement campaigns to increase shares and backlinks.
Month 5-6: Monitoring, Analysis, and Adjustments
Continuous Improvement:
1. Content Updates:
○ Regularly update high-performing blog posts.
○ Expand on topics based on audience interest.
2. Backlink Strategy:
○ Maintain ongoing outreach for backlinks.
○ Engage with influencers in the education sector.
3. Local SEO:
○ Optimize Google My Business profile.
○ Encourage reviews from satisfied parents.
4. Video Ad content

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 ● Video Ad 1: "Tại Sao Chọn Abacus Master?" (Why Choose Abacus
Master?)
○ Content: Highlight the benefits of abacus learning, show classroom
scenes with engaged children, include testimonials from parents and
students.
○ Length: 30 seconds
○ Call to Action: "Đăng ký ngay và khám phá tiềm năng của con bạn!"
(Enroll Now and Unlock Your Child's Potential!)
● Video Ad 2: "Câu Chuyện Thành Công" (Success Stories)
○ Content: Showcase success stories of students who improved their
math skills, include interviews with teachers and parents.
○ Length: 30 seconds
○ Call to Action: "Tham gia chương trình của chúng tôi và thấy sự
khác biệt!" (Join Our Program and See the Difference!)

2. Google Ads Campaign

Timeline: 6 Months
Month 1-2: Campaign Setup and Initial Launch
Keywords:
1. Ad Groups:
○ Học Abacus (Abacus Learning)
○ Toán Trí Tuệ (Mental Math)
○ Lớp Học Toán Cho Trẻ Em (Kids Math Classes)
○ Chương Trình Abacus (Abacus Programs)
2. Example Keywords:
○ Lớp học abacus cho trẻ em (Abacus classes for kids)
○ Đào tạo toán trí tuệ cho trẻ em (Mental math training for children)
○ Đăng ký chương trình abacus (Abacus program enrollment)
○ Trung tâm học abacus tốt nhất (Best abacus learning centers)
○ Khóa học phát triển tư duy (Cognitive skills development courses)
Ad Copy:
1. Ad Group: Học Abacus
○ Headline 1: Khám Phá Tiềm Năng Toán Học Của Con Bạn (Unlock
Your Child's Math Potential)
○ Headline 2: Tham Gia Lớp Học Abacus Ngay Hôm Nay (Join Our
Abacus Classes Today)
○ Description: Nâng cao kỹ năng toán học và trí tuệ với các chương trình
abacus có cấu trúc của chúng tôi. Đăng ký ngay! (Boost math skills and
cognitive abilities with our structured abacus programs. Enroll now!)

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 2. Ad Group: Toán Trí Tuệ
○ Headline 1: Làm Chủ Toán Trí Tuệ Với Abacus (Master Mental Math
with Abacus)
○ Headline 2: Học Vui Và Hiệu Quả (Fun and Effective Learning)
○ Description: Cải thiện tốc độ tính toán và sự tự tin của con bạn với các
kỹ thuật abacus đã được chứng minh. Đăng ký ngay hôm nay!
(Enhance your child's calculation speed and confidence with our
proven abacus techniques. Sign up today!)
Landing Pages:
● Ensure landing pages are optimized for conversions with clear CTAs and
relevant content.
Month 2-3: Optimization and Scaling
A/B Testing:
● Test different ad copies, headlines, and landing pages.
● Optimize based on performance data.
Budget Adjustment:
● Increase budget for high-performing ad groups.
● Use negative keywords to minimize wasteful spending.
Remarketing Campaigns:
● Set up remarketing to target visitors who did not convert.
● Create customized ads to re-engage potential leads.
Month 4-6: Expansion and Refinement
Expand Ad Formats:
● Introduce display and video ads to reach a broader audience.
● Utilize Google’s Smart Bidding strategies to optimize for conversions.
Geo-Targeting:
● Focus on high-conversion areas within Ho Chi Minh City.
● Adjust bids based on location performance.
Performance Monitoring:
● Weekly performance reviews and adjustments.
● Refine targeting and bids to maximize ROI.
4. Budget
4.1. Budget for SEO
4.1.1. Budget for Month 1 - 2 (3,000,000 VND)
● Initial ad spend: 1,500,000 VND
● Ad creation and landing page optimization: 1,500,000 VND
- Content Writing: 1,000,000 VND
- Technical SEO: 500,000 VND
a) Budget for Month 3-4 (5,000,000 VND)
● Content Strategy: 2,000,000 VND
● Off-Page SEO: 2,000,000 VND

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 ● Social Media Marketing: 2,000,000 VND
b) Budget for Month 5-6 (5,060,000 VND)
● Content Updates: 1,000,000 VND
● Local SEO: 1,060,000 VND
● Backlink Strategy: 1,000,000 VND
● Video Production: 1,00,000 VND
● YouTube Ads: 1,000,000 VND

Budget for Google Ads

a) Budget for Month 1-2: Campaign Setup and Initial Launch (9,250,000)
● Keywords: 5,000,000
● Ad Copy: 1,500,000
● Landing Pages: 2,750,000 VND
b) Budget for Month 2-3: Optimization and Scaling (10,890,000)
● A/B Testing: 2,500,000 VND
● Budget Adjustment: 4,000,000 VND
● Remarketing Campaigns: 4,900,000 VND
c) Budget for Months 4-6: Expansion and Refinement (16,800,000)
● Expand Ad Formats: 4,000,000 VND
● Geo-Targeting: 3,000,000 VND
● Performance Monitoring: 9,800,000 VND
Total SEO Budget for 6 Months: 50,000,000 VND
● SEO: 13,060,000 VND
● Google Ads: 36,940,000 VND
5. Conclusion
In conclusion, the comprehensive SEO and Google Ads strategies devised for
Abacus Master Vietnam are meticulously designed to significantly elevate the
company's online visibility and drive substantial business growth. The SEO
strategy, which is meticulously structured into a six-month timeline, focuses initially
on addressing on-page SEO issues such as optimizing title tags and meta
descriptions; it then moves on to content creation, off-page SEO, and finally,
continuous monitoring and adjustments, thereby ensuring that every aspect of the
website’s optimization is thoroughly addressed.
By systematically resolving identified on-page issues, such as the prevalence of
duplicate title tags and missing meta descriptions, the strategy aims to enhance the
website's relevance and user experience; this, in turn, is expected to lead to
improved click-through rates and better engagement metrics. The off-page
strategy, which includes building high-quality backlinks through collaborations and
guest posts, further strengthens the website's authority and search engine
rankings, thereby increasing organic traffic.
Concurrently, the Google Ads campaign is strategically crafted to drive highly
targeted traffic, thereby increasing click-through rates and maximizing return on

18
investment. Through continuous A/B testing of ad copies and headlines, along with
refining keyword targeting and optimizing ad spend, the campaign aims to enhance
ad relevance and conversion rates. The campaign’s expansion to include diverse ad
formats and remarketing techniques is expected to broaden its reach and effectively
engage a larger audience.
Together, these meticulously detailed and targeted strategies are designed to work
synergistically, thereby enhancing both the visibility and effectiveness of Abacus
Master's online marketing efforts. By focusing on achieving specific and measurable
goals, this project is poised to attract and retain a highly qualified audience, which
will ultimately drive the company’s growth and success in the competitive
educational sector.

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