Origin of Stereotypes
Origin of Stereotypes
The term stereotype was first coined by Lippmann in 1922 (as cited in Dovidio,
Hewstone, Glick & Esses, 2010) in order to describe a social group's perceived characteristics.
Furthermore, according to Allport (1954, p. 191), a stereotype is an 'an exaggerated belief
associated with a category.
A stereotype is a widely held, simplified, and essentialist belief about a specific group.
Groups are often stereotyped on the basis of sex, gender identity, race and ethnicity, nationality,
age, socioeconomic status, language, and so forth. Stereotypes are deeply embedded within
social institutions and wider culture.
Groups are often stereotyped on the basis of sex, gender identity, race and ethnicity,
nationality, age, socioeconomic status, language, and so forth. Stereotypes are deeply
embedded within social institutions and wider culture.
A gender stereotype is a generalised view or preconception about attributes, or
characteristics that are or ought to be possessed by women and men or the roles that are or
should be performed by men and women. Gender stereotypes can be both positive and
negative for example, “women are nurturing” or “women are weak”.
1. The Glass Ceiling Effect The glass ceiling effect is the pervasive resistance to the
efforts of women and minorities to reach the top ranks of management in major
corporations. It is unclear exactly who named the phenomenon, but the term was
heavily used during the mid-1980s.
2. The Glass Cliff Effect refers to the phenomenon whereby women (and members of
other minority groups, such as those based on race or disability) are over-
represented in leadership positions that are risky and precarious – think UK Prime
Minister Teresa May and Brexit.
3. Tokenism is the practice of making only a perfunctory or symbolic effort to be
inclusive to members of minority groups, especially by recruiting people from
underrepresented groups in order to give the appearance of racial or gender equality
within a workplace or educational context.
4. Female objectification occurs when a woman's body, body parts, or sexual
functions are isolated from her whole and complex being and treated as objects
simply to be looked at, coveted, or touched (Fredrickson & Roberts, 1997).