Chapter at Glance: Introduction To SEO (Search Engine Optimization)
Chapter at Glance: Introduction To SEO (Search Engine Optimization)
Engine Optimization)
Chapter at a Glance ,I
2.1 Introduction
r
On-PageSEO
t t
White Hat SEO Black Hat SEO
Deals with enhancing websites Backlinks are fhe links on • Speed of the Website
ranking, using interactive communities the websi~e that, when dicked, • Mobile Friendly
like Facebook, etc take the user to another side • Creating Robot.txt
SEOptimer
SEOptlmeriS a free SEO Audit Tool
that will perform a detalledSEO Analysis
TPS Information Technology (Science) 2-3 Intro. to SEO (Search Engine Optimization)
2.1 Introduction
1. SEO stands for _
Ans, : Search Engine Optimization
2. SEO is subset of _
Ans. : Search Engine Marketing
3. SEO is a of Search Engine Marketing.
Ans, : subset
4. is a subset of Search Engine Marketing.
Ans.:SEO
5. SEO useful in number of visitors to a website.
Ans. : Increasing
6. is useful in increasing number of visitors to a website.
Ans.:SEO
7. is a technique is used for designing and developing a website be to rank
high in search engine result.
Ans. : Search Engine Optimization
8. Search Engine Optimization is a technique is used for designing and developing a
website be to rank in search engine result. .
Ans. : high
9. ____ is an online program or a software that helps users to search for
information on world wide web.
Ans. : Search Engine
47. ~ Service allows you to save organize and share bookmarks with other
I
users.
, Ans, : Bookmarking
48. . are the important SEO factors to rank a website higher in the search
engine.
Ans. : Extemallinks
49. Using you can quickly create high-quality backlinks.
Ans. : Social bookmarking
50. SMOStands for _
Ans. : Social Media Optimization ,
51. deals with enhancing the website's ranking , using interactive
communities.
Ans, : Social Media Optimization
52. are the links on the website that, when clicked, take the user to another
side.
Ans. : Backlinks
53. Website's _~ has become a ranking factor for Google.
Ans. : mobile friendliness
54. file tells search engine which page you want to exclude from indexing.
Ans. : Robots.txt
~ 2_.1 I_n_rr_o_d_u_c_ti_o_n t
18. Singular tag like <img> is should be self enclosed like this-</img>.
Ans.: False
19. Singular tag like <img> is should be self enclosed like this-<img/>.
Ans. : True
20. Most of the times recently opened tag will be closed first.
Ans.r True
21. Meta-description is the first thing that user notices in search result list while using
Google for search. -
Ans.: False
22. Title content should be up to 60 characters.
Ans.:True
23. Meta description should be used to boost your Of-Page SEa.
Ans.: False
24. Meta Description should be between 70 and 160 characters.
Ans, : T:n.te
25, The src attribute gives information about image.
Ans.: False.
26. <img> tag with alt attribute also contributes to optimization,
Ans. : True
27. Keyword Research and Analysis is an important part of SEa.
Ans.: True
28: SEa Social Bookmarking is very useful for Off-Page SEa Optimization.
Ans. : True
29. Bookmarks are website links that are stored for future references.
Ans.: True
30. Backlinks are links on one website that, when clicked, take the user to another site.
Ans. : True
TPS Information Technology (Science) 2-9 Intro. to SEO (Search Engine Optimization)
31. Socialmedia links and backlinks are not used for optimizing the webpage.
Ans.: False
32. Website's mobile friendliness is not important factor in ranking. ,
Ans.: False
33. Mobile friendliness is only used for ranking the websites.
Ans.: False
34. Robots.txt file tells search engine which pages you want to include from indexing.
Ans.: False
35. Social Media Optimization deals with enhancing the website's rariking, using
interactive communities.
Ans. : True
2.1 Introduction
1. SEOStands for _
(a) Search Engine Optimization (b) Search Engine Option
(c) Search Engine Optimizing (d) Search Engine Organizing
Ans. : (a) Search Engine Optimization
2. SEOis a subset of _
(a) Search Engine Optimization (b) Search Engine Marketing
(c) Social Media Optimization (d) Search Engine
Ans.: (b) Search Engine Marketing
3. SEOis useful in the number of visitors to a website.
(a) decreasing (b) increasing
(c) removing (d) analyzing
Ans. : (b) increasing
TPS Information Technology (Science) 2-10 Intro. to SEO (Search Engine Optimization)
2.1 Introduction
1. a
The SEO is technique used for and a website to be rank high in
a search engine.
(a) Designing (b) Developing
(c) Monitoring (d) Analyzing (e) Creating
Ans. : (a), (b)
2. Types of SEO
(a) On-Page SEO (b) White Hat SEO
(c) Off-Page SEO (d) Black Hat SEO (e) Default
Ans. : (a), (c)
3. Techniques of SEO
(a) on-Page SEO (b) White Hat SEO
(c) Off-Page SEO (d) Black Hat SEO (e) Default
Ans. : (b), (d)
TPS Information Technology (Science) 2-12 Intro. to SEO (Search Engine Optimization) ,
A B
l. Image optimization (a) Duplicate content
2. Links to Twitter, Facebook (b) file that.tell which pages you want to exclude
from indexing
3. Description about author (c) links when clicked , take the user to another
site
4. ·White hat Strategy (d) meta tag
5. Black hat Strategy (e) alt attribute
... .
6. Robots.txt (f) .Social Media Optimization
7. SEOptimer (g) Relevant content
8. Backlinks (h) determine the health of the website
9. SEOAudit (i) SEO Audit Tool
Ans.:
1. = (e) Z.= (f) 3. = (d) 4. = (g) 5. = (a)
6. = (b) 7. = (i) 8. = (c) 9. = (h)
TPS Information Technology (Science) 2-14 Intro. to SEO (Search Engine Optimization)
2.1 Introduction
1. Define SEO.
Ans.:
(i) SEO stands for Search Engine Optimization. SEO is a technique used for designing
and developing a website results. Ltis a subset of search engine marketing.
(ii) SEO is .useful in increasing the number of visitors to a website.
(iii) There are two types of optimization :-
(iv) On-Page SEO : This includes Provision of good content, good keywords selection,
putting keywords on correct places, giving appropriate title to every page etc..
(v) Off-Page SEO: It includes link building, increasing link popularity by submitting
open directories, search engines, link exchange etc.
(ii) White Hat SEO : Techniques that search engines suggest as a part of good design
are called White Hat SEO.
(iii) It contains proper and well labelled images according to the content.
(iv) It is in the form of Standard-compliant HTML.
(v) Black Hat SEO : Techniques that search engines do not approve and those
techniques which are used for optimizing the website are called BlackHat SEO.
(vi) It mainly contains duplicate contents. Such websites are mainly used to redirect
users to other web sites and cause traffic.
4. Explain in short White Hat technique.
Ans.:
(i) Techniques that search engines suggest as a part of good design are called White
HatSEO.
(ii) It contains proper and well labelled images according to the content.
(iii) It is in th~form of Standard-compliant HTML.
(iv) The page titles are unique but relevant at the ~ame time.
(v) It has Complete sentences with good spelling and grammar
5. Explain in short Black Hat technique.
Ans.:
(i) Techniques that search engines do not approve and those techniques which are used
for optimizing the website are called Black Hat SEO. . .
(ii) It mainly contains duplicate contents which mostly are stolen from other original
creators mainly without any credits and permissions.
(iii) Such websites are mainly used to redirect users to other websites and cause traffic.
(iv) links from such sites are irrelevant and don't show the actual search content. ,
Websites like these contain invisible text and stuffed keywords
(iii) For "Search Engine Marketing", one can pay for certain keywords.
(iv) There are various online Keyword Planner tools (such as Google Add Words
Keyword Planner) to shortlist keywords.
(v) This is more useful to compare the cost of various keywords, if the website designer
opts for Paid Search Engine Marketing.
9. Explain SE~-Social Media Optimization and SEO-Backlinks ?
Ans.:
(i) It deals with enhancing the website's ranking, using interactive communities like
facebook, twitter, blogs, forums and so on.
(ii) When these communities have links to the created website it builds familiarity and
trust about the website.
(iii) Backlinks are links on one website that, when clicked, take the user to another site.
(iv) Backlinks are especially valuable for· SEO because they contribute to the overall
strength and value of the content.
(v) They also represent a "vote of confidence" from one site to another
(vi) Backlinks to your website are a signal to search engines that others are interested to
know about the contents form your website.
10. Explain how could you optimize images.
Ans. :
(i) Image Tags with ALT attribute : The alt attribute gives information about the
image, so even if the image does not download, it can make the viewers understand
the image related information.
(ii) Image Tag with Title attribute : The title tag of images show the keyword of the
image when mouse is hovered above the image:
(Iii) Image compression: The images which are compressed load faster which give user
good friendly experience.·
(iv) Images can have Caption keywords : Certain images can have keywords on the
image to make it relevant for user to know about it.
(1)
'A' 'B'
l. Image Optimization (a) meta tag
2. Links to Twitter, Facebook (b) SEOtechnique
3. Description about author (c) alt attribute
4. White Hat Strategy (d) SocialMedia Optimization
Ans. : 1. - (c), 2.- (d), 3. - (a), 4. - (b)
Answ~~.Briefly
{
(i) Image Tags with ALT attribute: The alt attribute gives information about the image,
so even if the image does not download, it can make the viewers understand the
image related information.
(Ii) Image Tag with Title attribute : The title tag of images show the keyword of the
image when mouse is hovered above the image.
(Hi) Image' compression: The images which are compressed load faster which give user
good friendly experience.
(iv) Images can have Caption keywords: Certain images can have keywords on the
image to make it relevant for user to know about it.
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