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Chapter at Glance: Introduction To SEO (Search Engine Optimization)

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0% found this document useful (0 votes)
122 views22 pages

Chapter at Glance: Introduction To SEO (Search Engine Optimization)

Uploaded by

siddheshgadage45
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Introduction to SEO (Search

Engine Optimization)

Chapter at a Glance ,I
2.1 Introduction

SED is a technique used for designing and developing


a website to be rank high in search engine:

r
On-PageSEO

Concern with information to Concern with Website.-Website


be displayed to the end user Relationship
..,I

r 2.3 Techniques of SEO

t t
White Hat SEO Black Hat SEO

Technique that search engines recommend Techniques uses for optimizing


as a part of Good design the website are manipulative
TPS Information Technology (Science) 2-2 Intro. to SEO (Search Engine Optimization)

SEO :'Page Struc.ture Optimiziltion SEO Keywords SEO Social Bookmarking


-<TITLE>
• Meta-description SEO keywords are the important Social bookmat:ldng is
• Heading Tag words and phrases related to a powerful. tool in
• Image Tags wifuALT attribute the developed website content . promoting website

SEO Seeial Media Optimization Other factors of SEO

Deals with enhancing websites Backlinks are fhe links on • Speed of the Website
ranking, using interactive communities the websi~e that, when dicked, • Mobile Friendly
like Facebook, etc take the user to another side • Creating Robot.txt

2.5 SEO Audit


An SEO audit helps to find out what could be done to improve
ranking on search engines so that consumers could find
the website with greater ease.

SEOptimer
SEOptlmeriS a free SEO Audit Tool
that will perform a detalledSEO Analysis
TPS Information Technology (Science) 2-3 Intro. to SEO (Search Engine Optimization)

2.1 Introduction
1. SEO stands for _
Ans, : Search Engine Optimization
2. SEO is subset of _
Ans. : Search Engine Marketing
3. SEO is a of Search Engine Marketing.
Ans, : subset
4. is a subset of Search Engine Marketing.
Ans.:SEO
5. SEO useful in number of visitors to a website.
Ans. : Increasing
6. is useful in increasing number of visitors to a website.
Ans.:SEO
7. is a technique is used for designing and developing a website be to rank
high in search engine result.
Ans. : Search Engine Optimization
8. Search Engine Optimization is a technique is used for designing and developing a
website be to rank in search engine result. .
Ans. : high
9. ____ is an online program or a software that helps users to search for
information on world wide web.
Ans. : Search Engine

2.2 Types of SEO


10. _____ SEO include Provision of good content good keyword.
Ans. : On-Page
11. _____ SEO include link building, increasing link popularity by submitting
open directories;
Ans. : Off-Page
12. __ ~_ SEO is concerned with information that is displayed tothe end user.
Ans. : On-Page
13. On-Page SEO is concerned with information that is displayed to the _
Ans, : end user
14. ..,..-_~_. SEO is concerned with website-website relationship.
Ans. : Off-Page
TPS Information Technology (Science) 2-4 Intro. to SEO (Search Engine Optimization)

15. Off-Page SEO is concerned with relationship.


Ans. : website-website
16. . is concerned with how good is your network ?
Ans. : Off-Page SEO

2.3 Techniques of SED


17. SEO techniques that search engines do not approved.
Ans. : Black Hat.
18. SEO Techniques that search engines recommends. as apart of good
design.
Ans. : White Hat
19. White hat strategies include .content.
Ans. : relevant
20. Black hat strategies include content.
Ans. : duplicate
21. hat strategies include relevant content.
Ans.: White
22. __ ~_hat strategies include duplicate content.
Ans.: Black
23. ____ strategies include complete sentences with good spelling and grammar.
Ans. : White hat
24. Well-labeled images are the part of strategies.
Ans. : White hat·
25. Invisible text and stuffed keywords are part of strategies.
Ans. : Black hat

2.4 Optimizing Website


26. Html programs should start with~ __
. Ans.: -cldoctype html>
27. Html program should with <!doctype htm1>.
Ans.: start
28. Singular tag should be ~ _
Ans. : Self enclosed
29. One of the optimizing factor to improve images is by using attribute.
Ans.: alt
30. <img> tag with attribute also contribute to optimization.
Ans.: alt
TPS InformationTechnology (Science) 2-5 Intro. to SEO (Search Engine Optimization)

31. tag with alt attribute also contribute to optimization.


Ans.: <img>
32. is the first thing that user notices in search result list while using Googlefor
search.
Ans.: Title
33. Title contents should be up to _ characters.
Ans.: 60
34. . Meta description should be used to boost your SEa.
Ans. : On-Page
35. Meta Descriptionshould be between 70 and __ characters.
Ans.:160
36. Meta Descriptionshould be between _ and 160 characters.
Ans.: 70
37. Descriptionshould be between 70 and 160 characters.
Ans.: Meta
38. _____ are the important words and phrases related to the developed website
content.
Ans. : SEO Keywords
39. Keyword Research and is an important part of the Search Engine
Optimization.
Ans. : Analysis
40. SEMstands for__ --'-__
Ans. : Search Engine Marketing
41. Keyword and Analysis is an important part of the Search Engine
Optimization.
Ans, : Research
42. Research and Analysis is an important part of the Search Engine
Optimization.
Ans. {Keyword
43. is a powerful tool in promoting a website.
Ans, : Social bookmarking
44. Socialbookmarking is a powerful tool used for website.
Ans. : Promoting
45. SEa socialbookmarking is very useful for SEa optimization.
Ans.: Off-Page
46. are website links that are stored for future references.
Ans. : Bookmarks
TPS Information Technology (Science) 2-6 Intro. to SEO (Search Engine Optimization)

47. ~ Service allows you to save organize and share bookmarks with other
I

users.
, Ans, : Bookmarking
48. . are the important SEO factors to rank a website higher in the search
engine.
Ans. : Extemallinks
49. Using you can quickly create high-quality backlinks.
Ans. : Social bookmarking
50. SMOStands for _
Ans. : Social Media Optimization ,
51. deals with enhancing the website's ranking , using interactive
communities.
Ans, : Social Media Optimization
52. are the links on the website that, when clicked, take the user to another
side.
Ans. : Backlinks
53. Website's _~ has become a ranking factor for Google.
Ans. : mobile friendliness
54. file tells search engine which page you want to exclude from indexing.
Ans. : Robots.txt

2.5 SED Audit


55. An helps to find out what you can be done to improve ranking on search
engines, so that consumers can find the website with greater ease.
Ans. : SEO Audit
56. is used to analyze the websites health.
Ans. : SEO Audit
57. SEOAudit is used to analyse websites -
Ans. : health
58. is a free SEOAudit Tool that will perform a detailed SEOAnalysis.
Ans. : SEOptimer
59. SEOptimer is a free that will perform a detailed SEOAnalysis.
Ans. : sEO Audit Tool
60. SEOptimer is a free SEOAudit Tool that will perform a detailed _
Ans. : SEO Analysis
TPS Information Technology (Science) 2-7 Intro. to SEO (Search Engine Optimization)

~ 2_.1 I_n_rr_o_d_u_c_ti_o_n t

1. SEO stands for Search Engine Optimization.


Ans.: True
2. SEO stands for Search Engine Optimizing.
Ans.: False
3. . SEO is a technique used for: designing and developing a website be to rank high in
search engine results.
Ans.: True
4. SEO is a technique used for: designing and developing a website be to rank low in
search engine results.
Ans.: False
5. SEO is a subset of search engine marketing.
Ans.:True
·6. SEM is a subset of search engine optimization.
Ans.: False
7.. SEO is useful in decreasing the number of visitors to a website.
Ans.: False
8. SEOisuseful in increasing the number of visitors to a website.
Ans. : True

2.2 Types of SEO I


9. Off-Page SEO include provision of good content, good keyword.
Ans.: False
10. On-Page SEO include provision of good content, good keyword.
Ans. : True
11. On-Page SEO include link building.Jncreasinglink popularity.
Ans.: False
12. . Off-Page SEQ include link building, increasing link popularity.
Ans. rTrue

2.3 Techniques of SEO


13. White Hat strategies include duplicatecontent.
Ans.: False
IPS Information Technology (Science) 2-8 Intro, to SEO (Search Engine Optimization)

·14. White Hat strategies include relevant content.


_Ans. : True
15. Invisible text and stuffed keyword are part of Black Hat Strategies.
Ans.:True
16. Well'"labeled images are .part of White Hat Strategies.
Ans. : True
17. White Hat SEa techniques that search engine recommends as apart of good design;
Ans. : True

·~I 2._4__ 0~p_t_iIn__iZ_i_n~g~vv__ e_b_Sl_·t_es ~

18. Singular tag like <img> is should be self enclosed like this-</img>.
Ans.: False
19. Singular tag like <img> is should be self enclosed like this-<img/>.
Ans. : True
20. Most of the times recently opened tag will be closed first.
Ans.r True
21. Meta-description is the first thing that user notices in search result list while using
Google for search. -
Ans.: False
22. Title content should be up to 60 characters.
Ans.:True
23. Meta description should be used to boost your Of-Page SEa.
Ans.: False
24. Meta Description should be between 70 and 160 characters.
Ans, : T:n.te
25, The src attribute gives information about image.
Ans.: False.
26. <img> tag with alt attribute also contributes to optimization,
Ans. : True
27. Keyword Research and Analysis is an important part of SEa.
Ans.: True
28: SEa Social Bookmarking is very useful for Off-Page SEa Optimization.
Ans. : True
29. Bookmarks are website links that are stored for future references.
Ans.: True
30. Backlinks are links on one website that, when clicked, take the user to another site.
Ans. : True
TPS Information Technology (Science) 2-9 Intro. to SEO (Search Engine Optimization)

31. Socialmedia links and backlinks are not used for optimizing the webpage.
Ans.: False
32. Website's mobile friendliness is not important factor in ranking. ,
Ans.: False
33. Mobile friendliness is only used for ranking the websites.
Ans.: False
34. Robots.txt file tells search engine which pages you want to include from indexing.
Ans.: False
35. Social Media Optimization deals with enhancing the website's rariking, using
interactive communities.
Ans. : True

2.5 SEO Audit


36. SEOAudit does not help to analyze the websites health.
Ans.: False
37. An SEO Audit helps to find out what could be done to improve ranking on search
engines, so that consumers could find the website with greater ease.
Ans. : True
38. SEOptimer is paid SEOAudit Tool.
Ans. : False

2.1 Introduction
1. SEOStands for _
(a) Search Engine Optimization (b) Search Engine Option
(c) Search Engine Optimizing (d) Search Engine Organizing
Ans. : (a) Search Engine Optimization
2. SEOis a subset of _
(a) Search Engine Optimization (b) Search Engine Marketing
(c) Social Media Optimization (d) Search Engine
Ans.: (b) Search Engine Marketing
3. SEOis useful in the number of visitors to a website.
(a) decreasing (b) increasing
(c) removing (d) analyzing
Ans. : (b) increasing
TPS Information Technology (Science) 2-10 Intro. to SEO (Search Engine Optimization)

4. is an online program or software that helps users to search for information


on World Wide Web.
(a) Search Engine (b) Website
(c) Application (d) API
Ans. : (a) Search Engine

2.2 Types of SEO


5. is concern with Website-Websiterelationship.
(a) On-Page SEO (b) Off-Page SEO
(c) White Hat SEO (d) BlackHat SEO
Ans.: (b) Off-Page SEO
6. is concern with information that is displayed to the end user.
(a) On-Page SEO (b) Off-Page SEO
(c) White Hat SEO (d) BlackHat SEO
Ans. : (b) On-Page SEO

2.3.. Techniques of SEO


7. ___ include relevant content.
(a) On-Page SEO (b) Off-Page SEO
(c) White Hat SEO (d) BlackHatSEO
Ans. : (c) White Hat SEO
8. include duplicate content.
(a) On-Page SEO (b) Off,.PageSEO
(c) White Hat SEO (d) BlackI:IatSEO
Ans. : (d) Black Hat SEO .
9. is concern with White Hat SEO.
(a) W)l1-labeledimages (b) Duplicate content
(c) Invisible text (d) Stuffed Keyword
Ans. : (a) Well-Iab.eled images

2.4 Optimizing Websites


10. If it is singular tag for eg<img> it should be self enclosed like _
(a) <img> (b) </img>
(c) <img/> (d) </img/>
Ans.: (c) <img/>
TPS InformationTechnology (Science) 2-11 Intro. to SEO (Search EI!&ine Optimization)

11. Title contents should be up to ~_~


(a) 50 (b) 60 (c) 70 (d) 80
Ans.: (b) 60
12. Meta Description should be between ~. _
(a) 70 and 100 (b) 100 and20Q
(c) 70 and 160 (d) 50 andlOO
Ans.: (c) 70 and 160
13. Image tag with attribute gives information about the image
(a) alt (b) src (c) height (d) width
Ans. : (a) .alt

2.5 SEO Audit


14. SEO Audit analyze websites _
(a) users (b) health (c) visitors (d) rank .
Ans. : (b) health

2.1 Introduction
1. a
The SEO is technique used for and a website to be rank high in
a search engine.
(a) Designing (b) Developing
(c) Monitoring (d) Analyzing (e) Creating
Ans. : (a), (b)

.I 2.2 Types of SEO

2. Types of SEO
(a) On-Page SEO (b) White Hat SEO
(c) Off-Page SEO (d) Black Hat SEO (e) Default
Ans. : (a), (c)

2.3 Techniques of SEO

3. Techniques of SEO
(a) on-Page SEO (b) White Hat SEO
(c) Off-Page SEO (d) Black Hat SEO (e) Default
Ans. : (b), (d)
TPS Information Technology (Science) 2-12 Intro. to SEO (Search Engine Optimization) ,

1..- 2_.4__ D..;:;p•••.t_im_·._iz_i_ll..::;::i_W


.••••_eD_'s_i.•••
te_s_· " __ ....;......I!-,
4. The page content optimization can be done by using keywords in _~ and __ ..
(a) <font> (b) <title>
(c) <hr> (d) <meta> (e) <input>
Ans. : (b), (d)
5. . Other factor to rank the website higher are and
(a) Desktop friendly (b) Speed of the website
(c) Creating robots.txt (d) No backlinks
(e) No extemallinks
Ans.: (b), (c)
6. Social Media Optimization deals with enhancing the website's ranking using __
and _
(a) Blogs (b) E Commerce website's
(c) Facebook (d) Banking (e) Wikipedia
Ans. : (a), (c)

2.5 SED Audit


7. SEO AuditTool are __ and __
(a) SEOptimer (b) SEOptimizer
(c) Seomator (d) SEO Auditor (e) Seomatizer
Ans. : (a), (c)

1. On-Page SEO includes provision of _


(a) good 'content (b) good keywords selection
(c) putting keywords of correct places (d) link building
Ans. : (a), (b), (c)
2. . Off-Page SEO includes ,-- __
(a) link building (b) link exchange
(c) search engines (d) good content
Ans. : (a), (b), (c)
TPS Information Technology (Science) 2-13 Intro. to SEO (Search Engine Optimization)

2.3 Techniques of SEO


3. Black Hat Strategies include
(a) duplicate content (b) relevant content
(c) invisible text (d) stuffedkeywords
Ans. : (a), (c), (d)
4. White Hat Strategies include
(a) duplicate content (b) relevant content
(c) well-labeled images (d) relevant links
Ans, : (b), (c), (d)

2.4 Optimizing Website


5. Important parts of Search Engine Optimization
(a) Keywords (b) Research
(c) Analysis (d) Information
Ans. : (a), (c), (d)
6. Other factors to rank the website higher are
(a) Desktop friendly (b) Speed of~ebsite
(c) Mobile friendly (d) creating robots.txt
Ans. : (b), (c),(d)

A B
l. Image optimization (a) Duplicate content
2. Links to Twitter, Facebook (b) file that.tell which pages you want to exclude
from indexing
3. Description about author (c) links when clicked , take the user to another
site
4. ·White hat Strategy (d) meta tag
5. Black hat Strategy (e) alt attribute
... .
6. Robots.txt (f) .Social Media Optimization
7. SEOptimer (g) Relevant content
8. Backlinks (h) determine the health of the website
9. SEOAudit (i) SEO Audit Tool
Ans.:
1. = (e) Z.= (f) 3. = (d) 4. = (g) 5. = (a)
6. = (b) 7. = (i) 8. = (c) 9. = (h)
TPS Information Technology (Science) 2-14 Intro. to SEO (Search Engine Optimization)

2.1 Introduction
1. Define SEO.
Ans.:
(i) SEO stands for Search Engine Optimization. SEO is a technique used for designing
and developing a website results. Ltis a subset of search engine marketing.
(ii) SEO is .useful in increasing the number of visitors to a website.
(iii) There are two types of optimization :-
(iv) On-Page SEO : This includes Provision of good content, good keywords selection,
putting keywords on correct places, giving appropriate title to every page etc..
(v) Off-Page SEO: It includes link building, increasing link popularity by submitting
open directories, search engines, link exchange etc.

I· 2.2 Types of SEO


2. Define SEO. State types of SEO.
Ans.:
(i) SEO stands for Search Engine Optimization, which is the practice of increasing the
quantity and quality of traffic to ypur website through organic search engine
results. '
(ii) Thus SEO is useful in increasing the number of visitors to a website.
(iii) .There are many strategies and techniques adopted to optimize the webpage.
(iv) Types of SEO- There are two types of optimization.-
(v) On-PageSEO: This includes Provision of good content, good keywords selection,
putting keywords on correct places, giving appropriate title to every page etc.
(vi) On-Page SEO is concerned with information that is displayed to the end user, such
as text, images and website navigati<:>n.
(vii) Off-Page SEO : It includes link building, increasing link popularity by submitting
open directories, search engines, link exchange etc.
(viii) Off-Page SEO is concerned with Website-Website relationship.

2.3· Techniques of SED


3. Which are the different SEO techniques.
Ans.:
(i) SEO techniques are classified into two broad categories, which are White Hat SEO
and Black Hat SEO.
IPS Information Technology (Science) 2-15 Intro. to SEO (Search Engine Optimization)

(ii) White Hat SEO : Techniques that search engines suggest as a part of good design
are called White Hat SEO.
(iii) It contains proper and well labelled images according to the content.
(iv) It is in the form of Standard-compliant HTML.
(v) Black Hat SEO : Techniques that search engines do not approve and those
techniques which are used for optimizing the website are called BlackHat SEO.
(vi) It mainly contains duplicate contents. Such websites are mainly used to redirect
users to other web sites and cause traffic.
4. Explain in short White Hat technique.
Ans.:
(i) Techniques that search engines suggest as a part of good design are called White
HatSEO.
(ii) It contains proper and well labelled images according to the content.
(iii) It is in th~form of Standard-compliant HTML.
(iv) The page titles are unique but relevant at the ~ame time.
(v) It has Complete sentences with good spelling and grammar
5. Explain in short Black Hat technique.
Ans.:
(i) Techniques that search engines do not approve and those techniques which are used
for optimizing the website are called Black Hat SEO. . .
(ii) It mainly contains duplicate contents which mostly are stolen from other original
creators mainly without any credits and permissions.
(iii) Such websites are mainly used to redirect users to other websites and cause traffic.
(iv) links from such sites are irrelevant and don't show the actual search content. ,
Websites like these contain invisible text and stuffed keywords

2.4 Optimizing Website


6. Explain any two Page content optimization points?
Ans.:
(i) TITLE: Title is. the first thing that user notices in search result list while using
Google for searching. Contents should be up to 60 characters (spaces included)
(ii) Meta-description Tag: While creating a web page, Meta description should be used
to boost your On-Page SEO. Meta Description should be between 70 and 160
characters (spaces included) that others are interested to know about theconte;nts
form your website.
TPS Information Technology (Science) 2-16 Intro. to SEO (Search Engine Optimization)

7. Explain Page Structure Optimization?


Ans.:
- (i) Htmlprograms should start with-cldoctypehtml>,
(ii) If it is singular tag eg <img> it should be self enclosed likethis-cimg />
(iii) Order of tags should be proper.
(iv) Most of the time recently opened tag will be closed first.
(v) Title is the first thing that user notices in search result list while using Google for
searching
(vi) While creating a web page, Meta description should be used to boost your On-Page
SEO.
(vii) The pages should include proper heading tags from -chl». to <h6>wherever
required. -
(viii) The alt attribute gives information about the image, so even if the image does not
download, it can make the viewers understand the image related information.
(ix) Example:
<Idoctype html>
<html>
<heade-ctitle> Page structure with
appropriate order of opening and _
closing tags</title>
-c/head»
<body>
<h1>Let us understand SEO</hl>
<p>Webpage optimization helps for higher ranking in search engines.
<b>There are number of ways to optimize the pages -
.<i>Even the Social media plays an important role!!!</i>
</b>
</p>
</body>
</html>
8. Explain in short SEOKeyword search?
Ans.:
(i) SEO keywords are the important words and phrases related to the developed
website content.
(ii) A list of keywords, need to be carefully chosen to optimize the search. Keyword
Resear~ and Analysis is an important part of the Search Engine Optimization'
(SEO)as well as "SearchEngine Marketing". -
TPS Information Technology (Science) 2-17 Intro. to SEO (Search Engine Optimization)

(iii) For "Search Engine Marketing", one can pay for certain keywords.
(iv) There are various online Keyword Planner tools (such as Google Add Words
Keyword Planner) to shortlist keywords.
(v) This is more useful to compare the cost of various keywords, if the website designer
opts for Paid Search Engine Marketing.
9. Explain SE~-Social Media Optimization and SEO-Backlinks ?
Ans.:
(i) It deals with enhancing the website's ranking, using interactive communities like
facebook, twitter, blogs, forums and so on.
(ii) When these communities have links to the created website it builds familiarity and
trust about the website.
(iii) Backlinks are links on one website that, when clicked, take the user to another site.
(iv) Backlinks are especially valuable for· SEO because they contribute to the overall
strength and value of the content.
(v) They also represent a "vote of confidence" from one site to another
(vi) Backlinks to your website are a signal to search engines that others are interested to
know about the contents form your website.
10. Explain how could you optimize images.
Ans. :
(i) Image Tags with ALT attribute : The alt attribute gives information about the
image, so even if the image does not download, it can make the viewers understand
the image related information.
(ii) Image Tag with Title attribute : The title tag of images show the keyword of the
image when mouse is hovered above the image:
(Iii) Image compression: The images which are compressed load faster which give user
good friendly experience.·
(iv) Images can have Caption keywords : Certain images can have keywords on the
image to make it relevant for user to know about it.

2.5 SED Audit


11. Explain SEO Audit in detail?
Ans.:
(i) An SEO Audit helps to find out what could be done to improve ranking on search
engines, so that consumers could find the website with greater ease.
(ii) It analyses the websites health. SEO audit helps to identify tags in the SEO process.
(iii) . Audit is a checklist created for SEO to be followed.
(iv) Once the list is complete we may find our website moving up the rank.
TPS Information Teclmology (Science) 2-18 Intro. to SEO (Search Engine Optimization)

(v) Audit Results will have following details:


• Overall Ranking of the site

• Recommendations for improvements


• Search Engine Optimization
• _Usability of the website
• Performance of website
• Social links
• Connected social accounts
• Security parameters
• SSLEnabled
• HTTPS Redirect
• Email Privacy
• Header content recommendations
• Title and Meta description
• Body Content
• Header Tags
• Body content recommendations _
• Keyword Consistency
• Amount of content in the pages
• Links
• Number of backlinks
• Broken links
• Friendly links
• On page links
• Technology list which is used in the website
TPS Information Technology (Science) 2-19 Intro. to SEO (Search Engine Optimization)

Fill in the Blanks


1. The full form of SEOis ~ __
Ans.: Search Engine Optimization
2. are the links on the website that, when clicked, take the user to another
side.
Ans. : Backlinks
3. One of the optimizing factor to improve images is by using attribute.
Ans.: alt
4. An helps to find out what you can be done to improve ranking on search
engines, so that consumers can find the website with greater ease.
Ans. : SEO Audit
5. file tells search engine which page you want to exclude from indexing,
Ans, : Robots.txt

Match the Following

(1)
'A' 'B'
l. Image Optimization (a) meta tag
2. Links to Twitter, Facebook (b) SEOtechnique
3. Description about author (c) alt attribute
4. White Hat Strategy (d) SocialMedia Optimization
Ans. : 1. - (c), 2.- (d), 3. - (a), 4. - (b)

Choose correct answers from the following ( 2 correct)


1. The page content optimization can be done by using keywords in
(a) <font> (b) <title>
(c) <hr> (d) <meta> (e) <input>
Ans. : (b), (d)
2. Other factor to rank the website higher are
(a) Desktop friendly (b) Speed ofthe website
(c) Creating robots.txt (d) No backlinks
(e) No extemallinks
Ans. : (b), (c) .
TPS Information Technology (Science) 2-20 Intro, to SEO (Search Engine Optimization)

Answ~~.Briefly
{

1. Define SEa. State types of SEa.


Ans.:
(i) SEa stands for Search Engine Optimization, which is the practice of increasing the
quantity and quality of traffic to your website through organic search engine results.
(ii) Thus SEa is useful in increasing the number of visitors to a website.
(iii) There are many strategies and techniques adopted to optimize the webpage.
(iv) Types of SEO : There are two types of optimization:-
(v) On-Page SEO : This includes Provision of good content, good keywords selection,
putting keywo~ds on correct places, giving appropriate title to every page etc.
(vi) On-Page SEa is concerned with information that is displayed to the enduser, such as
text, images and website navigation.
(vii) Off-Page SEO : It includes link building, increasing link popularity by submitting
open directories, search engines, link exchange etc.
(viii) Off-Page SEa isconcerned with Website-Website relationship.
2. Which are the different SEa techniques.
Ans.:
(i) SEa techniques are classified into two broad categories, which are White Hat SEa
and Black Hat SEa.
(ii) White Hat SEO : Techniques that search engines suggest as a part of good design are
called White Hat SEa.
(iii) It contains proper and well labeled images according to the content.
(iv) It is in the form of Standard-compliant HTML
(v) Black Hat SEO : Techniques that search engines do not approve and those techniques
which are used for optimizing the website are called Black Hat SEa.
(vi) It mainly contains duplicate contents. Such websites are mainly used to redirect users
to other websites and cause traffic.
3. Explain in short White Hat technique.
Ans.:
. (i) Techniques that search engines suggest as a part of good design are called White Hat
SEa.
(ii) It contains proper and well labeled images according to the content.
TPS Information Technology (Science) 2-21 Intro. to SEO (Search Engine Optimization)

(iii) It is in the form of Standard-compliant HTML.


(iv) The page titles are unique but relevant at the same time.
(v) It has Complete sentences with good spelling and grammar
4. Explain in short Black Hat technique.
Ans.:
(i) Techniques that search engines do not approve and those techniques which are used
for optimizing the website are called Black Hat SEO.
(ii) It mainly contains duplicate contents which mostly are stolen from other original
creators mainly without any credits and permissions.
(iii) Such websites are mainly used to redirect users to other websites and cause traffic.
(iv) Links: from such sites are irrelevant and don't show the actual search content.
Websites like these contain invisible text and stuffed keywords
5. Explain in short SEO Keyword search.
Ans.:
(i) SEO keywords are the important words and phrases related to the developed website
content.
(ii) A list of keywords, nee~ to be carefully chosen to optimize the search. Keyword
Research and Analysis is an important part of the Search Engine Optimization (SEO)
as well as "Search Engine Marketing".
(iii) For "Search Engine Marketing", one can pay for certain keywords.
(iv) There are various online Keyword Planner tools (such as Google Add Words
Keyword Planner) to shortlist keywords.
(v) This is more useful to compare the cost of various keywords, if the website designer
opts for Paid Search Engine Marketing.
6. Explain any two Page content optimization points.
Ans.:
(i) TITLE: Title is the first thing that user notices in search result list while using Google
for searching. Contents should be up to 60 characters (spaces included)
(in Meta-description Tag: While creating a web page, Meta description should be used
to boost your On-Page SEO. Meta Description should be between 70 and 160
characters (spaces included) that others are interested to know about the contents
. form your website.
~ ~
TPS Information Technology (Science)
2-22
Intro. to SEO (Search Engine Optimization) ~
7. Explain how could you optimize images.
Ans.:

(i) Image Tags with ALT attribute: The alt attribute gives information about the image,
so even if the image does not download, it can make the viewers understand the
image related information.

(Ii) Image Tag with Title attribute : The title tag of images show the keyword of the
image when mouse is hovered above the image.

(Hi) Image' compression: The images which are compressed load faster which give user
good friendly experience.

(iv) Images can have Caption keywords: Certain images can have keywords on the
image to make it relevant for user to know about it.

ODD

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