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The document discusses SWOT analysis and the TOWS matrix. SWOT analysis identifies an organization's strengths, weaknesses, opportunities, and threats. The TOWS matrix builds on SWOT by developing strategic options by matching internal strengths and weaknesses with external opportunities and threats.

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22 views

Untitled Document

The document discusses SWOT analysis and the TOWS matrix. SWOT analysis identifies an organization's strengths, weaknesses, opportunities, and threats. The TOWS matrix builds on SWOT by developing strategic options by matching internal strengths and weaknesses with external opportunities and threats.

Uploaded by

vigneshsonoflatha
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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SWOT ANALYSIS:

SWOT analysis is a strategic planning tool used to identify and analyze the Strengths, Weaknesses,
Opportunities, and Threats of an organization, project, or business venture. Here's a breakdown of each
component:
Strengths:
1. Internal attributes and resources that support a successful outcome.
2. Examples: Strong brand reputation, loyal customer base, proprietary technology.
Weaknesses:
1. Internal factors that might hinder progress or success.
2. Examples: Limited resources, lack of expertise, poor location.
Opportunities:
1. External factors that the organization can capitalize on or use to its advantage.
2. Examples: Market growth, emerging technologies, changes in regulations.
Threats:
1. External challenges that could cause trouble for the organization.
2. Examples: Economic downturns, increased competition, changing consumer preferences.

TOWS MATRIX:
TOWS matrix is an extension of the SWOT analysis that helps organizations develop strategic options. It
involves matching internal strengths and weaknesses with external opportunities and threats to create
actionable strategies. The TOWS matrix includes four types of strategies:
SO (Strengths-Opportunities) Strategies
1. :Leverage strengths to take advantage of opportunities.
2. Example: A company with a strong R&D team (strength) can capitalize on emerging
market trends (opportunity) by developing innovative products.
WO (Weaknesses-Opportunities) Strategies:
1. Overcome weaknesses by taking advantage of opportunities.
2. Example: A company with poor online presence (weakness) can improve its digital
marketing strategy (opportunity) to increase market reach.
ST (Strengths-Threats) Strategies:
1. Use strengths to mitigate threats.
2. Example: A firm with strong financial resources (strength) can withstand economic
downturns (threat) by diversifying its investment portfolio.
WT (Weaknesses-Threats) Strategies:
1. Defensive strategies to minimize weaknesses and avoid threats.
2. Example: A company with a limited product range (weakness) in a highly competitive
market (threat) might consider strategic partnerships or mergers to stay competitive.

Opportunities (o) Threats (T)


Strengths (S) SO Strategies (use strengths to ST Strategies (use strength to
maximize opportunities) minimize threats)
Weaknesses (W) WO Strategies ( minimize WT Strategies (Minimize
weaknesses by taking advantage weaknesses and avoid threats)
of opportunities)
Visual representation of the TOWS Matrix

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