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Masm Syllabus

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32 views7 pages

Masm Syllabus

Uploaded by

Nambi Rajan
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© © All Rights Reserved
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MASM – 22 FINANCIAL MANAGEMENT

UNIT – I: THE FINANCE FUNCTION

Nature and Scope Importance of finance function – The new Role in the
contemporary scenario – Goals of finance function; Profit Vs Wealth Vs Welfare;
–Wealth maximization and Risk-Return trade off.

UNIT – II: THE INVESTMENT DECISION

Investment decision process – Project generation, project Evaluation, project


selection and project implementation. Developing Cash Flow Data. Using
Evaluation Techniques – Traditional and DCF methods. The NPV Vs IRR Debate.

UNIT – III: THE FINANCING DECISION

Sources of finance – a brief survey of financial instruments. The capital structure


decision in practice: EBIT-EPS analysis. Cost of capital: The Concept – Average
Vs Marginal cost of Capital. Measurement of cost of capital – Component Costs
and Weighted Average Cost. The Dividend Decision: Major forms of Dividends.

UNIT – IV: INTRODUCTION TO WORKING CAPITAL

Concepts and characteristics of working capital, Factors determining the working


capital. Estimation of working capital requirements. Current Assets Management:
Management of current assets – Cash, Receivables and Inventory. Cash budget,
Credit terms – Financing current assets.

UNIT – V: CORPORATE RESTRUCTURES

Corporate Mergers and acquisitions and take-over’s-Types of Mergers, motives for


mergers, Principles of corporate governance.

REFERENCES

 Financial management –V.K.Bhalla ,S.Chand


 Financial Management, I.M. Pandey, Vikas Publishers.
 Financial Management--Text and Problems, MY Khan and PK Jain, Tata
McGraw- Hill,
 Financial Management, Dr.V.R.Palanivelu, S.Chand
 Principles of Corporate Finance, Richard A Brealey etal. Tata McGraw Hill.
 Fundamentals of Financial Management, Chandra Bose D, PHI
MASM -- 23. HUMAN RESOURCE MANAGEMENT

UNIT – I

Human Resource – Meaning and Definition – Scope – Role of HRM – Line


and Staff aspects of HRM – Functions of Personnel Management – Functions
of HR Manager – Characteristics and Qualities of Performance Manager.
Man Power Planning:- Definition – Need and Importance – Objectives –
Process of Man Power Planning – Determining Man Power Requirement.

UNIT – II

Job Analysis : Methods – Job Description – Specification – Job Design –


Purpose of Job Design – Uses of Job analysis – Job Evaluation :- Objectives,
Principles, Methods – Merits and Limitations. Recruitment and Selection
Process – Estimating Man Power requirement – Methods of Recruitment –
Recruitment Organization – Recruitment through Internet – Selection –
Meaning, Need and Methods / Process.

UNIT – III

Training and Development – Need and Importance of Man Power Training


and Development – Steps in Training / Development Activity – Types of
Training . Management Development – Skills required for Managers –
Objectives and Need for Development.

Promotions and Transfers:- Purposes, Types and Promotions, Benefits and


Limitations of Promotions – Demotion, Separation and Terminations.
Performance Appraisal – purposes, Uses and Importance – Requisites of good
Appraisal Plan – Methods and Steps of Performance Appraisal – Problems
and Limitations in Appraisal – Traditional and modern methods of Appraisal.

UNIT – IV

Employee Compensation – Components of Remunerations – Factors


influencing Remuneration – Administration of Wages And Salary :-
Principles – Compensation plans – Payment methods. Incentives – Meaning
and importance – Types of Incentives – Monetary and Non-Monetary
Incentives – Merits and Limitations of Incentive Payments. Employee Benefits
:- Objectives and Purposes of Fringe Benefits – Types of Benefits and Services
– Time Related Benefits.
UNIT – V

Industrial Relations:- Implications of Industrial Conflicts – Determinants of


Industrial Relations. Safety, Health and Security programmes – Removing
Stress and Burnout. Grievances and Grievance Handling:- Principles and
Guidelines for Grievance Handling – Industrial Disputes and their Causes –
Settling Disputes.

Trade Union – Nature and Need – Functions – Collective Bargaining –


Characteristics – Functions and importance of Collective Bargaining –
Principles and Forms of Collective Bargaining.

REFERENCES :

1. Garry Dessler – Human Resource Management – Prentice Hall of India.


2. VSP Rao - Human Resource Management – Text and Cases, Excel Books.
3. Aswasthappa - Human Resource Management – Tata McGraw Hill.
4. C.B. Memoria – Human Resource Management – Himalaya Publications.
5. Dr.S.S.Khanka - Human Resource Management – S. Chand
MASM – 24 MARKETING MANAGEMENT

UNIT – I: INTRODUCTION

Marketing – Definitions - Conceptual frame work – Marketing environment:


Internal and External - Marketing interface with other functional areas –
Production, Finance, Human Relations Management, Information System.
Marketing in global environment – Prospects and Challenges.

UNIT – II: MARKETING STRATEGY

Marketing strategy formulations – Key Drivers of Marketing Strategies - Strategies


for Industrial Marketing – Consumer Marketing –– Services marketing –
Competitor analysis - Analysis of consumer and industrial markets – Strategic
Marketing Mix components.

UNIT – III: MARKETING MIX DECISIONS

Product planning and development – Product life cycle – New product


Development and Management – Market Segmentation – Targeting and
Positioning – Channel Management – Advertising and sales promotions – Pricing
Objectives, Policies and methods.

UNIT – IV: BUYER BEHAVIOUR

Understanding industrial and individual buyer behavior - Influencing factors –


Buyer Behaviour Models – Online buyer behaviour - Building and measuring
customer satisfaction – Customer relationships management – Customer
acquisition, Retaining, Defection.

UNIT – V: MARKETING RESEARCH & TRENDS IN MARKETING

Marketing Information System – Research Process – Concepts and applications :


Product – Advertising – Promotion – Consumer Behaviour – Retail research –
Customer driven organizations - Cause related marketing - Ethics in marketing –
Online marketing trends.

TEXT BOOKS

1. Philip Kortler and Kevin Lane Keller, Marketing Management, PHI 14th
Edition, 2012
2. KS Chandrasekar, ―Marketing management-Text and Cases‖, Tata
McGrawHillVijaynicole, First edition,2010
REFERENCES
1. Micheal R.Czinkota & Masaaki Kotabe, Marketing Management, Vikas
Thomson Learning,2000.
2. Duglas,J.Darymple, Marketing Management, John Wiley & Sons, 2008.
3. NAG, Marketing successfully- A Professional Perspective, Macmillan 2008.
4. Boyd Walker, Marketing Management, McGraw Hill, 2002. 5 Paul Baines,
Chriss Fill Kelly Pagb, Marketing, II edition, Asian edition.
MASM – 25 MANAGEMENT INFORMATION SYSTEM

UNIT –I: INTRODUCTION

MIS importance, definition, nature and scope of MIS, Structure and Classification
of MIS, Information and Systems Concept, Types of Information, Information
systems for competitive advantage.

UNIT –II: BUSINESS APPLICATIONS OF INFORMATION SYSTEMS

E-Commerce: E-commerce features & Business Models - Decision Support


Systems - Business Process Reengineering - Business Intelligence and Knowledge
Management System.

UNIT –III: MANAGEMENT OF INFORMATION SYSTEMS

Information system planning, system acquisition, systems implementation,


evaluation & maintenance of IS, IS Security and Control. Global perspective on
cybercrime - Cybercrime era.

UNIT –IV: INTRODUCTION TO ERP

ERP System: Overview of ERP Systems, Business benefits of ERP, Vendor


Analysis, Challenges of implementing ERP Systems - ERP Maintenance -
Emerging Trends in ERP

UNIT –V: ERP - MODULES

Modules: Business Modules in an ERP Package - Manufacturing, Human


Resources, Plant Maintenance, Materials Management, and Supply chain
Management (SCM), Sales and Distribution.

REFERENCES

 D P Goyal, Management Information Systems–Managerial Perspective,


MacMillan.
 Laudon & Laudon, Management Information Systems, Pearson.
 Jawadekar, MIS Text and Cases, TMH.
 Mary Sumner ―Enterprise Resource Planning‖ Pearson.
 Ellen Monk ―Enterprise Resource Planning‖ Cengage.
 Goyal ―Enterprise Resource Planning‖ TMH

MASM – 26 OPERATION AND SUPPLY CHAIN MANAGEMENT


UNIT– I: INTRODUCTION TO SUPPLY CHAIN

Historical perspective Understanding Supply Chain: key issues in supply chain


management Objectives, importance, Decision phases -Examples of supply chains
Supply chain strategies, the supply chain becomes value chain Supply chain as a
competitive weapon

UNIT – II: SUPPLY CHAIN SYNERGIES

Collaborate with supply chain partners Supply Chain Drivers and Design Drivers
of supply chain performance: Framework for structuring Facilities, including
warehouse, Inventory, Transportation, Information, Sourcing, and Pricing – Yield
management /Revenue management

UNIT – III: SALES AND OPERATIONS PLANNING

Demand management Demand forecasting, Aggregate Planning and Managing


Supply, Demand and Inventory Aggregate Planning in a Supply Chain: role,
aggregate planning problems, strategies, role of IT, Implementation Responding to
predictable variability in supply chain – Types of supply chains-creating
responsive supply chains lean and agile supply chain their characteristics.

UNIT –IV: CUSTOMER VALUE AND SUPPLY CHAIN MANAGEMENT

Dimensions of customer value-value added services –customer value measures


Push-pull boundary –mass customization and supply chain management outsource
- Third and Fourth - Party Logistics providers –managing risk in supply chains
creating a sustainable supply chain.

UNIT – V: SUPPLY CHAIN ANALYTICS

Use of computer software in supply chain problems -Electronic commerce –


emerging mega trends supply chain of the future –seeking structural flexibility –
The multi-channel revolution 2020 vision.

REFERENCE BOOKS

1. Coyle, J., Langley, J., Gibson, B. and Novack, R., A Logistic Approach to
Supply Chain Management, Cengage Learning, 2009.
2. Handfield, R. and Monczka, R., Sourcing and Supply Chain Management, 5th
Edition, Cengage Learning, 2012.
3. Hugos, M., Essentials of Supply Chain Management, 3rd Edition, John Wiley
and Sons, 2011.

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