STYLE AND

ACCREDITATION
GUIDELINES
NZ ON AIR CONTENTS
STYLE AND ACCREDITATION GUIDELINES EXPLAINING THE ASSETS
• Our static logo............................................................................. 04
This document is the main guide for using NZ On Air’s brand assets and
acknowledging our brand on or around funded content, wherever it • Our animated logo bug ...........................................................05
appears. • Our animated credit sequence...............................................06
• Our tamariki logo........................................................................07
It is important New Zealanders know what their taxpayer dollars have
funded. Consistent accreditation helps reinforce the cultural value of this APPLYING THE ASSETS
funding to Aotearoa.
• Scripted and Non-Fiction content ..................................................09
These accreditation requirements form part of the contract for funding. Any • Scripted and Non-Fiction- social media content........................10
NZ On Air logos or images found elsewhere are not approved for use. • Children's content........................................................................11

Any circumstances not anticipated by this document should be negotiated • Radio programmes and podcasts...........................................12
with an NZ On Air Communications team member well before your content • Funded platform ..........................................................................12
is published or broadcast. • Industry development ................................................................12
• Music ...............................................................................................13
Should you have further queries relating to this guide or the NZ On Air
brand, please contact: communications@nzonair.govt.nz Publicity and marketing .................................................................. 14
NZ On Air social media requirements ........................................ 15

NZ ON AIR STYLE AND ACCREDITATION GUIDELINES 2

EXPLAINING
THE ASSETS

3 NZ ON AIR BRAND GUIDELINES NZ ON AIR STYLE AND ACCREDITATION GUIDELINES 3

OUR
STATIC LOGO
Our static logo comes in
landscape orientation, in either
black or white, for use on light
or dark backgrounds.
CLEARSPACE
When you’re using the NZ On Air logo with other
graphic elements, please ensure you give it enough
clear space.
The clear space is built into the logo file and can be
measured by using the height of the capital ‘N’ in the
‘NZ ‘ from the logo.

MINIMUM SIZE
Note that the minimum size isn’t the preferred size
– this size should only be used when space is limited.

LOGO LINE UP
When using the NZ On Air logo alongside other
logos, please ensure that it is presented at the
same size. If this is not possible, please contact:
communications@nzonair.govt.nz for approval.
15mm / 50px
CORRECT USE
Please do not:
• Alter, rotate, or modify the logo
• Animate the static logo
• Surround the logo with other versions
or sizes of the logo
• Accessorise the logo with extra elements
Contact us with any questions around logo use.

NZ ON AIR STYLE AND ACCREDITATION GUIDELINES 4

OUR ANIMATED
LOGO BUG
The NZ On Air logo bug is available
in either a dark or light version, and
in HD and 4k formats.
If you require the NZ On Air logo bug
in another ratio or format, please contact:
communications@nzonair.govt.nz
Always place the NZ On Air logo bug in the top
left-hand corner of the frame. Correct positioning
and appropriate clearance for the title safe
requirements of each format is included in
each file.
Please do not alter the NZ On Air
logo bug in any way, including:
• Rotating, flipping or inverting
• Editing the length or changing the playback speed
• Adjusting the image colour, tone or contrast

NZ ON AIR STYLE AND ACCREDITATION GUIDELINES 5

OUR ANIMATED
CREDIT SEQUENCE
The NZ On Air credit sequence is
available on both a dark and light
background and comes in 4k, HD,
and social media formats.
If you require the NZ On Air credit sequence
in another ratio or format, please contact:
communications@nzonair.govt.nz
All files are full resolution and include
the appropriate clearance for the title safe
requirements of each format.
Please do not alter the NZ On Air credit
sequence in any way, including:
• Rotating, flipping or inverting
• Editing the length or changing the playback speed
• Adjusting the image colour, tone or contrast

NZ ON AIR STYLE AND ACCREDITATION GUIDELINES 6

OUR TAMARIKI LOGO
NZ On Air has custom static and
animated logo assets for use on
content funded for young
audiences.

STATIC LOGO
Our tamariki static logo comes in landscape
orientation, in either full colour, black or white.
Please ensure you follow the general application
rules set out on page 4 when applying these assets.

ANIMATED LOGO BUG

The tamariki animated logo bug is available in full
colour with black or white text, and in HD and 4k
formats.

ANIMATED CREDIT SEQUENCE

The tamariki animated credit sequence is available in
full colour on both a dark and light background and
comes in 4k, HD, and social media formats.

APPLYING THE ASSETS

Information on how to apply the assets to your
content is set out on page 11.

Download our tamariki logo pack here.

Please note: children's content funded by NZ On Air

prior to September 2022 should continue to use the
HEIHEI logo assets. Those assets and guidance on
how to apply them are available here.

NZ ON AIR STYLE AND ACCREDITATION GUIDELINES 7

APPLYING
THE ASSETS

NZ ON AIR STYLE AND ACCREDITATION GUIDELINES 7

SCRIPTED AND The NZ On Air animated logo bug must also be
ON CONTENT applied on all secondary or additional distribution
NON-FICTION CONTENT NZ On Air knows that the best opportunity to inform platforms for funded content. If the secondary or
viewers they are watching a NZ On Air-funded piece additional platforms differ in media type e.g. podcasts
This section applies to Scripted and of content is at the beginning. or text-based content, they must adhere to the
accreditation requirements specified for those
Non-Fiction funded content which We expect that your opening title sequence should platforms as well.
can include but is not limited to: include the phrase “Made with the support of
NZ On Air accreditation should remain on all funded
NZ On Air.” This text should be stylistically consistent
• Free-to-air television content. with the rest of the title sequence. content that is sold or distributed internationally.
• Online and On Demand content (excluding content All funded content must adhere to our publicity and
If your content does not have an opening title
made specifically for social media) e.g. content for accreditation requirements on page 14, and our social
sequence, the NZ On Air animated logo bug must
TVNZ OnDemand, The Spinoff, NZ Herald, Stuff, media requirements on page 15.
appear in the top left corner of the content within
The Coconet etc.
the first 20 seconds of the content.
• Feature-length content e.g. for theatrical release,
festivals etc. Regardless of whether there is a title sequence or ON HOSTING WEBSITES
not, the NZ On Air animated logo bug must appear OR DIGITAL PLATFORMS
• Live event coverage e.g. awards ceremonies,
after commercial breaks at least twice in a half hour On Demand and catch-up pages that feature
national commemorations etc.
programme and at least three times in a full hour and/or host funded video content must include
For content that is produced for both a theatrical and programme. If your content is longer than an hour the phrase “Made with the support of NZ On Air.”
a linear television/online release, and/or content that please contact communications@nzonair.govt.nz
is funded by multiple funding agencies please contact If the content is accompanied by a written
NZ On Air should be acknowledged in the component/article, the phrase “Made with support
communications@nzonair.govt.nz for advice on
end credit sequence, our preference for this is from NZ On Air” must appear in the written
appropriate accreditation. to be full-screen using the NZ On Air animated introduction and/or conclusion. If this is not possible,
credit sequence. If this is not possible, written the NZ On Air static logo should be used either on
acknowledgement of NZ On Air funding and/or the the page or on the hero image.
inclusion of the static NZ On Air logo may be allowed,
but only with explicit agreement from an NZ On Air If the content is hosted on a custom webpage,
Communications staff member. it must include either the phrase “Made with support
from NZ On Air” and/or the NZ On Air static logo.

NZ ON AIR STYLE AND ACCREDITATION GUIDELINES 9

SOCIAL MEDIA CONTENT
VIDEO CONTENT OVER ONE MINUTE VIDEO CONTENT UNDER ONE MINUTE
This section applies to Scripted and If the funded content is longer than one minute (e.g. If the funded content is shorter than one minute
YouTube, IGTV, and Facebook videos), the NZ On Air (e.g. TikTok videos, Instagram reels, Facebook
Non-Fiction content funded logo bug should appear in the top left corner of the videos) the NZ On Air logo bug may be omitted so as
specifically for social media content within the first 20 seconds of the content. not to detract from the short-form content.
platforms such as
If there are any breaks for ad-content, the NZ On Air NZ On Air requires in this instance that you
YouTube, Instagram, Facebook, logo should appear again in the top left corner after acknowledge funding in a manner suitable to your
TikTok etc. each break. content. This could be the inclusion of the phrase
“Made with the support of NZ On Air” in the caption
If the content includes an end credit sequence, this
Please note, Scripted and Non-Fiction content of the content, the use of the NZ On Air logo on
funded for social media platforms must also adhere sequence must include either the phrase “Made with
the thumbnail of the content, and/or the use of the
to our publicity and accreditation requirements, the support of NZ On Air” and/or the NZ On Air
NZ On Air animated credit sequence.
including social media requirements (for promotion) animated credit sequence.
on If you have any questions around how to
page 15. acknowledge NZ On Air funding in an appropriate
way, please don’t hesitate to get in touch with
As a general rule, any content that includes a title communications@nzonair.govt.nz
sequence should include the phrase “Made with
the support of NZ On Air.” This text should be
stylistically consistent with the rest of the title
sequence.
NZ On Air has provided an appropriately-scaled
version of our animated credit sequence to be
included on social media content. This is available in
the logo pack on our website.

NZ ON AIR STYLE AND ACCREDITATION GUIDELINES 10

CHILDREN'S CONTENT
VIDEO CONTENT The tamariki animated logo bug must also be applied
This section applies to NZ On Air NZ On Air knows that the best opportunity to inform on all secondary or additional distribution platforms
tamariki they are watching a NZ On Air-funded piece for funded content. If the secondary or additional
funded children's content, which of content is at the beginning. platforms differ in media type e.g. podcasts or text-
can include but is not limited to: We expect that your opening title sequence should
based content, they must adhere to the accreditation
requirements specified for those platforms as well.
include the phrase “Made with the support of
in
• Free-to-air television content.
NZ On Air.” This text should be stylistically consistent NZ On Air accreditation should remain on all funded
• Online and On Demand content e.g. content for with the rest of the title sequence. content that is sold or distributed internationally.
YouTube, Stuff, TVNZ+, The Coconet etc.
• Feature-length content e.g. for theatrical release, If your content does not have an opening title
festivals etc. sequence, the tamariki animated logo bug must
appear in the top left corner of the content within GAMES
• Games e.g. those funded for the HEIHEI.nz
the first 20 seconds of the content. Games funded by NZ On Air must use the static
games platform.
tamariki logo during the splash/loading screen and/
Regardless of whether there is a title sequence or
Children's content should use the custom NZ On Air or tamariki credit sequence at the end of the game.
not, the tamariki animated logo bug must appear
tamariki logo assets available for download here.
after commercial breaks at least twice in
programmes under 30 minutes and at least three
If your content has been funded as 'children's times in programmes under 60 minutes. If your ON HOSTING WEBSITES
content' but is for an older tamariki audience, NZ On content is longer than an hour please contact OR DIGITAL PLATFORMS
Air will allow the use of our standard logo assets. communications@nzonair.govt.nz
Please contact communications@nzonair.govt.nz for On Demand and online pages that feature
this approval. If your content is digital-first and does not have and/or host funded content must include the phrase
an
scheduled commercial breaks the tamariki animated “Made with the support of NZ On Air.”
Please note, all children's content must also adhere logo bug should be applied twice, once at the If the content is hosted on a custom webpage,,
to our publicity and accreditation requirements on beginning of the programme, and once at the end. it must include either the phrase “Made with support
page 14, and our social media requirements on page from NZ On Air” and/or the tamariki static logo.
NZ On Air should also be acknowledged in the
15.
end credit sequence. Our preference for this is
to be full-screen using the tamariki animated credit
sequence.

If this is not possible, written acknowledgement of NZ

On Air funding and/or the inclusion of the static
tamariki logo may be allowed, but only with explicit
agreement from an NZ On Air Communications staff
member.
NZ ON AIR STYLE AND ACCREDITATION GUIDELINES 11
RADIO PROGRAMMES FUNDED PLATFORM INITIATIVES AND EVENTS
AND PODCASTS FUNDED THROUGH
ONLINE PLATFORMS INDUSTRY DEVELOPMENT
RADIO PROGRAMMES All platforms (e.g. HEIHEI Games, NZ On Screen,
AudioCulture, Able) that receive operational funding
All funded programmes must include the phrase The phrase “supported by NZ On Air” and/or the
from NZ On Air must include the phrase “Made with
“Made with the support of NZ On Air.” This phrase NZ On Air logo should be included on all promotional
the support of NZ On Air” and/or the NZ On Air logo
is a verbal credit that can either be pre-recorded material for the event – including banners, ads,
on their websites, social media pages and relevant
or delivered live. leaflets etc.
written material.
This phrase should be spoken twice, once at the NZ On Air should be notified of the event and given
beginning of the programme, and once at the end. the opportunity to provide NZ On Air banners if the
RADIO STATIONS event is based in Wellington or Auckland. Please
All on-air trailers for the programme must mention
If possible, NZ On Air funded radio stations* should contact communications@nzonair.govt.nz to arrange
it is supported by NZ On Air.
acknowledge NZ On Air funding by creating a verbal for these banners to be provided.
The programme webpage, platform or social media credit. This credit should say “this station/station
pages must feature the words “Made with the support name is supported by NZ On Air” and should be used
of NZ On Air” and/or the NZ On Air logo. at the station’s discretion to acknowledge funding.

PODCASTS
All podcasts must include the phrase “Made with the
support of NZ On Air.” This phrase is a verbal credit
that should be included twice, once at the beginning
of the programme, and once at the end.
All trailers for the podcast must mention it is
supported by NZ On Air and/or include the
NZ On Air logo.
The podcast webpage, platform or social media
pages must feature the words “Made with the support
of NZ On Air” and/or the NZ On Air logo.

*This excludes RNZ, which has separate accreditation requirements in place with NZ On Air NZ ON AIR STYLE AND ACCREDITATION GUIDELINES 12
MUSIC
VIDEO CONTENT OVER ONE MINUTE VIDEO CONTENT UNDER ONE MINUTE
This section applies to NZ On Air This section applies to video content funded If your video content is under one minute (e.g. teasers,
through NZ On Air Music e.g. music videos, lyric trailers, outtakes, behind-the-scenes, snippets etc)
Music funded video content, videos, visualisers, behind-the-scenes content, then the NZ On Air logo bug may be omitted so as not
features and supporting written video features etc. to detract from the short-form content.

content. The NZ On Air logo bug must appear once in the NZ On Air requires in this instance that you
video content, in the top left corner and towards the acknowledge funding in a manner suitable to your
Please note, all Music content must also adhere to end of the video content. content. This could be the inclusion of the phrase
our publicity and accreditation requirements on page “Made with the support of NZ On Air” in the caption
14, and our social media requirements on page 15. An alternative version of the logo bug aligned to the
of the content, the use of the NZ On Air logo on the
top right corner has also been supplied. Please use
thumbnail of the content, and/or the use of the
this version of the logo bug if there are video
NZ On Air animated credit sequence.
previews or advertisements that would obscure the
preferred top left logo bug placement. NZ On Air has provided an appropriately-scaled
version of our animated credit sequence to be
On YouTube and Vimeo channels the artist should
included on social media content. This is available
identify in the supporting text that the song is “Made
in the logo pack.
with the support of NZ On Air.”
If you have any questions about how to appropriately
acknowledge NZ On Air funding please get in touch
with newmusic@nzonair.govt.nz

FEATURES
In funded music features, any written components/
articles should include the phrase “Made with the
support of NZ On Air” and/or the NZ On Air static
logo.

NZ ON AIR STYLE AND ACCREDITATION GUIDELINES 13

PUBLICITY
PUBLICITY AND MARKETING WRITTEN MATERIAL
AND MARKETING All promos, trailers, teasers or additional video content All media releases, publicity materials or electronic
created to promote NZ On Air-funded content must press kits provided to media, advertisers and
include the NZ On Air logo bug or NZ On Air tamariki agencies about funded content must mention NZ
logo bug in the top left corner of the content within the On Air funding. They should also include a static
first 10 seconds. NZ On Air logo or NZ On Air tamariki logo.
Any advertising for funded content (such as billboards, In writing NZ On Air should be referred to as
bus ads, print and online ads) must include an NZ On Air or Irirangi Te Motu, not abbreviated
NZ On Air logo or NZ On Air tamariki logo. The logo to NZOA.
should be given equal weighting to other logos – if
Funded content featured in Industry newsletters or
this is not possible, please contact
highlights must include the phrase “Made with the
communications@nzonair. govt.nz to discuss the
support of NZ On Air.”
proposed solution.
Producers and platforms should provide publicity
materials and electronic press kits to NZ On Air ideally
two weeks ahead of the content launch date.
Providing at least six high-res images (minimum 2MB
size) to NZ On Air forms part of a project’s contract to
receive funding and should be provided at the same
time the content is delivered. Behind-the- scenes
images and additional assets are also welcome so that
we can help promote the content. Please send these
through to communications@nzonair.govt.nz

NZ ON AIR STYLE AND ACCREDITATION GUIDELINES 14

NZ ON AIR SOCIAL MEDIA FACEBOOK SPOTIFY
REQUIREMENTS NZ On Air NZ On Air Music
NZ On Air Music
YOUTUBE
NZ On Air and NZ On Air Music
TWITTER NZ On Air Music
have a presence on most major
NZ On Air
social media platforms. LINKED IN
NZ On Air Music NZ On Air
All posts about funded content must tag either the
NZ On Air or NZ On Air Music social media accounts INSTAGRAM
or credit them in the caption. NZ On Air
All social media pages created to promote funded NZ On Air Music
content must acknowledge NZ On Air funding. This
could be tagging NZ On Air and including the phrase
“Made with support from NZ On Air” in posts, in page
bios/about sections, including the NZ On Air logo on
the cover image etc.

NZ ON AIR STYLE AND ACCREDITATION GUIDELINES 15