Scribd
Upload
99 views4 pages

Celebrity PR Handout Complete Eng

Uploaded by

Twinkle Garg
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
99 views4 pages

Celebrity PR Handout Complete Eng

Uploaded by

Twinkle Garg
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 4

BHARAT EKAM

Centre of Excellence for Media Studies

CELEBRITY PUBLIC RELATIONS


WORKSHOP
INTRODUCTION TO CELEBRITY PR

Celebrity PR, or Public Relations, plays a crucial role in managing the public image and reputation of celebrities. It
involves strategic communication to cultivate a positive perception among the public and media. This field encom-
passes a range of activities, from media appearances and press releases to crisis management and brand endorsements.
Image management is crucial for celebrities for several reasons:
1. Public Perception
2. Career Opportunities
3. Brand Endorsements
4. Media Relations

Overall, image management is essential for celebrities to sustain long-term success, manage their reputation,
and capitalize on career opportunities in an industry heavily influenced by public perception.

BUILDING A CELEBRITY BRAND

Building a celebrity brand involves a strategic approach to shaping and promoting a celebrity’s image
and identity. Here are key steps and considerations in building a successful celebrity brand includes
Define the Brand Identity, Consistency, Target Audience, Platform Selection and Content Strategy.
Media Relations

Media relations play a crucial role in shaping


public perception, managing crises, and pro-
moting positive coverage for celebrities. Here
are key aspects of effective media relations in
the context of celebrity PR such as Relationship
Building, Press Releases and Media Kits, Media
Training, Media Training, Crisis Management,
Crafting Effective Press Release, Building Rela-
tionship with Entertainment Journalists and Man-
aging Media Interviews and Press Conferences

Social Media Management

Social media management for celebrities involves


strategic planning, engaging content creation, and
active community interaction to enhance their
personal brand and connect with fans. Here are
some points which can help in effectively manag-
ing social media as a celebrity- Define Goals and
Audience, Content Strategy, Engagement and In-
teraction, Brand Consistency, Monitoring and An-
alytics, creating a Strong Social Media Presence
and Engaging with Fans and Online Reputation.

Crisis Management

Crisis management is a crucial aspect of maintain-


ing a positive public image and effectively han-
dling challenging situations that may arise as a
celebrity. Some of the comprehensive approach to
crisis management are Preparation and Planning,
Immediate Response, Communication Strategy,
Engage with Stakeholders, Social Media Manage-
ment, Handling Scandals and Negative Publici-
ty and Developing a Crisis Communication Plan.
Case Studies and Practical Exercises:
Case studies and practical exercises are valuable tools for
learning and applying crisis communication strategies ef-
fectively. Here are some case studies and exercises that
can help illustrate key concepts and improve preparedness:

1. Tiger Woods Scandal: Tiger Woods, a renowned golfer, faced


a scandal in 2009 involving allegations of infidelity. Initially,
Woods remained silent, leading to intense media scrutiny and
speculation. Later, he issued a public apology and underwent
a period of rehabilitation and introspection. This scandal high-
lighted the importance of timely and transparent communica-
tion, the impact of personal reputation on professional career,
and the role of public perception in shaping outcomes.
2. Salman Khan’s Legal Troubles: Salman Khan, a popular Bollywood actor, has faced several legal chal-
lenges over the years, including hit-and-run cases and poaching allegations. These incidents have posed
significant PR challenges, requiring careful management of public perception, media relations, and legal
strategies. Despite these controversies, Salman Khan has managed to maintain a loyal fan base and contin-
ued success in his career through strategic PR efforts focusing on charity work and positive film roles.

Practical Exercises:
1. Mock Crisis Simulation: Create a scenario involving a crisis relevant to your celebrity persona (e.g., a
leaked scandal, controversy over a public statement). Practice implementing your crisis communication
plan, including immediate response, message development, media engagement, and stakeholder manage-
ment. Evaluate team responses, identify strengths and weaknesses in crisis management protocols, and
refine strategies based on feedback.

2. Media Training Sessions: Conduct mock media interviews or press conferences with challenging ques-
tions related to potential crisis scenarios. Enhance spokespersons’ ability to communicate key messages
effectively, maintain composure under pressure, and handle difficult inquiries. Provide constructive feed-
back, refine message delivery, and build confidence in responding to media during crises.

3. Post-Crisis Evaluation Workshop: Review real-life case studies of past celebrity crises or use hypothetical
scenarios. Analyze crisis response strategies, evaluate effectiveness of communication tactics, and discuss
lessons learned. Identify best practices, update crisis communication plans based on insights gained, and
foster continuous improvement in crisis preparedness.

Address: Bharatiya Vidya Bhavan, Kasturba


Gandhi Marg, New Delhi, India

Contact Number: 8448357168

Mail I’D: bharatekamcems@gmail.com

You might also like

pFad - Phonifier reborn

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


Alternative Proxies:

Alternative Proxy

pFad Proxy

pFad v3 Proxy

pFad v4 Proxy